Consider SEO & SEM Bones, Social Media the Soul That Embraces

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

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In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones.

Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed.

Now, we can keep thousands of people in the loop at once. We can interact as a group, and short conversations are now the norm. With social media, we can carry many short, private conversations at once. The downfall is, however, that many traditional business models aren’t up to speed and they’re throwing thousands of dollars away just to find no return on their marketing investments.

Social media influences our lives, whether we want to admit it or not. It can influence us for the better. It can influence us for the worse. It can simply be our entertainment. But, it definitely changes our ways of thought.

Chris Sewell, Creative Director and Chief Strategist of Chris Sewell Digital Media in Brooklyn, New York, pulled this concept into the work of cosmetic surgery. He recently released a video for plastic surgeons, breaking down the cold hard facts of marketing in the digital world. In this video, he discusses the reasons some surgeons are reporting a 40% decrease in customer retention and how they are ultimately throwing money into the garbage through their current marketing strategies.

Sure, billboards, for example, are powerful marketing tools. The problem, however, is that most target markets have become spoiled and want everything instantaneously. They have also become so distracted that every time they return to the billboard to grab the details, they either forget that they meant to take down the information or it just so happens to be that moment that their Facebook just got a notification. Consumers want to access information immediately after it cross their minds.

No one uses the yellow pages anymore, because it’s not personal enough. We want to see visuals, check out pricelists and even reach out semi-anonymously at 3 a.m. AdWords is effective, but only if the company knows what they are doing. With Google’s recent removal of sidebar advertisements, SEM advertising has to take advantage of the correct criteria to find themselves ahead. Trust is a major factor in this process.

We want to see what experiences others had with this company, before we waste any of our precious time contacting them. We don’t want to risk being put into the spam or scam loop, either. We’re frightened to give our phone numbers to just anyone anymore… We don’t want to be haunted for months to years later.  

With many companies now paying people to leave biased reviews, personal experiences are more valuable than ever. Interactions with brands and businesses continue to be more meaningful and impactful. We are able to evaluate the caliber of business we are dealing with, as well gauge the people within their walls.

 In the case of life-altering industries, such as Plastic Surgery, almost 50% of patients surveyed admit that that their influence was, indeed, social media. Peer pressure was a major contributor, as selfies have made us take a deeper look at the flaws we want to perfect.

Likewise, it is the actual media content being shared by social savvy clinics that have caused patients to travel hundreds of miles to take advantage of their services. Photos, videos, client testimonials… these all influenced the decision for patients to take advantage of certain treatments at specific facilities. We can blame it all on Facebook and Instagram.

With YouTube’s monetized video platform, more videos from local businesses are being seen on a regular basis. They are low cost advertising, and the younger generations are okay with consuming them before watching a video that interests them. For this, videos on social media channels are equally disruptive. The days of SEM and SEO are more numbered than you think. While they are the basis for more impactful and more aggressive marketing efforts, it’s going to take more – way more – for most businesses to not just be seen but to also be adopted.

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Look, Ma! No hands! | Robocast: Automating Social

Robocast automates "Social." SEO and websurfing with no hands!

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Slated for release to the public tomorrow, Sunday, April 19, 2015, Robocast.com Player has created a system that “auto-browses social media links, including Twitter and Instagram Feeds, Searches, Hashtags and more,” according to a press release by Robocast, Inc., late Friday evening. The new and improved player will be demonstrated to onlookers during an exhibition at Union Square Park at Earth Day NY 2015 and will lead audiences into a visual journey, stuffed with content from Global Earth Day, particularly focusing on the 25th anniversary of Earth Day NY.

As a patented multimedia playlist engine, users are able to sign into Robocast.com with social media logins and literally “play” their timelines, based on search and hashtag results. Each search query will automatically generate an interactive show experience built from status updates, tweets and shared content on that particular subject. Instead of scrolling, the presentation will carry users through each post, utilizing the ability to be paused, resumed and viewed at multiple speeds.

Surviving the “early days of the web,” Robocast, Inc. prides itself on “pioneering automated web browsing and continuing to create new, more efficient tools for consuming web content.” The company has coordinated presentations that uplift audiences through Earth Day initiatives, encouraging community awareness and participation during this special event, while potentially changing the way that we consume and enjoy social media for the rest of our lives.

“The goal has always been to make digital media use easier and more powerful, through familiar controls,” said Robocast CEO Damon C. Torres, inventor of the playlist engine system. “I’m truly excited to enable people to have a deeper engagement with their social feeds through automated browsing with Robocast.”

Robocast works hard to “Automate the Web,” a mission the have worked hard at preserving, since the early nineties. Functioning in any browser, content can be saved from any website, social network and media platform simply by logging in from a favorite social media portal. This eliminates the need to enter additional logins, passwords and/or characters, since users are probably already logged into Facebook and/or Twitter.

Not only are they streamlining the login process, they are eliminating our need to click during our social sessions. The only question left to ask is, will this make us even more lazy, spoiled or allow us to work more efficiently? Only time will tell, but Robocast is certainly taking ease-of-use to a whole new level!

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Elements of Internet Marketing: Continuity.

Elements of Internet Marketing | Continuity (2013).

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DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Continuity.” Enjoy!

Today, we speak about continuity, because it is a very important matter that needs attended to “on an ongoing basis.” In the process of Internet Marketing, this is one of the most basic and most important elements. It doesn’t matter what you are doing in your campaign, as long as you are doing it repetitively, you will see some sort of progress.

While it depends on what you are actually doing as to how successful you will be in your campaign, you will always see some type of a positive reaction to all of your hard work. Think of someone taking a chisel to a large bolder. Eventually, it will break through and the job will be done.

Continuity does not necessarily mean to continue doing small tasks and waste your time on these tasks that only show a small return. But, it may mean that not doing those small tasks will hold your larger tasks back from their full potential. This is what we want to keep in mind at all times.

For example, in owning a smaller business that provides marketing services to clientele, you have to “be on point” at all times. Your potential clientele will “Google” you to see how well you do. If you are not on the first few pages of Google or get too much traffic to your site, they may look down on you.

If your site is constantly falling behind on important key searches related to your company, they will look at you cross-eyed and not take your servicing seriously. If you continue to let negative reviews and feedback build up against your company, you are hindering current and future prospective clients from ever using your services. Therefore, all that you do is in vain.

You may not have a large team of people working with you. That is fine. But, you need to be sure to have a daily or weekly checklist of things that seem silly to have a checklist of. This list would contain link building, landing page creation, press releases, social media updates and other tasks that would lend to building backlinks and traffic, as well as awareness for the company.

