The dates are set in stone. On January 5, 2014, a recent press release announced the second annual Digital Marketing for Business Trade Show and Conference (DMFB) to be held in Raleigh, North Carolina. On May 6, 2014, the Raleigh Convention Center will be the destination for many in the fields of Internet Marketing, Digital Media and the businesses in search of the perfect tactics for future Internet Marketing campaigns.
In its second year, DMFB Raleigh will hold a three-day event that will empower more than 1,100 business owners, entrepreneurs and Internet Marketing consultants through conferencing, seminars, an awards show celebrating 30 marketers evaluated by 5 independent industry judges, exhibits, workshops, surprise activities and more!
To start, There will be 42 sessions in total that will cover 3 tracks of marketing familiarity. These tracks are for the small business, the enterprise and the expert. A list of 70+ speakers, with successful Internet Marketing experience will be engaging audiences during these sessions.
In addition to Internet Marketing sessions, there will be 21 workshops that will provide “how-to” trainings on key marketing activities in standard business operations. Topics of training will cover Pay-per-click Marketing, Social Media Marketing and even E-mail Marketing with analytics. Attendees will discover proper techniques and learn what they may currently be doing wrong, as well as how to improve those current techniques that are being executed properly, to convert more consumers into actual customers and clientele.
During this three-day event, there will be a plethora of interactive
activities and informational resources that will mold each individual’s
concept of marketing and teamwork, such as the existence of 24
exhibitors from within media agencies, consulting firms and business
support services, networking events (i.e. a Gala event for 150+ people,
entertainment, 18 dinner meetings with two speakers assigned to each
table, meet and greets, etc.), contests, special guests, social events,
and multiple one-day summits with topics ranging from “Internet
Marketing for Business Managers to “Advanced DiscoverNet Content
Attendees will receive incentives for attending the event and
participating. One of these incentives will include the Raleigh
Marketing Directory with is a ‘listing of over 1,000 marketing product
and service companies in Raleigh, NC.” Online presentations, white
papers and video interviews will be available to remote attendees and
those that would like to gain extended knowledge on the topics of
Internet Marketing, Social Media and all current trends in marketing.
If you visit the DMFB 2014 website,
you will find opportunities for sponsorship, event registration,
speaking opportunities, and even the chance to volunteer at this event.
Joining the mailing list will allow you to stay up-to-date on event
information. Areas of the site are shareable through social sharing
features. As the event proceeds to commence, one will find schedules and
speaker information within the site, as well as links to Online
materials related to the event.
If you are a business owner, or a part of the marketing industry, you
should really consider traveling to Raleigh for this special 3-day
In the past year, we have seen a viral uprising in how conferences and seminars are done. While we would like to attend actual physical conferences for networking possibilities and to “play with” new technologies, it isn’t always simple to do so with busy schedules, travel prices, and family situations that demand our attention elsewhere.
Previously, businesses and companies held private webinars and meetings Online. But, now, it has become a more “mainstream” thing to do. More and more webinars, live events and web conferences are taking place on an International level. Some of these take place simultaneously with physical events at various locations around the World.
As like all professions, there is a
niche audience that needs to be catered to. Niche audiences demand
specific things. They seek something genuine, unique, something that
they are unable to find elsewhere. They often seek empowerment, support,
encouragement, ideals, brainstorming, training and other valuable
resources from like-minded individuals that know exactly what one is
going through, feeling, thinking and need
From October 14 until October 31, 2013, a series “inspirational and practical Online workshops, Keynotes and other sessions” will take place to encourage women to get started on “BIG goals like starting a business, running your first triathlon or writing a book.” The series physically takes place in Orlando, FL, but registration and attendance takes place Online.
While these sessions will take place and stream live, attendees are welcome to watch them at their convenience through recorded video of these sessions. This means that WOE has the opportunity of going viral and helping women all over the World for years to come. The only thing holding it back at the moment is that registration is $129.
The World will be unable to access these videos without being an attendee. After all, very valuable information will be given at these events.
The event kicked off with speaker, Jody Urguhart, who presented “The Nerve to Serve, Say Hello to Humor & Goodbye to Burnout!” “Jody is passionate about spreading the message of the importance of fun at work. Jody is a motivational keynote speaker at over 50 organizations and associations every year, and is a top motivational keynote speaker,” states WOE in a recent press release.
“Jody’s trademark is to deliver very funny motivational speeches; humor is a key part of her audience connection… Her mission is to help motivate people to derive more meaning, fun and satisfaction from their work.”
