WebDAM’s Brand Connect shatters industry with visual content management features

Shutterstock's WebDam is a highly effective content management system that allows teams to work remotely in a collaborative platform.

PREVIOUSLY PUBLISHED TO EXAMINER

It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe!

As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The multinational now has to work in double time, making sure that overheads are covered in each location, while innovating to protect their position in the marketplace and keeping with consistency across the board.

But, guess what? WebDAM, a Shutterstock company, has now created a solution that just may put them at greater odds against one another.

If you remember, WebDAM released a Fifty Shades of Branding SlideShare last year to introduce their Brand Connect platform. We even covered it here. Since its release, WebDAM has been working extra hard to expand upon feedback from the initial release and provide better solutions that service remote teams. The solution was to create a social branding platform to engage multidisciplinary teams and cross-departmental groups in conversation over branding and deliverables.

Towards the end of 2015, we have learned that many organizations are integrating WebRTC, a form of Unified Communications, in creating seamless production amongst their cross-continental teams. WebDAM is no different, as they encourage communications between team members by providing better tools for conversation and collaboration. Their new platform features e-mail, instant messaging and more.

The efficiency of WebDAM’s new features is priceless, and this launch has been the biggest one yet. For example, Embargo Dates and Image Carousels synchronize the release of materials, based on roles, privacy settings and location-based specifics. What’s even better than this is the fact that anything released through the Image Carousel can be released cross-platform and distributed to specific sites, on specific dates and in specific cities or countries!

This is very important, because it eliminates the need to create and recreate multiple codes that display a mixture of shared and unique-to-site imagery. In fact, there will be little need to ever change the code – unless a web property is being redesigned – and even then, the code will still never have to change. This is visual content management at its finest!

It is to be noted that with video becoming one of the fastest growing content assets, this platform is completely capable of managing video, as well. This is important, as so many websites rely on videos to better tell their brand’s story or to sell a product.

Allowing social functionality, team members and decision makers all get to join in the design process. They will be able to better explain what works, what doesn’t work and what should be implemented to cater to specific demographics and location-based populations. This is done in real time and across various platforms. This means that Johnny-on-the-Go will be interacting from his mobile device, while Stationary Sally makes changes in Australia from her desktop computer.

The “collective wisdom” in asset management is becoming very popular, because it better cultivates a corporate vision, especially across territories and amongst those who may never meet each other face-to-face, allowing for the design process to be maximized and project management to be completely streamlined to ensure clients are continuously receiving projects on time, on task and on budget.

In fact, companies may opt to include their clients within the platform, keeping them involved in the design process every step of the way. This saves time and also ensures higher rates of satisfaction to the end user.

The new features are set up in a visual style guide and mood board scenario. Textures, visuals, colors, fonts… They are all displayed in such a fashion that not only harvests productivity, but they will also inspire. Stakeholders now have influence.

“Usually, when creatives are distributed to teams and client brands, they are distributed through a .PDF file in the form of a style guide. We are changing all of this and making things easier for teams, especially those spread out geographically,” states Jody Vandergriff.

“Many companies are struggling to manage their brands in this new digital environment,” she continues “They rely on static brand guidelines in PDF documents that become outdated quickly, and distribute creative assets through network servers or cloud storage that put an immense burden on marketing teams to approve and fulfill requests. Brand Connect and these newly launched features equip teams with smarter, simpler technology built for digital marketing.”

A smart solution for cloud-based systems, building, organizing and distributing brand assets and guidelines, the automation speaks for itself. But, everyone wants to know about the analytics. How well is this platform performing?

In the previous release of the platform, analytics were spread across social channels and web domains. It was the essential brand management platform. The upgraded version allows “graphic details that display key measures and trends to better understand asset feedback and use.” Analytics have better allowed us to understand the external details of our brands – but what about the internal stakeholder? WebDAM has allowed us to access these details and find out what our team members really think – whether they admit it or not.

