Monster Treehouse Club: Utilizing social media to promote child literacy

Monster Treehouse Club is an early childhood education and literacy program, engaging young children in interactive reading, writing and social skillbuilding activities.

PREVIOUSLY PUBLISHED ON EXAMINER

A literacy program aimed at enhancing early childhood development through personalized and interactive experiences has been making great advances towards shaping the future of early educational programming for our youth. Children, ages three to eight, have been finding that reading can truly be enjoyable, writing to their monster pals through the Monster Treehouse Fictional Pen Pal program, a program launched in beta since February of 2014.

Testimonies report that some children have actually overcome social issues, norms and learning disabilities through this early launch. These types of testimonials have shaped the direction of Monster Treehouse Club, as it officially launches this month.

Examiner met with Monster Treehouse Club, yesterday, April 28, 2015, to discuss the importance of such a program, where it got its roots and how they are utilizing the Internet and Social Media to reach children all over the United States. Monster Treehouse Club, a manifested vision of Marie Penix and Benjamin Offerhall, has left a mark on the hearts of children from all walks of life. This is primarily due to the unique nature of the product offered by Monster Treehouse Club, who truly believes that every child is a genius.

The idea of Monster Treehouse Club arose as Marie and Ben were watching Shark Tank, a favorite television show of the two. A woman was pitching a book and immediately, Marie was reminded of Tiger Beat, a teenager’s Bible of celebrity crushes. Within the pages of Tiger Beat, fans could find information as to where to write letters to their favorite celebrities. Often these celebrities would reply by providing autographed photos and standardized letters in return. Instantly, it hit them. They could provide a similar product to our children, creating a positive experience for our youth and ultimately providing society with an additional platform for success.

Each correspondence provides an experience that is 100% personalized and encourages children to continue future interactions through reading, writing and friendship. Monster Treehouse Club acts as a peer, while mentoring children in life situations and encouraging them to face fear and insecurity as they excel in literacy and meet new educational goals. Monster Treehouse Club began writing letters to kids they knew, and the kids fell in love with characters they believe to have written the letters… the same characters in a corresponding book.

This company promotes not just literacy through personalized letters, but they also have released three children’s books and adjacent workbooks to evolved learning and allow children to complete activities alongside their “friends” within the books. Last Thursday, April 23, Monster Treehouse released their third book, “Daniel Doesn’t Want to Move,” which is a Military Edition to the Monster Treehouse collection.

Daniel, a character in the book series, faces difficulties and challenges, as his family moves to new locations around the World. His family must relocate due to military affiliation, and he doesn’t want to leave his friends and family behind. The book teaches that while Daniel is moving away, he doesn’t have to lose touch with his friends. Thanks to technology, he can keep in touch. This is just an example of the real life situations children learn about within the pages of the Monster Treehouse series. It is also an example how characters in the books can directly relate and empathize with real fears of children around the United States.

Speaking of technology, this company really excels when it comes to digital marketing strategies and marketplace trends. They have grown accustomed to utilizing social media, content marketing, incentive marketing and coupon coding to grow brand loyalty through awareness strategies and email marketing engagement. Monster Treehouse Club has appeared on multiple deals sites, Online streaming television shows and syndicated Online/Offline Radio shows, while offering membership incentives, such as free audiobooks, informational articles and coupon codes. This has returned a start-up growth within the beta stage at 40-60 new sign ups a day! This has all helped Monster Treehouse Club to skyrocket in demand over the course of the past year and to help children allover fall in love with literacy, while gaining self confidence in their day-to-day lives.

Many might not realize that this is more than just a group of individuals putting out children’s products and seeking to capitalize off of them. Monster Treehouse’s mission is to reach out to the individual interests of each child and allow them to feel important, customizing content in the point of view that their favorite character would have, while guiding them through insecurity, fear, social awkwardness and learning disabilities.

Both growing up with Asperger’s Syndrome, a type of autism, and raising a child under the same circumstance, the founders of the organization truly believe that every child has an inner genius, inspiring children to use their creativity and imagination in discovering their inner genius and cultivating it. They aim to play their part in the success of each child, while feeding the burning desire to learn. Much content has been created by Monster Treehouse Club, highlighting the challenges and positive aspects of autism and Asperger’s.

Monster Treehouse Club spoke to Examiner about a girl who had known Dyslexia and had been writing to them. Her parents claim that the club influenced her to want to read. Letters weren’t as intimidating to her as a book, because they were directed to her. She was able to sit down with the character and read without feeling socially awkward. She felt more comfortable with her disability and showed improvement in her abilities, as she became enticed to write and communicate with her new friend.

