YouVisit Contributes Major Change to VR Markets

Wearable Tech World | TMC Net

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While virtual reality has been available to consumers for more than 20 years, it doesn’t seem like it caught on too well until recently. Companies like Google Cardboard, Oculus Rift and Samsung Gear VR have made virtual reality more mainstream, and now everyone is trying to get some action.

YouVisit, a company with the mission of showing you the world, has developed one of the world’s largest collections of interactive virtual reality content. In fact, they have made it possible for user-generated virtual reality experiences, giving individuals, educational institutions and business all over the world the opportunity to create their own virtual reality content.

Providing what some are quoting to be the “industry’s highest resolution VR experience,” YouVisit has formulated an algorithm said to be viewed at almost five times the resolution of other standard virtual reality content. The visuals are said to be so realistic, that users almost forget that they never left their living room.

YouVisit’s algorithm cuts down download times and allows each experience to be powered at a higher resolution but at a much lower bandwidth. This takes place by allowing the user experience to transform how the algorithm actually works. The solution is creating the natural human vision from the user’s perspective. The algorithm is based on the direction that the user is looking and maps itself, based on the peripherals outside of the user’s view.

Most devices are simply not compatible with quality resolutions when it comes to virtual reality. This technology requires too much bandwidth and resolution for virtual reality to reach its full potential. For this, YouVisit went straight to the chopping block and came up with their solution to those problems within the virtual space. The solution will be made public during the second quarter.

As it’s a wide-open market, there are many opportunities for businesses entering the virtual reality marketplace. Real estate companies, for example, may better show off properties to onlookers without wasting time meeting with clients, who aren’t serious about buying. Travel agencies can better show off resorts and landmark locations.

Educational institutions are already presenting students with virtual field trips at many museums and locations around the world. In fact, Google has been working with many school districts around the world, testing and optimizing their virtual reality experiences by providing students with cutting-edge “field trip” technologies, making virtual reality a part of their daily educational experience.

In more recent news, Quantico, a television series on ABC’s primetime starring “Miss World” Priyanka Chopra, partnered with Lexus and kicks off a midseason premiere with a scripted 360-degree experience. The Takedown episode is a three-and-a-half minute experience that leads tech-savvy viewers through a virtual reality tour within the backseat of the new Lexus LX 570 SUV. The viewers will become a part of the team at Quantico and get closer to solving case through the virtual reality experience, as a new recruit.  

A Disney-owned broadcast network, ABC is one of the first to bridge virtual reality to such an engaging television event. With companies like Disney, Google, YouVisit Sony and Samsung leading the virtual reality markets, technologies are sure to evolve at a rapid pace. With YouVisit’s solution for better quality experiences, other organizations have a starting place in creating next solutions in virtual reality experiences.  

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Event Marketing: Eventbrite’s findings based upon current database!

PREVIOUSLY PUBLISHED TO EXAMINER

If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites!

Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period of May 22 and May 30, 2013. The collective group of analyzed individuals consisted of 1019 individuals.

Eventbrite has come to the conclusion that their largest audience consists of Electronic Dance Music (EDM) enthusiasts and event planners. The company’s data analysis partner finds that the reasoning behind this is that the EDM community tends to be more Social and Mobile than other groups of eventgoers.

EDM enthusiasts are more likely to “share” their findings and attendance records via Social Networks and the means of Mobile (Marketing). EDM fans are 78% more likely to attend an event if their peers were attending and/or based on who was performing, as opposed to other groups who are only 43% more likely to attend an event if their friends go, too.

Those associated with Electronic Dance Music are also more likely to pay to attend an Online Streaming Event than other groups.

When considering an Event Marketing Plan, it is obvious that Event Branding should be prelevant in gaining the interests of your audiences. Every Event Marketing Plan should “Brand Social (Shorty Produkshins, 2009.),” be “shareable” on a mobile device, and should begin taking place NO LATER THAN three weeks– two weeks at the maximum — for ultimate results, because it is important to allow anticipation to build and Viral Marketing to take effect!

Furthermore, if you are regularly throwing and promoting events, a definite Mobile Marketing Plan of Action should be placed in line with your Marketing Plan. These results only prove these points to be true!

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