As Traditional Media Consumption Shifts, So Do Trends in Social Media Engagement Strategies

WebRTC World | TMCNet

A recent study by PQ Media, a market research agency focused on competitive intelligence as it relates to some of today’s top media and technology organizations, disclosed findings that highlight the future of traditional media and how the shift is being led by a highly social Gen-X crowd. Their reports show that 2.1 percent of all traditional media consumption is sure to decrease by 2019. Of course, this figure is conservative.

Millennials are known for influencing tech innovations in the workplace. But, the Gen-X audience is the true leader in digital media interests. They spend more than 25.3 hours a week on average, consuming “doubled-up” digital media content. This consumption overlaps social media engagement and online collaboration.

“Increasingly, online and mobile media usage is being driven by the digital brand extensions of traditional media, driving up overall media as more content is re-purposed for digital devices, such as internet and mobile video streaming of TV programs and movies; online radio stations; web-based multiplayer editions of console video games; and mobile newspaper and magazine apps,” said PQ Media President and COO, Patrick Quinn.

The combined consumption of digital media and traditional media is totaled on average at 64.7 percent of our waking hours. This number is set to rise to 67 percent, even with the decline in traditional media consumption – especially with social impact playing a hand at the deck.

Acknowledging and adopting this concept, NetShow.com’s social streaming network and WebRTC ecosystem “buys in” to what is said to become a trillion-dollar market segment and mobile streaming lifestyle.

Realizing a gap in media consumption and identifying opportunity, NetShow.com introduces a bidirectional and highly interactive platform that allows us to engage our friends in shared social media consumption.

A membership-based portal is open to all networks and content providers from OTT media giants and independent media sources, as a platform engage audiences in shareable media content. Studies show that 90% of consumed digital content will be video-based.

Combining trends in the mobile experience, NetShow has developed systems that integrate various media types, including news, sports, entertainment, virtual reality and IoT interactives, further creating an engaging experience for two-way conversation within the media space. This is totally contrary to linear media sources we are accustomed to.

According to The Digital Facility, “NetShow has engineered the first “mobile living room” mobile broadband entertainment and interaction anywhere, any time. The platform empowers an interactive, immersive social viewing experience with friends and family around the world via face-to-face virtual conferencing overlay and its power isn’t limited to traditional media.”

Soon, you won’t need to screenshare in Skype to have a long distance date with your significant other. Platforms will now accommodate real-time viewing and interactivity, while you share screams and laughter.

“At NetShow, we feel we are the best investment opportunity for local TV and cable broadcast networks, along with film studios, for broadcast streaming distribution,” explains CEO Michael Evingham. “Social, connected streaming is the media of tomorrow; a way for audiences to build true relationships with each other and the content they enjoy. Networks can leverage the power and insight of social to deliver precisely what viewers want and expect. Rather than building isolated, non-social platforms of their own, NetShow provides a powerful, far-reaching solution for the future of streaming media in all its forms.”

While Gen-X consumers are the heaviest consumers of digital media consumption, our early adopters are their children. The iGen or Generation Z crowd and the Millennial professional are set to be the first adopters of NetShow’s innovative platform.

Unlike the Gen-X crowd, younger generations don’t mind sitting through ad-supported videos, which will in turn contribute to advertising effectiveness. To effectively engage universal audiences, NetShow is set to embed mobile streams that allow conversation to start amongst strangers, based on specific interest and popular discussion, related to the media being consumed. And that, my “friends,” is how the face of media will never be the same. 

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Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019

PQ Media | 2019 Media Consumption Trends in Mobile, Digital Media

THIS ARTICLE PREVIOUS APPEARED ON EXAMINER ON FEBRUARY 2, 2016.

According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019.

We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets.

Reflected through a 7.3 percent rise in digital media consumption for 2015, users were often engaged in customized, interactive experiences, leaving traditional media platforms less desirable and often kicked to the curb – literally.

Intelligence has been collected between the five consumer types, 15 leading global markets in three broad categories and within 22 specific media channels. Digital media usage accounts for 27.7% of our media consumption in the United States.

While Millennials are known for their dependence on technology and the impact on evolving business models, 2015 showed us that it is actually the Gen-X crowd that most heavily consumes digital media interests. In fact, they spend almost 25.3 hours a week on average in digital media consumption. Even the iGen crowd, the youngest group of media consumers, is only spending 39% of their time in front of an electronic device — and this is evenly spread amongst multiple digital media channels.

The Gen-X crowd is spending almost as much time consuming multiple digital media channels simultaneously, as the average hours are spent working a part-time job!

With 2016 birthing a plethora of technologies related to health and fitness, targeting baby boomers and the elderly, it is also expected that the average consumption of digital media will boost substantially, increasing the weekly average from 13.2 hours.

In 2015, as a whole, the average American spent 23.9 hours a week consuming digital media in some way, shape or form. Contributors include access and adoption of smartphones, tablets and wearable technologies. It is also reflected through launch consumption of new market gaming consoles, in additio to political and sporting events.

Despite controversy in the recording industry, surrounding digital music piracy and media consumption, it continues to be the fastest-growing outlet for digital media to date. In 2015, it has made up 33.5% of total media consumption in the US. Benefiting the Music Industry and advocating for the recording artist, this was achieved through a sharp increase in music subscription services.

Digital media music consumption often overlaps time spent on social media and collaborating online. This number does not depict consumption of digital downloads and solely reflects access through a connected device.

“Increasingly, online and mobile media usage is being driven by the digital brand extensions of traditional media, driving up overall media as more content is re-purposed for digital devices, such as internet and mobile video streaming of TV programs and movies; online radio stations; web-based multiplayer editions of console video games; and mobile newspaper and magazine apps,” said PQ Media President and COO, Patrick Quinn.

Combined digital media usage and traditional media consumption totaled 64.7 percent of hours consumed by the average American on a weekly basis. This number is expected to increase to 67 hours in 2019. Increased availability of user-generated content will replace traditional media and content produced in-studio.

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