The conference is presented by Professional Edge, a company dedicated to providing clientele with the ability to operate business day-to-day with quality Marketing needs at their fingertips. It’s safe to say that Women of the Edge are in good hands with workshops and seminars dedicated to Networking, trial & error approaches to Business through Experimentation, Entrepreneurship and steps to creating a Startup, Social Media, pursuing of dreams, “Dos and Dont’s of Managing a Non Profit,” supporting other business women, Home-based Businesses, Inspiration and getting to know yourself. They also allow networking to take place through a chat session after each seminar!
With the need to create new jobs in a
lessening economy, this is the perfect approach to enabling women who do
not know where to start with the ability to do so. Not only can they
become familiar with who they are, what they want and their passions,
but they can also learn to envision a reality and make it such. They
will learn how to take that vision, turn it into a reality and then keep
it functioning at a healthy level.
Of course, this conference is a way to usher in new potential clients for Professional Edge. But, this might be something that Professional Edge may consider doing on a more regular basis. These tools and resources are very valuable to the woman in the marketplace.
Because the speakers are mostly women, it is important to note that their approach comes from the experience of working in a male-dominated world and the nightmares that come from such. Knowing how to handle situations and barriers of entry is just what many young women need everywhere!
Beamz Interactive has just announced a “Milestone Endorsement” and Licensing Deal with Rapper, Flo Rida,
and this could be music to our ears and a very cool new experience for
event goers and music enthusiasts everywhere — not just in Hip Hop and
Beamz Interactive, Inc. is an emerging, yet state-of-the-art company with something unique to offer those who love new ways of creating and presenting music to audiences on a regular basis. Beamz, specialized laser-controlled music technology, works in the fashion of traditional MIDI… only more advanced!
This machine is used by triggering specific commands with actual laser beams. As a matter of fact, technology by Beamz may very well replace modern DJ equipment and even instruments used by bands, especially during performance periods. The cool thing is that music can simply be played for enjoyment purposes, although the device is configured to allow for Advanced and Interactive Music Creation techniques.
Separate from “old school” MIDI technology, Beamz is Interactive. More on the product capabilities will be demonstrated through product release and performance of the new consumer product line, “Beamz by Flo Rida.” Beamz is known for prosumer editions of previous technologies, similar but unlike this new product line.
In a recent press release by Beamz and D3M Licensing Group,
a Global Licensing Agent for Flo Rida, Flo Rida made a statement on the
new product line: “With Beamz, everyone will be able to create and play
music, not just listen to it. It’s hard to describe the feeling of
making music on-the-fly with Beamz for the first time. It’s easy enough
for anyone to play within minutes, yet sophisticated enough for artists
and DJs to use on stage. I’ve been a follower of the Beamz product ever
since I first got my hands on it, and I’m looking forward to working
with Beamz to develop the ‘Beamz by Flo Rida’ product line.”
It’s easy enough for anyone to play within minutes, yet sophisticated enough for artists and DJs to use on stage. I’ve been a follower of the Beamz product ever since I first got my hands on it, and I’m looking forward to working with Beamz to develop the ‘Beamz by Flo Rida’ product line.”
In the meantime, Beamz is preparing for a massive takeover through this deal and ready to take force, especially through Digital Marketing means! To reach and encourage a “new generation of music enthusiasts and Flo Rida fans,” everything must be customized to fit their needs.
Beamz will work closely with Flo Rida to develop the new product line. From there, a series of commercials will be filmed and distributed via television and Social Media outlets. It is expected that viral distribution of these commercials would attract the attention of much of his fanbase and those interested in the product’s capabilities.
In the matters of Mobile Distribution, Flo Rida is set to be featured in the software application of Beamz technology for iPhone, iPad and Windows 8 devices. This software will include a library of Flo Rida’s very own music catalog and be converted into an Interactive format. Through Word of Mouth means and sharing capabilities, THIS is expected to attract users based on the usage of specific mobile devices and viral measures. Flo Rida fans may be further attracted to the signatured “Special Limited Edition Chrome” version of this product.
Due for furthered announcement in the second half of the 2013-year, in-depth details on the product will be released prior to final launch dates for the Beamz by Flo Rida devices and software.
Teasers are expected to hint to users via Social Media on the upcoming product in planting suspense and anticipation for the product’s commencement into markets all over! Currently, commercials are being slated to begin airing as of the third quarter in 2013 on select Television and Internet Distribution Channels.
On a personal note: I am excited about this new product and release. I can only imagine how live shows and performances will begin to evolve with the addition of this product into markets on a Global level. Aside from the Emulator, a see-through touchscreen “DJ Glass,” I would think this would bring a difference to the World of Electronic Music and anyone that uses a DJ that no longer has a traditional turntable setup.
