Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019

PQ Media | 2019 Media Consumption Trends in Mobile, Digital Media

THIS ARTICLE PREVIOUS APPEARED ON EXAMINER ON FEBRUARY 2, 2016.

According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019.

We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets.

Reflected through a 7.3 percent rise in digital media consumption for 2015, users were often engaged in customized, interactive experiences, leaving traditional media platforms less desirable and often kicked to the curb – literally.

Intelligence has been collected between the five consumer types, 15 leading global markets in three broad categories and within 22 specific media channels. Digital media usage accounts for 27.7% of our media consumption in the United States.

While Millennials are known for their dependence on technology and the impact on evolving business models, 2015 showed us that it is actually the Gen-X crowd that most heavily consumes digital media interests. In fact, they spend almost 25.3 hours a week on average in digital media consumption. Even the iGen crowd, the youngest group of media consumers, is only spending 39% of their time in front of an electronic device — and this is evenly spread amongst multiple digital media channels.

The Gen-X crowd is spending almost as much time consuming multiple digital media channels simultaneously, as the average hours are spent working a part-time job!

With 2016 birthing a plethora of technologies related to health and fitness, targeting baby boomers and the elderly, it is also expected that the average consumption of digital media will boost substantially, increasing the weekly average from 13.2 hours.

In 2015, as a whole, the average American spent 23.9 hours a week consuming digital media in some way, shape or form. Contributors include access and adoption of smartphones, tablets and wearable technologies. It is also reflected through launch consumption of new market gaming consoles, in additio to political and sporting events.

Despite controversy in the recording industry, surrounding digital music piracy and media consumption, it continues to be the fastest-growing outlet for digital media to date. In 2015, it has made up 33.5% of total media consumption in the US. Benefiting the Music Industry and advocating for the recording artist, this was achieved through a sharp increase in music subscription services.

Digital media music consumption often overlaps time spent on social media and collaborating online. This number does not depict consumption of digital downloads and solely reflects access through a connected device.

“Increasingly, online and mobile media usage is being driven by the digital brand extensions of traditional media, driving up overall media as more content is re-purposed for digital devices, such as internet and mobile video streaming of TV programs and movies; online radio stations; web-based multiplayer editions of console video games; and mobile newspaper and magazine apps,” said PQ Media President and COO, Patrick Quinn.

Combined digital media usage and traditional media consumption totaled 64.7 percent of hours consumed by the average American on a weekly basis. This number is expected to increase to 67 hours in 2019. Increased availability of user-generated content will replace traditional media and content produced in-studio.

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Linux Foundation Executive Details 5 Virtual Networking Predictions for 2016

NFV Essentials, Network Service Orchestration, Network Function Virtualization, NFV, Network Function Virtualization Management, Network Function Virtualization Management and Orchestration, Network Orchestration, NFV Orchestration, Session Border Controller, SBC, Virtualized Network Functions, VNF, VNF Managers, Applications Orchestrator, Converged Applications Server, Communications Services Gatekeeper,Virtual Infrastructure Managers, VIMs, Communications Policy Management, VoLTE, IMS, and Virtualization

PREVIOUSLY PUBLISHED ON TMCNET’S NFV ESSENTIALS SITE

Open source projects have always been in demand, but they have become even more so since our top technologies have allowed for more integration, as opposed to previous “as is” programming. That said, we are seeing one of the biggest growths for open source software development in the area of Networking. Here, network functions virtualization (NFV) is allowing networking to be transformed and is being impacted by open source projects at record speed.

As Heather Kirskey, Director of NFV for OPNFV, the Linux Foundation, in a recent blog provides five virtual networking trends to keep an eye on in 2016 as the pace of virtualization innovation really is accelerating.  In fact, Kirskey cites a recent report by the researchers at IHS Infonetics who are forecasting a fivefold increase in the NFV/SDN market by 2019 with more than $11B in revenue.

Plus, it is noted that when it comes to NFV, activities are moving beyond telecommunications. The Linux Foundation is deeply involved in accelerating NFV having created a collaborative project over a year ago to fan the innovation flames. They launched a “carrier-grated, integrated, open source platform” aimed at accelerating the innovation of new products and services from over 56 separate companies who have come together in the Open Platform for Network Functions Visualization (OPNFV) project. It plans a second, more evolved launch later this year with increased functionality, testing and interoperability.