You also want to be sure that you are continually checking for your brand’s reputation on the web and redirecting any negative attention that you are getting. We know that your client’s projects are more important. But, remember your brand is just as important — if not more — because, it carries the weight of quality for your past, current and future client base.

Everything you do on the web optimizes it and improves your brand awareness strategy. Everything you don’t do that your competitors are doing stands to set you back and have your client base questioning your abilities.

Keep in mind, your clients may actually be knowledgeable of the science behind what you do but not have the time to do it themselves. You have to prove to be an expert in your field no matter what. You have to keep yourself in the limelight, shine positively, and continue to RISE in engines — not fall behind.

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Elements of Internet Marketing: The importance of the press release.

Elements of Internet Marketing | The Press Release (2013).

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DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Press Releases”. Enjoy!

We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to Corporate Partners, Investors, Brand Enthusiasts and the media?

Traditional approaches have always encouraged businesses to release press sheets to the media in the form of a Press Release. This has always been highly effective, because Media Partners are always looking for “the latest” in news on select topics to report to their audiences. The less searching that they have to do to find out everything that they need to know about your brand’s latest news, the more likely they are to even learn of its existence.

As populations increase and more businesses are founded through these populations, more brands are seeking attention from media outlets. This is leading to the influx of flooded e-mail submissions and mailroom ambushes of press opportunities, all the while being ignored due to lack of feasibility amongst available resources. Writers simply find their own stories, either by means of networking or through Online distribution sites.

Modern technologies have led to new venues of spreading your message to the masses. Yes, the continued networking on social platforms, such as Linkedin and Facebook (and especially with those in the press), comes in handy. But, so much information is being submitted amongst “friends” and “connections” per minute, that it is easy to simply fall through the cracks. Additionally, those Brand Enthusiasts are already aware and interested in your brand’s latest releases, but what about those new potential consumers that aren’t even aware of your brand’s imprint within your industry. How do we reach them?

This is where we discuss the importance of the Press Release, as we know it today. Press Releases can appear to us in a tangible form, but they are now more common to be found via digital formatting around the net. Some brands simply include Press Releases within their own blogs, Press Rooms (which are very important to have) on company websites, or in E-mail Correspondences with previous contacts. This is fine. But again, where is the outreach to new potential consumers?

Today, not only is the release of press more common within a digital platform, but the receiving end is also done this way. As mentioned, writers are finding themselves heading to distribution sites around the net to seek a variety of unique press opportunities from brands and organizations around the World. They can simply search a topic and find an intriguing amount of results based on entered criteria. Due to multiple submissions, it won’t seem as though a specific brand has a monopoly on the writer’s news stories due to “contact only” submissions from those already in their Rolodex.

Press Releases, and especially Social Media Releases, are key elements in Advanced Internet Marketing tactics. They are one of the fundamental stages in Brand Awareness on the web. They include information about our brand, news about the brand, and links (backlinks) to our brand’s presence around the net. They are organic in nature, so they tend to optimize all links attached based on keywords found within the content of our release. With Social Media Releases (SMR), we are able to include videos and pictures that better depict the information that we are distributing.

Some news sites, like Google News, AOL News or Yahoo News, tend to demonstrate loyalty by solely using specific distribution networks to create press stories. Some newswires, another name given to distribution sites, generate submissions through paid subscriptions by brands, which are also accepted by the third-party news outlet. Each channel uses their own set practices based on established readers of the site. The key to distribution “switch offs” are by creating easy-to-use content that makes the process easier for wires to continually flow.

Stories that are most shared, backlinked to and from, or that are most accessed will more than likely be picked up by news sources immediately, due to obvious interest in your brand’s story. Using distribution networks with Social Sharing enabled will allow your release to be shared around the net, hike your optimization in search engines, and show a count of shared interest and/or “likes” surrounding your story.

While this may help, it certainly will not hurt your brand. What will hurt your brand is “spamming” too many distribution channels with the same exact version of the press release.

You will find, search engines generally do not like “duplicate” materials. Therefore, they are less likely to rank duplicate sources unless they are attached to highly ranked web channels. This is another story for another day, but what matters at the moment is choosing the right distribution channel wisely. Duplicate releases are fine, but this must take place only through channels that hold a high reputation on the web. Some sites, however, will reject duplicate material in order to keep their prestigious reputation in place.

Lower ranking sites usually do not mind duplicate stories, and it would be wise to have separate stories to share at these channels. As a matter of fact, if immediate awareness is all that you seek, go ahead and place your release within these sites. It is not promised that your release will ever be seen here, however. By doing this, it is also not promised that search engines will ever recognize it as a valuable piece of search history, because it is a duplicate. By having a separate release and engaging in this method, it is a gamble — but it can be highly effective on the contrary.

In releasing your story to the media, make sure you do not forget to backlink to it. Backlinks will find ranking through crawling of already established and ranked sites. Do not forget to submit your release to search engines. There are hundreds of search engines with active searches in place on a daily basis. Keep in mind, there are more search engines than just Google, Yahoo, or Bing.

Keep in mind that YouTube is considered one of our most used and influential search engines, as reported by recent web studies. That being said, do not forget to include video with your Social Media Release. It may be wise to create a video with your latest story intact, even if not release an SMR.

News sources may include your video within their own version of your story for release. There are many people that get their news through video depictions, as opposed to actually reading the story surrounding it in text.

Through video, you have the opportunity to tell the whole story in your own way and be promised that the story not be misconstrued and misrepresentative of important facts that you want portrayed. Video counts will also dictate interest in your story through video views. Take advantage of this! It shows that people actually seek information that you are giving.

Press releases aren’t just the point of contact for our brand to media outlets. They are a highly effective tool for Brand Awareness, Backlinking and Consumption. They are an effective way of telling our story in our own words. They are a means of updating audiences of our brand’s track record, documenting our story and keeping positive energies flowing through our brand’s veins.

Continuous press excites our audiences and keeps them interested in our brand’s progress, even feeling a part of our brand’s success. How are you using press to your advantage in staying ahead of the competition? If you are not, maybe it is time to start.

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Elements of Internet Marketing: Incentives.

Elements of Internet Marketing: Incentives (2013).

PREVIOUSLY PUBLISHED ON EXAMINER

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Incentives.” Enjoy!

Everyone likes “FREE.” As a matter of fact, it is pretty likely that nobody is going to turn down “free.” At the same time, most of our modern society hates doing anything for free… including giving up personal information. This reason comes from past abuse from naive and unethical businesses.

No one likes SPAM. While it may be free, it is not friendly. Think of it as a demon that needs “exorcised” immediately. No one wants a “buddy” that will haunt them and annoy them for the rest of their lives.

