AccuWeatherIQ — The Randall Pearson of brands and advertisers

Accuweather, AccuWeatherIQ, Advertising, Business, Business Tools, Data Privacy, Economy, FTC, Global Economy, Investments, Marketing, Markets, news, Randall Pearson, ROIs, Solutions, Sterling K. Brown, Tech News, technology, This is Us, Trade, Trading, Trends, Weather Predictions

Previously Published to tEQ.life

The average American had never heard of a weather trader or how the weather could play a major factor in the Global Economy – and then, we did. In fact, almost eight-million viewers quickly learned what it meant to be a weather trader, as we became more familiar with one Randall Pearson (Sterling K. Brown), on NBC’s hit television series, This Is Us.  

We caught a glimpse at just how important weather economics were to both trade and the stock market, as Randall pounded away at the keys, making his predictions, and even burning himself out in the process. Investors may have found new ways to capitalize on this practice, as business owners became hip as to how the weather could be used to forecast products would sell, according to last minutes changes in the weather or climate, and its impact on the economy, overall.

If you were paying close enough attention, those charts and graphs were painful to look at – and, maybe even to understand. But, Randall did so quite diligently, meeting his deadline, and the rest became history from there on out.

New scalability with little-to-no effort at all.

Thankfully for you, AccuWeather, one of the world’s most recognized and trusted resources in weather and climate, is making it easier to predict the impact of the weather on business, as they launch a new solution for brands and advertisers, everywhere. With the launch of AccuWeatherIQ, AccuWeather allows the average business owner to target their audiences, based on weather patterns, and has made it possible for those brands to integrate this data into industry-leading data platforms.

According Scott Sameroff, AccuWeather’s Senior Director of Data Products and Partnerships, “AccuWeatherIQ answers a critical need identified by our many advertising clients, which is to efficiently and effectively extend weather-based campaigns from AccuWeather properties across their entire media strategy and spend using the same weather data assets — with assurances that the toughest standards of data privacy, consumer choice and protection are applied to such assets.”

A recent press release further explains that “AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or ‘next weekend’ [in order to] provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.”

Every day, over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. Since 1962, radio stations, television networks, newspapers, and now mobile widgets on our lock and home screens, have relied on AccuWeather for their ability to accurately predict the weather for days, weeks, and even months ahead of time. So, it’s safe to say that they “know weather.”

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or “next weekend” to provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

By utilizing AccuWeather’s unique proprietary weather forecasts weather data and proprietary forecasting tools, such as its exclusive AccuWeather RealFeel® Temperature and Lifestyle Indices, brands will be able to create more personalized and contextual digital marketing campaigns that reach customers at relevant moments in time – with little-to-no effort at all. In fact, weather data segments are currently available and able to be imported directly within Salesforce and LiveRamp Data Stores, in addition to AccuWeather’s owned and operated media properties.

Advertisers will be able to schedule their campaigns, based on the weather, and better budget their spending on days that would provide either little or greater significance to their bottom line. Not only would they cut back on unnecessary spending, but they would have more to invest at times that would prove more profitable to their ROIs. While annual budgets may already be budgeted, based on the month, season or even year, they will now be more flexible and able to allocated based on day, week or even hour!

Data Privacy & Consumer Protections.

In light of yesterday’s decision by the Federal Trade Commission (FTC) and New York Attorney General that both Google and subsidiary, YouTube, would pay a record $170M fine for allegedly violating the Children’s Online Privacy Protection Act (COPPA), you may be wondering just how this new platform will ensure your privacy, as you make the decision to carry an umbrella to work or make your children wear a rain jacket to school.  

Teaming up with a select group of trusted data partners in data privacy and protections, AccuWeather states its commitment to consumer privacy and protecting the rights of consumers by through increased transparency within the marketplace:

“By working with world-class partners, such as Salesforce, LiveRamp, and Beemray, we are committed to maintaining industry-leading data privacy and consumer protection practices, while supporting business innovation and growth,” vows Eric Danetz, AccuWeather’s Global Chief Revenue Officer. The AccuWeather app allows users to control when AccuWeather or its third-party partners may access user data, including device location data, and for what purposes such data may be used, with clear prompts and navigation screens and specific notice and consent language. 

Keeping this in mind, Danetz goes on to say, “We have been dedicated to building products and advertising solutions that embrace the best practices of data privacy regulations to enable our U.S advertising partners to reach AccuWeather users at the right time and the right place, with the right context, while putting our users in charge of their data.”

Advertisers may not yet be able to change the weather, but at least now they can change their efforts at the drop of the barometer. And, while they may not have a life as perfect as Randall Pearson, they can still rake in the big ones by learning how to invest in the weather economy!  


DISCLAIMER: Neither NBC, This is Us, nor Sterling K. Brown have any affiliation with the AccuWeather brand or its product lines.

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14 of the Most Common Remote Jobs & Annual Salaries, as According to FlexJobs

remote jobs, remote work, telecommuting jobs, telecommute jobs, part-time jobs, freelance jobs, flexible jobs, flexible schedule jobs

PREVIOUSLY PUBLISHED ON RESUME.ACADEMY’S OFFICIAL BLOG

In a recent press release by the world’s favorite remote jobsearch site, FlexJobs identified “14 of the Most Common Remote Jobs” and the average annual pay per position. This list was based on data gathered from within an ever-growing database of work-at-home positions and key factors were highlighted for each of those positions. Additional data was gathered at PayScale.com, and annual salary data was determined in relation to those factors.

