WebDAM’s Brand Connect shatters industry with visual content management features

PREVIOUSLY PUBLISHED TO EXAMINER

It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe!

As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The multinational now has to work in double time, making sure that overheads are covered in each location, while innovating to protect their position in the marketplace and keeping with consistency across the board.

But, guess what? WebDAM, a Shutterstock company, has now created a solution that just may put them at greater odds against one another.

If you remember, WebDAM released a Fifty Shades of Branding SlideShare last year to introduce their Brand Connect platform. We even covered it here. Since its release, WebDAM has been working extra hard to expand upon feedback from the initial release and provide better solutions that service remote teams. The solution was to create a social branding platform to engage multidisciplinary teams and cross-departmental groups in conversation over branding and deliverables.

Towards the end of 2015, we have learned that many organizations are integrating WebRTC, a form of Unified Communications, in creating seamless production amongst their cross-continental teams. WebDAM is no different, as they encourage communications between team members by providing better tools for conversation and collaboration. Their new platform features e-mail, instant messaging and more.

The efficiency of WebDAM’s new features is priceless, and this launch has been the biggest one yet. For example, Embargo Dates and Image Carousels synchronize the release of materials, based on roles, privacy settings and location-based specifics. What’s even better than this is the fact that anything released through the Image Carousel can be released cross-platform and distributed to specific sites, on specific dates and in specific cities or countries!

This is very important, because it eliminates the need to create and recreate multiple codes that display a mixture of shared and unique-to-site imagery. In fact, there will be little need to ever change the code – unless a web property is being redesigned – and even then, the code will still never have to change. This is visual content management at its finest!

It is to be noted that with video becoming one of the fastest growing content assets, this platform is completely capable of managing video, as well. This is important, as so many websites rely on videos to better tell their brand’s story or to sell a product.

Allowing social functionality, team members and decision makers all get to join in the design process. They will be able to better explain what works, what doesn’t work and what should be implemented to cater to specific demographics and location-based populations. This is done in real time and across various platforms. This means that Johnny-on-the-Go will be interacting from his mobile device, while Stationary Sally makes changes in Australia from her desktop computer.

The “collective wisdom” in asset management is becoming very popular, because it better cultivates a corporate vision, especially across territories and amongst those who may never meet each other face-to-face, allowing for the design process to be maximized and project management to be completely streamlined to ensure clients are continuously receiving projects on time, on task and on budget.

In fact, companies may opt to include their clients within the platform, keeping them involved in the design process every step of the way. This saves time and also ensures higher rates of satisfaction to the end user.

The new features are set up in a visual style guide and mood board scenario. Textures, visuals, colors, fonts… They are all displayed in such a fashion that not only harvests productivity, but they will also inspire. Stakeholders now have influence.

“Usually, when creatives are distributed to teams and client brands, they are distributed through a .PDF file in the form of a style guide. We are changing all of this and making things easier for teams, especially those spread out geographically,” states Jody Vandergriff.

“Many companies are struggling to manage their brands in this new digital environment,” she continues “They rely on static brand guidelines in PDF documents that become outdated quickly, and distribute creative assets through network servers or cloud storage that put an immense burden on marketing teams to approve and fulfill requests. Brand Connect and these newly launched features equip teams with smarter, simpler technology built for digital marketing.”

A smart solution for cloud-based systems, building, organizing and distributing brand assets and guidelines, the automation speaks for itself. But, everyone wants to know about the analytics. How well is this platform performing?

In the previous release of the platform, analytics were spread across social channels and web domains. It was the essential brand management platform. The upgraded version allows “graphic details that display key measures and trends to better understand asset feedback and use.” Analytics have better allowed us to understand the external details of our brands – but what about the internal stakeholder? WebDAM has allowed us to access these details and find out what our team members really think – whether they admit it or not.

In Marketing and in Branding, design is a must. Visually appealing platforms keep us on our toes and force us to be better creators. Decision makers can privately discuss marketing collateral and content distribution. Once a decision has been reached, they can send those assets directly through the channels of their choice – saving time and manpower in the process. Because content needs to be pushed out to each network only once, hosting is cut dramatically, especially in the case of large content, as it is now integrated into various web properties from one location

Discoveries allow for detailed information, relating to tools, that can be used and how to use them. Guidelines are displayed to teach stakeholders where creatives can be used and shared. Basically, this centralized “location” better dictates to teams the “can dos” and “can’t dos” in each brand campaign.