It will bring art and performance back into the craft of DJing. I recently attended an event that a well-known-rapper-turned-DJ performed at and was very disappointed by witnessing two guys simply sitting on stage, at a desk, playing music for us. The crowd of many became a crowd of almost no one, quickly!
If Beamz were to have Flo Rida implement usage of their new product into his shows and live events prior to any media presentation, wonders could be worked for the brand. The element of curiosity will take over, and the “ohhhhhhh” factor will become even more sufficient upon media release.
Additionally, the feeling of personalization and privilege will lead to Brand Loyalty and Word of Mouth Marketing successes through allowing potential consumers to tell the Brand Story to their immediate friends and family via cell phone photo and video contributions to Social Media and Networks.
If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites!
Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period of May 22 and May 30, 2013. The collective group of analyzed individuals consisted of 1019 individuals.
Eventbrite has come to the conclusion that their largest audience consists of Electronic Dance Music (EDM) enthusiasts and event planners. The company’s data analysis partner finds that the reasoning behind this is that the EDM community tends to be more Social and Mobile than other groups of eventgoers.
EDM enthusiasts are more likely to “share” their findings and attendance records via Social Networks and the means of Mobile (Marketing). EDM fans are 78% more likely to attend an event if their peers were attending and/or based on who was performing, as opposed to other groups who are only 43% more likely to attend an event if their friends go, too.
Those associated with Electronic Dance Music are also more likely to pay to attend an Online Streaming Event than other groups.
When considering an Event Marketing Plan, it is obvious that Event Branding should be prelevant in gaining the interests of your audiences. Every Event Marketing Plan should “Brand Social (Shorty Produkshins, 2009.),” be “shareable” on a mobile device, and should begin taking place NO LATER THAN three weeks– two weeks at the maximum — for ultimate results, because it is important to allow anticipation to build and Viral Marketing to take effect!
Furthermore, if you are regularly throwing and promoting events, a definite Mobile Marketing Plan of Action should be placed in line with your Marketing Plan. These results only prove these points to be true!
Are colleges and universities offering Internet Marketing as a Major in trouble? As techniques evolve and practices change, DigitalExpertsAcademy.com emerges. Two Internet Millionaires give their take on Internet Marketing and how to make conversions mean something.
Stuart Ross and Jay Kubassek currently
run successful marketing training programs all over the world. And now,
they team up and offer something much more powerful to audiences. Their
digital academy is said to “help people transition from a traditional
economy to a digital economy.” This would break barriers of city, state,
region, and even continent.
The team of teachers is comprised of highly successful Digital Marketers and Entrepreneurs who have made their living Online. Because these teachers have lived the lifestyle, the threats, the evolution of Digital Marketing, it guarantees that training will “remain cutting edge and up-to-date.”
Live weekly training calls, regular live events and seminars and yearly retreats are all part of the learning experience, creating “a community of like-minded people eager to support each other and to progress professionally, as well as personally.” This is highly similar to the quality education provided by established and accredited Universities like Full Sail University in Winter Park, FL, who also provides Online classes for Bachelor and Master of Science degrees in Internet Marketing.
Full Sail has been around since 1978 and has learned that evolving with industry trends and practices, global economies, and the overall student experience is a necessity in providing great education to those who enter the “Real World” training offered by the school.
While similar ideals exist, Digital
Experts provides a curriculum in which schooling is in four parts. These
four parts are the Evolution of the Digital Marketing Professional.
Each level speaks for what the student is actually doing in the real
world at that time.
These levels are as follows: “The first level, called Silver, assures students to adopt the right entrepreneurial mindset to become successful business owners. The second level, Gold, provides world-class marketing training turning Newbies into financially self-sufficient digital marketers.” The Platinum level “offers an online branding package helping the now professional marketers to become real experts in their industry.” Finally, the fourth level is called “Black.” It is a mastermind stage “where students and industry leaders come together to network and take their expertise to a whole new level.”
While this program is slated to education “Newbies,” it almost seems that this training program could benefit already established Internet and Digital Marketing Professionals due to networking opportunities and one-on-one coaching available. With a checks and balances system in place amongst some of the World’s most successful Internet and Digital Marketing “Movers and Shakers,” it is almost assumed that any expert would “upgrade” their skillset and ability.
Is Digital Expert Academy for you? Whether you are already established in the industry or not, check it out and see!
If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out:
Mobile Advertising technology leader, MoceanMobile has released Mocean for Advertisers.
This product is of the latest mobile ad-serving products from this company. This product is said to be the “First 360-degree Product Suite built exclusively for Mobile.” This product enables easy integration in streamlining the buying and serving processes of mobile media for brands, agencies, firms, demand-side platforms and trading desks around the globe.