In Marketing and in Branding, design is a must. Visually appealing platforms keep us on our toes and force us to be better creators. Decision makers can privately discuss marketing collateral and content distribution. Once a decision has been reached, they can send those assets directly through the channels of their choice – saving time and manpower in the process. Because content needs to be pushed out to each network only once, hosting is cut dramatically, especially in the case of large content, as it is now integrated into various web properties from one location

Discoveries allow for detailed information, relating to tools, that can be used and how to use them. Guidelines are displayed to teach stakeholders where creatives can be used and shared. Basically, this centralized “location” better dictates to teams the “can dos” and “can’t dos” in each brand campaign.

Project management has also been made easier, as various workflows are supported within the platform, itself. Dates for submission and deadlines for publication are set in stone — but are also customizable. User profiles allow each team member to be unique, while able to be grouped and assigned tasks. There is a persona behind each set of keys. Products will be introduced, and product releases can be better managed through product management strategies within the workflow process.

Finally, WebDAM has partnered with some pretty amazing organizations and mainstream media companies to provide the optimal experience to each user of this platform. Fully integrating, WebDAM has partnered with companies, such as Adobe’s Creative Cloud to allow in-the-cloud editing. Using a program such as InDesign, users will find that assets are directly pulled into the system. Creative content can be moved directly from the desktop and into the cloud – or in reverse. Layers can be saved automatically to the cloud, while the entire project is accessible cross-platform.

WebDAM has partnered with other great companies, such as Box, WordPress and Drupal, to allow similar functionality. Soon, WebDAM will be releasing information on their new partnerships and will only further enhance content management experiences, driving industry change even further. Companies that utilize proprietary information will be happy to note that WebDAM has also made allowances for customizable API utilization.

Changing the game for marketers, brand managers, content developers and product owners, WebDAM continues to amaze us with their innovations. They have taken the business out of the business and allow us to become more creative. We have been hindered in such an evolved world that some of us have forgotten how to be creative. This is not only shifting industries, but it is opening our minds.

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A New Standard in CRM for Commerce, Healthcare and Remote Workforces

Video Conferencing, Google Hangouts, Vidyo, WebRTC, Unified Communciations, Google

PREVIOUSLY PUBLISHED TO TMCNET’S WEBRTC SOLUTIONS

A sharp increase in online sales shows that consumers are learning to trust brands through interactive experiences and online platforms. A “buy it now” mentality has influenced the demand for most brands to shift the way they do business and often changing the first point of contact between the brand and the consumer. Most importantly, this adoption has led to an increased need to meet the consumer “at the door” with a qualified sales specialist and customer service representative in assisting the consumer in an enriched shopping experience.

Last week, VeriShow released an integrated solution that benefits Salesforce Live Agent. This customer service tool allows companies to provide an enhanced live chat option in meeting their customers with a better in-store experience.

Taking control of the sales funnel, VeriShow allows agents to lead the customer directly to a particular product or service of interest, as they are given the power to access consumer screens and better guide them through the sales process. This, of course, can be done in real time – and saving energy on behalf of the consumer, while better influencing the point of sale and reducing drop-offs to the sales funnel.

Providing effortless shopping experiences and instant gratification to consumers, customer service representatives and live sales agents will now be better equipped to encourage sales in real time, while translating customer concerns directly with the brand and tightening the sales process for maximized online shopping experiences.

An enriched CRM will lead to more productive sales potential, allowing existing models to evolve in ensuring a future that builds upon the direct needs of consumers, themselves.

The future of customer retention is now more controlled, predictable and able to be scaled, allowing for a deeper satisfaction at the time of transaction than we have ever seen before. Gaps in the sales funnel will now be better explained.

VeriShow demonstrates an added advantage with its current Salesforce integration. Video chatting and screenshares build off of conferencing mechanisms that promote collaboration and better overall communications strategy.

A customer will now have his or her own personal sales representative to assist in every step of the sales process. They can ask questions, voice concern and receive product insight without the need to leave a webpage for additional research. Brands will be paying less in obtaining market research, as well, with customer insight presented right in front of their eyes.