Project management has also been made easier, as various workflows are supported within the platform, itself. Dates for submission and deadlines for publication are set in stone — but are also customizable. User profiles allow each team member to be unique, while able to be grouped and assigned tasks. There is a persona behind each set of keys. Products will be introduced, and product releases can be better managed through product management strategies within the workflow process.

Finally, WebDAM has partnered with some pretty amazing organizations and mainstream media companies to provide the optimal experience to each user of this platform. Fully integrating, WebDAM has partnered with companies, such as Adobe’s Creative Cloud to allow in-the-cloud editing. Using a program such as InDesign, users will find that assets are directly pulled into the system. Creative content can be moved directly from the desktop and into the cloud – or in reverse. Layers can be saved automatically to the cloud, while the entire project is accessible cross-platform.

WebDAM has partnered with other great companies, such as Box, WordPress and Drupal, to allow similar functionality. Soon, WebDAM will be releasing information on their new partnerships and will only further enhance content management experiences, driving industry change even further. Companies that utilize proprietary information will be happy to note that WebDAM has also made allowances for customizable API utilization.

Changing the game for marketers, brand managers, content developers and product owners, WebDAM continues to amaze us with their innovations. They have taken the business out of the business and allow us to become more creative. We have been hindered in such an evolved world that some of us have forgotten how to be creative. This is not only shifting industries, but it is opening our minds.

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Internet Marketing on an Offline Format — A personal experience.

PREVIOUSLY PUBLISHED ON EXAMINER

Internet Marketing — OFFLINE. While it makes no sense that one can engage in Internet Marketing while “on the go,” it is entirely possible. Really, how can you market to the World while being away from the office? The answer is, “very easily.”

It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done.

As a work-a-holic, I am consistently striving to find ways to work “on the go.” I am a very sociable person; and interestingly enough, the tagline of my company is “Brand Socially.” So, what I am about to outline works very well for my brand, in particular. Yet In fact, it can work for just about every brand there is. To be bluntly put: “pay attention!”

Every year, I attend The Florida Music Festival in Orlando, FL. This event has gained International recognition over the past 12 years and has highlighted the talents of many of the most popular acts of today.

Internet Marketing has made it become easier for artists, large and small, to become aware of this event (and many like it) and how festivals can contribute to their career successes. The Florida Music Festival was created by Sean Perry and Rick Wheeler of Axis Magazine in 2001 and is supported by many local and International sponsors, as related to the entertainment business and good times.

The Social Branding and Social Media sides of Internet Marketing have aided this and many festivals in capturing quality acts for mass consumption. Content submission by artists via web and the viral power of these submissions have made the selection process for showcasing only the best talent at venues related to their fan bases a much more effective process. And for a marketing professional like myself, I have learned to take advantage of this same process in “scouting out” potential clients in person and by allowing them to find my marketing services on a much later basis.

Understanding what your surroundings will entail and the personality of each target client in an environment, where their adrenaline is rapidly pumping, is very important. To understand these elements, one can turn to social media content that has been dispersed around the net for analysis and review. If you are unfamiliar with the venue and locale you will be attending, “walker” and “biker” maps and area reviews may help bring furthered understanding to rules, staffing, and technological capabilities once there.

News stories and social presences, as well as video content, can bring a furthered understanding of the artist personalities and history that you plan on meeting with. Basically, a lot of research needs to take place beforehand in order to enhance your experience and bring full potential to an OFFLINE Internet Marketing Plan.

Research helps you to understand what you can do and, of course, what you cannot. To begin with, how do you seek to gain the full attention of a potential client at a time where their mind is set on performance, fans and enjoying themselves? What style will you approach them with? How will your elevator pitch relate to them?

As an Internet Marketing Professional, the most important element would be that of “Internet Capability.” Having access to the Internet and Mobile Network features will aid as visuals in what you can bring to the table in aiding their career successes. Because, frankly, if you gain their interests, they will ask you to show them what you can do and only have a few minutes to do it in.

