Elements of Internet Marketing: Brand Social.

Elements of Internet Marketing 101: Brand Social (2013).

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DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Branding Social”. Enjoy!

As you have noticed in earlier articles, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how archetypes and branding are what actually dictates the direction in which marketing endeavors are to go.

The next point of branding we are going to cover implements the brand presence, spoke about also in a previous post, and how it relates to your audiences and fans Online.

I recently had a discussion with a colleague on the levels of clientele one might have. Sure, you will have niche markets based upon interests and specific calls to action. However, through the implementation of the web and the use of social networks, the spectrum of opportunity has been broadened.

Versatility is one of those fine-line topics. Versatility can easily lead to the controversy surrounding the “Jack-of-all-trades, Master-of-none” paraphrase. The final perspective is that versatility is a very bad thing. Now, if you limit the usage of these “additional skill levels” to a minimum in helping to benefit and strengthen your brand, it is a great thing. Hence, the sky is blue but can also be grey!

Versatility, as related to target markets on a broadened-yet-basic level, are key in deciding specific marketing sets. After all NOT keeping in mind these many types of consumers, you have the chance of seeing a domino effect that will ruin your endeavors altogether! These markets, through hierarchy, include those of corporate, organization, client, customer and consumer.

We have to decide how to appease these markets while appealing to our niche. The reason is because how we conversate, what we upload, what we share –how we are perceived– is dependent upon the tastes of our audience and what will lead them into taking us seriously. There is so much that I could talk about on this subject that I might as well write a book on it! But, let me cover this topic a bit before moving on in this conversation, leaving out the trade secrets and psychological elements.

Let’s begin by breaking down the market types, what is expected by these markets, how one must appease them and why:

  • Market Type: Corporate
  • Relationship to a Brand: Sponsors, Partners, Affiliates, Investors.
  • What do They Expect?: Professionalism and Professional atmosphere. Conversions.
  • Product to be Provided: An ROI, mutually benefiting business arrangement.
  • Market Type: Organization
  • Relationship to a Brand: Supporters, Cross-Promoters, Partners, Supported-by, Influencers.
  • What do They Expect?: Professionalism, ethic and mutual benefit.
  • Product to be Provided: Something in exchange for something, tangible or intangible. Mutual benefiting relationship.
  • Market Type: Client
  • Relationship to a Brand: Pays for Services and Products.
  • What do They Expect?: High quality and professional work to speak for the brand and as the brand
  • Product to be Provided: Something tangible and/or intangible to fulfill the need of a customer, while attracting and converting consumers into customers.
  • Market Type: Customer
  • Relationship to a Brand: The End-User. Products and services are meant for this person’s consumption and are paying.
  • What do They Expect?: A need to be fulfilled to satisfaction.
  • Product to be Provided: Something tangible, such as an actual product or service in exchange for cash.
  • Market Type: Consumer
  • Relationship to a Brand: May or may not be a customer. They may be what creates virality and Word of mouth. Has a general interest in your work and may become a customer or client one day.
  • What do They Expect?: Entertainment and substance. Something that they can use to fulfill a need.
  • Product to be Provided: Something intangible such as websites, artwork, social media, conversation.

In order to brand socially, meaning having a social presence Online in order to promote and market your brand, you have to keep these values in mind based upon the “company you keep.” If any or multiple market types are non-important to you, you may exclude them from your current plan. But, keep in mind that literally everything you emit is saved on the web somewhere. So be cautious in exactly what you post and upload for public consumption.

One day, you may include these excluded markets into your business plan. It would be a shame if your reputation was soiled over something minor; and this would be the reason to miss out on opportunities for expanding your brand’s future. In fact, beware of any written or recorded medium, for competitors and brand enemies may use it against you in form of mp3, video or screenshot upload!

When involving the net for professional work, try to stay professional. Even if your archetype is that of the “Villain.” We can love to “hate” you, as long as you stay “about business” the whole way!

Back on topic, branding socially — or social branding — is the most important element in creating the perfect Brand Persona. The Brand Story is told through an interactive, digital journal comprised of uploads, status updates, polls, blogs and conversation. This is how you will include and interact with your audiences every step of the way, even lurkers who sit back and pretend to be invisible. They get the feeling of contribution to the brand’s success story.