In business, when we give someone something free, it likely comes with a price. We usually expect some sort of “buzz” to be created, because one person will tell the next about this “cool” new “thing” that they got for free. The next person will seek out a free item as well. This is Word of Mouth Marketing. An incentive is given for word about our brand to be spread. It is as simple as that!

As with many successful marketing actions, many businesses are against giving things away for free or taking the risk. Yet, they will complain that they aren’t making the income that they would like for the overall business venture. This is where the problem remains for them. After all, you have to take risks and do something new in order to succeed.

There are many businesses, on the other hand, that thrive through incentives. Incentives often come in the form of products, services and trials. Yet, some businesses have been benefiting from creating an actual monetary reward for their consumer base. Companies like DealsPlus pay users per deal that they list on the site, creating content. They also pay for articles to be written on their blog, coupon posts and other actions that take place.

Other sites give incentive rewards to those that refer users to become users on the site, through content generation and followers, and through referring new hires to the team. In the past, I personally worked with a company that paid college students a dollar to sign up as users on their site. They had to literally sign up through our laptop and mobile devices and confirm their accounts before being paid. These users became the most active on our site, because they had something to gain from it.

The downfall to incentive programs is what may lead consumers from becoming willing to participate in them freely. You see, so many ethical businesses have failed to adopt incentive programs, while more unethical practices have encouraged them. This is where the evil SPAM comes into play, as well as unauthorized charges to credit cards, scams, false contest and giveaway programs in attempts of collecting important information from clientele and so on. As business owners, we have to find a way to combat this, while including an incentive program into our marketing plans.

In including incentive programs into our marketing plans, we have to ensure participants that their private information is secured and won’t be sold, that they can trust us, and that participation is worth “the hassle.” Ensuring that our Brand Presence is intact and our reputation precedes us, we have a better chance of creating Brand Trust with our new potential consumers and those who use our products out of necessity.

If we hold contests and giveaways, we must be sure that we prove that it was a real contest and announce the actual winner in a public place (Online). Those that entered will be more lead to believe that it will be “better luck next time” and will more than likely participate in the future.

What some people fail to realize is that incentives may be open to everyone. But, the opportunity was a “privilege,” because not everyone will know about it until it is too late. It was a “privilege,” because the consumer has a 1-on-1 experience with the brand, as well.

Privilege leads to a personal story where the consumer is part of the overall story and history of the brand. This makes for Loyalty and Tenure. And if you are a business owner, what better incentive is there? Remember, incentives are everything if you can prove it is worth anything for your consumer to take action. Give a good call to action and you’re halfway there!

Some ways that incentives will help brands:

  • Brand Loyalty
  • Brand Trust
  • Word of Mouth
  • Viral Marketing
  • Guaranteed Funneling – Call to Action
  • Sign Ups
  • “Privilege”
  • Sales
  • Press Opportunity
  • SEO Opportunity
  • Brand Action
  • Cross Promotions
  • Sponsorships
  • Conversation
  • Social Activity (Comments, Conversation, Conversion into Customer, Likes/Followers, etc.)

NOTE TO MY READERS: The “Elements” section of The Examiner was created for YOU. Clients and readers are constantly messaging me with questions about specific topics. While I don’t consult for free, I do address their questions in general terms through these columns.

I invite you to ask questions about Internet Marketing, Social Branding and Event Marketing, as well as submit information about your upcoming projects, as related to the World of Internet Marketing. I will try to include them in my future releases. And, speaking of incentives, if you would like more “Elements,” tips, tricks and Internet Marketing-related news, please subscribe to my articles today!

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Google implements NEW Category Search through Upgraded Google Images.

Google implements NEW Category Search through Upgraded Google Images.

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Face recognition, Goggles, and now… A NEW and improved Image Search by Google.

If you’re constantly using the World’s Leading Search Engine, Google, you probably have noticed something different about Google Images in the last few days based upon your inputted search terms. Personally, my first experience with the new feature implemented by Google’s Image Search took place when trying to find graphics from an upcoming TV Series that hits Showtime on June 30. That show is Ray Donovan; and I was working on a graphic for Kwame Patterson (known for his role as “Monk” on The Wire), who appears on the series as Rapper/Producer, Re-Kon.

Upon noticing categories for Google’s Image Search of Ray Donovanand seeing groupings such as Cast,” “Set,andSeries,I thought to myself that this was very “cool” and wondered how could I do it myself. So, I went searching for information on how to do it. After all, my profession IS Internet Marketing.

We are ashamed of ourselves if we don’t know about something related to our field. And, I just HAD to know more! Unfortunately, there was NO INFORMATION to be found. And, it continued plaguing me as I searched over and over again within Google and tested other search terms to learn what allows this grouping to occur.

So, I figured it out. Alt tags and page context would group these elements in subcategories on Google once the Spyder crawls the pages and terms in mention. But, just like Veruca Salt, “I want it now!” So, I continued to search for information. Then, today (June 12, 2013), Google released some great information via their blog on BlogSpot.

Apparently, last month at Google I/O, they showed “a major upgrade to the photos experience.” Google has caught on that not everyone cares to name their content (one way that Internet Marketing becomes a success), and has come up with a new way to search photos with visual recognition.

If you’re like me, you take many photos and don’t remember which folder you put them in, because you didn’t need them at the time. Now, you will be able to find them much easier… especially if you take advantage of Google Photos, which has recently allotted for 15GB of space per Google user.

In previous years, search rank took place via alt text, page descriptions and content naming. In the past year, we saw Google implement color search technology. You were able to search images by color. Google makes a joke that “the average toddler is better at understanding what is in a photo than the world’s most powerful computers running state of the art algorithms.” And, laughably, that is often true!

They go on to inform us: “This past October the state of the art seemed to move things a bit closer to toddler performance. A system which used deep learning and convolutional neural networks easily beat out more traditional approaches in the ImageNet computer vision competition designed to test image understanding. The winning team was from Professor Geoffrey Hinton’s group at the University of Toronto.

“We built and trained models similar to those from the winning team using software infrastructure for training large-scale neural networks developed at Google in a group started by Jeff Dean and Andrew Ng. When we evaluated these models, we were impressed; on our test set we saw double the average precision when compared to other approaches we had tried.

“We knew we had found what we needed to make photo searching easier for people using Google. We acquired the rights to the technology and went full speed ahead adapting it to run at large scale on Google’s computers. We took cutting edge research straight out of an academic research lab and launched it, in just a little over six months. You can try it out at photos.google.com.

