Consider SEO & SEM Bones, Social Media the Soul That Embraces

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER

In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones.

Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed.

Now, we can keep thousands of people in the loop at once. We can interact as a group, and short conversations are now the norm. With social media, we can carry many short, private conversations at once. The downfall is, however, that many traditional business models aren’t up to speed and they’re throwing thousands of dollars away just to find no return on their marketing investments.

Social media influences our lives, whether we want to admit it or not. It can influence us for the better. It can influence us for the worse. It can simply be our entertainment. But, it definitely changes our ways of thought.

Chris Sewell, Creative Director and Chief Strategist of Chris Sewell Digital Media in Brooklyn, New York, pulled this concept into the work of cosmetic surgery. He recently released a video for plastic surgeons, breaking down the cold hard facts of marketing in the digital world. In this video, he discusses the reasons some surgeons are reporting a 40% decrease in customer retention and how they are ultimately throwing money into the garbage through their current marketing strategies.

Sure, billboards, for example, are powerful marketing tools. The problem, however, is that most target markets have become spoiled and want everything instantaneously. They have also become so distracted that every time they return to the billboard to grab the details, they either forget that they meant to take down the information or it just so happens to be that moment that their Facebook just got a notification. Consumers want to access information immediately after it cross their minds.

No one uses the yellow pages anymore, because it’s not personal enough. We want to see visuals, check out pricelists and even reach out semi-anonymously at 3 a.m. AdWords is effective, but only if the company knows what they are doing. With Google’s recent removal of sidebar advertisements, SEM advertising has to take advantage of the correct criteria to find themselves ahead. Trust is a major factor in this process.

We want to see what experiences others had with this company, before we waste any of our precious time contacting them. We don’t want to risk being put into the spam or scam loop, either. We’re frightened to give our phone numbers to just anyone anymore… We don’t want to be haunted for months to years later.  

With many companies now paying people to leave biased reviews, personal experiences are more valuable than ever. Interactions with brands and businesses continue to be more meaningful and impactful. We are able to evaluate the caliber of business we are dealing with, as well gauge the people within their walls.

 In the case of life-altering industries, such as Plastic Surgery, almost 50% of patients surveyed admit that that their influence was, indeed, social media. Peer pressure was a major contributor, as selfies have made us take a deeper look at the flaws we want to perfect.

Likewise, it is the actual media content being shared by social savvy clinics that have caused patients to travel hundreds of miles to take advantage of their services. Photos, videos, client testimonials… these all influenced the decision for patients to take advantage of certain treatments at specific facilities. We can blame it all on Facebook and Instagram.

With YouTube’s monetized video platform, more videos from local businesses are being seen on a regular basis. They are low cost advertising, and the younger generations are okay with consuming them before watching a video that interests them. For this, videos on social media channels are equally disruptive. The days of SEM and SEO are more numbered than you think. While they are the basis for more impactful and more aggressive marketing efforts, it’s going to take more – way more – for most businesses to not just be seen but to also be adopted.

Continue Reading

Where is Mobile Content Management Headed?

Call Accounting, Telecom Cost Management, Telecommunications, ISI

ARTICLE PREVIOUSLY PUBLISHED TO TMC NET’S CALL ACCOUNTING

We are consumers. Whether for work or play, we know exactly where to go to get the content we need to get the job done. We create. We embrace. We indulge. We share. So, is it really that hard to believe the 2016-2020 Global Mobile Content Management report forecasted a 21.8 percent CAGR growth in mobile content management, driven by mobile accessibility? By swiping screen to screen, we are leading rapid trends in the corporate world and forcing the mobile workforce to stay productive.

Flexibility in our schedules, cloud computing and a millennial workforce has proven a great mix for the corporate realm. Not only does it allow businesses to stay open past business hours, but it allows for a more productive organization. Better communication is cultivated and collaboration is easier to manage thanks to mobile solutions.

Because we can access our desks from the beach, we tend to be more proactive in getting work done. We no longer have to wait until 9 a.m. or rush around to make a 6 p.m. deadline. Furthermore, we no longer have to call in a favor just to have someone meet us at the office and let us in because we forgot something.