Will you have Wifi or ethernet ports available, and if so — Will there be electric outlets readily available? If not, how well does 4G for your carrier work in that area? Will you be able to “tether” your service into your laptop or portable device of choice? Finally, is your media content optimized for presentation on a mobile device if need be?

In marketing, you have to consider the elements that will bring you closer to your overall goal. In marketing for Online platforms, your driving force will always be content delivery and optimization. There are many ways to achieve this, and where else to gain content for mass distribution than at a festival with many bands, business professionals and “happenings?”

Content will not only raise your SEO efforts for search engines and brand awareness in Social Platforms, but it will also bring traffic to inquire about your servicing via fans and “the stars” themselves. Some of this content may be distributed immediately from the actual venues and encourage participation at the event on an immediate basis, catching the attention of acts being “promoted.” Some of this content will be delivered later. And, some of this content will serve as immediate points of contact and interaction in a tangible way.

The following methods will achieve Internet Marketing on an Offline basis:

  • Check-ins: Lead others to your exact location and leave a print in that area with your content and presence history. This usually is done through Geotagging and GPS, so it is done with ease. Others located in the same area will also be aware of your presence at that moment.

As interest builds, your physical presence benefits by being there to answer questions at the peak of interest in gaining potential clients. What is even better is that people talk. Yes, they sure do!

Quietly, they whisper to the person next to them, “Hey, do you know Jessica Abraham? She owns this company, Shorty Produkshins, and does Internet Marketing… This is what else she does… This is who she has worked with…” Or, they introduce you to the person directly. Here, Word of Mouth and tangible Viral Marketing just gained you a new potential client without much effort!

Some people add free download links and merchandise giveaways to these calls-to-action. This ensures web traffic and content shares. People will often download and listen or “YouTube” and watch these artists before they perform so that they can become more familiar with them. Don’t think that this wouldn’t benefit your brand to do it, as well. I usually give away six free minutes of consultation via telephone when giving away servicing.

  • Web Design/Content: Make sure you have a web design that is mobile-friendly and content that breaks down your servicing within a matter of seconds. People often do not want to read or learn when out and about. But, they do want to be educated on the matter. Using charts, infographics and graphics to explain text-heavy points, understanding is easier acknowledged and quickly associated. Keeping web design at a speed to load rapidly keeps load time at a minimum and interest is less likely to be lost in the process. Make sure your site is catchy, interesting, and informative to a one-minute view. Keep it professional and away from being generic. This is your elevator presentation in grabbing potential clients right away!

There are so many scams out there and “up and coming” brands that never amount to anything worthwhile or are what they say. Meeting Offline brings more personality and realism to your brand. You are a real person. You have a chance to represent the brand in the flesh.

Furthermore, you have met others that these people are already or just becoming acquainted with that can speak for your track record. Introduction by a trusted source or verification of reference is achieved without much effort.

Your brand has an Offline following that will transfer to an Online source via connections and content created in the process. Going Offline to increase Online marketing potential and business connections that will build your “pyramid,” will only lead to furthered tenure for your brand.

Tenure, however, comes from loyalty, while loyalty comes from humbling your brand and practicing ethics that will allow others to justfully trust you. Loyalty comes from the credibility of your brand and what it can do, as well as the reputation of that brand through trusted connections.

The more you communicate Offline, as well as Online, and include others in this practice, the more loyalty you will find amongst followers, colleagues and clientele.

The reason behind this is while you are helping your brand find success, you are taking others along with you… and more than likely it will ONLY BE those that you have faith in yourself! After all, you don’t want to be responsible for distributing garbage content? Your good content will be overlooked and reputation will be brought down if you do that!

  • Storytelling and CONTENT, CONTENT, CONTENT!: Through this adventure, you are creating a story with several characters — old and new. You are building a history that will last throughout the years and connecting many brands together in unity. The more familiar brands become to audiences, the more trust is built, bringing Brand Loyalty, Awareness, Integrity and Association, of course leading to tenure. Stories will be told through content that, as mentioned before, boosts SEO efforts, viral powers and more! Again, it’s like a family that introduces new friends and family members to others in a more personal way! Storytelling shows that more than business is occurring. It is showing that a relationship is building and lasting, therefore worthwhile for audience recognition, interests and interactions.

