5 Reasons Every CEO Should Keep Their Resume Updated

Entrepreurs, Business, Executives, Resumes, Business Plans, Business Plan Development

PREVIOUSLY PUBLISHED TO MEDIUM.COM

As a professional resume writer, I often hear the words “I own my own business, why would I need a resume?” or “I’m pretty secure where I’m at and not planning on leaving any time soon.” Chills shoot up and down my spine. These are exactly the reasons that they need a resume, and they don’t even realize it. I mean:

How could someone willfully not have all the tools at their disposal? Do they realize they aren’t taking advantage of their full potential? Aren’t they looking to expand their own business? Are they not ready to capitalize on their own success?

Whether you’re looking for a career change, or not… whether the markets are stable… and whether you’re secure in your most current position… or not…

Every CEO needs to have an updated resume — at all times!

Let’s face it, it takes time to craft a quality resume. Most people don’t include the most important content (In fact, 80 to 90% of today’s top candidates are overlooked due to the lack of it). We forget about our achievements. We often face writer’s block. We leave off key qualitative and quantitative data. And, we forget to include some of our most impressive contributions within a team environment.

So, we leave money on the table. We don’t secure those game-changing opportunities. And, we keep sinking marketing dollars into campaigns that just eat away at our capital. Again, we’re not living up to our full potential, and that really needs to stop — like right away!

In the words of the Great Fire Marshall Bill, “Let me show you something…”

Clients

There is a major difference in what a client is and what constitutes as a customer in the business world. Clients come to us for help, whether they’re trying to launch a new product, need a customized solution or are looking for the best price on a service that we offer.

They want to know who we are. Some of them will blindly enter a business arrangement, based on what they think we can provide. Others are more apprehensive in where and how they spend each outgoing dollar in their immediate budget. And, what about those clients that aren’t necessarily the decision-makers? You know, the ones that are reporting back to a third-party executive or shareholder resource?

Some of our most difficult clients will ask for a resume. Some of our biggest spenders will ask for a resume. And, some of our most long-term and loyal clientele will begin a relationship just because of what was that resume, itself.

It’s one reason LinkedIn is gold and one way we become more approachable. In an instance, we are more humanlike. Yet, our journey tells the story of all we have accomplished and all that we can do.

Partnerships

All businesses — small and large — will benefit, at some point, by partnering with another business or non-profit organization. A smart business owner isn’t going to just partner with someone that they don’t know. A smart business owner doesn’t want to affiliate themselves with someone, who can cause damage to their business.

We want to know who we are dealing with, where they have been and what contributions they have made in the past. Scalability aside, we want to know is this a person of value, and can they actually bring something to the table?

No one wants to waste their time, and very often potential partners will ask for the resume of all key persons involved in a project. They want to optimize their workforce just as bad as they want to optimize their teams. And, to create a winning team, this often means shedding the deadweight.

Just because you have made a name for yourself, don’t assume the next person has heard of you. When a project is ready to move forward, you need to be ready, yourself. If not, someone else will be. In a dog eat dog world, competitors are lined up and ready to quickly take your place.

Investors

Executive Summary 101 — Include a resume for all key executives active within the project and/or company. Business plans require it.

Venture capitalists have nothing to gain by just giving away their fortunes. They want to know that they will see a return, how soon they should see it and feel secure in knowing that their investment will, indeed, come back to them — with profits attached.

If you’re not seeking an investor, cool. But will your company try to secure a business-related loan in the near future? What if emergencies should arise, or an opportunity with no budget allotment?

Business is all about risk. But, don’t risk throwing away opportunities by not being prepared.

Opportunities

And, what about those opportunities?

Honestly, with opportunity comes growth. There are opportunities surrounding us every day. It’s just up to us to seize them.

Whether it’s an opportunity to work alongside a Big 4 or to enter a cross-promotional campaign with the largest production house in the country, we need to influence somebody. We need to impress somebody. And, we definitely need to appeal to the opportunity that’s placed before us in our individual journeys.