Throughout experiment and implementation, Google has become aware of a few mistakes the computer will make, such as “mistaking a banana slug for a snake” or a “photo of a donkey for a dog.” Of course, not much information other than recognition of visual elements were able to be broken down in those situations.

As a matter of fact, when I searched my own name, Google was still in the process of grouping “Jessica Abraham”s, and I wanted to understand this more. One category was appearing with the controversial “Farrah Abraham,” so I searched her separately (I didn’t want to contribute to her ranking in MY category! hahaha!).

When I searched “Farrah Abraham,” I got some pretty in-depth searches in detailed categories! There were her modeling pictures. I saw a category for the fight with a Kardashian. And, well… Let’s just say that it definitely categorized this search term. This is actually the search that allowed me to understand the new feature on my own (minus the visual categorization). I was able to look into the page source to try to elaborate upon my understanding of it.

To recap, Google is basically using all current technologies and implementing improved technologies to map out and categorize images on Google. It’s like Google has become a very powerful Artificial Intelligence source.

I’m sure implementing Google into a robot will be the next phase in their journey. As Sci-Fi as that sounds, it would definitely make sense in emulating those films that warn us of Robot Apocalypses. I wonder if that is why the tornados are currently sweeping all over the country at this very moment (bad Apocalyptic joke).

Wow! Can you imagine the stuff you would find searching yourself from here on out? Or, what about your new boyfriend/girlfriend who finds your photos amongst that of one of your most humiliating exes?! Regardless, you have just made my life easier, harder and more interesting, Google! I applaud you!

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A Marketer’s Nightmare: Content Block

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You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING.

You try, you try, you try and still — you come up with nothing. Content block!

It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need to go above and beyond THAT when it comes to our own projects. We become so caught up in it, perfectionists even, that we either never finish or we struggle, trying to create the next masterpiece. There is hope!

Try these simple but POWERFUL steps in jogging the mind into the proper direction. If you’re like me, you hate idle time that will never come back. Use these activities to benefit your Social Presence and help find direction and an insight to what your audience is even “in the mood” for.

Afterall, we MARKET not ADVERTISE… Let’s make them REALIZE the NEED not TRICK them into WANTING something useless.

In taking part in an activity or two, your mind should be clear. You should have some fresh content that you can use on your own projects or that of future clients. Your content delivery being noticed by audiences has benefited your brand. SEO, through your content, has enhanced your efforts, and you now have new ideas to work with to ensure the evolution of a successful and healthy brand! In whatever you do, good luck doing it!

1. Brainstorm Session

A good ol’ brainstorm session! Write down ideas, search your mind. Get a team and make it all the better! What you don’t use now, you can use later. Make sure you type up all ideas and elaborate upon the ones you select. These ideas will help you with a plethora of future events. Cherish this moment and have much fun! Never let your ideas intimidate you! No idea is too big. And, nothing is impossible!

2. Memes

We have all seen them on Tumblr, Facebook, Instagram, Pinterest, Twitter, etc. They grab the attention of audiences through advice, tips, tricks, ideas, jokes, inspirations, etc. Why not create a few of your own? Grab hold of new audiences and gain new likes and boosts in SEO capabilities for your related presence. Due to shares, your direct page should be shared by onlookers everywhere. Have those Memes marked with your web address, as well, and gain the attention of curious minds immediately!

3. Fun with Trends

This is one of my favorite things to do! I love getting involved in conversation and seeing how many “retweets,” “favorites” and replies I get from it! More importantly, I love the followers who begin asking questions about my company and the ROI from it. No investment other than time, but traffic, backlinks, referrals and BUSINESS in return!

And, I mean, how hard is it? Creating jokes and interesting statements based upon trends and relating it to your business? This is definitely a worthwhile “brainwarmer” and stress reliever to get you in mode for some heavy duty business…

4. Self-Education on Unrelated Topics

Have you ever caught yourself working on a project and stuck on what would make that brand unique? Sometimes, a theme and an in-depth knowledge of a theme gives us an awesome outcome, especially if it is related to a specific archetype!


As an Internet Marketer, you probably have been a Consultant for many clients and are always the one doing the teaching. Why don’t you sit back and let someone else teach you? Watch Youtube videos, read conspiracy reports, learn something weird, check out the news! These things may just jog some ideas that will get you back on track …and benefit future client projects, as well!


Don’t forget to write down your ideas and get others captivated in your findings. Show them that you are not just a business, but your brand is a persona and you are human with real-life interests. You may just find niche markets and leaders that can pave the way to new approaches and ways of doing things.

5. Network and Get Out!

Networking and enjoying an adventure or two will lead you into so many new directions and develop your mind to understand public interests, as the World is always changing. You experience new things. You can meet new people that will spark new interests for you. New ideas can generate through collaboration. Doors can be opened for new possibilities and in taking barriers from your life. What is even better, you can enjoy yourself.

You get to de-stress. You can free your mind and clear it to start from scratch. Did you ever think that maybe these “blockage” periods force us into just laying around, watching TV and ultimately clearing our minds without a second thought? Because once your client puts that need in your face, ideas are pumping through your veins! So, get out! Conversate. Have fun!

6. Landing Pages

Truly who likes creating Landing Pages? But, guess what?! They are the keys to our success. They are also ways we can do things a little different with our brand, especially if linking into a corporate site. So, why not have fun with it?

You want to build something new, exciting, maybe innovative as well, right? Then, go ahead… design away! And, make it useful. The impact of each campaign depends on it.

7. New Ways to Monetize

We are constantly finding new ways to monetize when we are working with clientele, whether it is through products and services that we create or through research in finding ways to promote their products. There are so many ways to monetize items through free distribution that it is almost ridiculous!

People want free. If you give them free, they will find it worthwhile to take a peek!

This is one way to convert a consumer into a customer and be paid for it. How are we paid for it? The answer isn’t always easy, but a few ways to do it are through sponsors, advertisements, cross-promotions, etc.

Do some research, find some new methods of monetization that haven’t been touched yet. Implement your findings into your own brand. Make money… and give me some of it!

8. Spy on Competition and Fortune 500 Companies

I don’t mean to literally spy, although if you’re bold enough… How I mean to spy is to look into the Web, Social and Referral Presences of your competition. Look at their Marketing, their Design, their SEO. What can you do better than they can? What are they doing better? Can you implement it and fine-tune it to fulfill your brand’s needs in advancing in the marketplace?

9. Get Inspired

Read articles. Read books. Heck, read Memes! Go outside and smell the fresh air, taste a new cuisine. Whatever you do, embrace it. Find inspiration.

Keep your mind pumping and ideas sprouting in your mind.

