Search Engine Optimization… The Neverending Story.

Shorty Produkshins IS Internet Marketing Orlando | Jessica N. Abraham

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Search Engine Optimization is an ongoing effort… Point. Blank. Period. There are some experts out there speaking false information into the Business World on how it “doesn’t matter how high you rank in Google” and other search engines, most of your focus should be on actual marketing itself.

Are they serious?!

Those who know Internet Marketing like the back of their own hand know that SEO (Search Engine Optimization) is one of the most important elements of marketing. As a matter of fact, it is the reason that other forms of marketing even exist and continue to strive!

Who says appearing on the first few pages, and especially the first few results, of a Search Engine do not help a brand perform at its maximum potential? Who says it doesn’t help a brand find awareness, especially when local area search takes place? If SEO isn’t done properly, all Social Branding and Media Marketing efforts can pretty much find themselves flushed down the toilet!

SEO is not just naming a few keywords or tagging a few items. It’s more than just descriptions and backlinks. In today’s day and age, related search results are almost a standard, photo matches for similar results are sure to return and content is King! Not only is it King, but it is more valuable than any keyword you place on your page! And, naming it correctly is even more important. Using generic names for photos and audio will just hinder efforts.

In today’s World of Search, more and more businesses and brand are finding themselves working with individuals and firms that have mastered Search Engine Optimization as a skill and/or Internet Marketing as a whole. So if everyone is doing it right, how exactly does your brand stand out in the crowd?

It is true, most people are learning that if they aren’t doing it right, they might as well “close up shop” in E-commerce and other related industries, because they won’t make sales. So, they put in a few marketing dollars and integrate SEO into their efforts. The problem is, they don’t realize that SEO is an ongoing effort — a never-ending story!

Most people are simply hiring professionals or doing it themselves to get the job only half done. They hire someone to optimize their site, or they create “Meta Tags” and call it quits! The goal of SEO is to stay on top amongst competitors, affiliates and even those in the same industry as yourself, who may not even be a competitor!

So, we name and detail Meta Tags. We include optimized copy for the page. We name all content and create “Alt Tags.” We backlink and create internal links, amongst every other element of SEO (and there are many).

The thing is this: No matter how much optimization we do for a site, it is NEVER enough! It is also to be noted that when you hire someone to optimize your site, this is different from hiring someone to handle all of your SEO across platforms.

The difference is plain and simple. Newer sites and newer optimization by competitors will begin to be tracked. Algorithms are programmed to realize some content will become outdated. Such is the case with news stories. There will always be a new shooting and the one that just took place will become old news, no matter how often that story is searched out.

So, how do we combat this? Again… ONGOING SEO!

Refreshing and updating pages, adding to and making changes, etc. Our websites aren’t the only thing that needs continuous updating, so do our Social Media outlets and social networks in which are attached to our sites.

Why? Link Wheels and Pyramids end up pinging our sites and connecting the content indirectly.

Every click is a vote, every impression is a bump up! The more content, the better. The more relevant the content, much better. The more linking and embedding of content… even better! And one must do this on a monthly, weekly and even daily basis, or they should plan on falling behind.

There are arguments that Organic Search results, traffic sent to your page based upon the text of your coding, are good enough. Okay, then why are these same people still “wasting” money on SEM (Search Engine Marketing) if they think that Organic Search is enough? Don’t let these people fool you. It is their goal to hold up your efforts so they, themselves, or clients can get ahead. It’s misinformation at its best.

Organic Search is important. But, keeping information and content new and interesting is even more important. After all, repeat traffic yields new traffic through Viral and Word of Mouth means. Those are the two hardest forms of marketing to achieve, because you can’t just make someone want to tell another person about your brand or site. They have to want to do it. And if they are bored or losing interest in what you have to offer, they won’t become excited enough to share it with those who take their opinions seriously.

Because SEO is an ongoing effort and others are slowly catching on, links and content are always changing out. Old ones are even being removed. Who is to say that all of those backlinks you just committed to will even be valid or existent in a few months?

Continuous backlinking is important. After all, it is a means for Brand Awareness. Awareness brings Interest. Interest encourages Influence. Influence equates to Loyalty. And, Loyalty endures Tenure.

For the sake of your brand’s survival, please engage in Ongoing SEO Activity! Be kind to your brand, and it will literally pay you back!

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Flash and SEO will NEVER MARRY… They are too wrong for each other!

Flash and SEO will never Marry!

PREVIOUSLY PUBLISHED ON EXAMINER

As an Internet Marketing Professional, it is my duty to address the common problems of today’s Internet Marketing blunders — or lack thereof, or to inform you of new technologies and practices that will benefit your brand. As of recent, I have been running across quite a bit of things that may seem “old news” and “outdated information.” The problem is, people are still engaging in these common malpractices. Today, we will address Flash!