Creating customizable content and having one-on-one conversations with each child, they are able to help children cope with negative encounters and find a positive way to navigate the world easier. Remaining connected to the character as a friend, who doesn’t judge them and remains unbiased and supportive at all times, these letters also serve as a form of therapy to young children, whereas some may often find it hard to directly reach out to parents or siblings, feeling pressure or as if they will be in trouble. They feel more free, confidentially opening up to their “friends” on topics they are concerned about, such as divorce, new siblings, making friends, school life, bullying, etc.

Not only does Monster Treehouse offer interactive and learning experiences through letter writing, but as previously mentioned, they also have a list of books and workbooks on the reading list for early readers. These books also include DVDs, so that children can read along with their friends at Monster Treehouse Club; and the library is ever evolving with a book just released last week and two more expected for release this month.

Monster Treehouse club takes advantage of the Social Media experience, offering digital media aimed at increasing interest in education and keeping children involved in the pen pal program. They have created a customized video experience with “Monster” talking directly to children and even greeting them on their birthday. An offline experience also includes a subscription based service that offers prize packs and activities to enrich the learning experience with rewards and incentives for being a part of The Monster Treehouse Club.

Utilizing Online crowdsourcing platforms, such as Kickstarter, Monster Treehouse Club promotes literacy to low income families, who cannot afford the standard rates of the company’s literacy programs or that have more than one child within their family. Standing strong with the roots of Monster Treehouse Club, Marie and Ben continue to write letters to children free of charge, but encourage supporters to continue the program by paying for premium service on behalf of these children and/or contributing to the cost of postage and supplies. The goal of the program has been to inspire literacy, and Monster Treehouse believes in leaving no child to be left behind.

Thanks to social platforms, such as Fiverr, Monster Treehouse overcame startup disadvantages, while networking with creative talents to grow such an amazing product. They have been working with illustrators, puppeteers, blog moms and other professionals to grow this mission-driven company into its official launch. Digital portfolios made this process less complicated.

Much of Monster Treehouses earlier successes also came from Twitter, where connecting with mothers was made easy and gained incredible insight, full of immediate feedback and suggestions. Facebook has also allowed the company to share social media snippets of video and photographs of loyal readers, reactions to the product and so much more.

Monster Treehouse was able to connect with gurus and top industry talent through sites such as LiveAdvice for business and marketing consultation, and Clarity.FM, as investors with established businesses, were available to offer priceless insight into business and advice for rapid and long-term growth. Many overlook these tools in the new digital frontier, but it is the ability to call a qualified professional around the clock that has led Monster Treehouse Club to a successful run. It is one way that professionals are now marketing themselves to the new breed of digital entrepreneurs.

Through multiple means for business structure, design and development, Monster Treehouse has pressed through barriers of entry in a saturated Internet world. Actually, they have found that one of the least likely means of marketing, overall, is their most successful.

While most people consider email marketing “daily SPAM,” it has been proven to be one of the most beneficial forms of marketing for many businesses to date… those who can find the right formula for doing so. Monster Treehouse has done just that. In fact, they find that their readers love the emails that they receive, as it is reflected in opened mail and calls to action.

Monster Treehouse is Anti-Spam, but is dedicated to sending weekly e-mails encouraging early reading, early education and how parents can continuously get involved. They include tips and tricks in dealing with childhood issues and even helping parent prepare for the start of kindergarten. Most importantly, they offer exclusive products and discounts, such as letter writing, audiobooks and more.

An e-mail offer typically gives children two free weeks of letter services and includes a prorated fee for the total month, so that parent can “test the waters” and see whether their child responds well to the service or not. The idea is to send children a surprise in the mail each and every week, building anticipation and encouraging ongoing correspondences.

With the recent release of “Daniel Doesn’t Want to Move,” Monster Treehouse Club has announced an impactful future for the company, which includes United States Veterans who have had disruptions in their life, unable to find jobs and/or unable to continue working in careers they had previously loved. As a product of a military family, Marie Penix strives to keep Monster Treehouse “military-friendly,” providing a means of employment to those veterans who have served this country and providing families with a product that demonstrates the ability to keep in touch with all they have met along the way.

In the future, Monster Treehouse Club plans to continue their letter writing service. This is the heart and soul of the treehouse. However, they have been planning literary book fairs and other upcoming events for the near future, both Online and Offline, as well as character product lines so that children may feel closer to them.

Monster Treehouse Club also has plans to hire high school students to dress as these characters and emulate book signings and meet and greets. The goal is to engage these children in peer mentorship and tutoring, so that they may become better readers and the new leaders of our tomorrow.