Each and everything you experience, you must learn to make it your own. How can you incorporate enjoyable details into your brand in creating fresh content?

10. Backlinks and Other SEO

You have time. You can’t think of anything fresh. Anything you may create through forced creativity may end up very unaesthetic and unappealing to the eye. It may seem rushed if it is a text deliverable.

So, go ahead. Go to work. Create backlinks.

Point people in the direction of your brand’s presence and web site. You have nothing to lose! Maybe you will see something on your mission that allows you new insight!

11. Research New Tools and Trends
11. Research New Tools and Trends Shorty Produkshins, 2013.

11. Research New Tools and Trends

All that you have to do is to research new tools and trends for your Industry or niche….. This is pretty much self-explanatory

…AND NOW, ONTO THE NEXT!

12. Ask an “Elder (not necessarily in the same industry)”

Ask a Veteran in the World of Marketing or the Business World, in general, what they have done and have accomplished in their career. Ask how they did it. Learn from them. Bounce ideas off of them. Speak to them on the topics of life and people. Then talk to your elders.

These people may not even be in-tune with the World of Business. But, ask them about their likes and dislikes. Ask them things that attracted their attention to brands over the years and converted them into customers. Ask their favorite brands, why they like the brands and how they were attracted to them. This is a bonding time.

Allow an elder to shine through you. They know what they are talking about. They give a perspective that not many consider valuable. It might not be a “fresh” outlook, but it isn’t an every-day-run-of-the-mill practice, either! They might even have some ideas, but they feel they need a “fresher” face to produce it for them. You never know until you ASK!

13. Doodle

Ever been on the phone or in a class and led to doodle random thoughts, phrases and imagery? Try it now that you are older and have a brand to grow!

Call someone that you haven’t spoken to in a long time. Catch up!

Enjoy yourself, and let yourself become clear-minded and reconnect with an old friend or family member at the same time. At the end of that phone call, look at your notepad. Your subconscious mind just told you what your next project was going to be about. It’s all about you to decipher it!

14. Engage in Conversation

Make your Social Presence personal! Conversate with your audience. Find out their likes and dislikes, wants, needs, thoughts. Get them involved in the brand’s future. Keep them talking to and about your brand. As interesting as this is, I actually get more business through my “personal” pages than my business pages. The trick is to be personal without being too personal at all! Show life and that you are human!

Create chemistry It’s all about relationships, so build! Bring that empire to life. And, allow those who support you make history at your side!

15. Speak to your Camera

We can never find time to make these Vlogs (Video Blogs) that everyone would rather watch than read information on. To boot, we aren’t always in our best shape. Let’s take advantage of this time.

Go in your closet, pull out some nice clothes. Get dressed and “made” up. Sit down at your computer, and hit record!

Speak about your journey, your successes, tips and tricks, ventures, clients, projects, ANYTHING. Inform your audience, entertain them… show them the face behind the brand… behind the movement! Then, use these videos to keep audiences captivated and interested in what your brand has to offer them!

16. Fun with Photos

As Marketers who write, create mood boards, need backgrounds, create content, need to get our point across, we always need photos… the more unique, the better. The less we have to pay for royalties, the better.

So, let’s get on a jacket, grab a book bag, fill it with goodies and a camera with extra batteries… and start shooting!

Take pictures of every and anything. Keep in mind your audiences, and try to create content that will be shared or liked! Don’t forget to take pictures of architecture, events and people. Memories are everything. Nostalgia is in demand. And people… they love looking at themselves. So, click away and tag them later!

Don’t forget to take pictures of architecture, events and people. Memories are everything. Nostalgia is in demand. And people… they love looking at themselves. So, click away and tag them later!

17. Mood “Boreds”

I know, it’s “mood board,” but you can do this if you are bored! Go out! Collect actual fabrics, textures, objects, colors. Cut out newspaper and magazine clippings. Get out your crayons, pastels, watercolors and do some exploration. Come up with a Rebranding Strategy, a Campaign, a Facelift, or some cool ideas for future projects!

Mood Boards are fun. They unlock the inner youth… our innocence… our imaginations. Open your mind, and unblock that brain!

18. Start a “Spin-Off”

You have found many new ways to capitalize from and monetize your content. You have found something in common. Is it time for a “Spin-Off” brand? How does it help your current brand?

Link Wheels are now generating spokes that will now build their own Link Pyramids under them! You can create backlinks to each other, cross-promote each other amongst audiences, draw together totally different audiences and recycle cool content!

Maximize your potential through this chance to start a spin-off. After all, wasn’t it your dream, growing up, to in some way take over the World? Why not start now to build your empire? The content created will link two-ways, or three, or four, in generating ongoing interest, positive SEO efforts, and give more content to each brand!

19. Write About Your Experiences and Knowledge

Whether creating a website, blog, resume, autobiography for use on various platforms or even writing for an Online periodical, make sure you are recording your experiences. You can always create content. But, who is recording your footprint upon the earth for your legacy and future generations?

On another note, it builds your expertise in the eyes of audiences. It shows you know what you are talking about. It gives you credibility. Who is selling you to new and future clientele?

Recommendations are everything, especially if a finger can be pointed on a point of interest… especially if you are a marketer who does a lot of work under Non-Disclosure. If you have already done so, go back and read it. Pay attention to your growth and create new goals for the future!

20. Fine-tune and Enhance Current Content

What better time than now to go back and enhance, reorganize and fine-tune your current content database? Make your content work for you. Analyze each piece and find out what works and doesn’t work for it. Shoot, you might just find a better way to do your current daily practice amongst your own presence and that of clientele?

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Search Engine Optimization… The Neverending Story.

Shorty Produkshins IS Internet Marketing Orlando | Jessica N. Abraham

PREVIOUS PUBLISHED ON EXAMINER

Search Engine Optimization is an ongoing effort… Point. Blank. Period. There are some experts out there speaking false information into the Business World on how it “doesn’t matter how high you rank in Google” and other search engines, most of your focus should be on actual marketing itself.

Are they serious?!

Those who know Internet Marketing like the back of their own hand know that SEO (Search Engine Optimization) is one of the most important elements of marketing. As a matter of fact, it is the reason that other forms of marketing even exist and continue to strive!

Who says appearing on the first few pages, and especially the first few results, of a Search Engine do not help a brand perform at its maximum potential? Who says it doesn’t help a brand find awareness, especially when local area search takes place? If SEO isn’t done properly, all Social Branding and Media Marketing efforts can pretty much find themselves flushed down the toilet!

