WebDAM’s Brand Connect shatters industry with visual content management features

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It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe!

As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The multinational now has to work in double time, making sure that overheads are covered in each location, while innovating to protect their position in the marketplace and keeping with consistency across the board.

But, guess what? WebDAM, a Shutterstock company, has now created a solution that just may put them at greater odds against one another.

If you remember, WebDAM released a Fifty Shades of Branding SlideShare last year to introduce their Brand Connect platform. We even covered it here. Since its release, WebDAM has been working extra hard to expand upon feedback from the initial release and provide better solutions that service remote teams. The solution was to create a social branding platform to engage multidisciplinary teams and cross-departmental groups in conversation over branding and deliverables.

Towards the end of 2015, we have learned that many organizations are integrating WebRTC, a form of Unified Communications, in creating seamless production amongst their cross-continental teams. WebDAM is no different, as they encourage communications between team members by providing better tools for conversation and collaboration. Their new platform features e-mail, instant messaging and more.

The efficiency of WebDAM’s new features is priceless, and this launch has been the biggest one yet. For example, Embargo Dates and Image Carousels synchronize the release of materials, based on roles, privacy settings and location-based specifics. What’s even better than this is the fact that anything released through the Image Carousel can be released cross-platform and distributed to specific sites, on specific dates and in specific cities or countries!

This is very important, because it eliminates the need to create and recreate multiple codes that display a mixture of shared and unique-to-site imagery. In fact, there will be little need to ever change the code – unless a web property is being redesigned – and even then, the code will still never have to change. This is visual content management at its finest!

It is to be noted that with video becoming one of the fastest growing content assets, this platform is completely capable of managing video, as well. This is important, as so many websites rely on videos to better tell their brand’s story or to sell a product.

Allowing social functionality, team members and decision makers all get to join in the design process. They will be able to better explain what works, what doesn’t work and what should be implemented to cater to specific demographics and location-based populations. This is done in real time and across various platforms. This means that Johnny-on-the-Go will be interacting from his mobile device, while Stationary Sally makes changes in Australia from her desktop computer.

The “collective wisdom” in asset management is becoming very popular, because it better cultivates a corporate vision, especially across territories and amongst those who may never meet each other face-to-face, allowing for the design process to be maximized and project management to be completely streamlined to ensure clients are continuously receiving projects on time, on task and on budget.

In fact, companies may opt to include their clients within the platform, keeping them involved in the design process every step of the way. This saves time and also ensures higher rates of satisfaction to the end user.

The new features are set up in a visual style guide and mood board scenario. Textures, visuals, colors, fonts… They are all displayed in such a fashion that not only harvests productivity, but they will also inspire. Stakeholders now have influence.

“Usually, when creatives are distributed to teams and client brands, they are distributed through a .PDF file in the form of a style guide. We are changing all of this and making things easier for teams, especially those spread out geographically,” states Jody Vandergriff.

“Many companies are struggling to manage their brands in this new digital environment,” she continues “They rely on static brand guidelines in PDF documents that become outdated quickly, and distribute creative assets through network servers or cloud storage that put an immense burden on marketing teams to approve and fulfill requests. Brand Connect and these newly launched features equip teams with smarter, simpler technology built for digital marketing.”

A smart solution for cloud-based systems, building, organizing and distributing brand assets and guidelines, the automation speaks for itself. But, everyone wants to know about the analytics. How well is this platform performing?

In the previous release of the platform, analytics were spread across social channels and web domains. It was the essential brand management platform. The upgraded version allows “graphic details that display key measures and trends to better understand asset feedback and use.” Analytics have better allowed us to understand the external details of our brands – but what about the internal stakeholder? WebDAM has allowed us to access these details and find out what our team members really think – whether they admit it or not.