This product allows clients to plan, buy, monitor and manage Mobile Advertising Campaigns from a single dashboard, ensuring the ability to reach the highest possible conversions and ROIs per impression.
Shortly, the company will also release the ability to bid in “real time” in providing access to supplies from bidding exchanges. This comes from the tapping into some of the World’s leading agencies and largest advertisers for feedback on what works, doesn’t work and appeals to their Marketing and Advertising plans.
In essence, the company has optimized their product to fulfill the needs of the most successful businesses, instead of trying to create a “one-size-fits-all” approach for Mobile Marketing and Advertising Strategies. As experts in Mobile, they have basically designed a very powerful product that will hold beneficial to any consumer, provided they learn the sciences behind the craft and how to use the platform for the ultimate Mobile Advertising experience.
What it will boil down to is this:
If your product or Brand Messaging is no good, you can only blame yourself, because you will be reaching the right markets in the right places at the right time. This product is set to solve the “huge transparency problem within the digital advertising industry where everything is based on metrics.”
Mocean Mobile is comprised of developers, leaders, and influencers in the World of Media and Advertising as veterans from companies like Google, DoubleClick, Apple, Yahoo, Hachette Filipacchi and AOL.
Operating under a parent company, Mojiva, Inc., Mocean Mobile currently provides corporations with ad-serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. Mocean Mobile is also known for having created one of the first mobile display technology platforms, powering mobile revenue opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks. Mocean Mobile serves as the third party for providing these opportunities for all mobile devices on a cross-platform basis!
As we have discussed in previous articles, Mobile Marketing is, ironically, not commonly practiced in a rapidly growing Mobile Marketing, and Mobile Advertising continues to go untapped for the most part!
For those that have been doing it: “Two of the biggest pain points to date for ad agencies have been tracking and measurement, and there has been no available mobile ad-serving platform to address these challenges – until now,” said Julie Preis, Senior Vice President of Product Management at Mocean Mobile.
It is said that by the end of 2013, we can expect 20-percent of the GLOBAL population to access the Internet via mobile and 30-percent by May of 2015. These numbers are much higher for specific areas of the World, such as The United States, Canada and major areas in Europe.
With the unestimated launch of Google’s Internet balloons in remote areas around the World and the fact that WiFi can be supported on mobile devices, which are lower priced than computer terminals and laptops, this number may indeed be a “low ball” estimate in this given time period. As for Mocean Mobile, the number of ad impressions has increased by 180-percent between March 2012 and March 2013.
Additional Mocean for Advertisers benefits include:
A unified dashboard and reporting solution that enables the user to monitor all campaign activity from one simple interface;
Permission-based access that allows ad
agencies to give clients access to individually customized, real-time
Simplified work-flow with multi-conversion reporting across mobile Web and app inventory, and
Proven mobile ad-serving technology that currently manages more than 80 billion mobile ad requests per month.
Who is Ray Donovan? Shhhhhhh… (whispering)… He’s the “go to” guy when you need something done but don’t want to get your hands dirty! He makes the problems “go bye bye” for today’s celebrities, high-class business moguls and superstar profile athletes. He’s smooth, slick, and “…no one can ever know…” It’s a good thing he’s Emmy® and Golden Globe® Award nominee, Liev Schreiber, starring as the lead role in “Ray Donovan,” Showtime’s newest drama. Because, after June 30, we might all be sleeping with one eye open!
The Internet Marketing and Branding teams behind this soon-to-be hit tv series, have been doing a wonderful job with SEO Efforts and Brand Awareness to audiences Nationwide. Their Social Branding is awesome, and it definitely hits the psychological and emotional nerves of consumers who are highly anticipating the premiere episode. As a matter of fact, the Facebook “Like” Page for the brand’s presence, on its own, is already liked by 178,000 people, 13,000 which are active and already speaking about the show on a regular basis! This doesn’t include the many to “like” the content displayed therein or the multiple comments by “fans” already on the page!
In using Google to find content
related to the show, one might notice that categories have been created
based around anticipated search terms in providing official content to
consumers looking for results from the brand, directly. Searching for Cast Members, Scenes, and Series Information
will lead you directly to brand content that will boost all connected
media within the search engines. All media is named, titles, and linked
to other related media.
In Video Distribution Sites like Youtube, for example, playlists are set up with video content for consumption by potential audiences. They are all hosted on Showtime’s official channels, but sub-hosted via Ray Donovan Playlists. These are all properly titled, tagged, described and pointing to specific Calls to Action and linking to other related content.