The bottom line here is NETWORKING with immediate “connection” is of the utmost importance. Because most people connect to their favorite social networks via mobile device, you must encourage the connection to take place here.

Most social networks actually save contact information into the users’ address book automatically, so that will come naturally. You will be in constant contact with these connections, so you won’t forget them as easily as you would with just collecting a business card and/or saving a phone number to your rolodex.

It’s more personal, and BUILDING RELATIONSHIPS are what it is all about!

Making the connections “in the flesh” will benefit your Online strategies. Content creation acts as duct tape, holding the bond and pyramid together. It also tells the story of the bond being created over time through these networked relationships.

In marketing for the Internet — Offline — never be afraid to think outside of the box. However, make it more than just making connections and using content for Internet strategy. Use it to connect the lives of brands that will literally “stick together” and hold a bond to last a lifetime.

Brands belong to people, and people are the best investment you can ever make in the World. While we all want financial gain, happiness and impactful, positive relationships are more rewarding than anything! Have fun and create an epic story for future generations!

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Why do I want TRUMPIA in MY LIFE? — Increase sales, awareness and participation

PREVIOUSLY PUBLISHED ON EXAMINER

It is projected that mobile will be nearly the number one means of Internet connection in 2013. Whether a mobile phone or a tablet device, it is expected that top companies alone will be spending $4.6 Billion dollars in just Mobile Marketing alone.

Previously, it is estimated that top companies, combined with small businesses, have only put .9% of their stock into mobile marketing, while nearly 16% of all 4 Billion global users show conversions through Mobile Marketing. The interesting fact in this equation is that a majority of these people will never and have never seen any form of Mobile Marketing ever, can you imagine if they have?

“Jumping on the bandwagon” now might not be a bad thing — at least before Mobile Marketing becomes overly saturated like MySpace once was.

Truthfully, Internet Marketing will always live on, as long as we are “always connected.” Social Branding will always be around, as long as digital products can be shared and consumed and people feel the need for a personal connection with their most beloved brands. Events will always need to be marketed, as long as people are looking for something to do. So, let’s bring all of these elements together as one into an action plan.

I have recently partnered with Trumpia. It’s not that I am biased to Trumpia. I just love Trumpia. I have been using them for a while now and think they are an excellent choice for any size business or brand. They have high profile products and plans, as well as ones set for low budgets, starting at $25 a month!

Let me interject on the topic of Trumpia before going into detail about this Mobile Marketing.

If you sign up today for a free 30-day trial (which can be cancelled before the month is up), you will get all kinds of benefits from the company that I am sure you will grow to expect. But, the best part is that whatever you are getting, you are getting double that because I know you are going to use the promo code: BRANDSOCIAL. My special little treat to you… NOW, back to the regularly scheduled post.

Why do I support what Trumpia is doing? What do I even like about their platform? Why do I continue using it?

I don’t know if you guys remember SayNow.com. This company was acquired by Google and is no longer alive. Soulja Boy was one to make it famous due to his “Kiss Me Through The Phone” song.

Basically, if you called or text that number, you were automatically made part of the SayNow Network. You could cancel at any time. But, you could expect brand updates via text, voice, e-mail and so on. Picture messages and videos could be traded. Live calls and voice messages could be connected and so much more.

To me, Trumpia is the “grown up” version of SayNow with very beneficial features for businesses (large and small), venues, events, doctors offices, schools, artists, studios, actors, authors and more! There are data collection features that prove very invaluable to a brand. Personalization is present and even reaches consumers on a very personal level!

Short codes are given for simple text campaigns, as well as QR (Quick Response) Codes. There are apps and widgets available to users. Coupons can be sent to brand loyalists, along with e-Card options (for Viral efforts). Appointments can also be set and reminded of through the platform. These are only a few of the reasons I am loving Trumpia in all of its glory!