In Marketing and in Branding, design is a must. Visually appealing platforms keep us on our toes and force us to be better creators. Decision makers can privately discuss marketing collateral and content distribution. Once a decision has been reached, they can send those assets directly through the channels of their choice – saving time and manpower in the process. Because content needs to be pushed out to each network only once, hosting is cut dramatically, especially in the case of large content, as it is now integrated into various web properties from one location

Discoveries allow for detailed information, relating to tools, that can be used and how to use them. Guidelines are displayed to teach stakeholders where creatives can be used and shared. Basically, this centralized “location” better dictates to teams the “can dos” and “can’t dos” in each brand campaign.

Project management has also been made easier, as various workflows are supported within the platform, itself. Dates for submission and deadlines for publication are set in stone — but are also customizable. User profiles allow each team member to be unique, while able to be grouped and assigned tasks. There is a persona behind each set of keys. Products will be introduced, and product releases can be better managed through product management strategies within the workflow process.

Finally, WebDAM has partnered with some pretty amazing organizations and mainstream media companies to provide the optimal experience to each user of this platform. Fully integrating, WebDAM has partnered with companies, such as Adobe’s Creative Cloud to allow in-the-cloud editing. Using a program such as InDesign, users will find that assets are directly pulled into the system. Creative content can be moved directly from the desktop and into the cloud – or in reverse. Layers can be saved automatically to the cloud, while the entire project is accessible cross-platform.

WebDAM has partnered with other great companies, such as Box, WordPress and Drupal, to allow similar functionality. Soon, WebDAM will be releasing information on their new partnerships and will only further enhance content management experiences, driving industry change even further. Companies that utilize proprietary information will be happy to note that WebDAM has also made allowances for customizable API utilization.

Changing the game for marketers, brand managers, content developers and product owners, WebDAM continues to amaze us with their innovations. They have taken the business out of the business and allow us to become more creative. We have been hindered in such an evolved world that some of us have forgotten how to be creative. This is not only shifting industries, but it is opening our minds.

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WebDAM sets the ground rules and gives you ‘Fifty Shades of Branding’

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On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.”

In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.

WebDAM wants you to realize that no matter who you are and what you do, someone will talk negatively about your brand. As a matter of fact, “There are 2.1 million negative social mentions about brands in the United States alone, every single day.” While it is true that one negative comment is twice as damaging to a brand than no comments at all, you must learn to let go of control and set your brand free.

Set your brand free and use your creativity to attract new potential consumers. They suggest doing so through alluring visuals meant to intrigue your audiences. If you think about this point, it is very valid. After all, this isn’t that every time we are on social media, it is the memes and videos that get re-shared over and over again?

You have probably seen the same visuals re-shared over time and began to realize that these visuals are often coming from the same source. These clips and memes have become viral. Awareness has been found. And, the brand attached has become known for this media piece.

There are times, however, that these media pieces are being re-shared by someone not affiliated with the piece whatsoever. That’s where branding comes into play. That’s why branding becomes so important. In this same token, “the use of video content for brand marketing increased from 8% to 58%, and 74% of Online consumers expect a brand’s web content to be personalized to their interests.”

According to WebDAM, you need to “Set rules for your brand’s look and feel.” It is a well-known fact that in keeping with Brand Integrity, one should only use tones, styles and colors that have found an association with the brand. WebDAM goes a step forward and suggests only using those approved by a Creative Director from within the company. As a matter of fact, color alone “increases brand recognition by up to 80%.” They also suggest “keeping a leash on your font.”

All deliverables from a brand and organization should easily identify with one another. Allow your audiences to associate these deliverables with your company’s branding through visual presentation of font and color. This is what you call “establishing your brand’s voice.” This is how a brand builds trust. It’s how it builds consistency.

When you see a brand with familiar colors, shapes and fonts, you have identified it with product and service lines that you are used to. Many companies include the psychology of colors to alert you of a brand’s attributes, give an authoritative presence and to set an archetype with that brand. Is your brand a hero, a villain or a creator? These are things to consider when creating your brand and evolving your brand’s presence, especially on the net. This is how you build trust. But, guess what… “54% of people do not trust brands.”

