Consider SEO & SEM Bones, Social Media the Soul That Embraces

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER

In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones.

Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed.

Now, we can keep thousands of people in the loop at once. We can interact as a group, and short conversations are now the norm. With social media, we can carry many short, private conversations at once. The downfall is, however, that many traditional business models aren’t up to speed and they’re throwing thousands of dollars away just to find no return on their marketing investments.

Social media influences our lives, whether we want to admit it or not. It can influence us for the better. It can influence us for the worse. It can simply be our entertainment. But, it definitely changes our ways of thought.

Chris Sewell, Creative Director and Chief Strategist of Chris Sewell Digital Media in Brooklyn, New York, pulled this concept into the work of cosmetic surgery. He recently released a video for plastic surgeons, breaking down the cold hard facts of marketing in the digital world. In this video, he discusses the reasons some surgeons are reporting a 40% decrease in customer retention and how they are ultimately throwing money into the garbage through their current marketing strategies.

Sure, billboards, for example, are powerful marketing tools. The problem, however, is that most target markets have become spoiled and want everything instantaneously. They have also become so distracted that every time they return to the billboard to grab the details, they either forget that they meant to take down the information or it just so happens to be that moment that their Facebook just got a notification. Consumers want to access information immediately after it cross their minds.

No one uses the yellow pages anymore, because it’s not personal enough. We want to see visuals, check out pricelists and even reach out semi-anonymously at 3 a.m. AdWords is effective, but only if the company knows what they are doing. With Google’s recent removal of sidebar advertisements, SEM advertising has to take advantage of the correct criteria to find themselves ahead. Trust is a major factor in this process.

We want to see what experiences others had with this company, before we waste any of our precious time contacting them. We don’t want to risk being put into the spam or scam loop, either. We’re frightened to give our phone numbers to just anyone anymore… We don’t want to be haunted for months to years later.  

With many companies now paying people to leave biased reviews, personal experiences are more valuable than ever. Interactions with brands and businesses continue to be more meaningful and impactful. We are able to evaluate the caliber of business we are dealing with, as well gauge the people within their walls.

 In the case of life-altering industries, such as Plastic Surgery, almost 50% of patients surveyed admit that that their influence was, indeed, social media. Peer pressure was a major contributor, as selfies have made us take a deeper look at the flaws we want to perfect.

Likewise, it is the actual media content being shared by social savvy clinics that have caused patients to travel hundreds of miles to take advantage of their services. Photos, videos, client testimonials… these all influenced the decision for patients to take advantage of certain treatments at specific facilities. We can blame it all on Facebook and Instagram.

With YouTube’s monetized video platform, more videos from local businesses are being seen on a regular basis. They are low cost advertising, and the younger generations are okay with consuming them before watching a video that interests them. For this, videos on social media channels are equally disruptive. The days of SEM and SEO are more numbered than you think. While they are the basis for more impactful and more aggressive marketing efforts, it’s going to take more – way more – for most businesses to not just be seen but to also be adopted.

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Sharegate Escorts Proprietary Information to Enterprise-friendly Platforms

Cloud Contact Center | TMC Net

PREVIOUSLY PUBLISHED TO TMCNET’S OFFICE365TODAY

At a time when less is becoming more, we’re seeing the tech industry shift to efficiency and centralization. This week, Sharegate released a tool that will most likely gain popularity over the next few months. This tool, like so many others, is promising on better collaboration, communication and productivity. But, most importantly, as cloud-vested as it is, it is focused on ownership and security.

First of all, we need to acknowledge David Roe at CMS Wire for filling us in on the smaller details of this new innovative tool. Next we have to explain why this tool is so important. Let’s break it down.

Sharegate is, in a way, a bodyguard. He’s coming to usher information from Google (News – Alert) Drive, peacefully escorting properties from one user account to a more powerful enterprise account on Office 365. At Google Drive, or Google for Work, these properties were connected and made available through a web of connected users. At Office 365, they will now be stored on a central enterprise cloud with only primary ownership by each user. Sharegate is making sure this data gets to its destination safely – and without getting lost along the way. 

If you’re wondering why anyone would care so much about moving data to the Office365 platform when they are receiving great service at Google for free, then you will have to look at the current business model opposing Google Drive.

At Drive, individual users are owners of proprietary information. Once they delete their account or disconnect themselves from a workgroup, their data is no longer accessible to the team. Additionally, if they delete those files, they are no longer existent. What happens when someone moves on from a company into another position elsewhere – or what happens when someone is fired? They have the power to take that data with them and to disconnect previous shares from each file and drive.