In the world where HTML5 is beginning to take over web circuits and jQuery is continuously providing us with amazing cross-platform delivery, it is quite interesting to see how many people are still using Flash for primary content delivery. It’s “cool-looking,” yes, but it’s not effective for SEO efforts. As a matter of fact, I have only seen one technology to even try to correct this issue. This technology is Wix, and even they are encouraging the switch to HTML5.

There are constantly being programs created, implementing technologies other than Flash, that mimic the very same features that made us fall in love with Flash to begin with. Few portable and mobile devices actually allow Flash to even work on their platforms. Although, many have become loyal to its usage. Is it a thing of the past? Or, is it simply counteractive to SEO efforts?

Technologies like Wix have created ways to convert content layers into actual objects that can be named and optimized for search engines. The problem with this is cost.

Unless you are willing to pay a specific price to host your domain through Wix and use Wix for your primary domain source, it only benefits Wix and their SEO efforts. It can actually push the “free” service designs ahead of your own professionally designed presences, because the SEO engine that they have created is so powerful.

Other than this, Flash is very nonbeneficial to your web presence. Content is King, as mentioned in other articles and blogs, in providing search engines with a “refresh” for higher ranking over time.

There are ways to get around with non-content optimization. These ways work, but are not enough when in a saturated marketplace. This includes “object” naming (Flash embeds), Meta tags, Footer Tags, and so on.

Flash is embedded on one page and one page only. This means that an engine is not able to optimize your site for delivery to consumers searching for you.

For example, someone is searching “Contact Shorty Produkshins.” If Shorty Produkshins is using Flash and Flash only, the only items that will return are directory listings on other sites. The more traffic these sites get, the higher they are ranked ABOVE Shorty Produkshins’ own official site.

In summary, the use of Flash is okay if it is used for widgets, videos and other objects. But, it is definitely not alright to use it as a primary deliverable for web content. Content is needed in grabbing site rank and “doing numbers.” Internal linking is important for site search and brand-related needs for consumer inquiry.

Text on Flash platforms are NOT able to be shared, therefore do not rank based on organic search terms.

Very bluntly put: In 2013, if you are still using a Flash-based web design, please discontinue it immediately. There are other platform options that will benefit your brand much more and provide a higher return on investments to your endeavors.

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BrandYourself: A cool, novice tool for ‘owning your name’ in cyberspace

Brand Yourself | Control your own search results.

PREVIOUSLY PUBLISHED ON EXAMINER

Have you ever “Googled” yourself only to find websites that have nothing to do with you? Mugshots of criminals? Reviews about businesses not even in the same state as you?

Would you like to dominate the first few pages of Google with your search results? Aside from in-depth SEO-work by a professional, there is a basic tool available to novice users everywhere.

A few months ago, I discovered a site called BrandYourself.com. Apparently, I was a little over a year behind this knowledge, because this site has been around since the earlier parts of 2012 from what I am understanding.

The site was created in efforts to keep “same” people together in search results, separating successful business people from arrest records of convicts that include mugshots, both of which share the same name and possibly same city of residence.

BrandYourself.com has the common goal of helping you rise within the search rankings using your name as personal leverage. It keeps your websites, portfolios, social network profiles and more attached to this central hub.

This hub acts as a link wheel and builds the connection between a user on Facebook to the handle on Twitter that everyone is following, while linking to professional and personal web spaces and biographies.

As an active user since my discovery of this site, I have been a little impressed. I use a basic accountm because this is one of my areas of expertise and a paid account would be a waste of money to me. However, it would be a good investment for someone who does not have this knowledge.

While the site, itself, does not rank high in search engines (even with a PageRank score of 6), it does indeed boost the PageRank of your sites through authoritative linking and through acting as a central hub. It also keeps you up to date on tips and tricks of basic SEO (Search Engine Optimization) strategies if you subscribe to their newsletter.

BrandYourself.com is very good at communicating with users almost immediately. One of my URLs were not listed on the BrandYourself profile I created with them. When it appeared in the top results, I was emailed by BrandYourself to tattle-tale on the “Unidentified Link.” It gave me tips on how to battle the site and regain territory. It also told me how many people viewed my page by telling on them as soon as they visited the page!

While I do not have a premium account, I am impressed overall. To be honest, there are more efficient and effective ways of doing this. But, as I have stated earlier: For someone to have no experience in the field of SEO or Internet Marketing, this is an awesome tool for them to use and to find ownership in the most valuable keyword they will ever own — their name!

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