Kirskey provided five predictions regarding this substantial infrastructure technology shift.

Her first prediction is that “containers become a key technology component in any NFV platform.” She sees it changing how we uses guest operations in virtual machines, because we will now be using applications instead of actual containers. This will provide easier to use – yet customizable – solutions to previous container features. This usually means that more will get done in a shorter amount of time. And, who doesn’t love productivity?

Next on the list is that “NFV” and “SDN” will be the top skill sets amongst telecom job seekers.” She feels that this shift in virtualization will not only impact how we use technology but also how we hire for technology. As explained, productivity is a key driver going forward.  Many organizations will most likely work to either integrate better virtual functions through networking, or they will simply switch over completely. This will mean expertise on how to optimize new capabilities will be at a premium.  

Third, Kirskey is looking at the first round of limited production deployments in OPNFVs beta stage tol go live. This is exciting on its own, because it is estimated that over 38 new products are getting ready for release. And, with implementation will come the use cases where ROIs become validated.

Fourth on the list is that with the new releases we are going to see the first non-telecommunications end users. And, OPNFV as a result will begin to see diversity in membership.

Finally, Kirskey predicts that an even higher caliber of NFV-related service outages will occur. This will be the “signaling of a turning point in adoption.” New issues will manifest, as several new audiences begin to access and manipulate the programming. These are what Kirskey characterizes as unfortunate but predictable “growing pains” which according to her are a “silver lining,” the logic being that any large scale outage signals that the technology is maturing.

The good news is that despite the last point about bumps on the road, realities are that the silver lining assessment is not off base.  NFV is maturing quickly, the results are going to become readily apparent in the not too distant future and open source solutions are going to be the fuel that keeps the engines of innovation and deployment running optimally.

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A Case Study: Social Media Listening Needs to Be in Your Marketing Scope for 2016

Cloud Contact Center | TMC Net

Are you ready to listen, yet? As we enter 2016, our social media strategies had better include social listening. Otherwise known as brand monitoring, brands have been finding added value in social media by paying attention to what their enthusiasts have to say.

Whether seeking validation for our future marketing campaigns or looking to improve product delivery, brand monitoring has been benefiting brands across the web for some time now. Business 2 Community recently broke down ten ways social listening can benefit your business. As brands improve the customer experience, we need to improve our customer service strategies, as well. How else can we improve customer service without getting to know our customers intimately?

In early 2015, a telecommunications company (name withheld) lost many customers who were no longer locked into a two-year agreement, thanks to horrible customer service techniques. Not only did their service fall short of expectation, but they faced multiple overcharge and device failure – gaining the brand a bad reputation.

In many cases, refunds were in order for customers spending hours of talk time with customer service, repeating their nightmare to representatives, while pleading to be heard. They often received no follow-ups and were therefore never refunded.

As one of the top three service providers in the United States, they began losing the favor of a loyal fan base. On top of this, potential customers wanted no part of what the brand had to offer. We saw botched marketing campaigns. ROIs suffered.

Social media can be a son of a gun when it comes to marketing to the masses. Every campaign initiated via social media was flooded with negative feedback. Social commenting and storytelling put the brand into overtime and urged them to hire a cloud contact center that could fix their painful dilemma.

Per one negative comment, a minimum of two positive comments must be made to dissuade public opinion. In fact, a “no comment” is better than a negative comment. Negative commenting can bring irreparable damage to a brand via word of mouth experiences.

The brand didn’t listen to begin with. Social media led to further damage. But, when it was adopted as a tool, this brand found the power of social media to be beneficial in repairing their image. It totally turned around the experience for millions of customers, who have since been returning to the network and bringing friends and family with them.

Once the brand began listening, they publicly showed concern with the customer experience – earning back brand trust, bit by bit. They also learned what can be done to improve their brand and what the customer needs.

They learned that towers weren’t feeding devices the way that they should be; and customers were paying for services that they weren’t receiving. They learned that existing contracts with television providers were causing damage to service potential. This led to expedited contracts in fulfilling service plans. They were going to continue losing customers and owe for unfulfilled servicing of their plans.

Because of social media, they were able to identify common issues amongst a network of users. They also learned that their outsourced call centers weren’t living up to the expectations that they once had.