Once a consumer leaves a particular website, they may or may not return. They may find a better price outside of the system or lose interest all together. Shopping with a personal agent will ensure better sales performance and provide a better measure of control in future sales and marketing initiatives.

Vidyo is proving this more recently, holding a patent on the video conferencing experience through mobile cloud technologies in providing a better customer service experiences for millennial users.

As 2016 predictions continue to arise for the increased use of technology in the healthcare industry, HIPPA and human resource-related interests may better be served through tools like VeriShow and Vidyo, when verifying the identity of patients and remote hires.

Delivering added security to private matters, tools will now better assist human resource personnel in the filing and processing of important documentation in real time. Access may be more flexible and easier to grant through convenient online portals. This will reduce visitor wait times within lobbies and waiting rooms all over the world, allowing for better productivity and better accessibility to those we need to speak to the most.

As technologies join forces in creating better experiences for the end-user, we will see this become a trend in Salesforce integration for the 2016 fiscal year. In fact, this type of experience is sure to become a standard in how we do business remotely. Productivity is key, and better interactions help us to accomplish it. 

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WebDAM sets the ground rules and gives you ‘Fifty Shades of Branding’

Fifty Shades of Branding | Shutterstock's WebDam hits the ground running, sets the rules.

PREVIOUSLY PUBLISHED ON EXAMINER

On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.”

In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.

WebDAM wants you to realize that no matter who you are and what you do, someone will talk negatively about your brand. As a matter of fact, “There are 2.1 million negative social mentions about brands in the United States alone, every single day.” While it is true that one negative comment is twice as damaging to a brand than no comments at all, you must learn to let go of control and set your brand free.

Set your brand free and use your creativity to attract new potential consumers. They suggest doing so through alluring visuals meant to intrigue your audiences. If you think about this point, it is very valid. After all, this isn’t that every time we are on social media, it is the memes and videos that get re-shared over and over again?

You have probably seen the same visuals re-shared over time and began to realize that these visuals are often coming from the same source. These clips and memes have become viral. Awareness has been found. And, the brand attached has become known for this media piece.

There are times, however, that these media pieces are being re-shared by someone not affiliated with the piece whatsoever. That’s where branding comes into play. That’s why branding becomes so important. In this same token, “the use of video content for brand marketing increased from 8% to 58%, and 74% of Online consumers expect a brand’s web content to be personalized to their interests.”

According to WebDAM, you need to “Set rules for your brand’s look and feel.” It is a well-known fact that in keeping with Brand Integrity, one should only use tones, styles and colors that have found an association with the brand. WebDAM goes a step forward and suggests only using those approved by a Creative Director from within the company. As a matter of fact, color alone “increases brand recognition by up to 80%.” They also suggest “keeping a leash on your font.”

All deliverables from a brand and organization should easily identify with one another. Allow your audiences to associate these deliverables with your company’s branding through visual presentation of font and color. This is what you call “establishing your brand’s voice.” This is how a brand builds trust. It’s how it builds consistency.

When you see a brand with familiar colors, shapes and fonts, you have identified it with product and service lines that you are used to. Many companies include the psychology of colors to alert you of a brand’s attributes, give an authoritative presence and to set an archetype with that brand. Is your brand a hero, a villain or a creator? These are things to consider when creating your brand and evolving your brand’s presence, especially on the net. This is how you build trust. But, guess what… “54% of people do not trust brands.”

That’s when it’s time to “Unleash your brand assets.” According to an IBM Marketing Survey and as relayed by WebDAM, “82% of marketers create and deliver brand assets at every point of customer interaction.” This is highly suggested, because even releasing press and including brand imagery, Online views increase on an average of 77%. This is why many people decide to click links on Social Networks.

Facebook has caught on to this and now allows you to upload your own photo with a shared link in increasing traffic to the destination. For those that come to your content, you want to be sure to have it branded just the right way! This is one way that you will dominate the market!