A company beginning in Dallas-Fort Worth has now become a staple to Early Childhood Development to many around the United States. Soon, Canada will be able to experience such an amazing program, as well. And, while many still have not yet heard about Monster Treehouse Club within the borders of this Nation, they soon will, as Monster Treehouse Club is set to launch the official Treehouse experience.

Continue Reading

Look, Ma! No hands! | Robocast: Automating Social

Robocast automates "Social." SEO and websurfing with no hands!

PREVIOUSLY PUBLISHED ON EXAMINER

Slated for release to the public tomorrow, Sunday, April 19, 2015, Robocast.com Player has created a system that “auto-browses social media links, including Twitter and Instagram Feeds, Searches, Hashtags and more,” according to a press release by Robocast, Inc., late Friday evening. The new and improved player will be demonstrated to onlookers during an exhibition at Union Square Park at Earth Day NY 2015 and will lead audiences into a visual journey, stuffed with content from Global Earth Day, particularly focusing on the 25th anniversary of Earth Day NY.

As a patented multimedia playlist engine, users are able to sign into Robocast.com with social media logins and literally “play” their timelines, based on search and hashtag results. Each search query will automatically generate an interactive show experience built from status updates, tweets and shared content on that particular subject. Instead of scrolling, the presentation will carry users through each post, utilizing the ability to be paused, resumed and viewed at multiple speeds.

Surviving the “early days of the web,” Robocast, Inc. prides itself on “pioneering automated web browsing and continuing to create new, more efficient tools for consuming web content.” The company has coordinated presentations that uplift audiences through Earth Day initiatives, encouraging community awareness and participation during this special event, while potentially changing the way that we consume and enjoy social media for the rest of our lives.

“The goal has always been to make digital media use easier and more powerful, through familiar controls,” said Robocast CEO Damon C. Torres, inventor of the playlist engine system. “I’m truly excited to enable people to have a deeper engagement with their social feeds through automated browsing with Robocast.”

Robocast works hard to “Automate the Web,” a mission the have worked hard at preserving, since the early nineties. Functioning in any browser, content can be saved from any website, social network and media platform simply by logging in from a favorite social media portal. This eliminates the need to enter additional logins, passwords and/or characters, since users are probably already logged into Facebook and/or Twitter.

Not only are they streamlining the login process, they are eliminating our need to click during our social sessions. The only question left to ask is, will this make us even more lazy, spoiled or allow us to work more efficiently? Only time will tell, but Robocast is certainly taking ease-of-use to a whole new level!

Continue Reading

WebDAM sets the ground rules and gives you ‘Fifty Shades of Branding’

Fifty Shades of Branding | Shutterstock's WebDam hits the ground running, sets the rules.

PREVIOUSLY PUBLISHED ON EXAMINER

On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.”

In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.

WebDAM wants you to realize that no matter who you are and what you do, someone will talk negatively about your brand. As a matter of fact, “There are 2.1 million negative social mentions about brands in the United States alone, every single day.” While it is true that one negative comment is twice as damaging to a brand than no comments at all, you must learn to let go of control and set your brand free.

Set your brand free and use your creativity to attract new potential consumers. They suggest doing so through alluring visuals meant to intrigue your audiences. If you think about this point, it is very valid. After all, this isn’t that every time we are on social media, it is the memes and videos that get re-shared over and over again?

You have probably seen the same visuals re-shared over time and began to realize that these visuals are often coming from the same source. These clips and memes have become viral. Awareness has been found. And, the brand attached has become known for this media piece.

There are times, however, that these media pieces are being re-shared by someone not affiliated with the piece whatsoever. That’s where branding comes into play. That’s why branding becomes so important. In this same token, “the use of video content for brand marketing increased from 8% to 58%, and 74% of Online consumers expect a brand’s web content to be personalized to their interests.”

According to WebDAM, you need to “Set rules for your brand’s look and feel.” It is a well-known fact that in keeping with Brand Integrity, one should only use tones, styles and colors that have found an association with the brand. WebDAM goes a step forward and suggests only using those approved by a Creative Director from within the company. As a matter of fact, color alone “increases brand recognition by up to 80%.” They also suggest “keeping a leash on your font.”

All deliverables from a brand and organization should easily identify with one another. Allow your audiences to associate these deliverables with your company’s branding through visual presentation of font and color. This is what you call “establishing your brand’s voice.” This is how a brand builds trust. It’s how it builds consistency.

When you see a brand with familiar colors, shapes and fonts, you have identified it with product and service lines that you are used to. Many companies include the psychology of colors to alert you of a brand’s attributes, give an authoritative presence and to set an archetype with that brand. Is your brand a hero, a villain or a creator? These are things to consider when creating your brand and evolving your brand’s presence, especially on the net. This is how you build trust. But, guess what… “54% of people do not trust brands.”

