How and why Shorty Produkshins is shifting gears in 2016

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It’s been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty’s Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping ahead of the competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always given the audiences a “new era in royalty” through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele — those allowed to be named and those under NDA. We focused more on our abilities on “streaming,” graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands — something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn’t have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let’s face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then… Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google’s new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already “been there, done that.” We have already done the “expert guest” thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote “productivity, collaboration and communication,” we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren’t just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to the community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you… the everyday person.  In 2016, we shift gears to the community. We shift gears to return the support. In order to continue creating opportunities for you, we must keep evolving us!

In the past, you may have noticed long periods of time that our websites weren’t even finished. This is because we focused on our client’s work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clients speak on our behalf, as they return for more. Our clients have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele… in supporting our followers, our lurkers, our true fans… in supporting the customers of our clientele… and in supporting the community, it is time to focus on us… Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity.

As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves being the first to tell you (it’s probably the little kid in her)… As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it’s not just a new beginning, it’s a chance for transformation… metamorphosis in branding social… And, we just want you to pay attention as we begin to unveil our plan of action over these next few months…. You will NOT be disappointed. Because, you are the reason for it all!

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Hashtag MoorishLivesMatter: The social media movement towards an awakening

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In an era of hashtags and memes, it is somewhat more effective to create a social campaign surrounding a hashtag in order to promote your cause to the World than it is to send out brochures and e-mails, promoting your cause. Statements made through hashtags on Social media are more personable this way.

People are able to connect to those with similar interest by simply clicking hashtag phrases for similar conversational results. Or, they may understand an unfamiliar phrase in a more in-depth matter. These statements are short and simple. They are able to speak their mind in few or minimal words.

In many instances, hashtags actually work as a silent protest and petition. They act to connect users in conversation surrounding issues in their communities or lifestyle. Some hashtags actually gain interest based on the “support” they receive by the social networks that host them.

Take Twitter, for example, they use trending topics to continue social conversation in their system platform. In representing a specific cause or movement, hashtags are simply a way to take a stand, state your opinion and gain awareness while branding a cause with more information. It is a new era. It is our era!

Today, December 23, 2014, representatives of The Sabir Bey Show on LA Talk Live spoke with Examiner about their current “#MoorishLivesMatter” campaign that has been taking over conscious communities around the World. While not as widespread overseas as it is in the United States and Canada, there is a growing interest in this movement, as seen in Europe, Africa and even Australia by many who are aware of their Moorish heritage and decent, especially in the wake of current racial tensions in the US.

Regardless of TMZs ignorance of the Divine Moorish Nation and the misrepresentation in the media and courtrooms of the community, awakened Moorish Americans thrive in numbers, continuing the traditions, practices, ideologies and sciences of their ancestry that was once hidden from them. The problem is that many Moors, today, still do not know who or what they truly are. In fact, those who call themselves “Black” or “Colored,” are doing themselves and their families injustices by not knowing who they truly are. That’s what the #MoorishLivesMatter campaign aims to rectify in educating the masses of their direct origins and rich histories that were stolen from them through unconstitutional highjacking of the law and domestic terrorism that plagues our neighborhoods today.

Many Americans today do not realize that Thomas Jefferson, Benjamin Franklin and John Adams had to sign a treaty with the Sultan of Morocco, Muhamad III, called The Treaty of Peace and Friendship, in order to establish the United States within America’s borders in 1786 and 1787 — The United States, being a trade partner with Morocco and publicly recognized first by the Sultan and then the rest of the World. They do not realize that George Washington’s “cherry tree” was a metaphor for the Moroccan flag of red and green or that The United States Constitution was actually based on Moorish Laws and Principles, as well as Islamic beliefs!

They do not realize that the Moors were the reason Europe became a civilized continent or that they created means for education, language, plumbing and just about every important part of our everyday life! Worst of all, they do not know that the Moors were here before Columbus set sail to the Americas and not all persons with melanated skin came here because of slavery! These are only basic points of interest, but they are important in realizing the dehumanization of a people and the domino effect of human rights violations on today’s communities.

Many people in society say that racism does not exist. They say that slavery has been over for 200 years, but they fail to realize that segregation, hate crimes in the forms of hanging and burning of flourishing cities and the monsterization placed by the media still exist today in some form or fashion, while formally being “ended” less than a century ago. Let’s try less than 50 years ago! They refuse to see that terrorism exists in the World by many authorities. But, what makes it worse, is that “terrorists” can legally get away with it.

#MoorishLivesMatter, as opposed to the popular hashtag #BlackLivesMatter is more meaningful and more likely to make change than the previous. The goal is awareness. Lessons of History, Civics and Law teach knowledge that has been unrealized.