Can you see now how a business professional could take advantage of this option? Now, let me get back to Mobile Marketing. Mobile Marketing allows for instant access in private. Individuals have been clocked to check their cell phones for text messages every three minutes. They do this out of fear that they have missed a text, double checking before and after gaming, out of boredom, while answering and sending other texts, and in between app usage — including Social Networks!

To be blunt, “hit them where it counts.” That’s the mission! that’s the goal! That’s what will take a brand to conversion!

For a full Mobile Marketing campaign to see success in maturation, there are other things that can be done by a firm or agency, like Shorty Produkshins, that will treat your Mobile Marketing efforts as if they were the only option, knowing that there are indeed other options out there.

Treating Mobile Marketing, as an Internet Marketing campaign, with mobile targets, app creation, mobile advertisements, mobile sites and more are only the beginning. We have to paint the picture for the brand. We have to brand the brand. Branding it socially has just now become more personal and the user is always “DIRECTLY connected” to a brand!

Consumers and brands are always within reach. Constant-but-not-so-spammy contact is available to engage consumers in conversation. Brands can poll the consumers directly and know who THEY are specifically. By doing this, less money can be spent on research, as consumers tend to answer “more truthfully” in private, especially on personal mobile devices!

By knowing what your consumer wants and needs, you are able to cater to them specifically and give them EXACTLY what they desire. You listened to them. They will never forget it. Loyalty, virality and Word of Mouth have now been set into motion!

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Event marketing? Two words: Brand socially

Shorty Produkshins is #InternetMarketingOrlando. Social Branding, Digital Marketing and Public Relations.

PREVIOUSLY PUBLISHED ON EXAMINER

“Brand social,” this is the tagline of an Orlando-based Internet marketing company, known as Shorty Produkshins. Branding socially should be a common marketing objective found amongst industries around the globe. Through Web 3.0 and the “always on” culture that we encounter each day, social branding attributes to the evolution of how we successfully market our brands and do business in this new age.

According to HQSocialMedia.com, “80% of the top 100 fortune companies are using at least one social media profile to engage with their customers.”

Many of these companies are even including their own social communities within their pre-existing sites or link to an independent social network of brand enthusiasts. There are many benefits for this, especially if you own a company that is known for hosting events.

Taking social branding to a specific niche, event branding has become a necessity for venues, promoters and organizations as time decides our marketing destinies. The difference between a static website and an actual social network is far and many.

There are a few reasons that event branding is important:

  • To market the event, of course.
  • Calendar of Events and Schedules
  • SEO (Search Engine Optimization)
  • Link Wheels
  • Link Pyramids
  • Backlinks
  • Changes in time/location
  • Personalization & Interactivity
  • Information & Content Collection and Distribution
  • Investors & Sponsors
  • Updates
  • Connecting Event Goers
  • Converting Event Goers
  • Reminders
  • E-mail/SMS Lists
  • Blogs
  • Participation
  • Professionalism
  • Innovative
  • Invites through performers and event goers
  • Projections
  • Builds suspense and enthusiasm.
  • Testimonials
  • Brand Monitoring

In marketing the event, there are of course many items of importance. There are items that must take place regardless of a social presence or not. These items include but are not limited to press releases, event listings, article placements and supporters. In today’s world, a website is a must. If you don’t have this, people will forget about the site or remain confused as to what the event is or if they would like to participate.

Professionalism through a site is important. You must give the consumer an impressive first impression of the brand and event. The better the site looks, the better. The more innovative the site, the more likely your brand awareness will lead to brand interest and possibly brand loyalty.

Through a social network, especially one that users are able to connect through social logins (a simple connect to their Facebook and/or Twitter accounts), users are able to “become part of the event.”

Social networks give users a sense of personalization and interactivity. They are able to add and consume content, while simultaneously giving the brand feedback almost immediately about this content. It is also a way to monitor the brand’s reputation and to address any issues one may have about the brand.

The brand automatically has a street team intact on the online platform, because people tend to invite friends and family. Additionally, when they add this content, it will more than likely stay on the site, even if the user isn’t active. If this content is related to the event or brand, this strengthens the brand’s presence for this and future events. They can share this content within the site or offline through Twitter and Facebook. Videos and audio of performers and venue locations will attract brand interest.

