It’s 2016, and We Still Lack Preference for Virtual Meetings. Here’s Why.

Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions

PREVIOUSLY PUBLISHED TO TMC NET’S REAL TIME COMMUNICATIONS

With the mobile workforce revolutionizing businesses, both small and large, it’s becoming more conventional to meet our clients and business partners for a quick chat over the wire. While it’s pretty cool to think back to where we were just ten years ago, we’re still not as far as we would think.

In fact, GFK, a firm dedicated to market research in Technology, reveals that only a quarter of U.S. consumers are regularly engaging in digital interaction and consider it just as good as being face-to-face. Overseas consumers reflect similar sentiments.

Globally, women are more apt to welcoming virtual interactions than men. In the United States, it’s the men, who more strongly agree with the fact that meeting face to face is “just as good.”

While it is true that nothing compares to human interaction, one can argue that with collaborative tools, productivity is actually maximized through evolved technologies and real-time communications. One could also argue that corporate dollars are being saved, where they previously splurged on luxurious business trips, both cross-country and cross continental.

Not so surprisingly, only 20-30 percent of all consumers completely disagree. This leaves a majority of overall consumers indifferent. They simply consider it convenient and not a preferred method of communication.

Also not surprisingly, it’s the Millennial and Gen-X consumers are more positive about virtual communications than are the more senior of professionals. Actually, with Gen-X crowds being the largest group of consumers in digital media, it makes sense.

Millennials, while many agree that virtual interactions are “just as good” are more of the adventurous crowd. They’re more social. They are also ultra-sensory, so while digital interaction is amazing, the five senses call for more.

The type of consumer being identified is very important in consideration of this topic. After all, 32-percent of Internet users were reported to be content with finding a lifelong partner through online dating. This number has since increased with the acceptance of virtual communications in every day life.

Some consider business relationships a marriage of two companies, it would only make sense the same would be true amongst business professionals. Perhaps when it comes to money, we are less “open” than when it comes to matters of the heart. We can be over protective, especially when more than just our heart is at stake. It’s the reputation of the business. It’s the funding of our next project. It could be the end of our career.

This may reflect those professionals indifferent to acceptance and preference. They might actually prefer real-time communication and virtual meetings for increased productivity and convenience in the work environment. Confidence in this method, however, may be lacking. Perhaps, empowerment is key to increasing preference amongst the business community; and one day, it really will be just as good.

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As Traditional Media Consumption Shifts, So Do Trends in Social Media Engagement Strategies

WebRTC World | TMCNet

A recent study by PQ Media, a market research agency focused on competitive intelligence as it relates to some of today’s top media and technology organizations, disclosed findings that highlight the future of traditional media and how the shift is being led by a highly social Gen-X crowd. Their reports show that 2.1 percent of all traditional media consumption is sure to decrease by 2019. Of course, this figure is conservative.

Millennials are known for influencing tech innovations in the workplace. But, the Gen-X audience is the true leader in digital media interests. They spend more than 25.3 hours a week on average, consuming “doubled-up” digital media content. This consumption overlaps social media engagement and online collaboration.

“Increasingly, online and mobile media usage is being driven by the digital brand extensions of traditional media, driving up overall media as more content is re-purposed for digital devices, such as internet and mobile video streaming of TV programs and movies; online radio stations; web-based multiplayer editions of console video games; and mobile newspaper and magazine apps,” said PQ Media President and COO, Patrick Quinn.

The combined consumption of digital media and traditional media is totaled on average at 64.7 percent of our waking hours. This number is set to rise to 67 percent, even with the decline in traditional media consumption – especially with social impact playing a hand at the deck.

Acknowledging and adopting this concept, NetShow.com’s social streaming network and WebRTC ecosystem “buys in” to what is said to become a trillion-dollar market segment and mobile streaming lifestyle.

Realizing a gap in media consumption and identifying opportunity, NetShow.com introduces a bidirectional and highly interactive platform that allows us to engage our friends in shared social media consumption.

A membership-based portal is open to all networks and content providers from OTT media giants and independent media sources, as a platform engage audiences in shareable media content. Studies show that 90% of consumed digital content will be video-based.

Combining trends in the mobile experience, NetShow has developed systems that integrate various media types, including news, sports, entertainment, virtual reality and IoT interactives, further creating an engaging experience for two-way conversation within the media space. This is totally contrary to linear media sources we are accustomed to.

According to The Digital Facility, “NetShow has engineered the first “mobile living room” mobile broadband entertainment and interaction anywhere, any time. The platform empowers an interactive, immersive social viewing experience with friends and family around the world via face-to-face virtual conferencing overlay and its power isn’t limited to traditional media.”

Soon, you won’t need to screenshare in Skype to have a long distance date with your significant other. Platforms will now accommodate real-time viewing and interactivity, while you share screams and laughter.

“At NetShow, we feel we are the best investment opportunity for local TV and cable broadcast networks, along with film studios, for broadcast streaming distribution,” explains CEO Michael Evingham. “Social, connected streaming is the media of tomorrow; a way for audiences to build true relationships with each other and the content they enjoy. Networks can leverage the power and insight of social to deliver precisely what viewers want and expect. Rather than building isolated, non-social platforms of their own, NetShow provides a powerful, far-reaching solution for the future of streaming media in all its forms.”

While Gen-X consumers are the heaviest consumers of digital media consumption, our early adopters are their children. The iGen or Generation Z crowd and the Millennial professional are set to be the first adopters of NetShow’s innovative platform.

Unlike the Gen-X crowd, younger generations don’t mind sitting through ad-supported videos, which will in turn contribute to advertising effectiveness. To effectively engage universal audiences, NetShow is set to embed mobile streams that allow conversation to start amongst strangers, based on specific interest and popular discussion, related to the media being consumed. And that, my “friends,” is how the face of media will never be the same. 

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