That’s when it’s time to “Unleash your brand assets.” According to an IBM Marketing Survey and as relayed by WebDAM, “82% of marketers create and deliver brand assets at every point of customer interaction.” This is highly suggested, because even releasing press and including brand imagery, Online views increase on an average of 77%. This is why many people decide to click links on Social Networks.

Facebook has caught on to this and now allows you to upload your own photo with a shared link in increasing traffic to the destination. For those that come to your content, you want to be sure to have it branded just the right way! This is one way that you will dominate the market!

With every plan of World Domination, there is a set vision. And with most visions, you will realize that strategic planning and analysis will make a World of a difference. A documented content strategy will bring a team together in total sync. It is also one way to be sure that branding is always complete. It is one way to be sure that a concept is summarized. It is one way that the brand will always differentiate itself from other similar brands in the marketplace. “Your brand won’t get away from you. “

Build that trust with your markets. Get personal. As WebDAM puts it, “Make your customers always come back to your brand.” This is Brand Trust and Loyalty at its finest. It cost six times less to keep your old customers happy and will also lead to new potential consumers hearing about your brand through Word of Mouth, one of the hardest Marketing Techniques to achieve. These existing fan bases will become Brand Advocates. Allow them to adopt your vision. Allow them to get to know your brand inside and out. You see, “92% of new consumers trust brand advocates” more than they trust a brand directly. As much as 75% have cited brand awareness as being the major influence in their buying decision.

Do you want to bring a higher return on investment for 2015? Start creating interesting content. Interesting content is one of the top reasons customers follow brands on social media. “Set your brand free.” Visit WebDAM’s SlideShare channel and check out their brand new “Fifty Shade of Branding” presentation. You may even download it for future reference. Check out their site to find out about WebDAM’s line of Digital Asset Management and Brand Management tools — for web and for mobile.

Continue Reading

Playas Mob Radio: Breaking independents via Online and traditional platforms

Playas Mob Radio | Be Heard.

PREVIOUSLY PUBLISHED TO EXAMINER

Today, November 12, 2014, Examiner sat down with Playas Mob Radio of WJFP-FM and discussed how they are combining traditional, Online and modernized marketing efforts in “breaking independent artists, brands and causes, Worldwide.” And, while there are many Online radio stations and shows saturating the World of Streaming Radio Broadcasting, Playas Mob Radio is doing “it” a bit differently.

Playas Mob Radio is a radio show dedicated to independent artists, brands and causes looking to expand audiences, create awareness and be heard by those who matter — often times that A&R, who is scouting out new talents. Other times, it is the potentially shareable fanbase of the featured guests to the show that week.

Guests in the past have included Industry Professionals, both behind the scenes and in the forefront of the industry, such as Kevin Shine of the F.I.R.M., Willie “Bum Bum” Baker, Tameka “Tiny” Harris, Sanchez Holmes, OMG Girls, Rico Wade and Sleepy Brown of Organized Noize, Big Boi of Outkast and many more!

While the show is made available, Online, through Tune-in Radio’s Web & Mobile App Platforms and WJFP.com, “the coolest radio show in the World” is actually available live on the FM dial! Playas Mob Radio is broadcasted on six FM-station buffers reaching out to Central and South Floridians within the broadcast area.

Playas Mob Radio was commenced in 2010 after Ron “Good” Hogan, James “Bootmayne” Minus and Jarvis “Money J” Anthony decided it would be an excellent means of showcasing music created by Playas Mob Entertainment, an entertainment company founded by Mr. Hogan and Mr. Minus in 1999. Since then, they have been “…dedicated to breaking Independent Artists, Businesses and Labels, while providing a platform of PR to those who have already established themselves within the entertainment industry and veterans who may provide entertainment to listeners, Worldwide.

Playas Mob Radio is currently in the works of creating and releasing an Online presence similar to Facebook and Linkedin that “encourages cross-promotion, collaboration, artist development and unity within its pages,” according to their Director of Marketing and Public Relations, Jessica N. Abraham, who has only been with the show since this past summer.

She continues, “We are also working on releasing a physical magazine at the beginning of the year that introduces new artists, businesses and movements to a minimum of 10,000 new audience members a month, as well as through Online and Mobile editions of our future editorial, which is aimed at being interactive in order for important persons of interest to connect directly with acts and brands within our articles.”

In addition to a magazine, the Playas Mob version of a social network will also include discussions on business, economy, sponsorships, the entertainment business and more. There will be a chat room, “tons of videos,” music, archives of past shows and even a live broadcast link to listeners outside the FM reach. Here, fans may also connect directly with their favorite On-Air Personalities, including “Mr. Good,” “Bootmayne,” “Money J,” Tracy “East Coast T-Mac” Morgan, “Mz Shorty P” and the new personality, Jesse “Boss J” Anthony.