They avoided a PR catastrophe by simply listening. They were protected against competitors, who could easily capitalize off of their weaknesses. With a website that showed nothing but ways a customer would benefit from service, the full picture was gained through social media access. Competitors monitoring this brand could have easily intercepted customers by enacting social listening strategies and jumping into the conversation.

Listening and intercepting the conversation halted “bad mouthing” to friends and family, further allowing the brand to dissuade the conversation. They now control that conversation. This has allowed them to gain new customers. Positive experiences continue the flow of incoming sales leads for the brand and has been the turning point in major decision-making.

Since this experience, this company has become extremely social savvy. They have been showing appreciation for their consumer bases, making them feel special through social sharing of user-generated content and by joining in the fun with memes that their customers can appreciate.

They have been able to leverage key advocates and supporters, influencing new audiences for the better. With new product and service lines, plans have been maximized to better meet customer needs and provide consumers with the exact product that fits their lifestyles… especially those niche lifestyles… all of which lead to brand tenure and continued loyalty.

Social listening is very important and needs to be implemented immediately. If you’re not engaging in some form of brand monitoring in 2016, you will most likely fall behind. 

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Predictions for Real Estate 2016: How Agents and Facilities Managers Will Benefit

Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions

PREVIOUSLY PUBLISHED ON TMCNET’S REAL TIME COMMUNICATIONS

Planon, a software provider in support of workplace optimization and Integrated Workplace Management Systems (IWMS), has released their predictions in Real Estate and Facility Management efficiencies for 2016.

“Many of the trends that will come into focus in 2016 already exist today, but their significance is expected to grow and become mainstream in the near future,” states David Karpook, Strategic Business Consultant at Planon. “Today’s facilities management and real estate managers face an increasing need to respond to the evolution of technology and sustainability, ensure compliance, and increase cost efficiency.” 

Planon predicts that IoT opportunities will be made more applicable to the Real Estate spectrum in 2016. Therefore, it will be increasingly adopted by agents all over the world. Bottom lines will increase with the placement of affordable sensor technologies. Analytics data will be easily collected through occupancy of the workplace or meeting room. Additional IoT implementations point to better utilization of smart screens triggered by in app functionality or by room sensors, alone.

In the case of real estate, the amount of time an onlooker spends in each room may translate to sales potential, funneling sales interest data collected during the time spent in each room, individually. This data can be used to physically enhance the features that potential buyers enjoy the most and call out the needs for improvement in areas that guests most dislikes on the property. Doing so will lead real estate companies towards increased sales and shortened periods of closing. It will also provide insight as to where, exactly, a visitor may actually lose interest.

Workspaces can be checked for availability within a facility through the scanning of QR codes or the swiping of RFID tags.  This will save time and face, while meeting with clients in a busy conference space.

Much of 2016 will see an increase in the use of mobile technologies for just about every phase in daily process. Not only are individuals now using mobile devices to make and accept payments on the go, but also team collaboration and communication can more frequently be made feasible. Integrations in communications tools are now allowing for better project management and workforce productivity through in-app tools and centralized clouds, allowing users to stay in just one application all day without the need to toggle between apps to complete a single function.

In fact, Cloud delivery models will continue to transform the workplace,” claims the Boston-based software company. They will cut costs significantly for IT departments and eliminate the need for big-bulky equipment. Although true, there are many big businesses that are still skeptical about adopting cloud-based technologies in storing proprietary information.

Through mobility, employers are seeing more stretch-room in the physical workplace and may even save on operating costs with the ability to downgrade unnecessary expenditures. With flexible schedules, the workforce is being made more available at untraditional business hours and increasingly made available through “always on” technologies.

Workers are less stressed and therefore more productive. According to Planon, “More than 90 percent of respondents in research agreed that new workplace concepts will improve employee productivity.”

Finally, Planon predicts that building information modeling, BIM, will continue to increase in adoption. Their claim is that it will hold great promise for facilities management and real estate in the very near future.

Applying BIM and its methodologies to operations will allow more efficiency in management of the building space. This includes maintenance and construction during lifecycle process in providing a platform for real-time collaboration, logistics and quality management. Agents and construction superintendents will, themselves, be able to better predict the future of their own real estate empire.

Smart businesses and smart buildings will continue to make their presence known through the adoption of IoT and cloud technologies, allowing employees to be more mobile and embracing the alternative workplace. BIM-culture will become a norm, as teams will be impacted by better communications and interactive visuals in which promote efficiency.

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