Thanks to integrated solutions that allow us to connect our work stations to our mobile devices, our documents are not only accessible at all hours of the night, but they are also safe and secure – shareable with only those that we allow to see them. There’s very little printing and scanning going on these days. Budgets are no longer sacrificed for unnecessary printing and shipping costs. Documents are quickly deleted, limiting the need to shred and discard once they are done for. These are actually the key drivers within the market.

By the end of 2020, ReportsnReports has predicted that cloud-based content management segments will become the largest segment in the market by the end of 2020.

Healthcare technologies, one of the fastest growing industries in today’s mobile IT revolution, have almost all implemented some form of cloud-based technology. Also, the world of marketing is not just utilizing the cloud for standard business operations, but they are also optimizing the cloud for platform delivery of content deliverables. This is especially true as adblocking continues to evolve.

Native and Content Marketing are quickly becoming the way of the world.

In fact, Facebook just announced the decision to allow all publishers to utilize the Instant Article platform, starting in April of 2016.

Originally making noise last May, Facebook (NewsAlert) strategically hit the “book” with a solutions that would allow publishers to implement their new and existing news content directly into a Facebook app without the need to visit another browser, ensuring speed and performance.  The current version of Instant Article is only available on iOS, and content is limited. In April, this will all change.

Because content management will become more social, and publishers are set to receive revenue from traffic on the site, the presented 21.8 percent growth prediction for mobile content management may actual find itself far exceeded.

From a conservative space, this number makes sense. But, the question should be how much more will this number be exceeded by. The power of social is often underestimated. And, once Instant Pages are unleashed, we will see LinkedIn’s Pulse (NewsAlert) step their own game up even further.

In fact, large enterprise firms are teaming up with smaller organizations and forging partnerships that will ensure better content creation and more impact in content management solutions. Will this mean potential competition for Instant Article or Pulse? Will these platforms employ partnerships to keep consumers hooked in to their content and content delivery tools?

With newly adopted entry into the mobile and cloud arena, traditional industries are now also joining forces with technology to meet the consumer where the consumer spends a majority of their personal time.  This is also not factoring in the European countries, who have faced barrier issues with lack of mobile connectivity that are now skipping 4G capabilities altogether and going straight for 5G. This adoption rate will continue to increases drastically.

High-definition (HD) content marketing will also drive innovation and demand for content management solutions.

Timeliness is key in content generation. Thanks to mobile capabilities and with rapid adoption of content management solutions, documents are quickly and immediately dispersed in mass. Reports are generated instantaneously based on personalized information. And, the workforce is now optimized. 

Continue Reading

Facebook making changes, improving mobile profiles and design

What can we expect for Facebook in 2016? New design, celebrity live stream video.

PREVIOUSLY PUBLISHED ON EXAMINER

With the claim that Facebook profiles are accessed over four billion times daily, they have decided “the best place for people to curate their Online identities and connect with others” is directly through their profiles. That said, today, Sept. 30, Facebook announced that within the near future they will be unveiling some “new, mobile-friendly features for Facebook profiles.” This will give users options in showing the world just who they are and what they are made of. This will also allow them to control what is highlighted on their profiles.

Soon, users will be able to display 7-second videos as their profile “photo.” They can even choose to not do so, and instead, include a temporary photo that will revert back to the original photo once a time delay has run out. This will allow users to celebrate moments in their life, show support for a particular event and even show their emotions from the time being.

In addition to changes to the profile photo and similar to the implementation of the cover photo, there will be a new space at the top of each Facebook profile, which is able to be fully customized and located front-row-and-center of each and every profile page, next to the new location for your profile video (which is also being made larger in lew of this change).

Similar to LinkedIn and the original MySpace, there will be a “one-line bio field” that tell who you are in just one sentence. And, like the original Facebook, you will be able to once again showcase five photos at the top of the page, while including “About,” “Education” and “Career” fields.