That’s when it’s time to “Unleash your brand assets.” According to an IBM Marketing Survey and as relayed by WebDAM, “82% of marketers create and deliver brand assets at every point of customer interaction.” This is highly suggested, because even releasing press and including brand imagery, Online views increase on an average of 77%. This is why many people decide to click links on Social Networks.

Facebook has caught on to this and now allows you to upload your own photo with a shared link in increasing traffic to the destination. For those that come to your content, you want to be sure to have it branded just the right way! This is one way that you will dominate the market!

With every plan of World Domination, there is a set vision. And with most visions, you will realize that strategic planning and analysis will make a World of a difference. A documented content strategy will bring a team together in total sync. It is also one way to be sure that branding is always complete. It is one way to be sure that a concept is summarized. It is one way that the brand will always differentiate itself from other similar brands in the marketplace. “Your brand won’t get away from you. “

Build that trust with your markets. Get personal. As WebDAM puts it, “Make your customers always come back to your brand.” This is Brand Trust and Loyalty at its finest. It cost six times less to keep your old customers happy and will also lead to new potential consumers hearing about your brand through Word of Mouth, one of the hardest Marketing Techniques to achieve. These existing fan bases will become Brand Advocates. Allow them to adopt your vision. Allow them to get to know your brand inside and out. You see, “92% of new consumers trust brand advocates” more than they trust a brand directly. As much as 75% have cited brand awareness as being the major influence in their buying decision.

Do you want to bring a higher return on investment for 2015? Start creating interesting content. Interesting content is one of the top reasons customers follow brands on social media. “Set your brand free.” Visit WebDAM’s SlideShare channel and check out their brand new “Fifty Shade of Branding” presentation. You may even download it for future reference. Check out their site to find out about WebDAM’s line of Digital Asset Management and Brand Management tools — for web and for mobile.

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Search Engine Optimization… The Neverending Story.

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Search Engine Optimization is an ongoing effort… Point. Blank. Period. There are some experts out there speaking false information into the Business World on how it “doesn’t matter how high you rank in Google” and other search engines, most of your focus should be on actual marketing itself.

Are they serious?!

Those who know Internet Marketing like the back of their own hand know that SEO (Search Engine Optimization) is one of the most important elements of marketing. As a matter of fact, it is the reason that other forms of marketing even exist and continue to strive!

Who says appearing on the first few pages, and especially the first few results, of a Search Engine do not help a brand perform at its maximum potential? Who says it doesn’t help a brand find awareness, especially when local area search takes place? If SEO isn’t done properly, all Social Branding and Media Marketing efforts can pretty much find themselves flushed down the toilet!

SEO is not just naming a few keywords or tagging a few items. It’s more than just descriptions and backlinks. In today’s day and age, related search results are almost a standard, photo matches for similar results are sure to return and content is King! Not only is it King, but it is more valuable than any keyword you place on your page! And, naming it correctly is even more important. Using generic names for photos and audio will just hinder efforts.

In today’s World of Search, more and more businesses and brand are finding themselves working with individuals and firms that have mastered Search Engine Optimization as a skill and/or Internet Marketing as a whole. So if everyone is doing it right, how exactly does your brand stand out in the crowd?

It is true, most people are learning that if they aren’t doing it right, they might as well “close up shop” in E-commerce and other related industries, because they won’t make sales. So, they put in a few marketing dollars and integrate SEO into their efforts. The problem is, they don’t realize that SEO is an ongoing effort — a never-ending story!

Most people are simply hiring professionals or doing it themselves to get the job only half done. They hire someone to optimize their site, or they create “Meta Tags” and call it quits! The goal of SEO is to stay on top amongst competitors, affiliates and even those in the same industry as yourself, who may not even be a competitor!

So, we name and detail Meta Tags. We include optimized copy for the page. We name all content and create “Alt Tags.” We backlink and create internal links, amongst every other element of SEO (and there are many).

The thing is this: No matter how much optimization we do for a site, it is NEVER enough! It is also to be noted that when you hire someone to optimize your site, this is different from hiring someone to handle all of your SEO across platforms.