These videos shorts don’t include annoying commercials. They are easy to find. Messaging is brief and basic — but it is also very informative. And, there are playlists.
With playlists, distraction by other channel content is less likely and more views (and optimization) are almost guaranteed. Additionally, Archetyping and Brand Storytelling are possible through a series of “Behind the Scenes,” “Character Profiles,” “Trailers,” and more!
The personalization with, the connection to, and familiarity of the show and characters will build anticipation and create a stronger desire for audiences to consume this series on a more loyal basis, instilling Brand Loyalty in the process. Viral means will take place as video content, as well as other content in other distribution channels, are shared. Word of Mouth will occur once the public starts speaking to their friends and family about the brand… and they already are!
While there are so many positive things that the Internet Marketing and Branding teams behind Ray Donovan, the show will speak for itself! These teams have done all they can to make us feel the need to consume this series.
Now, the series will have to “stick us.” And, it is definitely expected to with its high-action energy, immense on-the-edge-of-your-seat drama and emotion, suspense and high-profile actors! All that will be left to do is expand the team, because the next step in the Marketing Process will be the ongoing interaction with fans and content distribution in keeping them “glued” to the show on a more personal level!
While “no one can ever know,” everyone surely will find out!
Be sure to tune in to the series premiere of Ray Donovan at 10 PM(EST | PST), June 30, 2013, only on Showtime!
Let’s play a game! What’s the difference between Mobile Marketing and Mobile Marketing? Hmmmmm…. waiting…… Okay, give up? There are SO MANY differences, I don’t blame you for being confused!
Since Mobile Marketing is taking way in such a rapid pace, many businesses are getting left behind by the “early adopters” who are shifting and evolving their Marketing Plans. Mobile Marketing is the way to go in 2013 and 2014, because everyone, and I do mean everyone, has a mobile device and will access the Internet through a data connection in some fashion over time. Those who do not have a Mobile Marketing Plan better start collecting pennies under Walmart Pop Machines; because even if your budget doesn’t allow for it, it is a must!
Think about it: Mobile Devices have faster connections than our home modem connections, and mobile plans are getting cheaper and cheaper. Some companies offer UNLIMITED data for a small price. Shoot, there are so many Wifi-enabled Smartphones and Devices that can serve even those who have no home connection or paid data plan while out in public! Thank you, McDonalds. Thanks, Starbucks!
Those who previously had no access to an Internet connection or very limited usage now have it… regularly! And, there are even those who have been GIVEN a mobile device via Government Assistance (Obama Phones and Phones for the Elderly). So, no matter what, people are getting Online and they are taking advantage… with or without a paid mobile data plan.
Now, tell me why you haven’t evolved and included Mobile Marketing into your plan, yet?!
Ohhhhh, you don’t understand the difference between Mobile Marketing and Mobile Marketing. You don’t know the first thing about it? Well, let me break this down for you really fast!
Marketing is demonstrating the “need” of a consumer or potential consumer through an impactful Marketing Message. It’s the emotional connection that takes place. Now, if you understand contemporary Marketing trends, you will notice that Internet Marketing is an “Always On” approach to Marketing Efforts.
Conversation is important in getting out a message, but the conversation is one way to make it “personal” without ADVERTISING to the consumer. Let’s face it, the consumer WANTS and NEEDS your brand, we don’t need to force it down their throats until they give in! As a matter of fact, advertising in Internet Marketing is often called “SPAM,” as it is also named in the Mobile Marketing World.
Truthfully, Mobile Marketing is almost the same thing as Internet Marketing. Only, it is more personal. The content size and message length are often smaller and shorter than Internet Marketing Messages for attention span and transfer rate issues. Distribution and delivery are important factors in Mobile Marketing, as well. These things are to be considered in creating a Mobile Marketing Action Plan (MMAP).
In Mobile Marketing, most messages and deliverables are able to be monetized. This is awesome! A lot of Cross Promotions between brands also take place. Additionally, a lot of the downloadable content, while it can be shared, is often times not. And yet, links, photos and video codes are shared at an extensive rate!
This means that more measurables are able to be analyzed for true numbers. We can also tell demographical information much more efficiently, because “mobile means personal.” So, we learn the psychology behind our consumers and who to thank for our success! This will lead to more personalization, customized marketing plans and Brand Loyalty.
Through Mobile Content Delivery in using
it as a means for Marketing and even Revenue-generating Marketing, our
products are always with our consumers. When speaking with friends,
family, and associates, they have a point of reference, to explain what
they are talking about (when talking about our brand) with visuals and
audio. Because they will show this content on their mobile device, they
will quickly take their device back, leaving the other person curious.