Right now, we’re just discussing the bigger picture. But, what about those significant milestones that set us apart from the business we’ve become synonymous with? What are we going to include in our “tell-all?” What will our followers most remember us for?

So often, executives engage in projects outside of their main career. They sit on boards and on committees. Some teach as an adjunct professor, others speak regularly amongst industry panels. The humanitarian will work alongside a non-profit, while a mogul will expand their empire — often by teaming up with other moguls in the business.

You might not be ready for this now, but what happens when you are? What if the perfect opportunity presents itself? Are you willing to sacrifice your dream, only because you needed a few days to create a half-assed resume from scratch? What if your workload becomes demanding?

Opportunity doesn’t wait. It only knocks and hopes that someone answers.

Press

Don’t let your marketing dollars go to waste. Frivolous spending will only lead to a deficit. Unnecessary expenses take away from the profits that could otherwise be generated. You are your company’s most key asset. People are our greatest investment. And, you hold the greatest value, while sitting on top of the corporate hierarchy.

No one remembers the guy in the blue shirt, sitting in the back of the mail room. Shoot, they won’t even remember the color shirt he wore a week from now. But, they will remember you.

You’re interesting. You have a story to tell. You hold all the keys to the kingdom.

We want to know about your past. We want to know about your accomplishments. And, we want to know how we can duplicate your journey.

There are so many writers and producers with all the right channels but no story to tell. They offer free press in exchange for twenty minutes of one-on-one time. They have dedicated audiences, full of consumers — ready to buy, traffic — ready to convert, and markets — continually expanding. They offer ongoing promotion, a portion of their web presence and backlinks that will easily serve in the optimization of your company’s site.

What good is marketing, anyways, if you’re not reaching out to the people and connecting with them intimately? Drive them to become loyalists. Convince them to trust. And, cultivate your relationships.

The media is our friend. So, get your resume ready and be ready to hit “send.”


Jessica N. Abraham writes about Business, Career Development and Technology. She is a professional resume writer with Resume.Academy and former owner of Shorty Produkshins, where she spent more than 15 years, dedicated to a life of Social Branding, Public Relations and Design Strategy.

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Rapid Adoption of Wearables Reflects Personality, Loyalty, and Convenience

Digital Gadgetry, Cool Technologies, Technology News, Product Launch, Future Solutions

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT

In 2016, we will see a sharp influx in the production, delivery, and adoption of IoT technologies and wearables. Here, at Digital Pivot, we have disclosed quite a launches set for later this year. But just how rapidly are these technologies becoming part of our everyday lives?

The NPD Group broke down dollar and unit sales for 2015, analyzing details related to the wearables industry, and came up with some pretty cool insights.

In fact, it seems that we are starting to spend double that of the previous year just to have the top new wearables on the market. As wearables evolve, they are adopting the features we are disappointed our current version is missing. For this, we are okay with buying the product again — just because we need that upgrade. Spoiled, aren’t we? Not so much. It actually goes deeper than this.

As innovation continues to build upon itself, we, as advanced users, seek sophistication in products that we use every day. While we aren’t necessarily looking for complexity, we do like to have a product at our fingertips that brings us little need for outside device utilization. We master products that we love and simply seek more from that point of view.

Once upon a time, we could have a blood pressure cup, radio, camera, and house phone, put it in a bag…call it a day. This is no longer feasible. It is no longer convenient. In fact, when we have too many devices and too many objects, we tend to neglect them, getting less usage out of each on whole. We also tend to lose them more easily. We seek integration.

In 2015, connected activity trackers reflected a 110% increase from 2014, up from an 85% increase from the previous years. The average going price for many wearables has shot up from $96 to $109. We’re also fine with that.

Ben Arnold, Executive Director and Industry Analyst for The NPD Group, states that “This, combined with unit growth, shows that prices aren’t failing to drive demand. Demand is increasing along with rising prices.” As integrations continue and more features are added, it is also the small details that matter the most.

Faced with growing competitive markets, industry leaders are not losing footing as we show loyalty for premier product lines — quicker to adopt their latest model over full-featured entry-level competitors and happy to give up our wallets for a product that we know will meet our everyday needs. Anything else is just a gamble.