In being “friends” with the brand, your brand gains loyalty and enthusiasts who will share and contribute to just about anything you post online and then speak about it offline. Your brand becomes a somebody in this “Always On” culture. This is Viral Marketing and Word of Mouth at its finest! This is also the full circle of Brand Awareness that leads to a thriving Brand Tenure (how long the brand can remain alive and in power) that will last for many years to come.

Have you ever heard the song by Ashton Martin (Detroit Rapper, National Recording Artist), called “I Know Somebody?” Through Social Networking, everyone “knows somebody that knows somebody that knows somebody that knows YOU…” or BrandYOU thanks to the web!

Take advantage of this and don’t forget to brand yourself socially today and to create a better presence for your brand on the web! It’s all about first impressions and perceptions. It’s all about the rules of BrandYOU! Brand socially and you, too, will be a “New Era of Royalty.

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Elements of Internet Marketing: Fresh Content.

elements_of_internet_mElements of Internet Marketing | Fresh Content (2013).arketing_fresh_content_jessica_abraham_Jessica_N_Abraham_Murray_internet_marketing_orlando_pittsburgh_punxsutawney_Warren

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DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Fresh Content.” Enjoy!

Like produce, crackers, and bread over time, content can become stale and less able to do anything great for a brand, other than to stand in to fill space and act as a paper weight. Content is created for a purpose. And, true it is always great for storytelling and portfolio purposes. But, once that purpose has been fulfilled, there is nothing left for that content to do of any remarkable means… other than to hold position for a brand, be part of the brand’s story and acting as portfolio filler.

The purposes of content may vary. Content may be displayed for informative, educational, persuasive and entertainment reasons. It can also contribute to an aesthetic experience of a brand’s presence, as well as be implemented for Organic Search Engine Optimization tactic.

Eventually, technology evolves. Aesthetics lessen. Information becomes outdated or too widely known. People have “heard it all before.” Events have come and gone. And, content has optimized the medium to the fullest already. New content is a must, and it should have been here “like yesterday!”

There is always a need for fresh, new content. It is needed to give a website or interactive platform “the magic touch.” It keeps people returning. It keeps your awareness and presence viral. It continues to expand into new realms of optimization for the brand. And, hey! It gives your brand the credibility that something is always being done!

Ultimately, your brand’s influence translates into being a “hard worker” in the eyes of your audiences, gaining a powerful respect from them — even if your products or services are lacking in quality and demand.

Fresh content will keep competition competing fairly. After all, they can’t copy what you have done in the past and continue to “one-up” that same content and predecessors every week without feeling the threat of losing clientele, while taking yours. As a matter of fact, healthy competition will keep competing brands sending clientele your way, because “alternatives” are always sought after.

The more content available, the more your brand “speaks for itself.” Sales are more easily closed on their own; while more time and resourcing can be spent on pumping out quality products and services.

Fresh content will lead optimization efforts in a positive direction. The more content that is created, named correctly and shared amongst consumers, the better.

The more backlinks created through content, as well as content placement, the better. Awareness and optimization efforts will skyrocket. More keywords will be “owned” by your brand, and brand expansion will guarantee a lead in the marketplace, as far as Internet Marketing practices go.

Fresh content takes away the “stale,” outdated appearance of an idle company even if the client base expands through referrals. That being said, it is wise to update and add new content on an ongoing basis.

Why lose potential consumers? Why keep your brand from gaining new consumers? Fresh content is a necessity. Continue creating today!

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Elements of Internet Marketing: Incentives.

Elements of Internet Marketing: Incentives (2013).

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DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Incentives.” Enjoy!

Everyone likes “FREE.” As a matter of fact, it is pretty likely that nobody is going to turn down “free.” At the same time, most of our modern society hates doing anything for free… including giving up personal information. This reason comes from past abuse from naive and unethical businesses.

No one likes SPAM. While it may be free, it is not friendly. Think of it as a demon that needs “exorcised” immediately. No one wants a “buddy” that will haunt them and annoy them for the rest of their lives.

In business, when we give someone something free, it likely comes with a price. We usually expect some sort of “buzz” to be created, because one person will tell the next about this “cool” new “thing” that they got for free. The next person will seek out a free item as well. This is Word of Mouth Marketing. An incentive is given for word about our brand to be spread. It is as simple as that!

As with many successful marketing actions, many businesses are against giving things away for free or taking the risk. Yet, they will complain that they aren’t making the income that they would like for the overall business venture. This is where the problem remains for them. After all, you have to take risks and do something new in order to succeed.