By hiding true histories of bloodlines and dumbing down society, there is a lack of knowledge of the law. And while the Supreme Court has recently ruled out the need for the police to know the law when arresting you, there is no excuse for ignorance of the law. And, it is just that that has created an ongoing cycle of war crimes from physical to mental warfare. While slavery has been over by law, it is the same law that keeps the same people who claim to be descendants of slavery “chattel property.”

Laws and rights of Aboriginal and Indigenous people are very separate from those who are not of the land. It is based on Common Law. They abide by the laws of the land but are not held in the jurisdiction of the Nation who is creating those laws. Because the United States formed through the immigration of European settlers, their laws are separate from those of the people who were here before them.

Treaties in US law verify this and establish these boundaries. Some have worked hard, however, to find loopholes around them, including the creation of certificates to hold people as property, as well as laws that require these people to blindly accept alternative contracts in order to obtain rights given to them in exchange for their contract.

In the case of those who have the belief that they are crayons, based on the thirteenth amendment, they fail to realize that they are only counted as ⅗ of a person in law and are not entitled to anything unless given through process. Using the hashtag #MoorishLivesMatter, one will see the Dred Scott Case being referenced, whereas between the years of 1847 and 1858, Dred Scott fought for his freedom only to be denied by the Supreme Court that ruled out that his “blackness” meant he could never become a true citizen of the United States.

This is strengthened through knowledge of legal jargon (This can be referenced in Black’s Law Dictionary 4th edition and earlier.), whereas “Black” references “CIVILITER MORTUUS (walking dead)” in law and “White” basically means “free and legal status.” If you are dead, you have no rights.

As a matter of fact, #MoorishLivesMatter will also bring up term results for an immigration law that still holds effect today. This law is the Naturalization Act of 1790 that states that “Free White Persons” are not necessarily Caucasian and that those of Moorish descent are also “white” in law. This means that there is a nation to back them in the time of turmoil on this land, whereas there is no country called “Black” or “Africa.”

#MoorishLivesMatter often asks, “Which country in Africa are you from, if you are African American? And, which country in America are you from?” They discuss how these continents are made up of many countries. When there are two nations in dispute, the United Nations may then become a mediator. When there are not two nations, the UN cannot interfere. This is one way much injustice is done on American soil, soil previously known as North West Amexem or Al-Moroc.

#MoorishLivesMatter intends to be a trend that creates awareness and saves lives, while creating opportunities for our future generations, predicted by the Prophet Noble Drew Ali to “come in with their eyes wide open, seeing and knowing” the truths of the land. It was Noble Drew Ali who brought this information to the attention of many in the 1920s in hopes of “uplifting fallen humanity” through the five “divine” principles of Love, Truth, Peace, Freedom and Justice, which are also symbolized in the five points of the green star in the Moorish American flag.

#MoorishLivesMatter reminds us that there is a unity to uphold and that many who consider themselves of the European race are actually of Moorish Descent, including Sicilians, Spanish, Irish and French persons.

There is often a misunderstanding that Moorish people are of Muslim origin, while it is true that many were and are. Even Noble Drew Ali stressed that first man must find his religious creed to establish spirituality with his creator, but only to find “Self-Knowledge, Self-Realization and Self-Revelation” and that this is the route to creating the perfected man. This is how unity is understood through multiple bloodlines of Moorish Origin, as well as the several different religious practices of all in this community.

#MoorishLivesMatter shares the same topics and subject matter as its originator, The Sabir Bey Show, bringing “Pure Edu-tainment” to the lives of weekly viewers in over 180-countries around the Globe!

While a collaborative of participants throughout the week, #MoorishLivesMatter is a hashtag that is most active on Tuesdays from 6:00-7:30PM Est on TheSabirBeyShow.com or at various places for “LA Talk Live” listening platforms, such as Tunein Radio, Live365 and Roku Streaming Video Players. The host of the show is Sabir Bey, a title (not a name) meaning “Patient Governor” or “Patient Teacher (depending on who is translating it).” Co-hosts include, Pilar Biggers Sanders Love El-Dey, Alberto Gaytan El, Salvador Dey, Shakim Williams and Carl Gilkey. Occasionally, the team is joined by Krysten Littles, Astrologer for The Cosmo Report.

Understanding that Black History is only a portion of Moorish History will lead you to an understanding that whether you are “So-Called Black,” “Hispanic,” “Middle Eastern,” “Native American” or any other “race” of melanated people, you are all family and from the same Asiatic and African roots. This is what the #MoorishLivesMatter Movement teaches Tweeters, Facebookers and Surfers all over the World!