We can compare this to MP3 players in the early 2000s and the little impact they made on the iPod and iPad markets. As history repeats itself, loyalists will happily purchase a product based on little change whatsoever and will do this simply because of how the product personifies them.

An alteration in size and a new variety of color options will continue to contribute to our purchasing power. And, yet, we will rush to the store and camp out days prior to the release of a major upgrade. We do this willingly, because we are comfortable in our purchases of new product generations under beloved branding. This has certainly been the case for wearables and trackers that weren’t previously appealing to our senses.

Because personality yields conversation, the growing wearables market has boomed. Product designers are learning that colors are important to attracting potential customers almost as much as product features, shape, and size.

Arnold tells us about this mindset as related to fitness trackers on the current market.

“A confluence of factors has contributed to the growth of connected fitness trackers. Greater awareness of the products is leading to increased interest; new colors and designs have made trackers more appealing. There are more opportunities to buy the products due to increased distribution. The dedicated fitness tracker market will continue to thrive as products evolved to cover a wider range of users’ fitness needs.”

Fitness trackers are being included in the category of smart watches and other wearables. The numbers show that over 33M devices were purchased in the United States alone in 2015. Smart watches, however, have only shown a 13M ownership rate for this same year. This includes a variety of styles, both futuristic and traditional. Many of these purchases were made due to enamored users in need of integration. Many of these results were hindered due to awareness. Product availability was also a factor.

The Apple Watch was released in April of 2015. From there, many knock-off brands took form. Top manufactures such as Samsung then began creating their own versions for Android. Because Apple products are not compatible with Android, users had to wait until later in the year to purchase a smart watch to compliment their current devices.

Stoked that trackers were implemented into many of these smart watch devices and able to be synchronized with their favorite mobile apps, end-of-year results showed a rapid adoption rate of such devices. Purchases are set to soar in 2016. There are users that are loyal to previous devices and opt to use both, comparing results for more accuracy.

While some find no need to adopt such a device, intending only to use fitness trackers during exercise, the rest of the population seems to show interest in adopting smart watch technologies this year. Since the multiple smart watch releases, experts show that there has been an 83% growth amongst consumers in this category, as opposed to a 75% growth for standalone trackers. These numbers are also reflected within other categories of smart devices and wearables. It is expected that the United States will have ownership of over 30M smart watches by the end of 2017 — conservatively speaking.

For this, we wonder what the adoption rate of those smart shoes, aimed for release in September, will be. Those could be the smartest wearables of all time!

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Photography Changed Forever: A Bandwagon Even Mr. Walt Disney Would Jump On!

Instant Pictures, Motion Pictures, Movies, Polaroid 2016, Augmented Reality, IoT, Connected Devices, Innovative Media, Media, Content Development, Technology, Technology News, Digital Pivot, Talent Zoo, Photography, Film

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT

It seems that 2016 will be far from a boring year. With so many IoT devices hitting the markets, many of us just won’t know how to act. For the photographer still in love with film, this message is especially for you! Set for release in August, we won’t even be able to look at photographs the same again…literally!

Print Apple Live Photos, Vines, GIFs, and more with this Augmented Reality photo AND video printer! For IOS, Android, and GoPro

Originally planning a 2015 release, LifePrint just didn’t “click” with audiences who didn’t quite “get” IoT technology and digital imagery – or what they could potentially bring. An August 2014 Kickstarter campaign proved unsuccessful. But, with the passion and persistence, LifePrint reemerges from the start-up lagoon with just two weeks left to a new campaign, sure to bring drastic change to our world immediately.

Already exceeding funding goals by over 500%, this is definitely happening. At this stage, 785 backers now connect with their vision…a vision that will bring out your inner Joey Lawrence with a big “whoa!” Do you remember when you first heard about the 3D printer? Well, this is nothing like that. This is actually quite earth shattering because it will bring back the art of film and photography, shifting the plateau for audiences who have made it their mission to capture our world for future generations and for those who like to capture their own world for the reminiscence therein.