While Google is amazing for the individual user, it is not effective for the enterprise model.

Sharegate is shifting focus by allowing the ownership of these files by individual users, but moving them into possession of the enterprise itself. This bars users, who are no longer part of the company or workgroup, from accessing secure documents and proprietary information. This gives more security to the enterprise systems that have been showing concern where cloud systems are lacking security.

Roe points out one very key fact. Drive was never really meant to be a cloud. In fact, Drive was originally Google Docs and an online storage and device synchronization with open source word processors and spreadsheets. When they partnered with Microsoft (News – Alert), they became Google Drive and increased productivity from within. Competing with Office 365’s new presence in 2014, they became Google for Work through rebranding and focused on collaboration.

With Office 365’s split into a more prominent product on its own, we have been seeing more adoption and partnership from companies all over the Net, as they integrate this product into their own service strategies.  So, again, it comes back to integration.

Not only are enterprise companies given more protection over internal company data, they are also able to integrate with broader product and service lines by using Office 365, as opposed to Google Drive… even if they have to pay a little more to do so. Systems are seeing less breach through this process.

While Google currently reports that over 2 million users are regularly using the Google for Work service, which includes a claim of an estimated 60 percent of Fortune 500 companies, only 23 of over all prominent businesses are actually accessing Drive on a regular basis. While they may have files on the system, most IT departments are slowly migrating files into the new system. The problem is accessibility, inconvenience and time inefficiencies.

A Bitglass report from August 2015 shows a 300-percent growth in Office 365 adoption and utilization by enterprise and small business users with Skyhigh reporting a total 87.3 percent of businesses regularly accessing the system for all their collaboration and file sharing needs.

While 4 million paying enterprise users are said to use Google for single in-app sign on and service features, most of these users are more active on Office 365 according to multiple studies. It is most likely that this four million simply kept their previous accounts, while using Drive for personal and freelance use in their Android (News – Alert) and Google-powered devices.

With Sharegate’s new migration tool, it will be interesting to see whether this influences the reported 4 million still accessing Drive’s current services or if the 2 million active users dwindles down. Making migration more efficient could impact Drive’s adoption and utilization quite drastically.

Will Drive become another Google service that ends up failing them? Most likely not, because they serve the individual user – But, less enterprises will be accessing Drive for their daily operations and collaborative needs. Then, again, Google is already showing signs that they aren’t about to let this happen. The competition begins.

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BrandYourself: A cool, novice tool for ‘owning your name’ in cyberspace

Brand Yourself | Control your own search results.

PREVIOUSLY PUBLISHED ON EXAMINER

Have you ever “Googled” yourself only to find websites that have nothing to do with you? Mugshots of criminals? Reviews about businesses not even in the same state as you?

Would you like to dominate the first few pages of Google with your search results? Aside from in-depth SEO-work by a professional, there is a basic tool available to novice users everywhere.

A few months ago, I discovered a site called BrandYourself.com. Apparently, I was a little over a year behind this knowledge, because this site has been around since the earlier parts of 2012 from what I am understanding.

The site was created in efforts to keep “same” people together in search results, separating successful business people from arrest records of convicts that include mugshots, both of which share the same name and possibly same city of residence.

BrandYourself.com has the common goal of helping you rise within the search rankings using your name as personal leverage. It keeps your websites, portfolios, social network profiles and more attached to this central hub.

This hub acts as a link wheel and builds the connection between a user on Facebook to the handle on Twitter that everyone is following, while linking to professional and personal web spaces and biographies.

As an active user since my discovery of this site, I have been a little impressed. I use a basic accountm because this is one of my areas of expertise and a paid account would be a waste of money to me. However, it would be a good investment for someone who does not have this knowledge.

While the site, itself, does not rank high in search engines (even with a PageRank score of 6), it does indeed boost the PageRank of your sites through authoritative linking and through acting as a central hub. It also keeps you up to date on tips and tricks of basic SEO (Search Engine Optimization) strategies if you subscribe to their newsletter.

BrandYourself.com is very good at communicating with users almost immediately. One of my URLs were not listed on the BrandYourself profile I created with them. When it appeared in the top results, I was emailed by BrandYourself to tattle-tale on the “Unidentified Link.” It gave me tips on how to battle the site and regain territory. It also told me how many people viewed my page by telling on them as soon as they visited the page!

While I do not have a premium account, I am impressed overall. To be honest, there are more efficient and effective ways of doing this. But, as I have stated earlier: For someone to have no experience in the field of SEO or Internet Marketing, this is an awesome tool for them to use and to find ownership in the most valuable keyword they will ever own — their name!

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