Introducing people the right way, they are implementing the “show friendship option” directly on each profile by presenting highlights of mutual friendships and including photos and stories that will help new friends make the connection. This could get a little crazy if ever a girlfriend or boyfriend discover previous lovers through the mutual friend tool. So, you can choose to hide this option from your page.

While these updates are coming soon to a Facebook page near you, Facebook is starting to test these features with a select few iPhone users in the United Kingdom and California. This, along with live stream celebrity chats, the new dislike button, monetized publishing tools and more are on their way soon. It is advised that marketing firms, brands and public figures get ready to embrace these new features and be amongst the first to adopt the new technologies.

Continue Reading

Power of Viral: Rachel Jeantel takes the stand

Rachel Jeantel, Social Media, Trayvon Martin, Sanford, Florida, Viral, Conversation, Trends, Facebook

PREVIOUSLY PUBLISHED ON EXAMINER

The Power of Viral strikes yet again! Many people still doubt the effect of Internet Marketing and Social for businesses and brands. NEVER underestimate the Power of Viral!

If you have been scrolling Facebook for these last two days, you have probably have witnessed a feed full of content surrounding the George Zimmerman case. Most of these statuses have responded to the witness testimony of Rachel Jeantel, the friend of Trayvon Martin who witnessed the whole situation leading up to his murder via telephone call.

Through all the comments and remarks about her speech, appearance and action, as being questioned by George Zimmerman’s defense attorney, you also see people asking where they can also tune-in to witness the trial, themselves.

Here, you see the Power of Viral take effect, as people are directed to multiple streaming outlets via the Internet and/or local television stations. While people are dissecting this young girl’s character, no matter how much older she looks than she truly is, these web outlets are receiving new traffic and converting awareness to long-term consumers (provided their content is “sticky”) across the United States.

For the past few days, I have witnessed solely Orlando residents speaking about the case and making comments about the “star witness.” Today, I am watching friends in California, Pittsburgh, New York — and even London — speaking about the case and inquiring where to find it Online so that they can join in this “what-has-now-become-social” event. It’s interesting how widespread the case has become, and even more, the content of it.

Together, we are watching the live streaming trial. Many of us may never be watching anything simultaneously again (other than sports)! However, we all will continue to share in the conversation in real-time based on what we are witnessing.

Many people are at work at the moment, and they still watch via mobile or Internet. Many cannot watch it now, but they will follow through to the websites, suggested by friends, for archived streams. Referrals are the most trusted form of Brand Awareness and what leads to effective Viral Marketing. Referrals by friends and family members are trusted over referrals by a company that stands to “make a buck or two” over it.

Orlando is known for some of the most intense cases. Unfortunately, the “in-demand” material is highly sought after, and people are critically watching and speaking. Can the Power of Viral damage the “City of Orlando” brand through this, or can it show the world that “If you mess up in Orlando, you shall be dealt with?”

Does content like this continue to heighten racial tension? Maybe it helps detract it a bit. Why? Because while there are some racists joining into the conversation, Social Conversation can “combat negative reactions.”

People can speak on matters of the heart and society. Stereotypes can be broken, leaving stereotyped remarks left to “look stupid.” While many are downplaying the character of this young girl, it gives them the “go ahead” to speak freely about a stereotypical character that continues to portray a mainstream “ideal” of certain groups of people. Others grouped in this category are proving these ideals wrong! So, while her character has brought in traffic to these streams and opened a negative conversation, positive results may take place from it within our world.

As I write this article and listen to the live feed, I hear a segment about Social Media by one of WFTV Orlando’s Legal Analysts, Bill Sheaffer (who is also an Attorney), speak about Social Media. I am unable to play back the direct quote. So, I apologize if it isn’t an exact quote and/or a bit out of order, but he states (and I think it is important to add):

“Social Media is always there. It’s a new world… with an emphasis on the importance of Social Media… Going back to the Casey Anthony case… her home computer was a vital piece of evidence in the case with her daughter. Twitter wasn’t back then what it is now, recording every moment of our daily lives. Even when deleted, it is always there. You can’t just scrub it away…”

And, this content always stands the chance of becoming viral in our World, just as it has for Rachel Jeantel.

Continue Reading