There are many businesses, on the other hand, that thrive through incentives. Incentives often come in the form of products, services and trials. Yet, some businesses have been benefiting from creating an actual monetary reward for their consumer base. Companies like DealsPlus pay users per deal that they list on the site, creating content. They also pay for articles to be written on their blog, coupon posts and other actions that take place.

Other sites give incentive rewards to those that refer users to become users on the site, through content generation and followers, and through referring new hires to the team. In the past, I personally worked with a company that paid college students a dollar to sign up as users on their site. They had to literally sign up through our laptop and mobile devices and confirm their accounts before being paid. These users became the most active on our site, because they had something to gain from it.

The downfall to incentive programs is what may lead consumers from becoming willing to participate in them freely. You see, so many ethical businesses have failed to adopt incentive programs, while more unethical practices have encouraged them. This is where the evil SPAM comes into play, as well as unauthorized charges to credit cards, scams, false contest and giveaway programs in attempts of collecting important information from clientele and so on. As business owners, we have to find a way to combat this, while including an incentive program into our marketing plans.

In including incentive programs into our marketing plans, we have to ensure participants that their private information is secured and won’t be sold, that they can trust us, and that participation is worth “the hassle.” Ensuring that our Brand Presence is intact and our reputation precedes us, we have a better chance of creating Brand Trust with our new potential consumers and those who use our products out of necessity.

If we hold contests and giveaways, we must be sure that we prove that it was a real contest and announce the actual winner in a public place (Online). Those that entered will be more lead to believe that it will be “better luck next time” and will more than likely participate in the future.

What some people fail to realize is that incentives may be open to everyone. But, the opportunity was a “privilege,” because not everyone will know about it until it is too late. It was a “privilege,” because the consumer has a 1-on-1 experience with the brand, as well.

Privilege leads to a personal story where the consumer is part of the overall story and history of the brand. This makes for Loyalty and Tenure. And if you are a business owner, what better incentive is there? Remember, incentives are everything if you can prove it is worth anything for your consumer to take action. Give a good call to action and you’re halfway there!

Some ways that incentives will help brands:

  • Brand Loyalty
  • Brand Trust
  • Word of Mouth
  • Viral Marketing
  • Guaranteed Funneling – Call to Action
  • Sign Ups
  • “Privilege”
  • Sales
  • Press Opportunity
  • SEO Opportunity
  • Brand Action
  • Cross Promotions
  • Sponsorships
  • Conversation
  • Social Activity (Comments, Conversation, Conversion into Customer, Likes/Followers, etc.)

NOTE TO MY READERS: The “Elements” section of The Examiner was created for YOU. Clients and readers are constantly messaging me with questions about specific topics. While I don’t consult for free, I do address their questions in general terms through these columns.

I invite you to ask questions about Internet Marketing, Social Branding and Event Marketing, as well as submit information about your upcoming projects, as related to the World of Internet Marketing. I will try to include them in my future releases. And, speaking of incentives, if you would like more “Elements,” tips, tricks and Internet Marketing-related news, please subscribe to my articles today!

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ELEMENTS of Internet Marketing: BrandYOU.

ELEMENTS of Internet Marketing: BrandYOU.

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DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “BrandYou”. Enjoy!

BrandYOU! Yes, this is a very important topic. I am glad to be writing about it “on demand.” I have covered this topic many, many times within my articles. But, this topic is the most important one that we can ever cover. The reason behind that is that whether you represent a brand or ARE the brand, BRANDYOU can play a major part in your success… “strike that, erase it (Willy Wonka reference).” It will definitely play a major part in your success.

BrandYOU isn’t just about Branding. It isn’t even anything to do with Internet Marketing, but it can be. And, that is the problem. But, it is also the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member?

If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand. The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand.

As a matter of fact, you are responsible to pay taxes because that brand is alive! Isn’t that interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

  1. First impressions are everything.
  2. Quality customer service needs to be maintained.
  3. Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.
  4. Competitors exist and work against competitor brands.
  5. What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

The obvious first step in BrandYou is always to be on your best behavior. This doesn’t mean that you can’t show your opinion. But, it means to act upon how you would like to be perceived. If your brand represents THIS, then you can display THIS in your actions.

I had a conversation with another business owner recently. The conversation was based around her recent activity on Facebook. She tried to apologize for the “recent racy content.”

What she didn’t realize, however, that showing a public interest in a subject based upon her role in the community of her target audience will actually allow her brand to be received as a trustworthy persona and build a lasting brand loyalty that will lead to a long enduring tenure of that brand.

