Technavio predicts significant trends in television ad-spending through 2019

Cross-Platform Marketing | Market Trend Report 2016 to 2019

ORIGINALLY APPEARED ON EXAMINER ON APRIL 3, 2016 BEFORE THE SITE WENT DOWN

With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds.

Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show us. Don’t make us do more work!

On the April 1, Technavio highlighted three key trends in market growth:

  • Data and Audience-Driven TV Advertising
  • Popularity of Programmatic Advertising
  • Real-Time Bidding

These trends are known as addressable TV advertising.

According to Soumya Mutsuddi, a lead analyst for Technavio, “Addressable TV advertising is gaining immense popularity in the US. It is helping advertisers reach out to their target audiences and generating great results in terms of ROI. Within a common program or navigation screen, this technique is capable of serving different ads or ad pods.

“These ads are targeted by demography, customer behavior, geography-centric, or through a self-selected individual household method. These ads are delivered through satellite, cable, Internet protocol TV, or set-top boxes.”

Addressable TV advertising is made possible across platforms, including digital television and traditional transmissions alike. The company predicts that TV ad spending will only increase with the aggressive political events and upcoming world competitions, such as the 2016 Rio Olympics, European Leagues, FIFA World Cup and the United States Presidential Election 2016. Trends in television consumption are already showing sharp increases at this time.

Taking a step back and looking at the overall picture, one can clearly see that, while targeting specific demographics, traditional media is actually quite broad-based and caters to multiple subgroups or to those, who have shared interest across demographic boundaries. Digital media, however, is customized to the user experience, targeting specific data points and providing tailored content to individual viewers. Digital TV advertising is then able to tap into psychographics on a much more powerful scale.

Traditional television platforms are starting to use these ideals in providing tailored experiences to local populations. Much like YouTube’s ability, for example, to allow users to broadcast their own advertising based on matrices, traditional television is driving local advertisers to engage in television broadcast in meeting their advertising needs. Limited budgets are even being catered to.

Cable companies have recently been adopting the technologies in optimizing online advertising strategies and synchronizing them with local broadcast television. This has been providing them with better visibility and awareness for brands that the local population is actually interested in.

Through programmatic advertising, the automated buying and selling of digital advertising is taking place. These data points are effective, because they are rolled out based on data collected online. But, they are also very efficient, because they save time and provide a great quality of service to the customer. Efficiency cuts costs to process for the company.

Advertising dollars are then optimized. Customers are getting a bigger bang for their buck. Increased quality in inventory allows advertising to allocate more budget for this form of advertising and actually grow their business.

Programmatic advertising has already seen the increase in spending dollars due to excellent placement, from 2014 to 2015. This is only expected to increase and become a primary choice for traditional advertising in a cross-platform type of world.

Finally, the advertising markets have learned that users not only want to enjoy a product or service, they want to have a good story that goes along with it. In marketing and branding, we learn that a good story will sell just about any product – especially to someone that doesn’t necessarily need it.

Trends in online purchases show we spend many of our hard earned dollars on bidding and eCommerce platforms such as eBay, Amazon, QuiBids, PropertyRoom.com and more. We have learned to trust bidding in real time and have learned to actually love it.

There is a certain rush, knowing you are getting a hard-to-find item or an item under its value – and trying to be the winning bidder, against hundreds of others across the country.

Real-time bidding has become that emerging trend in the US advertising market, and it allows us to interact with the brand, show our interests and allow them to gauge our demand. Real-time bidding has become so commonplace that it has “outpaced growth in other digital media platforms such as mobile and social in the past couple of years,” according to Technavio.

Because the digital infrastructure is so developed in the United States, we have become the largest market for real-time bidding in the world. Technavio expects real-time bidding to triple during the next three years and account for 50% of the United States digital ad spending market. This would include those doing business within the United States but are located elsewhere.

Because real-time bidding is an exciting interactive process, users will most likely spark awareness of bidding platforms through word-of-mouth efforts and businesses will be able to reduce advertising costs, model ads according to target audiences and provide better transparencies in ad delivery.

