First Annual Blogger Week UnConference 2014 to take place in Washington DC

First Annual Blogger Week UnConference 2014 to take place in Washington DC

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“A multicultural festival of bloggers, journalists and digital media mavens” is what they are calling the first annual Blogger Week UnConference set for the dates of April 28th until May 3rd of 2014 in Washington DC and surrounding areas.

According to a February 24 press release, Black Bloggers Connect, a leading social network that connects Black bloggers and journalists nationwide, has, for the last three years, supported over 7,500 bloggers through features, published news, contests and through providing campaign opportunities. This organization is also responsible for the Blogger Week UnConference, which we will begin to see unfold in front of our eyes.

The purpose of Blogger Week UnConference is to “provide an informative atmosphere for bloggers to network and share innovative ideas.” Because of this, Blogger Week will hold both Online events, as well as physical ones. These events will include Twitter parties, Google Hangouts, workshops, panels and networking events.

All physical events will take place in Washington DC and surrounding areas, including a Network Mixer on May 2, 2014 and a wrap-up Blogger Week UnConference on May 3rd. The Unconference will touch on “hot-top discussions and breakout sessions to promote innovation, creativity and success for bloggers and social media mavens.”

This event will continue on an annual basis and is meant to support the blogging community. As a matter of fact, Black Bloggers encourages bloggers to submit session ideas at the BloggerWeek.com website so that their interests are more personally met. There are an expected 150 bloggers to attend, but as an emerging leader in social media, that may actually be a “low ball” estimate, especially as interest spreads surrounding this event.

In order to continue the growth of this event and support the cause that initiated the vision, Black Bloggers Connect is leaving room for sponsors, media partners and ambassadors to join in creating something new and unique — not just for the DC area, but for all Bloggers Nationwide! Creating a festival for multicultural channels is opening doors to the World in gaining unity through hobbies, politics, relationships, interests, scholastics, society, fashion and more!

What Black Bloggers Connect is implementing to the World of Social Media isn’t just another conference. It is an indirect means of creating peace and collaboration, while inspiring Bloggers to continue on the path of impacting overall society through “The Power of Blogging!” They are leading bloggers to information and innovative ideas through that collaboration of brainstorming and tactic. They are basically creating a new standard in how the Blogging Community operates.

This is very important in the overall innovation of how information is to be delivered to audiences all over the World, which not only transfers into Education and Entertainment, but also to Marketing and Civics.

By promoting positive ideas and information, we can make this world a better place!

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MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis.

MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis.

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If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out:

Mobile Advertising technology leader, MoceanMobile has released Mocean for Advertisers.

This product is of the latest mobile ad-serving products from this company. This product is said to be the “First 360-degree Product Suite built exclusively for Mobile.” This product enables easy integration in streamlining the buying and serving processes of mobile media for brands, agencies, firms, demand-side platforms and trading desks around the globe.

This product allows clients to plan, buy, monitor and manage Mobile Advertising Campaigns from a single dashboard, ensuring the ability to reach the highest possible conversions and ROIs per impression.

Shortly, the company will also release the ability to bid in “real time” in providing access to supplies from bidding exchanges. This comes from the tapping into some of the World’s leading agencies and largest advertisers for feedback on what works, doesn’t work and appeals to their Marketing and Advertising plans.

In essence, the company has optimized their product to fulfill the needs of the most successful businesses, instead of trying to create a “one-size-fits-all” approach for Mobile Marketing and Advertising Strategies. As experts in Mobile, they have basically designed a very powerful product that will hold beneficial to any consumer, provided they learn the sciences behind the craft and how to use the platform for the ultimate Mobile Advertising experience.

What it will boil down to is this:

If your product or Brand Messaging is no good, you can only blame yourself, because you will be reaching the right markets in the right places at the right time. This product is set to solve the “huge transparency problem within the digital advertising industry where everything is based on metrics.”

Mocean Mobile is comprised of developers, leaders, and influencers in the World of Media and Advertising as veterans from companies like Google, DoubleClick, Apple, Yahoo, Hachette Filipacchi and AOL.

Operating under a parent company, Mojiva, Inc., Mocean Mobile currently provides corporations with ad-serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. Mocean Mobile is also known for having created one of the first mobile display technology platforms, powering mobile revenue opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks. Mocean Mobile serves as the third party for providing these opportunities for all mobile devices on a cross-platform basis!

As we have discussed in previous articles, Mobile Marketing is, ironically, not commonly practiced in a rapidly growing Mobile Marketing, and Mobile Advertising continues to go untapped for the most part!

For those that have been doing it: “Two of the biggest pain points to date for ad agencies have been tracking and measurement, and there has been no available mobile ad-serving platform to address these challenges – until now,” said Julie Preis, Senior Vice President of Product Management at Mocean Mobile.

It is said that by the end of 2013, we can expect 20-percent of the GLOBAL population to access the Internet via mobile and 30-percent by May of 2015. These numbers are much higher for specific areas of the World, such as The United States, Canada and major areas in Europe.

With the unestimated launch of Google’s Internet balloons in remote areas around the World and the fact that WiFi can be supported on mobile devices, which are lower priced than computer terminals and laptops, this number may indeed be a “low ball” estimate in this given time period. As for Mocean Mobile, the number of ad impressions has increased by 180-percent between March 2012 and March 2013.

Additional Mocean for Advertisers benefits include:

  • A unified dashboard and reporting solution that enables the user to monitor all campaign activity from one simple interface;
  • Permission-based access that allows ad agencies to give clients access to individually customized, real-time reporting interfaces;
  • Simplified work-flow with multi-conversion reporting across mobile Web and app inventory, and
  • Proven mobile ad-serving technology that currently manages more than 80 billion mobile ad requests per month.
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