It basically all boils down to this: CATER TO YOUR AUDIENCES. If you want to be perceived as an individual for hire, then portray the ideal characteristics of the ultimate employee.

If you are a business, tend to your community of followers and those that you want to target in “giving them what they want” and do not give them a reason to think otherwise. This means to be consistent, persistent and show interest in that particular characteristic.

Like in previous blogs, I would like you to think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is overemphasized in creating a character perception of them.

Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn, they will more than likely remain unsuccessful.

Think of an artist that may be perceived as a “thug” or “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist.

True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts.

Keeping realism with your brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for a discrepancy in ALL actions and statements made by your brand.

It all really boils down to the ethics of your brand, professionalism and catering to your audiences. As long as you can be perceived as professional, you are entitled to your opinion.

If you feel you will offend someone, start by giving a disclosure and allowing them to understand your point or opinion… As yourself, how you have gotten to this ideal or interest?

If it is a fellow business person, they more than likely will understand already. As a matter of fact, they may reach out to you in liaising to these markets in cross promotions or future campaigns. They may just send you business or point you in the direction of that business, especially since you may not be competition due to the catering of different audience types.

Stay true to yourself, your brand, and consistency. You will be fine!

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Happy Birthday, Shorty Produkshins!: Orlando Internet Marketing Company now 10!

Shorty Produkshins IS Shorty Productions | Brand Social.

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In the last ten years, we have seen a dramatic shift in the way we do business, use technology and how we view the Entertainment Industry. According to CNN Money, those working from home, both self-employed (usually as an Independent Contractor) and working for an employer, has risen 41% in this decade, alone.

Everyone relies on technology to accomplish their work and career goals. They want to work more effectively, have more freedoms and time to spend elsewhere, while achieving the largest ROI margins possible for their employer and towards self-benefit. The Entertainment Industry shares this similar story, simultaneous, with innovative technologies leading to the saturation of Independent Artists and home studios.

Like smaller businesses, these artists are gaging expanding fan bases and gaining larger profits than in the past, especially those who were once signed to a “Major” and had to pay everyone else before collecting their own profits.

With such a drastic change in how business is done and how we operate, we see many opportunities for great success. The downside to success, however, is that with it comes struggle and opportunity to fail. One must “get with the program” or fall behind. And, quite unfortunately, just “getting with the program” isn’t enough anymore and one must actually strive to stay ahead of the game in order to avoid “just getting by.”

Competitors exist. And, so do a million other businesses unrelated to each other. Brand Awareness is a must, and Social Branding is becoming more and more of a necessity than a demand in today’s world. Enter Shorty Produkshins.

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. For the past 10 years, Shorty Produkshins has evolved into the brand that it is today through the always-changing trends in industry, technology — and of course — demand. This month marks exactly that. This is the 10th-year Anniversary of Shorty Produkshins.

According to Robert Greene, an award-winning author, in his latest book “The Mastery,” it takes us ten years of repetitive practice, research and fine-tuning of one particular subject in order to find mastery in it. This timespan can be increased or decreased based upon intensity, depth and acceleration in the practices and execution of the subject matter.

Shorty Produkshins has started from the bottom and knows first hand what each and every one of their clients are facing along the way, no matter the subtle differences due to separate industries.

Shorty Produkshins started in a weird, yet interesting way. In 2001, founder, Jessica N. Abraham, was to implement a passion of hers into a graduation project for High School. Her passion at the time was MUSIC, nothing more and nothing less, as she engaged with it all her life.

In preplanning for the project, a CD Demo, she came into understanding that most Record Labels wouldn’t accept unsolicited submissions and take them seriously (if at all). Hence, the birth of “Shorty Productions.” Short Productions was a fictitious name given to a fictitious company that would lend credibility to “LiL Shorty,” otherwise known as Jessica N. Abraham.

This demo brought forth a lot of inspiration, inquiry and success, contrary to the actual “skills” that the artist had. At age 15, she still had a lot of musical training to go through before being impressive to ears.

In early 2003, the graduation project and results from distribution were presented in front of a panel. The years in between were spent researching, recording, releasing music Online (before there were means to do so), bringing Brand Awareness to potential and converted fans, networking and seeking honest feedback on the project …all done through early Internet Marketing practices!

The outcome was the inspiration to continue this process as an actual lifelong career.