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It’s 2014, and you still have no Mobile Marketing Action Plan? Change that!

It's 2014, and you still have no Mobile Marketing Action Plan? Change that! Internet on PC, Mac or Mobile?

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If your brand hasn’t gone mobile yet, you have fallen behind the norm! According to fishbat, a company spelled with “all lowercase” letters and a leader in Long Island advertising agencies, Internet browsing via mobile apps have surpassed PC usage in January alone with 55% usage! PCs hold strong at 47%, while the remaining 8 percent comes from actual Mobile browsers. This means that 62% of the time that the Internet is being accessed within the United States, it is being done via mobile device!

On March 6, 2014, fishbat released press explaining how this is possible. They were inspired to do so by a February 28th article posted by CNN Money, entitled “Mobile apps overtake PC Internet usage in U.S.

The “smartphone adoption rate” of an increased 39% is actually leading to the PC’s largest decline in the lifespan of PC sales. Let’s face it, mobile devices are more personal, readily accessible, and (depending on phone carrier) free or cheaper than the average PC pricing.

It is now understood that an estimated 55% of adults in the United States own smartphones, while 42 percent own tablets. There is no report on who owns both. So, these numbers may actually overlap. At the same time, they equally contribute to Internet access rates. And, with “growing 4G Networks, there is no reason this trend should stop any time soon.”

Some people would rather share a toothbrush than to share a mobile device. This is an actual report by Hubspot in 2011 that at that time reported “6.8 billion people live on the planet. 5.1 billion of them own a cell phone. 4.2 own a toothbrush.” Those numbers have only grown since then!

As the ratio of mobile ownership and usage, in comparison to PC ownership and usage, increases, Justin Maas, Vice President of Client Relations at fishbat, expects that “accessing the Internet via mobile apps is not only more convenient, but, now, due to smarter mobile designs, it is becoming easier to use,” he says.

“This data shows that businesses, especially e-commerce businesses, have to optimize their websites for mobile apps. It’s extremely important for businesses to have a mobile app version. With their growing popularity, mobile apps are the best way businesses can keep people interested in their brand. If a brand does not have a mobile app, chances are, they are losing out on potential selling opportunities. If designing a mobile app is not feasible, optimization of their website for mobile browsers is the next best thing.”

If you haven’t already implemented “Mobile” into your Internet Marketing and Mobile Marketing Action Plans, you better start now.

Some companies have redesigned their sites to work on all platforms and appear the same. Others have created exclusive designs only for web. Some have implemented mobile apps, while others are doing all of the above. Take a minute. Think. What will you do? How will you take your brand into the Mobile Evolution?

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Event Marketing: Eventbrite’s findings based upon current database!

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If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites!

Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period of May 22 and May 30, 2013. The collective group of analyzed individuals consisted of 1019 individuals.

Eventbrite has come to the conclusion that their largest audience consists of Electronic Dance Music (EDM) enthusiasts and event planners. The company’s data analysis partner finds that the reasoning behind this is that the EDM community tends to be more Social and Mobile than other groups of eventgoers.

EDM enthusiasts are more likely to “share” their findings and attendance records via Social Networks and the means of Mobile (Marketing). EDM fans are 78% more likely to attend an event if their peers were attending and/or based on who was performing, as opposed to other groups who are only 43% more likely to attend an event if their friends go, too.

Those associated with Electronic Dance Music are also more likely to pay to attend an Online Streaming Event than other groups.

When considering an Event Marketing Plan, it is obvious that Event Branding should be prelevant in gaining the interests of your audiences. Every Event Marketing Plan should “Brand Social (Shorty Produkshins, 2009.),” be “shareable” on a mobile device, and should begin taking place NO LATER THAN three weeks– two weeks at the maximum — for ultimate results, because it is important to allow anticipation to build and Viral Marketing to take effect!

Furthermore, if you are regularly throwing and promoting events, a definite Mobile Marketing Plan of Action should be placed in line with your Marketing Plan. These results only prove these points to be true!

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MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis.

MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis.

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If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out:

Mobile Advertising technology leader, MoceanMobile has released Mocean for Advertisers.