LifePrint brings back the art of photography with a new way to “photoprint.” Similar to printing a Polaroid, LifePrint combines a special ink and photo paper with the ability to capture video directly to a still photograph. With photos ranging from 40 to 50 cents each, enthusiasts will be able to send videos through the mail and yet have a quality print to store in their photo albums. This is more than just digitally embedding a video into our photography.

Combining the digital realm with the physical manifestation of our “augmented reality,” we can now literally print action in motion while on the go. A portable printer can accompany your journey, joining you at the size of a bulky smartphone and fitting into your back pocket. Boy, oh, boy! If only Mr. Walt Disney were here to see this! Yeah, he would definitely have a LifePrint!

What makes LifePrint so special is its ability to not only capture motion and allow you to share it across the world, but it also allows you to apply filters to your photos while in-app, edit your videos before printing, and print directly from your GoPro device! LifePrint has the ability to import our social streams to more easily benefit our photo and video-printing needs. Instagram and Vine will never be the same! With the ability to print GIFs directly to stock, this just might change the face of card-giving – forever!

“Rich colors… high gloss… warm tones… brighter whites… sharper detail…” This printer is the photographer’s dream, and many of us will be glued to our seats, peeing our pants awaiting it!

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Vidyo, Inc. Teams up with Genesys AppFoundry for Interactive Video Service Experience

Omni-Channel Experience | TMC Net

Previously Published to TMC Net’s Omni-Channel Experience

Vidyo recently announced that its patented video conferencing technology will become part of a new marketplace, Genesys AppFoundry, which is poised to provide brands with innovative customer experience solutions. This partnership will allow businesses to enter face-to-face conversation with Genesys contact center agents, providing live human interaction to the customer service experience.

“Today, 75 percent of customer journeys start on mobile, web or social and this trend is only accelerating,” said Merijn te Booij, Executive Vice President of Product and Solution Strategy at Genesys. “Response to this digital imperative is increasingly important for companies competing on the battleground of customer experience.”

Most businesses are starting to realize that in a mobile world, most people despise typing long, drawn out conversations on a small mobile device. They find that touch screens and autocorrect often become their worst enemy – especially with “fat thumbs.” When people are frustrated, the last thing they want to do is type out their problem, especially if they don’t know what that problem even is!

Vidyo is catering to this problem.  Through their Vidyo Adapter for Genesys, contact center agents will directly connect to customers all over the world. As they began working with healthcare and financial sectors, during preliminary testing, they found that customers actually prefer this type of interaction. Some clients even reported a 200 percent increase in their Net Promoter Score, while others found that calls are becoming shorter and satisfaction is increasing across borders.

Sometimes, its better to see someone face to face at a time when frustration ad chaos is at its highest. Sometimes, this is the calming mechanism that shows a customer that the agent is sincerely interested in finding a solution. While in videoconference with a customer, the omnichannel experience is heightened whilst Genesys operators will gain access to connected apps and help to solve the problem. The agent is able to show the customer how to do something “hands on.” Not only does this decrease call times, but it eliminates repeat calls for the same problem.

Last week, omni-channel customers reported on how video conferencing empowers millenials in the workplace. Adding direct video calling and device sharing features to contact centers may just become a standard of the future. It is quite possible that Vidyo has started a trend in mobile and that other partnerships will adopt similar technologies that skirt around Vidyo’s patent.

While Vidyo holds a patent on this technology, we are seeing integrated partnerships amongst many tech companies during the wrap up of 2015. Omnichannel integrations are already combining video conferencing with cloud platforms to enhance productivity in the workplace. Will we see more businesses providing customer support features that include video chat on mobile?  It’s possible.

Appery.io is predicting that based on the current trends of over 300,000 developers, 2016 will see many mobile technology companies merging to deliver omnichannel solutions that embrace collaboration. If they don’t, many are predicted to simply close doors and become defunct.

Appery.io also discussed how a majority of mobile users prefer using one central app in meeting all of their business needs. They hate sending apps to the background, while they attempt to execute yet another necessary task. This same would be concerning with customer service. Allowing them to see what you are having issue with is only the cherry on top!

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