Fans within the physical listening areas are able to go to the site for more information on Playas Mob events in nearby cities, including weekly events in Orlando, FL, and to be redirected to purchase “beats,” or Hip Hop instrumentals, by Bootmayne, who is also a Producer for Playas Mob Entertainment.

Connecting with direct audiences in both Online and Offline realms, Playas Mob Radio has created a culture within their own niche. Listeners are “always connected” through mobile, portable and desktop devices, and taking advantage of Online Promotion ensures that they will become part of that culture.

Active on Social Media, Playas Mob Radio draws in and interacts with listeners on official accounts, as well as on those of individual personalities. With additional platforms preparing to launch, there is much potential in connecting audiences with unsigned, upcoming talents, their favorite celebrities and legends, new ideas and products and, of course, the inspiration to follow their own dreams while educating themselves on strategies to do so.

Brands, both corporate and local, have much to gain through advertising on these channels. Advertising has not died yet, and Playas Mob Radio has implemented ways to not only advertise trusted brands to their audiences but how to allow them to experience these brands first-hand in encouraging Brand Awareness and Loyalty.

Because Playas Mob has set up this “Conspiracy 2015,” it has led to many listeners to adopting advertised brands, as trendsetters and early adopters, as well as in spreading the word on these products and Playas Mob Radio, itself!

This year alone, Playas Mob Radio has expanded its listening bases greatly! Where it was once listened to by audiences around the United States, Canada and the United Kingdom, audiences in Australia began tuning in at great numbers. More recently Ghana, Germany and Morocco have been, as well!

While listeners are tuned in multiple countries all over the map, these particular countries have been gaining numbers very rapidly, which only goes to show that Playas Mob Radio IS “the coolest radio show in the World!” That’s not that bad for a radio show started by three young men in Fort Pierce, Florida, who sought to have their music heard, now is it?

Check out Playas Mob Radio on Saturdays from 8:00 PM Est until 9:00 PM Est on WJFP-FM. You can listen in LIVE via WJFP.com, or through TuneIn Radio’s Web & Mobile App platforms.

If you are in Florida, try one of these six FM stations below, and don’t forget to call in:

  • 91.1 FM Fort Pierce
  • 88.5 FM Clewiston
  • 93.9 FM Cocoa Beach
  • 94.3 FM Melbourne
  • 107.1 FM West Palm Beach
  • 90.7 FM Vero Beach

*For coverage maps, please see http://wjfp.com/site/page.php?pid=about

Archives of previous shows can be found on SoundCloud.

Continue Reading

ICFlix and Visa team up cross platform to convert consumers into brand loyalists

ICFlix is the Netflix of the Arab American World. Teams up with Visa to provide loyalists with incentives.

PREVIOUSLY PUBLISHED ON EXAMINER

Competitors to Netflix join forces with Visa to bring new customers to the company’s Online video playground. A company, known to primarily overseas audiences, ICFlix, was established in 2012 and offers a vast array of titles from Hollywood to Bollywood and even Jazwood, which are Arab releases. According to an August 31, 2014 press release, the company has announced that the offer would begin the following day, which would be September 1, 2014.

The offer is very simple, and it is set up to benefit both Visa and ICFlix in assuring that a customer will use a Visa check, debit or credit card to make a subscription purchase with ICFlix. Through their purchase, they will receive two months of service for the price of one. Each subscription fee is similar to that of Netflix, set at $7.99 USD, and appears to offer a larger variety of titles for the International viewer. Even greater the value, consumers are allowed to test drive the platform for free for seven days before making a decision, or while awaiting the arrival of their new Visa card.

In making services more convenient for consumers, ICFlix has created cross-platform delivery in that movies can be viewed on tablets, PCs, gaming platforms, smart TVs and mobile devices. Is this perhaps a way that Visa is taking advantage of Internet and Mobile Marketing without “in-your-face” marketing?

Customers may seek to apply for a new Visa card if they do not currently hold one in that they will see benefits of just that. Likewise, those that hold a Visa may search for other perks and offers available to them.

ICFlix will benefit from new consumers that will take advantage of the offer, spread the news to friends and will convert to long-term customers. This will build brand loyalty amongst the audiences, who feel they are getting something “extra” for choosing to do business with these brands, as opposed to their competition.

On the cross promotional merger, Karim Beg, Head of Marketing at Visa MENA said: “Visa is pleased to partner with ICFLIX to allow Visa cardholders in the MENA region a special incentive when they purchase a month’s subscription on the popular online streaming website. We are delighted to be able to offer avid Hollywood, Bollywood and Jazwood fans in the region the opportunity to stream their favourite films, while enjoying the safety and convenience of transacting with Visa.”