This product is of the latest mobile ad-serving products from this company. This product is said to be the “First 360-degree Product Suite built exclusively for Mobile.” This product enables easy integration in streamlining the buying and serving processes of mobile media for brands, agencies, firms, demand-side platforms and trading desks around the globe.

This product allows clients to plan, buy, monitor and manage Mobile Advertising Campaigns from a single dashboard, ensuring the ability to reach the highest possible conversions and ROIs per impression.

Shortly, the company will also release the ability to bid in “real time” in providing access to supplies from bidding exchanges. This comes from the tapping into some of the World’s leading agencies and largest advertisers for feedback on what works, doesn’t work and appeals to their Marketing and Advertising plans.

In essence, the company has optimized their product to fulfill the needs of the most successful businesses, instead of trying to create a “one-size-fits-all” approach for Mobile Marketing and Advertising Strategies. As experts in Mobile, they have basically designed a very powerful product that will hold beneficial to any consumer, provided they learn the sciences behind the craft and how to use the platform for the ultimate Mobile Advertising experience.

What it will boil down to is this:

If your product or Brand Messaging is no good, you can only blame yourself, because you will be reaching the right markets in the right places at the right time. This product is set to solve the “huge transparency problem within the digital advertising industry where everything is based on metrics.”

Mocean Mobile is comprised of developers, leaders, and influencers in the World of Media and Advertising as veterans from companies like Google, DoubleClick, Apple, Yahoo, Hachette Filipacchi and AOL.

Operating under a parent company, Mojiva, Inc., Mocean Mobile currently provides corporations with ad-serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. Mocean Mobile is also known for having created one of the first mobile display technology platforms, powering mobile revenue opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks. Mocean Mobile serves as the third party for providing these opportunities for all mobile devices on a cross-platform basis!

As we have discussed in previous articles, Mobile Marketing is, ironically, not commonly practiced in a rapidly growing Mobile Marketing, and Mobile Advertising continues to go untapped for the most part!

For those that have been doing it: “Two of the biggest pain points to date for ad agencies have been tracking and measurement, and there has been no available mobile ad-serving platform to address these challenges – until now,” said Julie Preis, Senior Vice President of Product Management at Mocean Mobile.

It is said that by the end of 2013, we can expect 20-percent of the GLOBAL population to access the Internet via mobile and 30-percent by May of 2015. These numbers are much higher for specific areas of the World, such as The United States, Canada and major areas in Europe.

With the unestimated launch of Google’s Internet balloons in remote areas around the World and the fact that WiFi can be supported on mobile devices, which are lower priced than computer terminals and laptops, this number may indeed be a “low ball” estimate in this given time period. As for Mocean Mobile, the number of ad impressions has increased by 180-percent between March 2012 and March 2013.

Additional Mocean for Advertisers benefits include:

  • A unified dashboard and reporting solution that enables the user to monitor all campaign activity from one simple interface;
  • Permission-based access that allows ad agencies to give clients access to individually customized, real-time reporting interfaces;
  • Simplified work-flow with multi-conversion reporting across mobile Web and app inventory, and
  • Proven mobile ad-serving technology that currently manages more than 80 billion mobile ad requests per month.
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Call to Action: Make THEM do what YOU want them to do!

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Today, nearly everybody has a social presence, a website, a blog. Yet, there are so many consumers who are never converted into customers. The brand is then discouraged by the “Power of Social” and what great possibilities can be brought through Viral. So, what’s going on? What is being done wrong that could better create sales and conversions for the brand and increase bank account registers at the same time?

Whether your content is “on point” or not, whether it’s elaborate or not… whether your content is optimized OR NOT, you more than likely aren’t going to convert consumers without a “Call to Action.”

What is a Call to Action?

It is the point of your Marketing Message where you direct consumers to do what YOU want them to do. This may be as simple as a “click here to subscribe” statement to as complex as “fill out the form below to download this free white paper.”

Without a Call to Action, there is no clear reason for the content to be provided other than for consumption. Sure, when someone is extremely interested in what you have to offer, they will seek out your product or service and pay for it. But, let’s look at the reality of the situation.