DISCLAIMER: Jessica N. Abraham is no longer affiliated with the show or any creative assets, thereof. Since 2016, the site and all assets have been under new ownership. All designs, edits and administration to the official websites are no longer controlled by Jessica N. Abraham or Shorty Produkshins.

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The Power of Viral takes front row in History!

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Photo taken from GiantMag.com under Fair Use Doctrine.

Yesterday’s loss of the grandson of historical icon and leader, Malcolm X, has already become part of History, Controversy, Conspiracy, and even Viral Conversation throughout the Internet. Malcolm Shabazz, 28, was murdered Thursday, May 9, 2013, in Tijuana, Mexico.

While “no one knows” who killed him or “why,” Shabazz felt it was coming and explained the process of assassination in which no one would care to ask questions. In an Online record that is currently circulating Facebook with a “RIP Malcolm” photo attached, he explained, in his own words, how he was constantly being harassed and forced to keep a distance from loved ones, not disclosing information to them… in addition to a plethora of other interesting details in his life.

Much of these details highlighted media defamation of his character and crimes that he claimed to have been “cornered” into accepting blame for.

Much earlier this month, an audio recorded “open letter” to Pope John Paul II from 1998 began its recirculation in the midst of a new addition to an FBI Most Wanted List. Assata Shakur has been named a terrorist by the United States and marked with a $1 million dollar reward for her capture. The open letter is circulating the Internet, speaking in defense of actions that “set her on the run” and in what seems to be self-defense.

Similar to Shabazz, we are able to get another side of the story and paint a much clearer picture of what happened that led up to the incident.

On the other end of the spectrum, we have Christopher Dorner, who was allegedly burnt alive in a cabin fire atop a California mountain chain. It is to be noted that Dorner personally placed a “manifesto” onto his Facebook page explaining his motives and reasonings of events that were to come in latter days. This manifesto was widely spread on the net, even after his Facebook page had been shut down. This, alongside mass murders, led to a manhunt of suspected “cop killer” who was now on the loose and had a distinct vendetta with an extreme plan of action.

Here, we have three situations in which Social Media has given another side of the story. Generally, once a person becomes a fugitive, is murdered or placed into imprisonment, we hear nothing else about the topic, unless it is false or sensationalized by media outlets who are in search of higher ratings. Social Media has allowed these pieces to go viral and for us to become familiar with another side of the story.

Whether or not these contents are genuine and/or truthful, a deeper look into the situation and a furthered understanding can take place in the face of an audience, who would otherwise scorn an innocent person, rather than understand what went wrong and why. And, such is the case on frequent occasions.

Because of the “Power of Viral,” we have found many lost persons, located dangerous villains, reunited loved ones (even pets), freed hostages, petitioned wrongdoings, petitioned action in situations where many have been given the cold shoulder by corrupt agencies, and many more situations that have brought about a positive change in the lives of the human race. In fact, many continue to hand over the “Power of Attorney” of intellectual property and private information to be posted Online by trusted friends and family in the event that something should happen to them, as is the case of Malcolm Shabazz who had to purposely distance himself from those he cared about most in this world.

Not only has the Power of Viral aided the lives of individuals in trouble, but it has also benefitted causes and Nations in finding hope for the future. In Iran and Israel, an accidental “peace campaign” once took place that united members of each enemy territory with others of the opposing territory. This campaign took place when citizens of Israel posed for “Israel loves Iran” posters, in which were sent to Iran via “social,” as Iran did the same to Israel.

“Everyday people” had posed for these posters and placed them on social networks in “free speech” to the opposition of the political choices to go to war. It was rumored to cause an accidental movement of peace between the nations who have been in direct warfare for over a decade.

On the contrary, viral content has created a means for truth to be spread during cases of all-out warfare, in which “outside” territories claim it to be in total civil war. Those who are living the horror are actually able to report “hands-on” and “breaking” information and enemy locations, such as through GPS, photos and video. These items are also beneficial in convicting war criminals of the heinous acts that they commit.

Syrian Truth and Syrian Democratic Future has “outed” many traitors and terrorists on their Facebook Pages, while distributing graphic content that keeps the World aware of real-life terror taking place daily in Syria, in hopes of creating a positive change within it. They stand for the voice of Syria and in gathering allies around the globe to commit to putting bullies in their place.

While the aim is not to market negative aspects of the real world, the Power of Viral takes the front row in making and recording history in the 21st Century. The goal is to distribute information, whether through Word of Mouth or via search engines. Organic SEO results take place through content distribution and Viral Marketing through shares and views. Information is being spread and people are being made aware of corruption and terror.

Can we use this concept to bring about actual change and peace in the future? Or, will this ability be taken from us in the future due to misinformation by those who will learn to use Viral for their own selfish purposes?

In time, we shall see. For now, let’s make the best of it with open eyes and open minds!

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