The years in between were spent researching, recording, releasing music Online (before there were means to do so), bringing Brand Awareness to potential and converted fans, networking and seeking honest feedback on the project …all done through early Internet Marketing practices! The outcome was the inspiration to continue this process as an actual lifelong career.

At age 17, Jessica N. Abraham enrolled in a college in Orlando, FL for Recording Arts and the sciences behind it. At the time, Full Sail University was the top college for Recording Arts and “Real World Education” on an International level.

Migrating from Pennsylvania to Florida, Jessica soon met others that shared her passion for the Music Business. Some of these people were also students at Full Sail, while others were not. This was the beginning of “Shorty Produkshins” and the first year of business… as an established business… yielding many successful releases overseas in the form of Mixtapes and Compilations.

Over the years, and as with any company, there were many milestones and successes. But, there were also challenges. Shorty Produkshins, once an actual record label with a public studio attached (dubbed “Shorty’s Playground” by late-rapper, Demarreo “D-Mo” Matthews), was confronted with a new reality check.

While many studios were closing doors, Shorty’s Playground had been doing pretty well with a new location in New Kensington, PA and business still taking place in Orlando. The reality, however, was that more and more home studios were popping up all over the place, and the average person doesn’t care about quality. The reality was that it was now a rarity to sell instrumental “beats” for more than $1000, unlike it was in the past. Actually, it was more than likely an amount to be less than $100 and 25-50% of that isn’t much considering how much work had to be put in to sell and transfer the rights to this music.

People were giving away free music and free beats. And, a plethora of “so-called” producers arose all over.

Jessica N. Abraham, in returning to the drawing board, desperately trying to keep her company successful and in business, decided drastic changes need to be made. Paying attention to the fact that Shorty Produkshins had been in demand for the care they gave to their artists and producers and “side-services” requested by clients, Jessica N. Abraham decided that a majority of this success actually was due to the Internet Marketing and Public Relations-type work executed within the company.

Engaging in a writing project for a subsidiary of Universal Music Group and Murphy Boyz Entertainment, Sand Street Music (home of Burn N Bush’s Newton Twins, who have worked with multiple award-winning acts), Jessica was asked to promote five summer releases with the company. This was the confirmation Shorty Produkshins was headed in the right direction.

Simultaneously enrolled in Full Sail once again for her first of three Master’s Programs (in Entertainment Business, Internet Marketing, and Media Design), Jessica N. Abraham took Shorty Produkshins and transformed it into a full blown Online Promotions Company.

Within that first year, she had the opportunity of working with other acts, Non-Profit Organizations, colleges, programs, a Social Application for Facebook, a plethora of events and even a recruitment team for models. Shorty Produkshins found itself in demand in not only Orlando, but also Pittsburgh and Atlanta. That was almost six years ago.

It is now the end of 2013, and Shorty Produkshins has been home to multiple acts and Producers that have went on to do “bigger and better things.” The company has worked with many celebrities and parties, venues, festivals and events (often a packed house), small businesses and organizations, causes and charities, athletes and Social Networks. The list just goes on and on.

Shorty Produkshins is home to multiple subsidiaries, including the successful J. Abraham Consultants (a “24/7 Internet Marketing Consultation by Phone” company). And while the road has not been easy, it is one to be celebrated. The company plans to do just that.

Starting this month and continuing until the end of the year, a new product or service will be released every week in order to benefit those in the Entertainment Business or World of Small Business, because it is known how hard you work and it is much appreciated!

Contests and giveaways will also take place, starting at the end of the month and continuing through the new year. Every month, from the twenty-first until the first, Shorty Produkshins offers a “$50 off discount on all graphics.” The month of October, however, marks a month of action, aggression and love for those who work their butts off. A new website, new services, and new content will be released!

Not only will Shorty Produkshins be giving large discounts on services (including Design Strategy, Internet Marketing, Social Branding, Event Marketing, Mobile Marketing and PR), but Shorty Produkshins will also be giving college students the opportunities to jumpstart their careers, gain experience and make a little bit of money, as well!

With shifts in technology, the youth is our largest asset. Sharing this concept with Let’s Be Honest, a new Social Network that pays the youth to speak their mind, Shorty Produkshins is positive that our future generation has the power to do great things early on and to continue through to “A New Era in Royalty.”