We have seen cross promotions between major companies time and time again. This isn’t the first, and it surely isn’t the last. But, it is great to see older, more established businesses teaming up with much newer, expanding businesses and bringing new innovations, offers and brand loyalty to the table.

Continue Reading

GoPro releasing new app with exclusive tools for Xbox One community at Comic-Con

XBox and GoPro team up at 2014 Comic-Con Event.

PREVIOUSLY PUBLISHED ON EXAMINER

GoPro announced on July 22, 2014 that it was offering four exclusive videos to Xbox One in marking the launch of its brand new GoPro video channel on Xbox One. This channel comes as a great tool for athletes and filmmakers who enjoy playing video games just as much as editing their latest captures to share with the World. The rest of the Xbox Community may simply enjoy watching these videos side-by-side with their gaming experience.

As you may be aware, the Xbox One allows for voice command and split screen action, which also allows for simultaneous viewing and action packed gaming experiences without the need for much “control.” With the addition of the new GoPro application, we can assume this same treatment will enhance the user experience.

With the GoPro cameras (i.e. HD Hero) and capture devices, anyone can create high-quality works of art. With the “television-like” works, anyone can use this to market their product, service, hobbies, and endeavors, as well as simply entertain the next person …on the other side of the Planet! Because this is a new app within the Xbox Dashboard, users will more likely have their videos seen! This is great news for the early adopter!

This app allows users to do a variety of things directly through the Xbox One console. Users may take advantage of the e-commerce capabilities and purchase GoPro equipment. Or, they may share and purchase on-demand videos. In April, GoPro tested waters by offering its videos on Xbox 360 and found that users took advantage of these features.

The enthusiasm led to over half-a-million downloads via GoPro on Xbox Live alone! To top this fact, the average viewing time of a 30-minute video was at about 18 minutes! This is claimed to be longer than the viewing that the average television sitcom receives.

Later this week, the City of San Diego will be hosting Comic-Con International where attendees may demo the app prior to release. A recent press release states that: “Xbox Lounge attendees can view teaser clips of exclusive content, watch a robust playlist of other GoPro-produced and user-generated videos and learn about new favorite and share features.”

“Bringing the GoPro Channel to Xbox One has been a top demand from fans this year,” said Larry Hryb, Xbox Live’s Major Nelson. “GoPro athletes and fans alike can curate their favorite videos on their big screens right next to their favorite Xbox One games, and it’s super easy to switch between the two. I love that you can also buy GoPro cameras and gear right from the app!”

Now, we shall see how many people will begin taking advantage of this new marketplace in taking their brands to the next level!

Continue Reading

WebDAM announces strategic partnership with AtTask and new integrations

That said, April 23, 2014 is great news for those “on the go” users, because now WebDAM’s digital asset management and brand management software will now integrate the AtTask Marketing Cloud!

PREVIOUSLY PUBLISHED ON EXAMINER

In November, WebDAM introduced the World to a solution that would make the lives of Project Managers much easier. They released a “Mobile App for Creative Workflows and Rich Media Distribution, which accelerates Enterprise Marketing and Brand Management Workflows.” According to direct disclosure with WebDAM, today, the leader in “cloud-based digital asset management” makes the announcement that they have strategically partnered with AtTask, a “leading cloud Marketing Work Management provider.” That said, April 23, 2014 is great news for those “on the go” users, because now WebDAM’s digital asset management and brand management software will now integrate the AtTask Marketing Cloud! It will mark a revolutionary beginning to the standard for Project Management and Marketing applications in and out of the workplace.

With the goal of “empowering enterprise marketers to get work done fast,” they have created this powerhouse of an integration with the ability to naturally manage digital assets and maximize productivity through a single platform option. Users are always connected to the latest version of any content created by team members. Because multiple users are accessing the same files at any given time, the AtTask integration into the software now allows for “enhanced marketing effectiveness,” while eliminating mistakes and reducing “rework.” Often times, this is the case when implementing large teams into project planning and execution. And, it can be a headache!

The AtTask software integration includes “full project management functionality directly to WebDAM’s digital asset management users, allowing enterprise creatives and marketers the ability to plan, monitor, track, share and manage campaign designs, digital assets and their work-related tasks and projects through the entire work lifecycle.” Users are now given the ability to gather and streamline marketing requests with digital files that are readily available, as it relates to the context of the project or task. They will also be able to access all marketing work, content and those related to these project via a single and central source! Current WebDAM users will also now be able to leverage the power of AtTask’s “world’s leading marketing work management capabilities” through the WebDAM platform.