SEO is not just naming a few keywords or tagging a few items. It’s more than just descriptions and backlinks. In today’s day and age, related search results are almost a standard, photo matches for similar results are sure to return and content is King! Not only is it King, but it is more valuable than any keyword you place on your page! And, naming it correctly is even more important. Using generic names for photos and audio will just hinder efforts.

In today’s World of Search, more and more businesses and brand are finding themselves working with individuals and firms that have mastered Search Engine Optimization as a skill and/or Internet Marketing as a whole. So if everyone is doing it right, how exactly does your brand stand out in the crowd?

It is true, most people are learning that if they aren’t doing it right, they might as well “close up shop” in E-commerce and other related industries, because they won’t make sales. So, they put in a few marketing dollars and integrate SEO into their efforts. The problem is, they don’t realize that SEO is an ongoing effort — a never-ending story!

Most people are simply hiring professionals or doing it themselves to get the job only half done. They hire someone to optimize their site, or they create “Meta Tags” and call it quits! The goal of SEO is to stay on top amongst competitors, affiliates and even those in the same industry as yourself, who may not even be a competitor!

So, we name and detail Meta Tags. We include optimized copy for the page. We name all content and create “Alt Tags.” We backlink and create internal links, amongst every other element of SEO (and there are many).

The thing is this: No matter how much optimization we do for a site, it is NEVER enough! It is also to be noted that when you hire someone to optimize your site, this is different from hiring someone to handle all of your SEO across platforms.

The difference is plain and simple. Newer sites and newer optimization by competitors will begin to be tracked. Algorithms are programmed to realize some content will become outdated. Such is the case with news stories. There will always be a new shooting and the one that just took place will become old news, no matter how often that story is searched out.

So, how do we combat this? Again… ONGOING SEO!

Refreshing and updating pages, adding to and making changes, etc. Our websites aren’t the only thing that needs continuous updating, so do our Social Media outlets and social networks in which are attached to our sites.

Why? Link Wheels and Pyramids end up pinging our sites and connecting the content indirectly.

Every click is a vote, every impression is a bump up! The more content, the better. The more relevant the content, much better. The more linking and embedding of content… even better! And one must do this on a monthly, weekly and even daily basis, or they should plan on falling behind.

There are arguments that Organic Search results, traffic sent to your page based upon the text of your coding, are good enough. Okay, then why are these same people still “wasting” money on SEM (Search Engine Marketing) if they think that Organic Search is enough? Don’t let these people fool you. It is their goal to hold up your efforts so they, themselves, or clients can get ahead. It’s misinformation at its best.

Organic Search is important. But, keeping information and content new and interesting is even more important. After all, repeat traffic yields new traffic through Viral and Word of Mouth means. Those are the two hardest forms of marketing to achieve, because you can’t just make someone want to tell another person about your brand or site. They have to want to do it. And if they are bored or losing interest in what you have to offer, they won’t become excited enough to share it with those who take their opinions seriously.

Because SEO is an ongoing effort and others are slowly catching on, links and content are always changing out. Old ones are even being removed. Who is to say that all of those backlinks you just committed to will even be valid or existent in a few months?

Continuous backlinking is important. After all, it is a means for Brand Awareness. Awareness brings Interest. Interest encourages Influence. Influence equates to Loyalty. And, Loyalty endures Tenure.

For the sake of your brand’s survival, please engage in Ongoing SEO Activity! Be kind to your brand, and it will literally pay you back!

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Flash and SEO will NEVER MARRY… They are too wrong for each other!

Flash and SEO will never Marry!

PREVIOUSLY PUBLISHED ON EXAMINER

As an Internet Marketing Professional, it is my duty to address the common problems of today’s Internet Marketing blunders — or lack thereof, or to inform you of new technologies and practices that will benefit your brand. As of recent, I have been running across quite a bit of things that may seem “old news” and “outdated information.” The problem is, people are still engaging in these common malpractices. Today, we will address Flash!

In the world where HTML5 is beginning to take over web circuits and jQuery is continuously providing us with amazing cross-platform delivery, it is quite interesting to see how many people are still using Flash for primary content delivery. It’s “cool-looking,” yes, but it’s not effective for SEO efforts. As a matter of fact, I have only seen one technology to even try to correct this issue. This technology is Wix, and even they are encouraging the switch to HTML5.

There are constantly being programs created, implementing technologies other than Flash, that mimic the very same features that made us fall in love with Flash to begin with. Few portable and mobile devices actually allow Flash to even work on their platforms. Although, many have become loyal to its usage. Is it a thing of the past? Or, is it simply counteractive to SEO efforts?

Technologies like Wix have created ways to convert content layers into actual objects that can be named and optimized for search engines. The problem with this is cost.

Unless you are willing to pay a specific price to host your domain through Wix and use Wix for your primary domain source, it only benefits Wix and their SEO efforts. It can actually push the “free” service designs ahead of your own professionally designed presences, because the SEO engine that they have created is so powerful.

Other than this, Flash is very nonbeneficial to your web presence. Content is King, as mentioned in other articles and blogs, in providing search engines with a “refresh” for higher ranking over time.

There are ways to get around with non-content optimization. These ways work, but are not enough when in a saturated marketplace. This includes “object” naming (Flash embeds), Meta tags, Footer Tags, and so on.

Flash is embedded on one page and one page only. This means that an engine is not able to optimize your site for delivery to consumers searching for you.

For example, someone is searching “Contact Shorty Produkshins.” If Shorty Produkshins is using Flash and Flash only, the only items that will return are directory listings on other sites. The more traffic these sites get, the higher they are ranked ABOVE Shorty Produkshins’ own official site.

In summary, the use of Flash is okay if it is used for widgets, videos and other objects. But, it is definitely not alright to use it as a primary deliverable for web content. Content is needed in grabbing site rank and “doing numbers.” Internal linking is important for site search and brand-related needs for consumer inquiry.

Text on Flash platforms are NOT able to be shared, therefore do not rank based on organic search terms.

Very bluntly put: In 2013, if you are still using a Flash-based web design, please discontinue it immediately. There are other platform options that will benefit your brand much more and provide a higher return on investments to your endeavors.

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Event Marketing: Raw TRUTH and how so many are doing THAT wrong!

Event Marketing | How to Promote

PREVIOUSLY PUBLISHED TO EXAMINER

Thousands of events take place each week. Millions take place over the course of a year. A lot of these events, especially in the smaller arena, are only in attendance by a few people — usually part of the “camp” throwing the event — that are non-paying parties. Venue owners want to make their money and are not affiliated with your event. So, they are becoming even pickier on who they allow to use their venue or who they hire to promote events at that venue. 

Ironically, many of these events are awesome! Unfortunately, it usually boils down to how the event was marketed. Awesome events cost money and time for planning and execution. Lack of attendance can lead to lost funds.