On the net: http://www.shortyprodukshins.com
Twitter: http://www.twitter.com/sp_brand_social
Facebook: http://www.facebook.com/internetmarketingoforlando

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Internet Marketing in Action: “The Sabir Bey Show” Season Premiere on October 1

The Sabir Bey Show, Sabir Bey, Hidden Colors, Outta Darkness, Out of Darkness, Universal Zulu Nation, Tariq Nasheed, Moorish American, Canaanland, RV Bey Publications, Taj Tarik Bey, Abdullah Bey, RMC On Air, Roscoes Chicken and Waffles, LA Talk Live, Internet Marketing Orlando, Internet Marketing Los Angeles, Shorty Produkshins, Shorty Productions

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Internet Marketing comes in many formats. There are many means of marketing on the web. There isn’t just one specific way. There isn’t even a specific reason that things are marketed on the web. People want Brand Awareness, Viral Sharing of Content, Content Consumption, Monetary Value, List Building, Views, Likes and … even executing Educational Missions.

Today, there are simultaneous feeds of Live Events to the Internet through live video streams. Some people charge for consumption, while others do not. Webinars are surely replacing live seminars due to convenience, usually servicing business people and students.

These are usually for a fee, but some are free in order to market a product or service through them. And even so, more and more people are still turning to the Net for their Entertainment, Education and Business needs. This is why many Social TV Programs and Studios have been “popping up” in the last few years. And, there are many reasons for this.

Niche communities are able to find programming meant specifically for them, minus censorships and the “watering down” of very beneficial and insightful information. They are the ones who control what topics will be covered during a live show. They are able to interact with other viewers around the World, interact with the programming or even come to into contact with the creators, themselves.

Content is usually recorded once it goes live, becomes viral through Social Shares. Niche Sponsors and Advertisers will help to continue the process by “paying the bills” through audience member purchases. The audience member now becomes part of the Brand Story and part of the success that came about in the process.

October 1, 2013, marks the Season Premiere of The Sabir Bey Show on LA Talk Live! “The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts.

The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, currents events and History through Entertainment.

The Host of the show is Sabir Bey, known for over 15-years in the “Conscious Community,” for his lectures and classes on Civics, Hip Hop, Nationality, History and Etymology. He has toured with Dr. Kaba Kamene, Dr. Leonard Jeffries, Dr. Jose Pimienta-Bey, and multiple figures in the Entertainment Industry.

Sabir Bey appeared in a 2011 film, Hidden Colors, where he speaks on many topics as related to the Moorish origins of today’s population. He appears in many other documentaries and films circulating around the web and businesses throughout the country. He continues to bring education to the masses through the web, using LA Talk Live’s fall lineup to do so. The Producer of the show is Actor, Mel Jackson (“Soul Food”); and the Program Director is Mr. Richard Karr, the owner of LA Talk Live.

Sabir has a team of individuals working with him on a daily basis to create Awareness of his mission, Lectures, Appearances and shows and to accelerate all Internet Marketing efforts. Not surprisingly, however, many of his works have gone viral on their own, as audience members share this content with those that they associate themselves with, whether friends, family, colleagues, or classmates. This information is very informative and educational, so they are passing along something very valuable and meaningful in the process.

The Sabir Bey Show is currently undergoing construction of the Official Website. But, many already access this site regularly, as it is a Social Network dedicated to the show. The site includes a U-Stream Video Player hosted by LA Talk Live and hosts a library of past episodes, including special guests, KRS-One, Tommy Davidson, Mel Jackson, Taj Tarik Bey, Dr. Kaba Kamene, Hawthorne James, Chico Benymon and more!

There are photos of the show, itself, as well as Sabir’s travels and experiences in the public while on tour or giving lectures. The site gives information about the show, including news, blogs and upcoming events.

What Sabir is doing at TheSabirBeyShow.com is very critical in today’s World of Social TV. The show, while also accessible at LATalkLive.com, is given its own “channel” to help aid in Awareness, Brand Monitoring, SEO Efforts, Viral Campaigns, and Consumer Interaction in bringing important information to the lives of those who have lost their true identity in an ever-growing Commercial World. He encourages people to call into the show to prove him wrong, while reminding people that he may just be!