Electronics are valuable and many are
worried that their property will be broken or that someone will
intercept a “private message” without their consent! So, taking too much
time consuming a product on someone else’s device will lead to the
phone to be taken away. Additionally, the average person doesn’t carry
around transfer cords in their back pocket to share files. These
elements will force the new potential consumer to download or purchase
these items on their own. In a way, this is Physical Viral Marketing and
Word of Mouth Marketing wrapped into one!
Additionally, the average person doesn’t carry around transfer cords in their back pocket to share files. These elements will force the new potential consumer to download or purchase these items on their own. In a way, this is Physical Viral Marketing and Word of Mouth Marketing wrapped into one!
A really cool thing about Mobile Marketing is that if you have subscribed to a company (or if you are that company), it is easy to unsubscribe. Subscribing to a company is usually done through and in order to receive SMS or Push Notifications which offer the consumer “to-the-minute announcements and updates,” exclusive content, giveaways, contests, coupons, and much more!
These are easily customized and very personalized based on locale, interests, personal data, activity history, etc. Unsubscribe features are important and required by law in abiding by FCC Regulations and the CAN-SPAM Act, which require “opt-in” and “opt-out” features to be provided to consumer rights protection and mobile charges. Most Mobile Marketing platforms, such as Trumpia, MadMimi, ReverbNation and Remark-a-Mobile have set up an automatic process to allow for this.
Being directly connected to your
audience is a priority in Mobile Marketing. It’s the second half of
Mobile Marketing and the end goal if a Mobile Marketing Plan is set in
stone. However, it is also a separate style of Mobile Marketing that
could just be the ongoing and “Always Connected” communication to an
already established consumer base.
This marketing allows you to be connected to them through personalized messaging. However, you are more than likely not retrieving any new customers unless Marketing takes place elsewhere.
This can be done through short codes (such as texting “BRANDSOCIAL” to 69302) or through QR Codes (Quick Response) that can be scanned and saved directly to smartphones. A QR Code should be programmed and optimized for a “Call-to-Action.” This means of Mobile Marketing is more clerical, in my opinion, than the “nitty gritty, roll up your sleeves” Mobile Marketing one should outsource for. It is setup to give priority to a consumer base already analyzed and for conversion estimations to take form at “bare minimum.”
The more scientific form of Mobile Marketing, as stated earlier in this article, is equivalent to Internet Marketing on a Mobile Platform. It is the delivery of content to potential consumers, as well as established consumers, and the optimization of such. It is the copy, the cross-promotion, the advertisements (directed to specific TARGET individuals), the microblogs, and all around Mobile Marketing Message!
Both means of “Mobile Marketing” are, in fact, important. And, it is very important to give BOTH venues FULL ATTENTION and PRIORITY. Analysis and budgeting are very important in the success of these weapons, but so is personalization.
Personalization and familiarity are the MOST IMPORTANT tools in Mobile Marketing Success. Frequency attention of messaging is very important, as well. You don’t want consumer to feel “spammed.” The magic touch comes with the loyalty factor, stick with the Laws of Branding, and everything should be just fine!
Interested in a very easy Mobile Marketing Platform to stay connected to consumers around the clock?
You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING.
You try, you try, you try and still — you come up with nothing. Content block!
It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need to go above and beyond THAT when it comes to our own projects. We become so caught up in it, perfectionists even, that we either never finish or we struggle, trying to create the next masterpiece. There is hope!
Try these simple but POWERFUL steps in jogging the mind into the proper direction. If you’re like me, you hate idle time that will never come back. Use these activities to benefit your Social Presence and help find direction and an insight to what your audience is even “in the mood” for.
Afterall, we MARKET not ADVERTISE… Let’s make them REALIZE the NEED not TRICK them into WANTING something useless.
In taking part in an activity or two, your mind should be clear. You should have some fresh content that you can use on your own projects or that of future clients. Your content delivery being noticed by audiences has benefited your brand. SEO, through your content, has enhanced your efforts, and you now have new ideas to work with to ensure the evolution of a successful and healthy brand! In whatever you do, good luck doing it!
1. Brainstorm Session
A good ol’ brainstorm session! Write down ideas, search your mind. Get a team and make it all the better! What you don’t use now, you can use later. Make sure you type up all ideas and elaborate upon the ones you select. These ideas will help you with a plethora of future events. Cherish this moment and have much fun! Never let your ideas intimidate you! No idea is too big. And, nothing is impossible!