The bottom line is this.

As millennials continue to take the workforce by storm, a preference for out-of-office experiences has become the norm. As opposed to sitting behind a wooden desk in a stuffy office environment, many companies are finding value in providing the younger, more vibrant demographic with a more satisfying work-life balance. Contrary to reports that these professionals are being underpaid, as in contrast to previous generation s , these numbers show that some companies still value their workforce and aren’t against compensating them accordingly.

According to the FlexJobs’ 7th annual survey on remote candidacy, 97% of all applicants said that “a job with flexibility would have either a huge improvement or a more positive impact on their overall quality of life.” 28% percent went on to discuss how they were very willing to take a pay cut in exchange for the option to telecommute. They would rather deal with computer-related issues than wear-and-tear on their vehicles, traffic jams and long trips to a physical office location.

Businesses are finding that happier employees, means increased productivity. Work is taking place in record time and with greater quality, overall. Teamwork is less dreaded, as everyone stays connected through cloud-based systems and always-on technology. Collaboration increases, and performance thrives. Not only that, but they are saving money by cutting costs to overhead expenses and salary expectations.

“With many more job openings than workers to fill them, job seekers can better leverage the current tight labor market to land a job that offers the opportunity to work remotely, which has become a high priority for today’s workforce,” explained Sara Sutton, founder and CEO of FlexJobs. “As leaders in the remote work industry, we want job seekers to be aware that the remote job marketplace covers more than one or two industries, and remote jobs are available across different career levels as well,” she concluded.

FlexJobs revealed that “securing a new job is often cited as a common New Year’s resolution, and with historically low unemployment rates in the U.S., job seekers are in excellent positions to find a job with a flexibility that helps them better achieve work-life balance, such as those that offer work-from-home options.” They went on to discuss the fact that “77% of workers said they’d be more likely to accept a job offer if they knew they could work remotely at least some of the time.” FlexJob helps job seekers find remote opportunities on both a full-time and part-time basis.

RESEARCH BY FLEXJOBS.COM:

1.     Account Manager | Average: $52K/year
Account managers can be found at a variety of companies. Their tasks typically involve managing client accounts and relationships. Account managers may ensure client deliverables are met by running status meetings or giving presentations. Some account manager roles may involve sales and travel.

2.     Accountant | Average: $50K/year
Accountants handle a multitude of financial-related tasks such as invoices, billing, taxes, payments, and more. Remote accountants can typically work from home easily utilizing general accounting or company-specific software.

3.     Bookkeeper | Average: $41K/year
Bookkeepers typically prepare financial reports, allocate and verify accounts, reconcile accounts, perform audits, and more. Bookkeepers are often needed to work from home and usually require previous accounting experience.

4.     Business Development Manager | Average: $71K/year
Business development managers typically work to gain new clients and business via phone, emails, in-person meetings, and video calls. Most remote business development managers need to have sales experience, and some positions may require specific knowledge of an industry.

5.     Client Services Director | Average: $87.5K/year
Client services director positions involve handling client relationships. Duties typically include making sales pitches, developing client relationships, and identifying client needs. While there are many remote work offerings, many client services director jobs do require travel.

6.     Customer Service Representative | Average: $37K/year
Remote customer service representatives assist customers via email, phone, chat, or social media. Customer service reps typically find themselves answering product questions, helping resolve problems, and potentially selling services to customers as well.

7.     Developer | Average: $70K/year
Software developers can come with a variety of titles, such as front-end developer, back-end developer, iOS developer, and JavaScript developer, to name a few. Typical duties include programming, developing, and architecting software, websites, apps, or products.

8.     Medical Coder | Average pay $41K/year
Medical coders assign and validate appropriate procedural and diagnostic codes in a medical setting. Specific certifications are often required, such as RHIA, RHIT, CCS, CCS-P, CPC, or CPC-H.

9.     Nurse | Average: $63K/year
Remote nurses provide support via phone or video conferencing to answer patient questions. Some travel to patients’ homes to provide care. Remote nurses need to be excellent communicators and able to coordinate with doctors and other medical professionals in a virtual capacity.

10.   Online Tutor | Average: $35K/year
Remote tutors are needed for all grade levels, including college. Tutoring can be conducted via phone, email, or video chat and a bachelor’s degree or expertise in the subject being tutored is typically required.

11.   Speech Language Pathologist | Average: $60K/year
Speech-language pathologists provide speech therapy services by conducting evaluations, creating treatment plans, and writing progress reports. Remote speech pathologists are most often hired by medical or educational companies and utilize online software and video conferencing to perform tasks from home.

12.   Teacher | Average: $46K/year
Remote teachers utilize online platforms to teach students via video or voice. Much like in-person teachers, virtual teachers may grade student work, hold conferences with parents, and provide one-on-one student assistance.

13.   Virtual Assistant | Average: $35K/year
Virtual assistants provide administrative support to individuals, teams, or companies. Some tasks include handling correspondence, answering phones, booking travel, helping customers or clients, and more.

14.   Writer | Average: $49K/year
A quintessential work-from-home job, writers can find jobs writing on a wide variety of topics and for a wide variety of companies. Those wanting freelance or part-time options can find a plethora, while full-time employee positions exist as well.

Disclaimer: All job descriptions were provided by FlexJobs.com and unaltered to provide our readers with more accurate insight, directly from the source.

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