“Bring a pen, tell a friend… But, don’t take my word for it… Study it yourself, and tell me if I’m wrong.” With a team of experts behind him, we can guarantee his Internet Marketing efforts won’t be wrong. Tune into his show, Tuesdays at 3:00 PM (PST) | 6:00 PM (EST) on LATalkLive.com

Website: http://www.TheSabirBeyShow.com
Facebook: http://www.facebook.com/thesabirbeyshow and http://ww.facebook.com/sabir.bey
Twitter: http://www.twitter.com/thesabirbeyshow

DISCLAIMER: Jessica N. Abraham is no longer affiliated with the show or any creative assets, thereof. Since 2016, the site and all assets have been under new ownership. All designs, edits and administration to the official websites are no longer controlled by Jessica N. Abraham or Shorty Produkshins.

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Event Marketing: Eventbrite’s findings based upon current database!

PREVIOUSLY PUBLISHED TO EXAMINER

If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites!

Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period of May 22 and May 30, 2013. The collective group of analyzed individuals consisted of 1019 individuals.

Eventbrite has come to the conclusion that their largest audience consists of Electronic Dance Music (EDM) enthusiasts and event planners. The company’s data analysis partner finds that the reasoning behind this is that the EDM community tends to be more Social and Mobile than other groups of eventgoers.

EDM enthusiasts are more likely to “share” their findings and attendance records via Social Networks and the means of Mobile (Marketing). EDM fans are 78% more likely to attend an event if their peers were attending and/or based on who was performing, as opposed to other groups who are only 43% more likely to attend an event if their friends go, too.

Those associated with Electronic Dance Music are also more likely to pay to attend an Online Streaming Event than other groups.

When considering an Event Marketing Plan, it is obvious that Event Branding should be prelevant in gaining the interests of your audiences. Every Event Marketing Plan should “Brand Social (Shorty Produkshins, 2009.),” be “shareable” on a mobile device, and should begin taking place NO LATER THAN three weeks– two weeks at the maximum — for ultimate results, because it is important to allow anticipation to build and Viral Marketing to take effect!

Furthermore, if you are regularly throwing and promoting events, a definite Mobile Marketing Plan of Action should be placed in line with your Marketing Plan. These results only prove these points to be true!

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What’s the difference? Mobile Marketing VS Mobile Marketing

Shorty Produkshins, Shorty Productions, Mobile Marketing, Mobile Advertising, Internet Marketing Orlando, Pittsburgh, Atlanta, Punxsutawney, New Kensington, Warren, Trumbull County

PREVIOUSLY PUBLISHED ON EXAMINER

Let’s play a game! What’s the difference between Mobile Marketing and Mobile Marketing? Hmmmmm…. waiting…… Okay, give up? There are SO MANY differences, I don’t blame you for being confused!

Since Mobile Marketing is taking way in such a rapid pace, many businesses are getting left behind by the “early adopters” who are shifting and evolving their Marketing Plans. Mobile Marketing is the way to go in 2013 and 2014, because everyone, and I do mean everyone, has a mobile device and will access the Internet through a data connection in some fashion over time. Those who do not have a Mobile Marketing Plan better start collecting pennies under Walmart Pop Machines; because even if your budget doesn’t allow for it, it is a must!

Think about it: Mobile Devices have faster connections than our home modem connections, and mobile plans are getting cheaper and cheaper. Some companies offer UNLIMITED data for a small price. Shoot, there are so many Wifi-enabled Smartphones and Devices that can serve even those who have no home connection or paid data plan while out in public! Thank you, McDonalds. Thanks, Starbucks!

Those who previously had no access to an Internet connection or very limited usage now have it… regularly! And, there are even those who have been GIVEN a mobile device via Government Assistance (Obama Phones and Phones for the Elderly). So, no matter what, people are getting Online and they are taking advantage… with or without a paid mobile data plan.

Now, tell me why you haven’t evolved and included Mobile Marketing into your plan, yet?!

Ohhhhh, you don’t understand the difference between Mobile Marketing and Mobile Marketing. You don’t know the first thing about it? Well, let me break this down for you really fast!

Marketing is demonstrating the “need” of a consumer or potential consumer through an impactful Marketing Message. It’s the emotional connection that takes place. Now, if you understand contemporary Marketing trends, you will notice that Internet Marketing is an “Always On” approach to Marketing Efforts.

Conversation is important in getting out a message, but the conversation is one way to make it “personal” without ADVERTISING to the consumer. Let’s face it, the consumer WANTS and NEEDS your brand, we don’t need to force it down their throats until they give in! As a matter of fact, advertising in Internet Marketing is often called “SPAM,” as it is also named in the Mobile Marketing World.

