Florida businesses promote ‘independent’ through annual Pittsburgh cause

Orlando and Pittsburgh business join hands for a Toys-for-Tots Charity Event

PREVIOUSLY PUBLISHED ON EXAMINER

SweetNote Entertainment, a Production Company in Pittsburgh, Pennsylvania, presents an annual Rock’N’Soul Christmas Show that brings regional musicians, fans and area businesses together to raise toys and donations on behalf of the Toys for Tots Foundation to give to children during the holiday season. Each year, SweetNote collaborates with local businesses and corporations to make sure that everyone involved goes home “just a little bit happier.”

Products and services are donated to the company and given away during raffles and to bands, who perform during this charitable event. According to B. Michael Smith, owner of SweetNote Entertainment and Coordinator for this event, set for December 14, 2014, “The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. Our organization is dedicated to the process of making that happen, but we need your help (speaking to artists and businesses all over the United States).”

This year, two Florida-based companies are getting involved in SweetNotes Rock’N’Soul cause — Playas Mob Radio and Shorty Produkshins.

Playas Mob Radio, a weekly radio show that is based in Fort Pierce, broadcasts out of 6 FM stations around the State of Florida and to an International fan-base of Online listeners. Playas Mob Radio, dedicated to breaking Independent Artists, Businesses and Causes, will be presenting one winning band or business with a promotional radio spot during a high profile show to talk about their brand’s history and any upcoming releases.

If it is a band that wins this promo spot, they will also have their latest radio-edited release placed into regular rotation during The Playas Mob Radio Show on WJFP FM. The show will be live on-air and will also be archived for promotional usage for the brand in both Online and Offline arenas.

Shorty Produkshins, an Orlando-based Online Promotions Company specializing in Social Branding and Event Marketing and also affiliated with Playas Mob Radio, will be giving away a few items to encourage entrepreneurship, musicianship and, of course, giving during the holiday season and into the new year.

A spokesperson for Shorty Produkshins states that “It is our way of giving back, while helping artists and brands find awareness in the new year. We initially were giving away one graphic art in the form of a digital flyer to one winner to help boost their visibility, professionally and with intrigue, and we still are. However, we realized the need brands have in establishing credibility and awareness that lasts the lifetime of their career. So, we decided that we could write articles, as well, for five brands or bands who really deserve it — which would be more beneficial to them than a graphic design that serves the purpose of one project or announcement. These services will also really benefit their Internet Marketing and SEO efforts.”

They have donated one graphic design and five written articles to promote independent progress in the Pittsburgh Area.

With December 14, just two days away, we can only imagine the magic that the night will behold. Artists, businesses and audiences at Pittsburgh’s Sing Sing venue at the Waterfront can expect a night of entertainment, holiday spirit and motivation to usher them into 2015. Performing at this event, SweetNotes own Lyndsey Smith and Soul Distribution will take the spotlight alongside acts such as Kinetic, Sun Hound, Hakim Rasheed, Mike Why, Ine, Gene Stovall, Devan Rue and Brian Woods. With a roster like this, this is definitely a night to remember!

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Playas Mob Radio: Breaking independents via Online and traditional platforms

Playas Mob Radio | Be Heard.

PREVIOUSLY PUBLISHED TO EXAMINER

Today, November 12, 2014, Examiner sat down with Playas Mob Radio of WJFP-FM and discussed how they are combining traditional, Online and modernized marketing efforts in “breaking independent artists, brands and causes, Worldwide.” And, while there are many Online radio stations and shows saturating the World of Streaming Radio Broadcasting, Playas Mob Radio is doing “it” a bit differently.

Playas Mob Radio is a radio show dedicated to independent artists, brands and causes looking to expand audiences, create awareness and be heard by those who matter — often times that A&R, who is scouting out new talents. Other times, it is the potentially shareable fanbase of the featured guests to the show that week.

Guests in the past have included Industry Professionals, both behind the scenes and in the forefront of the industry, such as Kevin Shine of the F.I.R.M., Willie “Bum Bum” Baker, Tameka “Tiny” Harris, Sanchez Holmes, OMG Girls, Rico Wade and Sleepy Brown of Organized Noize, Big Boi of Outkast and many more!