With every plan of World Domination, there is a set vision. And with most visions, you will realize that strategic planning and analysis will make a World of a difference. A documented content strategy will bring a team together in total sync. It is also one way to be sure that branding is always complete. It is one way to be sure that a concept is summarized. It is one way that the brand will always differentiate itself from other similar brands in the marketplace. “Your brand won’t get away from you. “

Build that trust with your markets. Get personal. As WebDAM puts it, “Make your customers always come back to your brand.” This is Brand Trust and Loyalty at its finest. It cost six times less to keep your old customers happy and will also lead to new potential consumers hearing about your brand through Word of Mouth, one of the hardest Marketing Techniques to achieve. These existing fan bases will become Brand Advocates. Allow them to adopt your vision. Allow them to get to know your brand inside and out. You see, “92% of new consumers trust brand advocates” more than they trust a brand directly. As much as 75% have cited brand awareness as being the major influence in their buying decision.

Do you want to bring a higher return on investment for 2015? Start creating interesting content. Interesting content is one of the top reasons customers follow brands on social media. “Set your brand free.” Visit WebDAM’s SlideShare channel and check out their brand new “Fifty Shade of Branding” presentation. You may even download it for future reference. Check out their site to find out about WebDAM’s line of Digital Asset Management and Brand Management tools — for web and for mobile.

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Industry leader adding live and on-demand video interviewing to current platform

HarQen with Video Voice Advantage offers distance interviewing

PREVIOUSLY PUBLISHED ON EXAMINER

Ever wanted a job so bad, but it just was not in the proximity of where you are currently living? The situation may have been that you either didn’t want to move, or you didn’t want to relocate for the job that you are not sure if you are even going to get. Some of these jobs are actually “work at home jobs,” but you need to travel for an interview and training. And, some of us just can’t afford that. Well, there is newfound hope!

Voice Advantage, the industry leader of “on-demand digital interviewing” has now added a live video option to its “comprehensive digital interview suite,” as announced via press release by HarQen on March 4, 2014. Ensuring that top candidates are constantly being recruited by organizations at “every corner of the globe,” Voice Advantage’s ability to help these organization has just gotten a large boost.

“Today’s hiring environment often leaves recruiters and organizations overwhelmed with applicants, many who are not suited for the positions to which they’re applying. The challenge is to find the top talent hiding in the masses quickly and effectively. Voice Advantage’s powerful tools help recruiters do exactly that,” is a very understood truth of global business owners, large and small, as highlighted within March 4’s most recent press release.

“Adding Live video capabilities to Voice Advantage gives recruiters another great tool for connecting with and hiring the best people for the job,” said HarQen CEO, Ane Ohm. “We already give them the tools to add the voice of candidates early in the assessment process. Now with Live, they can take that a step further and gain even more valuable insight to make the best hiring decisions quickly.”

She continues by discussing another valid point, “People don’t hire resumes. They hire other great people. Live video interviewing will let our clients connect and communicate with wonderful and talented people, so they can make the right choice.”

In the hiring process, businesses usually prefer that you meet with more than one management and hiring personnel, what if you had to leave town before the “second interview?” What if you couldn’t afford to travel for any of them?

This software also allows recording of the interview process that can be not only accessed at any time, but shared with employers that could not be present at the time of your interview. As a Devil’s Advocate, they can watch the interview without any personal attachments to see if you are a genuine candidate or not. Or, they can give you a second interview on their own schedule.

As a matter of fact, there are video and audio recording capabilities to interview even if not available during business hours, which also leaves the doors open for “Internet-Free” interviews for interviewees that have no private Internet connection and have to go in high-traffic, often noisy atmospheres only to share “shaky” Internet connections. The World is against them, yet, they are able to market themselves through the Internet to receive a higher paying job than they would in the area that they are currently in, thanks to Voice Advantage!

Today, Thursday, March 6, 2014, attendees of the LEHRN HR Technology Expo in Minneapolis, MN will be able to “test drive” this new software for the first time to prove that it is more than a video conference! It’s a powerhouse! If you are thinking of searching for a new job, you just might be using Voice Advantage’s new software capabilities sooner than you think! A large portion of major social networks and social media sites have been hiring lately. Will you be one to apply?

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