Most of your potential consumer bases have already seen this and similar content multiple times before. Even if they haven’t, most consumers are lazy and need that “pep talk” to seal the deal! Close the sale! Don’t let them get away!

In Marketing, there is a term that we use in directing our consumers to do what we want them to do. It’s called funneling. This is a process that includes many options for a user to get to the direct point of interest.

We may make the sell through the “home page,” or we may make it through multiple landing pages of the brand’s websites and social presences. Whichever route they take, we continue simplifying their options, until the point of sale is achieved. We analyze the funnel to find out where consumers are yielding to our coercement in improving sales over time. Sales may just be sign-ups to our mailing list, or they may actually be for monetary gain… as in actual sales! Without a call to action, they will more than likely click the next thing that interests them or leave our presence altogether. We have to stop this from happening immediately!

If you own a blog, tweet, post to Facebook or even send out SMS messages through power programs like Trumpia, make sure you are calling your users to an action via a Call to Action. Tell them what they should do, and entice them to do it! And, if there really isn’t a purpose to your message, be sure to tell them about your website or some other interesting detail that will keep you connected!

On that note, here is my own confession: I am personally guilty of not placing a Call to Action on most of my articles here at Examiner. However due to ethics, I try to keep things as “Kosher” as possible. On the contrary, there are still ways to subscribe to me and connect with me directly and can be found within the body of each article.

So, make sure you take advantage and connect with me today!

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What’s the difference? Mobile Marketing VS Mobile Marketing

Shorty Produkshins, Shorty Productions, Mobile Marketing, Mobile Advertising, Internet Marketing Orlando, Pittsburgh, Atlanta, Punxsutawney, New Kensington, Warren, Trumbull County

PREVIOUSLY PUBLISHED ON EXAMINER

Let’s play a game! What’s the difference between Mobile Marketing and Mobile Marketing? Hmmmmm…. waiting…… Okay, give up? There are SO MANY differences, I don’t blame you for being confused!

Since Mobile Marketing is taking way in such a rapid pace, many businesses are getting left behind by the “early adopters” who are shifting and evolving their Marketing Plans. Mobile Marketing is the way to go in 2013 and 2014, because everyone, and I do mean everyone, has a mobile device and will access the Internet through a data connection in some fashion over time. Those who do not have a Mobile Marketing Plan better start collecting pennies under Walmart Pop Machines; because even if your budget doesn’t allow for it, it is a must!

Think about it: Mobile Devices have faster connections than our home modem connections, and mobile plans are getting cheaper and cheaper. Some companies offer UNLIMITED data for a small price. Shoot, there are so many Wifi-enabled Smartphones and Devices that can serve even those who have no home connection or paid data plan while out in public! Thank you, McDonalds. Thanks, Starbucks!

Those who previously had no access to an Internet connection or very limited usage now have it… regularly! And, there are even those who have been GIVEN a mobile device via Government Assistance (Obama Phones and Phones for the Elderly). So, no matter what, people are getting Online and they are taking advantage… with or without a paid mobile data plan.

Now, tell me why you haven’t evolved and included Mobile Marketing into your plan, yet?!

Ohhhhh, you don’t understand the difference between Mobile Marketing and Mobile Marketing. You don’t know the first thing about it? Well, let me break this down for you really fast!

Marketing is demonstrating the “need” of a consumer or potential consumer through an impactful Marketing Message. It’s the emotional connection that takes place. Now, if you understand contemporary Marketing trends, you will notice that Internet Marketing is an “Always On” approach to Marketing Efforts.

Conversation is important in getting out a message, but the conversation is one way to make it “personal” without ADVERTISING to the consumer. Let’s face it, the consumer WANTS and NEEDS your brand, we don’t need to force it down their throats until they give in! As a matter of fact, advertising in Internet Marketing is often called “SPAM,” as it is also named in the Mobile Marketing World.

Truthfully, Mobile Marketing is almost the same thing as Internet Marketing. Only, it is more personal. The content size and message length are often smaller and shorter than Internet Marketing Messages for attention span and transfer rate issues. Distribution and delivery are important factors in Mobile Marketing, as well. These things are to be considered in creating a Mobile Marketing Action Plan (MMAP).