This is a borderline topic for me to cover. Normally, I wouldn’t cover an article in the first person or with such a non-traditional writing format. But, this topic is extremely complex and needs to be explained in conversational terms. This is a topic that my infamous “Trade Secret, you will never know” line comes into play. I’m going to try to cover it without giving away my tricks to packing venues. And, I also would like to remind you that you are not paying for consultation at the moment. So, there will be valuable information withheld in the mix.

For those readers who do not know me, I have been involved in the Entertainment Business and Internet Marketing worlds for many years, am extremely experienced and well-studied in the field and practice Social Branding and Event Marketing on a daily basis.

Please understand that this information is based on reality and science. If you sense a bit of sarcasm in the mix, this is due to the tedious nature of each task that must be completed just to get to the next step.

A few important elements of successful Event Marketing are as follows:

  • Anticipation
  • Street Teams
  • Event Sites
  • Support
  • Participation
  • Flyers
  • Gain
  • Time Span
  • Press /Media Release
  • SEO
  • Branding
  • ANTICIPATION

NOW, LET’S BREAK THIS SCIENCE DOWN:

Anticipation

I have this one listed twice, because number ONE you guys aren’t building up enough anticipation for your event — no matter how much anticipation is being built up. You aren’t getting people excited about the event. You aren’t giving them time to take part in creating the buzz through Word of Mouth for your event. The best way to get someone to come to your event is to make someone WANT IT so bad that they are anticipating the date that it comes

To build anticipation, you have to sell your product. Your product is your event. How do you sell it and get people anxious to attend? Make sure you are hitting all of the other elements in successful Event Marketing just right. Once you do that, they almost can’t wait for that event to take place! Think of the anticipation built around video games. Think of the anticipation built around movies. Shoot, we all have waited for almost 10-years for “The Hobbit” to come out! Whether it was actually what we expected or not, we all couldn’t wait to see it! Street thug and nerd, alike, we all were dying to see it! Build this anticipation for your event!

Participation

Whether it’s a site created for the brand, a Twitter account, Facebook page or whatever other venues of marketing you are taking into your hands,

MAKE SURE YOU ENCOURAGE ATTENDEE AND POTENTIAL ATTENDEE PARTICIPATION.

If it is an ongoing event, make sure you have a way to keep people interested in your Online presence, whether through contest or event photos being placed on the page.

In writing this, I am assuming that you are not the person putting on the event. Even if the event is a horrible one, you can still keep people interested in the event or at least ones you are affiliated with by creating interaction between the event and the attendee.

You can keep your audience informed on “what went wrong,” and they will support you even more! But if you are, make sure you actually put on a good show in order to keep people talking! That is one way to drag them back with friends and friends of friends every time.

Participation in the discussion about the event or through media gets people interested, passing media virally and makes them talk about “how cool the event is going to be” to friends, colleagues and coworkers. It helps to keep up the momentum of anticipation and almost makes the attendee feel like they know the brand inside and out. They are a “friend” to the brand. They have also participated so much that they now also feel obligated to make it… NO MATTER WHAT!

Street Teams

Street Teams are a two-way street. People like interaction and personalization. They all want to be a part of something. Include those that you KNOW want to be part of something as part of a team. Allow them special privileges in exchange for doing minor Word of Mouth work for you. Some members would actually be honored to work with you — rewards or not!

Online street teams have endless opportunity. They build Klout in a brand. They build followers and likes, because a recommendation from a REAL FRIEND has been set into motion. Knowing a person on a personal level actually creates a reality that marketing, itself, could never do. Additionally, content will be distributed and redistributed consistently, increasing the SEO results.

Physical street teams are always a plus in doing Event Marketing on the physical level. While your role as an Event Marketer on the Online Platform is separate from that of the physical Promoter, it still may be in your possible interests to get a physical street team started. Allow them to promote the event, and make sure they are promoting the Online Presence of that event at the same time! The deeper you get into these elements, you will understand more!

Flyers

I have mixed emotions about actual “event flyers.” It really depends on who is distributing these, how they are distributing these, when and to whom. Often times, people get a flyer and either drop it (lose it), forget about it or throw it away before the event. This is just wasted paper and effort. Yes, it should still be an effort, though.

Interactive and e-flyers still need to be designed and identical to any physically distributed flyer. They need to be created for Online platforms. This includes event sites, Social Network and application presences, websites, landing pages, releases, MMS/SMS distribution and e-mail distribution to attract potential attendees to the event. These must be detailed about the event and highlighted in a description. One must also surround any e-flyer with SEO opportunity, because they will be appearing in search engines and sites that recommend related searches. You might as well take advantage of this.

Finally, flyers help build a vision of the product… the event. We are able to brand much easier with a flyer. The consumer has a better understanding of crowd and essence before attending. They can also associate this event with your brand and venue choice. They can differentiate it amongst other events that are happening on or around the date of your event.

Stand out from the competition. But, remember, competition also brings out the crowd. So, is there any way that you guys can implement each other into the flyer? People club and bar hop. If you can partner up and trade off flyers, you don’t want 50 different flyers distributed for the same event. Have one official flyer and you will see results!

Event Sites

I hate to say it, but these event sites are the Holy Grail to Event Marketing. While listings alone will not cut it, they work such wonders I am going to have to applaud them with standing ovation.

There are so many event sites out there. Sites like Eventbrite sell tickets directly on the site. Others are just text listing. I love the ones that are 100% customizable and can be built like a Social Media Release.

Sites like Eventful will allow you to literally tag artist and venue profiles to the event. This comes in handy when marketing a party or festival. Many sites even feed into large corporate sites, website widgets and mobile applications.

One thing I love about most event sites is that they help SEO endeavors. Not only is it beneficial to the event — but if done properly, it can benefit the brand, venue, and/or website attached to the event! Backlinking and other possibilities are endless!

Support

In being in the business of Marketing Events, you need to be sure that you have a support team. This is the support of the community, local businesses, business professionals, venues, other promoters, local acts and so on. The relationships that you build can allow you to do things that are almost impossible for an outsider. Barriers to entry are simply invisible.

Through a support team, all parties benefit by helping each other succeed and in creating a promotions web. Shared and Cross Promotion makes the impossible possible.

Expansion into new and target markets through trusted brand affiliates gains new interest in your own brand. Shared crowds ensure that events will be attended, whether attendees stay for the whole event or not, whether they leave and return or return towards the end of the night… THEY WILL ATTEND at some point.

Gain

What do they have to gain from attending this event? Okay, you might not be able to give free drinks or even free products. But, you can work it out where a discount is given for signing up Online for VIP or for the first 50 attendees on the “friendslist” gets will get in free.