“WebDAM integration is a wonderful addition to our product,” said Nate Bowler, General Manager, Marketing Solutions Group at AtTask. “By bringing the power of WebDAM to AtTask, we can provide marketers and creatives with a single solution for managing their valuable digital assets at every stage of the lifecycle of work.” This allows for great collaboratory events in the workplace — or “on the go.” It allows for less “chaos of excessive e-mail correspondences, redundant status meetings, constant rework and tedious approval processes.”

WebDAM’s CEO, Jody Vandergriff is also “excited to partner with AtTask.” “Not only do our technologies integrate well, but our core focus is similar-providing the world’s best brands with the most natural and easy way to work,” she states. Adding this great cloud to WebDAM’s Online tools for “managing, sharing, searching, retrieving and distributing creative collaborations,” gives marketers a very powerful tool in overpowering their competition almost immediately, while getting the job done and giving Project Managers a better night of sleep knowing that there is less room for error in the workday hustle. This partnership is something serious and a must have for marketers and Project Managers everywhere!

For a demo of WebDAM with AtTask, visit http://www.webdam.com!

Continue Reading

300-year-old industry implements innovative tech trends

A2Z and FABTech Canada Release Mobile App

PREVIOUSLY PUBLISHED ON EXAMINER

FABTECH CANADA 2014 will be taking place shortly, and a2z, Inc. plays an important role in helping the event to succeed through innovation and accessibility. FABTECH CANADA is the embodiment of the Fabricators & Manufacturers Association (FMA), the American Welding Society (AWS), the Precision Metalforming Association (PMA), and Chemical Coaters Association International with SME, who have been “serving to the advancement and growth of fabricating, welding, metal forming and manufacturing” for the last 300 years. Together, they bring these elements into manifestation to produce an annual event that is exciting and unique to Canadians in this industry. Through growth and the evolution of tech trends, innovation is key to successful progress, especially for such a traditional trade in a “high-tech” world.

According to a recent press release (March 11, 2014), a2z, Inc. is teaming up with FABTECH to make this year even more successful than the last. a2z, Inc., a leader in event management and marketing software solutions, has designed a customized ChirpE Native Mobile App for the FABTECH CANADA 2014 event that will take place at the Toronto Congress Centre on March 18-22, 2014. The app is available cross-platform, including Android and iOS and is also available on all “internet-enabled smartphones.”

Because FABTECH CANADA is Canada’s “only exclusive fabricating, welding, metal forming and finishing event,” it dedicates itself to provide all the tools needed to “improve productivity, increase profits, and find new ways to grow in today’s competitive business environment.” In taking that concept to the digital world, it is imperative to reflect the company’s direction through mobile capabilities in bringing productivity to this event.

The a2z-powered ChirpE mobile solution allows for “on-the-go access” to event exhibitor listings, full with interactive floorplans and up-to-date conference scheduling. There are also features for event announcements and a personalized planner so that attendees can create their own customized schedules with notes and calendar capabilities. This particular app is superior to others in its field because it allows for live synchronization with the conference website and provides exhibitors and attendees with an enhanced event experience and to-the-minute announcements. Furthermore, they can use productivity tools to create lists of favorite exhibitors and map out their locations at the event.

This app allows for FABTECH CANADA 2014 to be marketed through app marketplaces and allow for sponsorship possibilities within itself. Mobile Marketing options, which also include Internet Marketing tactics, may also be made available to bring this event to the forefront of many skilled traders in the Canadian region of the World. It also allows for awareness through Word of Mouth and the app’s presence in the mobile marketplace to encourage International attendees in this and future years. With the collaboration of a2z and FABTECH, it is highly likely that we will see a trend amongst future generations of skilled tradesmen and women in incorporating new technologies with traditional practices.

Continue Reading

It’s 2014, and you still have no Mobile Marketing Action Plan? Change that!

It's 2014, and you still have no Mobile Marketing Action Plan? Change that! Internet on PC, Mac or Mobile?

PREVIOUSLY PUBLISHED ON EXAMINER

If your brand hasn’t gone mobile yet, you have fallen behind the norm! According to fishbat, a company spelled with “all lowercase” letters and a leader in Long Island advertising agencies, Internet browsing via mobile apps have surpassed PC usage in January alone with 55% usage! PCs hold strong at 47%, while the remaining 8 percent comes from actual Mobile browsers. This means that 62% of the time that the Internet is being accessed within the United States, it is being done via mobile device!

On March 6, 2014, fishbat released press explaining how this is possible. They were inspired to do so by a February 28th article posted by CNN Money, entitled “Mobile apps overtake PC Internet usage in U.S.