Those commenting on content with statements like, “Oh, my goodness! That event was sooooo fun!” or “I love this artist!” could bring brand trust to new and existing consumers, because this institutes as a testimonial. Testimonials are very important to a brand and brand products. It shows demand and love for a brand. This helps build trust and a need to experience it on an individual basis.

Through constant updates, clicks, constant content additions, linking in, within and outside of the site, the infamous “Google Spyder” knows to check this site more frequently than it would a static site. This is the same reason that having a blog on a business site is often advised to business owners. These updates keep the site fresh, interactive and important to keeping users returning for more content.

This ensures their presence at your event, because they are reminded of the event, have gained high anticipation and curiosity, have been peer pressured into attending and have met others that will be — just in case they would have attended by themselves.

Search Engine Optimization (SEO) is very important, especially when “competing” with other events and brands that throw events on a regular basis. Through SEO, we raise our website in the rankings and hold higher visibility to the rest of the world. The higher we rise, the more our site is viewed with quality and trust.

Any links attached to this site will also gain trust by search engines and will be crawled, as well. Link Wheels and Link Pyramids are now formed through one-way, two-way and hierarchy backlinks. These are very important in dealing with quality scores and things of this nature. The more Link Wheels and Pyramids that can be built will lead to higher placement and, obviously, more traffic!

Another important item in successful SEO is “time spent on site” and “return vs. new visitors.” If a user returns to the site, that means they can trust the site. In turn, the engine can trust it a bit more. In returning, these users show loyalty. The more they become active on the site and the more time they spend on each page, the better the impact on SEO efforts!

A social network will rank higher due to the time spent consuming content on each page! That means your site will rise organically and that less money will have to be spent with Pay-Per-Click advertising through search engine marketing.

Often is the case that people want to attend events but have no one to attend with. This also solves that problem. It even convinces people to come that really didn’t think that wanted to or were able to attend. Carpooling is another benefit in saving gas, helping transport those who do not drive and economical reasons. At this point, people feel privileged in attending, because it has become a 24/7 community that projects itself into real life.

People want to meet the other people at the event that they have been speaking with Online! Through their planning and conversation, projections are able to be made based on pre-sale tickets and planning within the site itself!

Other reasons to use event branding via social networking as a source of marketing is that it is very efficient in communicating with your users. They feel that their opinion matters. They thank you for considering their opinions. They become curious if their opinions will be implemented into your brand. Furthermore, your site can be updated regularly and additions can be made immediately to audiences.

Changes in date, time and/or location can immediately be addressed. SMS (text messages) and E-mails can be sent to all users directly from the platform to inform them of changes, simultaneously. Reminders can also be sent. The “journey” can be recorded through blogs in creating a Brand Story for future accords. Calendars can also inform users of upcoming events or deadlines.

Finally, and one of the most important reasons for branding your event socially — investors, sponsors and investors! We all want an additional revenue stream, don’t we? Well, sponsors want to know where they’re going to be presented to the public’s eye. They want to know that their money will buy them placement for awareness of their own and that people will actually see this placement.

Vendors may take advantage of selling or advertising within your site, a site where you can make money allowing them to do so. And last but not least — investors, they want to know that their money will produce a return. This means more than just providing these “angels” with a business plan. Higher funding can and will be obtained through this online portfolio and Brand Loyalists to prove there will be a positive return on investment that will benefit all parties involved.

After gaining such a deep insight on event branding, it would be foolish not to try to implement it into your business structure and marketing plan. From Search Engine Optimization to investment opportunities, creation of such a platform will ensure success for your brand’s events for years to come. Whether your brand throws parties or holds weekly or annual events, this is something that is almost becoming a standard to early adopters. Act now and “brand socially” today!

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Internet Marketing in Action: “The Sabir Bey Show” Season Premiere on October 1

Jessica N. Abraham was the Producer and Director of Marketing and Design for The Sabir Bey Show through to five successful seasons. The show had 8M viewers a week and was filmed at the LA Talk Live studio in Los Angeles, California.