In Mobile Marketing, most messages and deliverables are able to be monetized. This is awesome! A lot of Cross Promotions between brands also take place. Additionally, a lot of the downloadable content, while it can be shared, is often times not. And yet, links, photos and video codes are shared at an extensive rate!

This means that more measurables are able to be analyzed for true numbers. We can also tell demographical information much more efficiently, because “mobile means personal.” So, we learn the psychology behind our consumers and who to thank for our success! This will lead to more personalization, customized marketing plans and Brand Loyalty.

Through Mobile Content Delivery in using it as a means for Marketing and even Revenue-generating Marketing, our products are always with our consumers. When speaking with friends, family, and associates, they have a point of reference, to explain what they are talking about (when talking about our brand) with visuals and audio. Because they will show this content on their mobile device, they will quickly take their device back, leaving the other person curious.

Electronics are valuable and many are worried that their property will be broken or that someone will intercept a “private message” without their consent! So, taking too much time consuming a product on someone else’s device will lead to the phone to be taken away. Additionally, the average person doesn’t carry around transfer cords in their back pocket to share files. These elements will force the new potential consumer to download or purchase these items on their own. In a way, this is Physical Viral Marketing and Word of Mouth Marketing wrapped into one!

Additionally, the average person doesn’t carry around transfer cords in their back pocket to share files. These elements will force the new potential consumer to download or purchase these items on their own. In a way, this is Physical Viral Marketing and Word of Mouth Marketing wrapped into one!

A really cool thing about Mobile Marketing is that if you have subscribed to a company (or if you are that company), it is easy to unsubscribe. Subscribing to a company is usually done through and in order to receive SMS or Push Notifications which offer the consumer “to-the-minute announcements and updates,” exclusive content, giveaways, contests, coupons, and much more!

These are easily customized and very personalized based on locale, interests, personal data, activity history, etc. Unsubscribe features are important and required by law in abiding by FCC Regulations and the CAN-SPAM Act, which require “opt-in” and “opt-out” features to be provided to consumer rights protection and mobile charges. Most Mobile Marketing platforms, such as Trumpia, MadMimi, ReverbNation and Remark-a-Mobile have set up an automatic process to allow for this.

Being directly connected to your audience is a priority in Mobile Marketing. It’s the second half of Mobile Marketing and the end goal if a Mobile Marketing Plan is set in stone. However, it is also a separate style of Mobile Marketing that could just be the ongoing and “Always Connected” communication to an already established consumer base.

This marketing allows you to be connected to them through personalized messaging. However, you are more than likely not retrieving any new customers unless Marketing takes place elsewhere.

This can be done through short codes (such as texting “BRANDSOCIAL” to 69302) or through QR Codes (Quick Response) that can be scanned and saved directly to smartphones. A QR Code should be programmed and optimized for a “Call-to-Action.” This means of Mobile Marketing is more clerical, in my opinion, than the “nitty gritty, roll up your sleeves” Mobile Marketing one should outsource for. It is setup to give priority to a consumer base already analyzed and for conversion estimations to take form at “bare minimum.”

The more scientific form of Mobile Marketing, as stated earlier in this article, is equivalent to Internet Marketing on a Mobile Platform. It is the delivery of content to potential consumers, as well as established consumers, and the optimization of such. It is the copy, the cross-promotion, the advertisements (directed to specific TARGET individuals), the microblogs, and all around Mobile Marketing Message!

Both means of “Mobile Marketing” are, in fact, important. And, it is very important to give BOTH venues FULL ATTENTION and PRIORITY. Analysis and budgeting are very important in the success of these weapons, but so is personalization.

Personalization and familiarity are the MOST IMPORTANT tools in Mobile Marketing Success. Frequency attention of messaging is very important, as well. You don’t want consumer to feel “spammed.” The magic touch comes with the loyalty factor, stick with the Laws of Branding, and everything should be just fine!

Interested in a very easy Mobile Marketing Platform to stay connected to consumers around the clock?