The “smartphone adoption rate” of an increased 39% is actually leading to the PC’s largest decline in the lifespan of PC sales. Let’s face it, mobile devices are more personal, readily accessible, and (depending on phone carrier) free or cheaper than the average PC pricing.

It is now understood that an estimated 55% of adults in the United States own smartphones, while 42 percent own tablets. There is no report on who owns both. So, these numbers may actually overlap. At the same time, they equally contribute to Internet access rates. And, with “growing 4G Networks, there is no reason this trend should stop any time soon.”

Some people would rather share a toothbrush than to share a mobile device. This is an actual report by Hubspot in 2011 that at that time reported “6.8 billion people live on the planet. 5.1 billion of them own a cell phone. 4.2 own a toothbrush.” Those numbers have only grown since then!

As the ratio of mobile ownership and usage, in comparison to PC ownership and usage, increases, Justin Maas, Vice President of Client Relations at fishbat, expects that “accessing the Internet via mobile apps is not only more convenient, but, now, due to smarter mobile designs, it is becoming easier to use,” he says.

“This data shows that businesses, especially e-commerce businesses, have to optimize their websites for mobile apps. It’s extremely important for businesses to have a mobile app version. With their growing popularity, mobile apps are the best way businesses can keep people interested in their brand. If a brand does not have a mobile app, chances are, they are losing out on potential selling opportunities. If designing a mobile app is not feasible, optimization of their website for mobile browsers is the next best thing.”

If you haven’t already implemented “Mobile” into your Internet Marketing and Mobile Marketing Action Plans, you better start now.

Some companies have redesigned their sites to work on all platforms and appear the same. Others have created exclusive designs only for web. Some have implemented mobile apps, while others are doing all of the above. Take a minute. Think. What will you do? How will you take your brand into the Mobile Evolution?

Continue Reading

Industry leader adding live and on-demand video interviewing to current platform

HarQen with Video Voice Advantage offers distance interviewing

PREVIOUSLY PUBLISHED ON EXAMINER

Ever wanted a job so bad, but it just was not in the proximity of where you are currently living? The situation may have been that you either didn’t want to move, or you didn’t want to relocate for the job that you are not sure if you are even going to get. Some of these jobs are actually “work at home jobs,” but you need to travel for an interview and training. And, some of us just can’t afford that. Well, there is newfound hope!

Voice Advantage, the industry leader of “on-demand digital interviewing” has now added a live video option to its “comprehensive digital interview suite,” as announced via press release by HarQen on March 4, 2014. Ensuring that top candidates are constantly being recruited by organizations at “every corner of the globe,” Voice Advantage’s ability to help these organization has just gotten a large boost.

“Today’s hiring environment often leaves recruiters and organizations overwhelmed with applicants, many who are not suited for the positions to which they’re applying. The challenge is to find the top talent hiding in the masses quickly and effectively. Voice Advantage’s powerful tools help recruiters do exactly that,” is a very understood truth of global business owners, large and small, as highlighted within March 4’s most recent press release.

“Adding Live video capabilities to Voice Advantage gives recruiters another great tool for connecting with and hiring the best people for the job,” said HarQen CEO, Ane Ohm. “We already give them the tools to add the voice of candidates early in the assessment process. Now with Live, they can take that a step further and gain even more valuable insight to make the best hiring decisions quickly.”

She continues by discussing another valid point, “People don’t hire resumes. They hire other great people. Live video interviewing will let our clients connect and communicate with wonderful and talented people, so they can make the right choice.”

In the hiring process, businesses usually prefer that you meet with more than one management and hiring personnel, what if you had to leave town before the “second interview?” What if you couldn’t afford to travel for any of them?

This software also allows recording of the interview process that can be not only accessed at any time, but shared with employers that could not be present at the time of your interview. As a Devil’s Advocate, they can watch the interview without any personal attachments to see if you are a genuine candidate or not. Or, they can give you a second interview on their own schedule.

As a matter of fact, there are video and audio recording capabilities to interview even if not available during business hours, which also leaves the doors open for “Internet-Free” interviews for interviewees that have no private Internet connection and have to go in high-traffic, often noisy atmospheres only to share “shaky” Internet connections. The World is against them, yet, they are able to market themselves through the Internet to receive a higher paying job than they would in the area that they are currently in, thanks to Voice Advantage!

Today, Thursday, March 6, 2014, attendees of the LEHRN HR Technology Expo in Minneapolis, MN will be able to “test drive” this new software for the first time to prove that it is more than a video conference! It’s a powerhouse! If you are thinking of searching for a new job, you just might be using Voice Advantage’s new software capabilities sooner than you think! A large portion of major social networks and social media sites have been hiring lately. Will you be one to apply?

Continue Reading