We have all seen them on Tumblr, Facebook, Instagram, Pinterest, Twitter, etc. They grab the attention of audiences through advice, tips, tricks, ideas, jokes, inspirations, etc. Why not create a few of your own? Grab hold of new audiences and gain new likes and boosts in SEO capabilities for your related presence. Due to shares, your direct page should be shared by onlookers everywhere. Have those Memes marked with your web address, as well, and gain the attention of curious minds immediately!
3. Fun with Trends
This is one of my favorite things to do! I love getting involved in conversation and seeing how many “retweets,” “favorites” and replies I get from it! More importantly, I love the followers who begin asking questions about my company and the ROI from it. No investment other than time, but traffic, backlinks, referrals and BUSINESS in return!
And, I mean, how hard is it? Creating jokes and interesting statements based upon trends and relating it to your business? This is definitely a worthwhile “brainwarmer” and stress reliever to get you in mode for some heavy duty business…
4. Self-Education on Unrelated Topics
Have you ever caught yourself working on
a project and stuck on what would make that brand unique? Sometimes, a
theme and an in-depth knowledge of a theme gives us an awesome outcome,
especially if it is related to a specific archetype!
As an Internet Marketer, you probably have been a Consultant for many
clients and are always the one doing the teaching. Why don’t you sit
back and let someone else teach you? Watch Youtube videos, read
conspiracy reports, learn something weird, check out the news! These
things may just jog some ideas that will get you back on track …and
benefit future client projects, as well!
Don’t forget to write down your ideas and get others captivated in your findings. Show them that you are not just a business, but your brand is a persona and you are human with real-life interests. You may just find niche markets and leaders that can pave the way to new approaches and ways of doing things.
5. Network and Get Out!
Networking and enjoying an adventure or
two will lead you into so many new directions and develop your mind to
understand public interests, as the World is always changing. You
experience new things. You can meet new people that will spark new
interests for you. New ideas can generate through collaboration. Doors
can be opened for new possibilities and in taking barriers from your
life. What is even better, you can enjoy yourself.
You get to de-stress. You can free your mind and clear it to start from scratch. Did you ever think that maybe these “blockage” periods force us into just laying around, watching TV and ultimately clearing our minds without a second thought? Because once your client puts that need in your face, ideas are pumping through your veins! So, get out! Conversate. Have fun!
6. Landing Pages
Truly who likes creating Landing Pages? But, guess what?! They are the keys to our success. They are also ways we can do things a little different with our brand, especially if linking into a corporate site. So, why not have fun with it?
You want to build something new, exciting, maybe innovative as well, right? Then, go ahead… design away! And, make it useful. The impact of each campaign depends on it.
7. New Ways to Monetize
We are constantly finding new ways to
monetize when we are working with clientele, whether it is through
products and services that we create or through research in finding ways
to promote their products. There are so many ways to monetize items
through free distribution that it is almost ridiculous!
People want free. If you give them free, they will find it worthwhile to take a peek!
This is one way to convert a consumer into a customer and be paid for it. How are we paid for it? The answer isn’t always easy, but a few ways to do it are through sponsors, advertisements, cross-promotions, etc.
Do some research, find some new methods of monetization that haven’t been touched yet. Implement your findings into your own brand. Make money… and give me some of it!
8. Spy on Competition and Fortune 500 Companies
I don’t mean to literally spy, although if you’re bold enough… How I mean to spy is to look into the Web, Social and Referral Presences of your competition. Look at their Marketing, their Design, their SEO. What can you do better than they can? What are they doing better? Can you implement it and fine-tune it to fulfill your brand’s needs in advancing in the marketplace?
9. Get Inspired
Read articles. Read books. Heck, read Memes! Go outside and smell the fresh air, taste a new cuisine. Whatever you do, embrace it. Find inspiration.
Keep your mind pumping and ideas sprouting in your mind.
Each and everything you experience, you must learn to make it your own. How can you incorporate enjoyable details into your brand in creating fresh content?
10. Backlinks and Other SEO
You have time. You can’t think of anything fresh. Anything you may create through forced creativity may end up very unaesthetic and unappealing to the eye. It may seem rushed if it is a text deliverable.
So, go ahead. Go to work. Create backlinks.
Point people in the direction of your brand’s presence and web site. You have nothing to lose! Maybe you will see something on your mission that allows you new insight!
11. Research New Tools and Trends
All that you have to do is to research new tools and trends for your Industry or niche….. This is pretty much self-explanatory…
…AND NOW, ONTO THE NEXT!
12. Ask an “Elder (not necessarily in the same industry)”
Ask a Veteran in the World of Marketing
or the Business World, in general, what they have done and have
accomplished in their career. Ask how they did it. Learn from them.