Internet Marketing comes in many formats. There are many means of marketing on the web. There isn’t just one specific way. There isn’t even a specific reason that things are marketed on the web. People want Brand Awareness, Viral Sharing of Content, Content Consumption, Monetary Value, List Building, Views, Likes and … even executing Educational Missions.

Today, there are simultaneous feeds of Live Events to the Internet through live video streams. Some people charge for consumption, while others do not. Webinars are surely replacing live seminars due to convenience, usually servicing business people and students. These are usually for a fee, but some are free in order to market a product or service through them. And even so, more and more people are still turning to the Net for their Entertainment, Education and Business needs. This is why many Social TV Programs and Studios have been “popping up” in the last few years. And, there are many reasons for this.

Niche communities are able to find programming meant specifically for them, minus censorships and the “watering down” of very beneficial and insightful information. They are the ones who control what topics will be covered during a live show. They are able to interact with other viewers around the World, interact with the programming or even come into contact with the creators, themselves. Content is usually recorded once it goes live, becomes viral through Social Shares. Niche Sponsors and Advertisers will help to continue the process by “paying the bills” through audience member purchases. The audience member now becomes part of the Brand Story and part of the success that came about in the process.

October 1, 2013, marks the Season Premiere of The Sabir Bey Show on LA Talk Live! “The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, currents events and History through Entertainment.

The Host of the show is Sabir Bey, known for over 15-years in the “Conscious Community,” for his lectures and classes on Civics, Hip Hop, Nationality, History and Etymology. He has toured with Dr. Kaba Kamene, Dr. Leonard Jeffries, Dr. Jose Pimienta-Bey, and multiple figures in the Entertainment Industry. Sabir also appeared in a 2011 film, Hidden Colors, where he speaks on many topics as related to the Moorish origins of today’s population. He appears in many other documentaries and films circulating around the web and businesses throughout the country. He continues to bring education to the masses through the web, using LA Talk Live’s fall lineup to do so. The Producer of the show is Actor, Mel Jackson (“Soul Food”); and the Program Director is Mr. Richard Karr, the owner of LA Talk Live.

Sabir has a team of individuals working with him on a daily basis to create Awareness of his mission, Lectures, Appearances and shows and to accelerate all Internet Marketing efforts. Not surprisingly, however, many of his works have gone viral on their own, as audience members share this content with those that they associate themselves with, whether friends, family, colleagues, or classmates. This information is very informative and educational, so they are passing along something very valuable and meaningful in the process.

The Sabir Bey Show is currently undergoing construction of the Official Website. But, many already access this site regularly, as it is a Social Network dedicated to the show. The site includes a U-Stream Video Player hosted by LA Talk Live and hosts a library of past episodes, including special guests, KRS-One, Tommy Davidson, Mel Jackson, Taj Tarik Bey, Dr. Kaba Kamene, Hawthorne James, Chico Benymon and more! There are photos of the show, itself, as well as Sabir’s travels and experiences in the public while on tour or giving lectures. The site gives information about the show, including news, blogs and upcoming events.

What Sabir is doing at TheSabirBeyShow.com is very critical in today’s World of Social TV. The show, while also accessible at LATalkLive.com, is given its own “channel” to help aid in Awareness, Brand Monitoring, SEO Efforts, Viral Campaigns, and Consumer Interaction in bringing important information to the lives of those who have lost their true identity in a ever-growing Commercial World. He encourages people to call into the show to prove him wrong, while reminding people that he may just be! “Bring a pen, tell a friend… But, don’t take my word for it… Study it yourself, and tell me if I’m wrong.” With a team of experts behind him, we can guarantee his Internet Marketing efforts won’t be wrong. Tune into his show, Tuesdays at 3:00 PM (PST) | 6:00 PM (EST) on LATalkLive.com

Website: http://www.TheSabirBeyShow.com
Facebook: http://www.facebook.com/thesabirbeyshow and http://ww.facebook.com/sabir.bey
Twitter: http://www.twitter.com/thesabirbeyshow

DISCLAIMER: Jessica N. Abraham is no longer affiliated with the show or any creative assets, thereof. Since 2016, the site and all assets have been under new ownership. All designs, edits and administration to the official websites are no longer controlled by Jessica N. Abraham or Shorty Produkshins.

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