Use promo code “BRANDSOCIAL” and receive a FREE MONTH with DOUBLE the benefits to test out a very powerful tool for your business from Trumpia and Shorty Produkshins!

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Internet Marketing on an Offline Format — A personal experience.

The Sabir Bey Show App for Android was created by Shorty Produkshins and Jessica N. Abraham. There were over 5000 downloads in the first month!

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Internet Marketing — OFFLINE. While it makes no sense that one can engage in Internet Marketing while “on the go,” it is entirely possible. Really, how can you market to the World while being away from the office? The answer is, “very easily.”

It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done.

As a work-a-holic, I am consistently striving to find ways to work “on the go.” I am a very sociable person; and interestingly enough, the tagline of my company is “Brand Socially.” So, what I am about to outline works very well for my brand, in particular. Yet In fact, it can work for just about every brand there is. To be bluntly put: “pay attention!”

Every year, I attend The Florida Music Festival in Orlando, FL. This event has gained International recognition over the past 12 years and has highlighted the talents of many of the most popular acts of today.

Internet Marketing has made it become easier for artists, large and small, to become aware of this event (and many like it) and how festivals can contribute to their career successes. The Florida Music Festival was created by Sean Perry and Rick Wheeler of Axis Magazine in 2001 and is supported by many local and International sponsors, as related to the entertainment business and good times.

The Social Branding and Social Media sides of Internet Marketing have aided this and many festivals in capturing quality acts for mass consumption. Content submission by artists via web and the viral power of these submissions have made the selection process for showcasing only the best talent at venues related to their fan bases a much more effective process. And for a marketing professional like myself, I have learned to take advantage of this same process in “scouting out” potential clients in person and by allowing them to find my marketing services on a much later basis.

Understanding what your surroundings will entail and the personality of each target client in an environment, where their adrenaline is rapidly pumping, is very important. To understand these elements, one can turn to social media content that has been dispersed around the net for analysis and review. If you are unfamiliar with the venue and locale you will be attending, “walker” and “biker” maps and area reviews may help bring furthered understanding to rules, staffing, and technological capabilities once there.

News stories and social presences, as well as video content, can bring a furthered understanding of the artist personalities and history that you plan on meeting with. Basically, a lot of research needs to take place beforehand in order to enhance your experience and bring full potential to an OFFLINE Internet Marketing Plan.

Research helps you to understand what you can do and, of course, what you cannot. To begin with, how do you seek to gain the full attention of a potential client at a time where their mind is set on performance, fans and enjoying themselves? What style will you approach them with? How will your elevator pitch relate to them?

As an Internet Marketing Professional, the most important element would be that of “Internet Capability.” Having access to the Internet and Mobile Network features will aid as visuals in what you can bring to the table in aiding their career successes. Because, frankly, if you gain their interests, they will ask you to show them what you can do and only have a few minutes to do it in.

Will you have Wifi or ethernet ports available, and if so — Will there be electric outlets readily available? If not, how well does 4G for your carrier work in that area? Will you be able to “tether” your service into your laptop or portable device of choice? Finally, is your media content optimized for presentation on a mobile device if need be?

In marketing, you have to consider the elements that will bring you closer to your overall goal. In marketing for Online platforms, your driving force will always be content delivery and optimization. There are many ways to achieve this, and where else to gain content for mass distribution than at a festival with many bands, business professionals and “happenings?”

Content will not only raise your SEO efforts for search engines and brand awareness in Social Platforms, but it will also bring traffic to inquire about your servicing via fans and “the stars” themselves. Some of this content may be distributed immediately from the actual venues and encourage participation at the event on an immediate basis, catching the attention of acts being “promoted.” Some of this content will be delivered later. And, some of this content will serve as immediate points of contact and interaction in a tangible way.

The following methods will achieve Internet Marketing on an Offline basis:

  • Check-ins: Lead others to your exact location and leave a print in that area with your content and presence history. This usually is done through Geotagging and GPS, so it is done with ease. Others located in the same area will also be aware of your presence at that moment.