While the show is made available, Online, through Tune-in Radio’s Web & Mobile App Platforms and WJFP.com, “the coolest radio show in the World” is actually available live on the FM dial! Playas Mob Radio is broadcasted on six FM-station buffers reaching out to Central and South Floridians within the broadcast area.

Playas Mob Radio was commenced in 2010 after Ron “Good” Hogan, James “Bootmayne” Minus and Jarvis “Money J” Anthony decided it would be an excellent means of showcasing music created by Playas Mob Entertainment, an entertainment company founded by Mr. Hogan and Mr. Minus in 1999. Since then, they have been “…dedicated to breaking Independent Artists, Businesses and Labels, while providing a platform of PR to those who have already established themselves within the entertainment industry and veterans who may provide entertainment to listeners, Worldwide.

Playas Mob Radio is currently in the works of creating and releasing an Online presence similar to Facebook and Linkedin that “encourages cross-promotion, collaboration, artist development and unity within its pages,” according to their Director of Marketing and Public Relations, Jessica N. Abraham, who has only been with the show since this past summer.

She continues, “We are also working on releasing a physical magazine at the beginning of the year that introduces new artists, businesses and movements to a minimum of 10,000 new audience members a month, as well as through Online and Mobile editions of our future editorial, which is aimed at being interactive in order for important persons of interest to connect directly with acts and brands within our articles.”

In addition to a magazine, the Playas Mob version of a social network will also include discussions on business, economy, sponsorships, the entertainment business and more. There will be a chat room, “tons of videos,” music, archives of past shows and even a live broadcast link to listeners outside the FM reach. Here, fans may also connect directly with their favorite On-Air Personalities, including “Mr. Good,” “Bootmayne,” “Money J,” Tracy “East Coast T-Mac” Morgan, “Mz Shorty P” and the new personality, Jesse “Boss J” Anthony.

Fans within the physical listening areas are able to go to the site for more information on Playas Mob events in nearby cities, including weekly events in Orlando, FL, and to be redirected to purchase “beats,” or Hip Hop instrumentals, by Bootmayne, who is also a Producer for Playas Mob Entertainment.

Connecting with direct audiences in both Online and Offline realms, Playas Mob Radio has created a culture within their own niche. Listeners are “always connected” through mobile, portable and desktop devices, and taking advantage of Online Promotion ensures that they will become part of that culture.

Active on Social Media, Playas Mob Radio draws in and interacts with listeners on official accounts, as well as on those of individual personalities. With additional platforms preparing to launch, there is much potential in connecting audiences with unsigned, upcoming talents, their favorite celebrities and legends, new ideas and products and, of course, the inspiration to follow their own dreams while educating themselves on strategies to do so.

Brands, both corporate and local, have much to gain through advertising on these channels. Advertising has not died yet, and Playas Mob Radio has implemented ways to not only advertise trusted brands to their audiences but how to allow them to experience these brands first-hand in encouraging Brand Awareness and Loyalty.

Because Playas Mob has set up this “Conspiracy 2015,” it has led to many listeners to adopting advertised brands, as trendsetters and early adopters, as well as in spreading the word on these products and Playas Mob Radio, itself!

This year alone, Playas Mob Radio has expanded its listening bases greatly! Where it was once listened to by audiences around the United States, Canada and the United Kingdom, audiences in Australia began tuning in at great numbers. More recently Ghana, Germany and Morocco have been, as well!

While listeners are tuned in multiple countries all over the map, these particular countries have been gaining numbers very rapidly, which only goes to show that Playas Mob Radio IS “the coolest radio show in the World!” That’s not that bad for a radio show started by three young men in Fort Pierce, Florida, who sought to have their music heard, now is it?

Check out Playas Mob Radio on Saturdays from 8:00 PM Est until 9:00 PM Est on WJFP-FM. You can listen in LIVE via WJFP.com, or through TuneIn Radio’s Web & Mobile App platforms.