Bounce ideas off of them. Speak to them on the topics of life and
people. Then talk to your elders.
These people may not even be in-tune
with the World of Business. But, ask them about their likes and
dislikes. Ask them things that attracted their attention to brands over
the years and converted them into customers. Ask their favorite brands,
why they like the brands and how they were attracted to them. This is a
Allow an elder to shine through you. They know what they are talking about. They give a perspective that not many consider valuable. It might not be a “fresh” outlook, but it isn’t an every-day-run-of-the-mill practice, either! They might even have some ideas, but they feel they need a “fresher” face to produce it for them. You never know until you ASK!
Ever been on the phone or in a class and led to doodle random thoughts, phrases and imagery? Try it now that you are older and have a brand to grow!
Call someone that you haven’t spoken to in a long time. Catch up!
Enjoy yourself, and let yourself become clear-minded and reconnect with an old friend or family member at the same time. At the end of that phone call, look at your notepad. Your subconscious mind just told you what your next project was going to be about. It’s all about you to decipher it!
14. Engage in Conversation
Make your Social Presence personal!
Conversate with your audience. Find out their likes and dislikes, wants,
needs, thoughts. Get them involved in the brand’s future. Keep them
talking to and about your brand. As interesting as this is, I actually
get more business through my “personal” pages than my business pages.
The trick is to be personal without being too personal at all! Show life
and that you are human!
Create chemistry It’s all about relationships, so build! Bring that empire to life. And, allow those who support you make history at your side!
15. Speak to your Camera
We can never find time to make these Vlogs (Video Blogs) that everyone would rather watch than read information on. To boot, we aren’t always in our best shape. Let’s take advantage of this time.
Go in your closet, pull out some nice clothes. Get dressed and “made” up. Sit down at your computer, and hit record!
Speak about your journey, your successes, tips and tricks, ventures, clients, projects, ANYTHING. Inform your audience, entertain them… show them the face behind the brand… behind the movement! Then, use these videos to keep audiences captivated and interested in what your brand has to offer them!
16. Fun with Photos
As Marketers who write, create mood boards, need backgrounds, create content, need to get our point across, we always need photos… the more unique, the better. The less we have to pay for royalties, the better.
So, let’s get on a jacket, grab a book bag, fill it with goodies and a camera with extra batteries… and start shooting!
Take pictures of every and anything.
Keep in mind your audiences, and try to create content that will be
shared or liked! Don’t forget to take pictures of architecture, events
and people. Memories are everything. Nostalgia is in demand. And
people… they love looking at themselves. So, click away and tag them
Don’t forget to take pictures of architecture, events and people. Memories are everything. Nostalgia is in demand. And people… they love looking at themselves. So, click away and tag them later!
17. Mood “Boreds”
I know, it’s “mood board,” but you can do this if you are bored! Go out! Collect actual fabrics, textures, objects, colors. Cut out newspaper and magazine clippings. Get out your crayons, pastels, watercolors and do some exploration. Come up with a Rebranding Strategy, a Campaign, a Facelift, or some cool ideas for future projects!
Mood Boards are fun. They unlock the inner youth… our innocence… our imaginations. Open your mind, and unblock that brain!
18. Start a “Spin-Off”
You have found many new ways to capitalize from and monetize your content. You have found something in common. Is it time for a “Spin-Off” brand? How does it help your current brand?
Link Wheels are now generating spokes that will now build their own Link Pyramids under them! You can create backlinks to each other, cross-promote each other amongst audiences, draw together totally different audiences and recycle cool content!
Maximize your potential through this chance to start a spin-off. After all, wasn’t it your dream, growing up, to in some way take over the World? Why not start now to build your empire? The content created will link two-ways, or three, or four, in generating ongoing interest, positive SEO efforts, and give more content to each brand!
19. Write About Your Experiences and Knowledge
Whether creating a website, blog, resume, autobiography for use on various platforms or even writing for an Online periodical, make sure you are recording your experiences. You can always create content. But, who is recording your footprint upon the earth for your legacy and future generations?
On another note, it builds your expertise in the eyes of audiences. It shows you know what you are talking about. It gives you credibility. Who is selling you to new and future clientele?
Recommendations are everything, especially if a finger can be pointed on a point of interest… especially if you are a marketer who does a lot of work under Non-Disclosure. If you have already done so, go back and read it. Pay attention to your growth and create new goals for the future!
20. Fine-tune and Enhance Current Content
What better time than now to go back and
enhance, reorganize and fine-tune your current content database? Make
your content work for you. Analyze each piece and find out what works
and doesn’t work for it. Shoot, you might just find a better way to do
your current daily practice amongst your own presence and that of