Truthfully, Mobile Marketing is almost the same thing as Internet Marketing. Only, it is more personal. The content size and message length are often smaller and shorter than Internet Marketing Messages for attention span and transfer rate issues. Distribution and delivery are important factors in Mobile Marketing, as well. These things are to be considered in creating a Mobile Marketing Action Plan (MMAP).

In Mobile Marketing, most messages and deliverables are able to be monetized. This is awesome! A lot of Cross Promotions between brands also take place. Additionally, a lot of the downloadable content, while it can be shared, is often times not. And yet, links, photos and video codes are shared at an extensive rate!

This means that more measurables are able to be analyzed for true numbers. We can also tell demographical information much more efficiently, because “mobile means personal.” So, we learn the psychology behind our consumers and who to thank for our success! This will lead to more personalization, customized marketing plans and Brand Loyalty.

Through Mobile Content Delivery in using it as a means for Marketing and even Revenue-generating Marketing, our products are always with our consumers. When speaking with friends, family, and associates, they have a point of reference, to explain what they are talking about (when talking about our brand) with visuals and audio. Because they will show this content on their mobile device, they will quickly take their device back, leaving the other person curious.

Electronics are valuable and many are worried that their property will be broken or that someone will intercept a “private message” without their consent! So, taking too much time consuming a product on someone else’s device will lead to the phone to be taken away. Additionally, the average person doesn’t carry around transfer cords in their back pocket to share files. These elements will force the new potential consumer to download or purchase these items on their own. In a way, this is Physical Viral Marketing and Word of Mouth Marketing wrapped into one!

Additionally, the average person doesn’t carry around transfer cords in their back pocket to share files. These elements will force the new potential consumer to download or purchase these items on their own. In a way, this is Physical Viral Marketing and Word of Mouth Marketing wrapped into one!

A really cool thing about Mobile Marketing is that if you have subscribed to a company (or if you are that company), it is easy to unsubscribe. Subscribing to a company is usually done through and in order to receive SMS or Push Notifications which offer the consumer “to-the-minute announcements and updates,” exclusive content, giveaways, contests, coupons, and much more!

These are easily customized and very personalized based on locale, interests, personal data, activity history, etc. Unsubscribe features are important and required by law in abiding by FCC Regulations and the CAN-SPAM Act, which require “opt-in” and “opt-out” features to be provided to consumer rights protection and mobile charges. Most Mobile Marketing platforms, such as Trumpia, MadMimi, ReverbNation and Remark-a-Mobile have set up an automatic process to allow for this.

Being directly connected to your audience is a priority in Mobile Marketing. It’s the second half of Mobile Marketing and the end goal if a Mobile Marketing Plan is set in stone. However, it is also a separate style of Mobile Marketing that could just be the ongoing and “Always Connected” communication to an already established consumer base.

This marketing allows you to be connected to them through personalized messaging. However, you are more than likely not retrieving any new customers unless Marketing takes place elsewhere.

This can be done through short codes (such as texting “BRANDSOCIAL” to 69302) or through QR Codes (Quick Response) that can be scanned and saved directly to smartphones. A QR Code should be programmed and optimized for a “Call-to-Action.” This means of Mobile Marketing is more clerical, in my opinion, than the “nitty gritty, roll up your sleeves” Mobile Marketing one should outsource for. It is setup to give priority to a consumer base already analyzed and for conversion estimations to take form at “bare minimum.”

The more scientific form of Mobile Marketing, as stated earlier in this article, is equivalent to Internet Marketing on a Mobile Platform. It is the delivery of content to potential consumers, as well as established consumers, and the optimization of such. It is the copy, the cross-promotion, the advertisements (directed to specific TARGET individuals), the microblogs, and all around Mobile Marketing Message!

Both means of “Mobile Marketing” are, in fact, important. And, it is very important to give BOTH venues FULL ATTENTION and PRIORITY. Analysis and budgeting are very important in the success of these weapons, but so is personalization.

Personalization and familiarity are the MOST IMPORTANT tools in Mobile Marketing Success. Frequency attention of messaging is very important, as well. You don’t want consumer to feel “spammed.” The magic touch comes with the loyalty factor, stick with the Laws of Branding, and everything should be just fine!

Interested in a very easy Mobile Marketing Platform to stay connected to consumers around the clock?

Use promo code “BRANDSOCIAL” and receive a FREE MONTH with DOUBLE the benefits to test out a very powerful tool for your business from Trumpia and Shorty Produkshins!

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