If you are in Florida, try one of these six FM stations below, and don’t forget to call in:

  • 91.1 FM Fort Pierce
  • 88.5 FM Clewiston
  • 93.9 FM Cocoa Beach
  • 94.3 FM Melbourne
  • 107.1 FM West Palm Beach
  • 90.7 FM Vero Beach

*For coverage maps, please see http://wjfp.com/site/page.php?pid=about

Archives of previous shows can be found on SoundCloud.

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Power of Viral: Rachel Jeantel takes the stand

Rachel Jeantel, Social Media, Trayvon Martin, Sanford, Florida, Viral, Conversation, Trends, Facebook

PREVIOUSLY PUBLISHED ON EXAMINER

The Power of Viral strikes yet again! Many people still doubt the effect of Internet Marketing and Social for businesses and brands. NEVER underestimate the Power of Viral!

If you have been scrolling Facebook for these last two days, you have probably have witnessed a feed full of content surrounding the George Zimmerman case. Most of these statuses have responded to the witness testimony of Rachel Jeantel, the friend of Trayvon Martin who witnessed the whole situation leading up to his murder via telephone call.

Through all the comments and remarks about her speech, appearance and action, as being questioned by George Zimmerman’s defense attorney, you also see people asking where they can also tune-in to witness the trial, themselves.

Here, you see the Power of Viral take effect, as people are directed to multiple streaming outlets via the Internet and/or local television stations. While people are dissecting this young girl’s character, no matter how much older she looks than she truly is, these web outlets are receiving new traffic and converting awareness to long-term consumers (provided their content is “sticky”) across the United States.

For the past few days, I have witnessed solely Orlando residents speaking about the case and making comments about the “star witness.” Today, I am watching friends in California, Pittsburgh, New York — and even London — speaking about the case and inquiring where to find it Online so that they can join in this “what-has-now-become-social” event. It’s interesting how widespread the case has become, and even more, the content of it.

Together, we are watching the live streaming trial. Many of us may never be watching anything simultaneously again (other than sports)! However, we all will continue to share in the conversation in real-time based on what we are witnessing.

Many people are at work at the moment, and they still watch via mobile or Internet. Many cannot watch it now, but they will follow through to the websites, suggested by friends, for archived streams. Referrals are the most trusted form of Brand Awareness and what leads to effective Viral Marketing. Referrals by friends and family members are trusted over referrals by a company that stands to “make a buck or two” over it.

Orlando is known for some of the most intense cases. Unfortunately, the “in-demand” material is highly sought after, and people are critically watching and speaking. Can the Power of Viral damage the “City of Orlando” brand through this, or can it show the world that “If you mess up in Orlando, you shall be dealt with?”

Does content like this continue to heighten racial tension? Maybe it helps detract it a bit. Why? Because while there are some racists joining into the conversation, Social Conversation can “combat negative reactions.”

People can speak on matters of the heart and society. Stereotypes can be broken, leaving stereotyped remarks left to “look stupid.” While many are downplaying the character of this young girl, it gives them the “go ahead” to speak freely about a stereotypical character that continues to portray a mainstream “ideal” of certain groups of people. Others grouped in this category are proving these ideals wrong! So, while her character has brought in traffic to these streams and opened a negative conversation, positive results may take place from it within our world.

As I write this article and listen to the live feed, I hear a segment about Social Media by one of WFTV Orlando’s Legal Analysts, Bill Sheaffer (who is also an Attorney), speak about Social Media. I am unable to play back the direct quote. So, I apologize if it isn’t an exact quote and/or a bit out of order, but he states (and I think it is important to add):

“Social Media is always there. It’s a new world… with an emphasis on the importance of Social Media… Going back to the Casey Anthony case… her home computer was a vital piece of evidence in the case with her daughter. Twitter wasn’t back then what it is now, recording every moment of our daily lives. Even when deleted, it is always there. You can’t just scrub it away…”

And, this content always stands the chance of becoming viral in our World, just as it has for Rachel Jeantel.

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