As interest builds, your physical presence benefits by being there to answer questions at the peak of interest in gaining potential clients. What is even better is that people talk. Yes, they sure do!

Quietly, they whisper to the person next to them, “Hey, do you know Jessica Abraham? She owns this company, Shorty Produkshins, and does Internet Marketing… This is what else she does… This is who she has worked with…” Or, they introduce you to the person directly. Here, Word of Mouth and tangible Viral Marketing just gained you a new potential client without much effort!

Some people add free download links and merchandise giveaways to these calls-to-action. This ensures web traffic and content shares. People will often download and listen or “YouTube” and watch these artists before they perform so that they can become more familiar with them. Don’t think that this wouldn’t benefit your brand to do it, as well. I usually give away six free minutes of consultation via telephone when giving away servicing.

  • Web Design/Content: Make sure you have a web design that is mobile-friendly and content that breaks down your servicing within a matter of seconds. People often do not want to read or learn when out and about. But, they do want to be educated on the matter. Using charts, infographics and graphics to explain text-heavy points, understanding is easier acknowledged and quickly associated. Keeping web design at a speed to load rapidly keeps load time at a minimum and interest is less likely to be lost in the process. Make sure your site is catchy, interesting, and informative to a one-minute view. Keep it professional and away from being generic. This is your elevator presentation in grabbing potential clients right away!

There are so many scams out there and “up and coming” brands that never amount to anything worthwhile or are what they say. Meeting Offline brings more personality and realism to your brand. You are a real person. You have a chance to represent the brand in the flesh.

Furthermore, you have met others that these people are already or just becoming acquainted with that can speak for your track record. Introduction by a trusted source or verification of reference is achieved without much effort.

Your brand has an Offline following that will transfer to an Online source via connections and content created in the process. Going Offline to increase Online marketing potential and business connections that will build your “pyramid,” will only lead to furthered tenure for your brand.

Tenure, however, comes from loyalty, while loyalty comes from humbling your brand and practicing ethics that will allow others to justfully trust you. Loyalty comes from the credibility of your brand and what it can do, as well as the reputation of that brand through trusted connections.

The more you communicate Offline, as well as Online, and include others in this practice, the more loyalty you will find amongst followers, colleagues and clientele.

The reason behind this is while you are helping your brand find success, you are taking others along with you… and more than likely it will ONLY BE those that you have faith in yourself! After all, you don’t want to be responsible for distributing garbage content? Your good content will be overlooked and reputation will be brought down if you do that!

  • Storytelling and CONTENT, CONTENT, CONTENT!: Through this adventure, you are creating a story with several characters — old and new. You are building a history that will last throughout the years and connecting many brands together in unity. The more familiar brands become to audiences, the more trust is built, bringing Brand Loyalty, Awareness, Integrity and Association, of course leading to tenure. Stories will be told through content that, as mentioned before, boosts SEO efforts, viral powers and more! Again, it’s like a family that introduces new friends and family members to others in a more personal way! Storytelling shows that more than business is occurring. It is showing that a relationship is building and lasting, therefore worthwhile for audience recognition, interests and interactions.

The bottom line here is NETWORKING with immediate “connection” is of the utmost importance. Because most people connect to their favorite social networks via mobile device, you must encourage the connection to take place here.

Most social networks actually save contact information into the users’ address book automatically, so that will come naturally. You will be in constant contact with these connections, so you won’t forget them as easily as you would with just collecting a business card and/or saving a phone number to your rolodex.

It’s more personal, and BUILDING RELATIONSHIPS are what it is all about!

Making the connections “in the flesh” will benefit your Online strategies. Content creation acts as duct tape, holding the bond and pyramid together. It also tells the story of the bond being created over time through these networked relationships.

In marketing for the Internet — Offline — never be afraid to think outside of the box. However, make it more than just making connections and using content for Internet strategy. Use it to connect the lives of brands that will literally “stick together” and hold a bond to last a lifetime.

Brands belong to people, and people are the best investment you can ever make in the World. While we all want financial gain, happiness and impactful, positive relationships are more rewarding than anything! Have fun and create an epic story for future generations!

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