How does a contest sound? A sponsorship? A theme?

Maybe you do have pull in getting free drinks or giving out free merchandise. Whatever you can do, make sure you find a way to do it. Not only will these people NOT question why they’re not going to your event, but they will also remember. Look forward to their attendance at your next event!

Timespace

PROMOTIONS TIP OF THE DAY: Give yourself a late start of AT LEAST three weeks to promote your event.

Why? It will take a solid week of hardcore promotion and then a week of personalized promotion, in addition to “Word of Mouth Marketing,” the MOST EFFECTIVE form of marketing to take place.

People like to plan ahead, especially if they work nights and have children (Those that will have the most money to spend, since they are in need of entertainment at ANY cost).

If you are in a major city, business people and tourists like to plan at least 2 weeks ahead and often change their schedule. You need to convince them this is a BIG DEAL! They don’t know your city so marketing is EVERYTHING. Oh, and they are also the ones, who have put money aside to “Get loose” or who are doing it on the company credit card. Think about it.

This was the inspiration for this post. This was a status message that I put on Facebook in transitioning into my Shorty Produkshins Event Marketing Services for discussion on Facebook. I left it untouched, because sometimes it’s these conversational pieces that teach the most in the least amount of words.

Press & Media Releases

Press may seem old fashion to many who question the reliability of the media. I mean, who reads newspapers in 2013, right?!

WRONG!

So many STILL read print. It’s better on the eyes that electronic media. It can be found in almost any location, including in transit on public bus lines, doctors’ offices, diners, libraries and government buildings (to name only a few locations). The reach is limitless and likely to be taken into the electronic realm, because almost every established media firm has an Online Presence available to the audience. Again backlinks, page views, content shares and information awareness is made available to the masses.

Through Press and Social Media Press Release, the press is brought to the attention of your brand and what your brand is doing. A story may be written on the events or products that are being released by your brand, or the brand itself may be the center of media attention.

Whether product or brand, attention will be brought to future events and products through articles and content that never disappear! Trust gained through viewer loyalty will lead to trust in your brand with automatic “want” to be part of your brand, as well.

Again, the possibilities are endless… especially if it is a niche event or event that the community can and will be able to support!

SEO:

We are not going to cover this topic in too much detail here. But, I do want to make this statement: “Take ADVANTAGE of EVERY possibility for SEO, WHENEVER YOU CAN.” Events give you unique opportunities for legit SEO effort where competitors may not necessarily be making use of it.

Events should be treated as products. Products should be treated as brands. Brands represent a company, affiliate, sponsor and so on.

Take advantage of keywords, backlinks, embeds, and so on. That is all that I am going to say. SEO is a science all on its own!

BRANDING:

Websites and Landing Pages
Creating a full website based around the event and content related to that event may be in the greatest interest of an event. The more time planned and given to the event’s arrival, the more the website will benefit the brand.

The more anticipation and virality the content will gain for the event. Information can be given on the event’s entertainment, amenities, causes, pricing, schedule, directions and ticketing. Public forum can be linked to these websites, as well. This will build attendee participation in anticipation of the event.

Single page websites and landing pages are also great for bringing notice to the brand, collecting attendee data for this and future events, to redirect traffic around web presences and to take advantage of two way SEO options. This topic will not be elaborated upon. But, I am sure you have caught on already.

Applications and Widgets
Participation, interaction, virality, Word of Mouth, engagement, and on and on and on. This is self-explanatory. You have read my blogs on Mobile Marketing and on Social Media, I am sure. If you haven’t, you should.

Incorporating these elements into your Event Marketing campaign is of the best interest of your brand, especially if you can incorporate GPS capabilities into the applications being created. Location-based information can engage participants in interactivity during the event and to locals who have not yet decided if they would like to attend the event but are nearby.

Creating “the life of the party” where everyone can be part of it is so important in encouraging others to join in and those participating to continue having fun, because they are, indeed, having fun together and encouraging local audiences to join in the fun.

If it is before the event, they will encourage “the hype” surrounding the event. If it is post-event, they will rub it in the faces of NON-attendees of how much fun that was had. In the future, non-attendees will be more likely to participate.

The goal of applications and widgets that appear cross-platform is to keep audiences captivated in the upcoming event, feed them with information and updates surrounding the event and to keep them reminded of the event.

We don’t want them to forget the event is happening and when it is happening. There is nothing worse than getting people interested in the event and then they miss it because they mix up the date and time of this event. Reminders may even be set to keep user participation ensured.

Blogs
Blogs work similar to web presences, sites and landing pages. They also function with the capabilities of adding widgets and other content to the body of each post. Their focus will be to support the event and all elements related to the event.

If there will be entertainment at the event, articles about the entertainment may take place. This could include press releases, news, biographies, video, picture content, audio and more.

Similarly, information related to the venue and other focal points of this event may be included. Blogs are frequently added into application and website feeds, while being shared across Social Media platforms around the net!

Event Invites
I am going to be very honest here. As the trend continues, event invites are more often becoming ignored. While one should always create one and try to get users to participate in this feature, please do not count on it.

There are many of us who ignore and even block this feature from ever coming into our awareness. While I promote events, I admit to rarely opening an event invite.

The truth is, many people misuse this platform for reasons other than for promoting events. They even use it too frequently. It almost becomes SPAM and often is the reason that people will not even check their notifications on platforms like Facebook.

On the contrary, I see these event invites work often. Depending on the frequency of the poster and the subject of interest, I have seen participation in these events where users share cross-platform, post content about and to, embed and event connect them to their iCal and Google Calendars, viewable on the wallpaper or widgets of their mobile devices! So, never leave event invites out as an option, but never depend on them as your only option.

In closing this topic off with what little I am willing to share in blog form, I would like to remind you that data collection is key in providing your audiences with the form of marketing that works best for THEM.

In allowing user form submissions, one will be able to survey the best form of marketing for a specific user or to survey the overall reach of viewer trends as related to your brands initiative. While immediate response would be best for this event, be reminded that it will benefit future events to already have this information available.

Some people do not check their Facebook every day but check their text messages every three minutes. Some people don’t even have text capabilities on their mobile device but live on Twitter. There are some who shiver at the thought of technology and you will never know exist until you see them at an event that was broadcasted through the local newspaper. So, please make sure to include all press, Online and Offline in your marketing scope.

Last but not least, enjoy the event that you have promoted. Mingle with your audiences. Find out how they found out about your event. You just may be shocked. Get to know your audiences, and find out your future events will do nothing but ROCK!

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