The difference is plain and simple. Newer sites and newer optimization by competitors will begin to be tracked. Algorithms are programmed to realize some content will become outdated. Such is the case with news stories. There will always be a new shooting and the one that just took place will become old news, no matter how often that story is searched out.

So, how do we combat this? Again… ONGOING SEO!

Refreshing and updating pages, adding to and making changes, etc. Our websites aren’t the only thing that needs continuous updating, so do our Social Media outlets and social networks in which are attached to our sites.

Why? Link Wheels and Pyramids end up pinging our sites and connecting the content indirectly.

Every click is a vote, every impression is a bump up! The more content, the better. The more relevant the content, much better. The more linking and embedding of content… even better! And one must do this on a monthly, weekly and even daily basis, or they should plan on falling behind.

There are arguments that Organic Search results, traffic sent to your page based upon the text of your coding, are good enough. Okay, then why are these same people still “wasting” money on SEM (Search Engine Marketing) if they think that Organic Search is enough? Don’t let these people fool you. It is their goal to hold up your efforts so they, themselves, or clients can get ahead. It’s misinformation at its best.

Organic Search is important. But, keeping information and content new and interesting is even more important. After all, repeat traffic yields new traffic through Viral and Word of Mouth means. Those are the two hardest forms of marketing to achieve, because you can’t just make someone want to tell another person about your brand or site. They have to want to do it. And if they are bored or losing interest in what you have to offer, they won’t become excited enough to share it with those who take their opinions seriously.

Because SEO is an ongoing effort and others are slowly catching on, links and content are always changing out. Old ones are even being removed. Who is to say that all of those backlinks you just committed to will even be valid or existent in a few months?

Continuous backlinking is important. After all, it is a means for Brand Awareness. Awareness brings Interest. Interest encourages Influence. Influence equates to Loyalty. And, Loyalty endures Tenure.

For the sake of your brand’s survival, please engage in Ongoing SEO Activity! Be kind to your brand, and it will literally pay you back!

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The Power of Viral takes front row in History!

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Photo taken from GiantMag.com under Fair Use Doctrine.

Yesterday’s loss of the grandson of historical icon and leader, Malcolm X, has already become part of History, Controversy, Conspiracy, and even Viral Conversation throughout the Internet. Malcolm Shabazz, 28, was murdered Thursday, May 9, 2013, in Tijuana, Mexico.

While “no one knows” who killed him or “why,” Shabazz felt it was coming and explained the process of assassination in which no one would care to ask questions. In an Online record that is currently circulating Facebook with a “RIP Malcolm” photo attached, he explained, in his own words, how he was constantly being harassed and forced to keep a distance from loved ones, not disclosing information to them… in addition to a plethora of other interesting details in his life.

Much of these details highlighted media defamation of his character and crimes that he claimed to have been “cornered” into accepting blame for.

Much earlier this month, an audio recorded “open letter” to Pope John Paul II from 1998 began its recirculation in the midst of a new addition to an FBI Most Wanted List. Assata Shakur has been named a terrorist by the United States and marked with a $1 million dollar reward for her capture. The open letter is circulating the Internet, speaking in defense of actions that “set her on the run” and in what seems to be self-defense.

Similar to Shabazz, we are able to get another side of the story and paint a much clearer picture of what happened that led up to the incident.

On the other end of the spectrum, we have Christopher Dorner, who was allegedly burnt alive in a cabin fire atop a California mountain chain. It is to be noted that Dorner personally placed a “manifesto” onto his Facebook page explaining his motives and reasonings of events that were to come in latter days. This manifesto was widely spread on the net, even after his Facebook page had been shut down. This, alongside mass murders, led to a manhunt of suspected “cop killer” who was now on the loose and had a distinct vendetta with an extreme plan of action.

Here, we have three situations in which Social Media has given another side of the story. Generally, once a person becomes a fugitive, is murdered or placed into imprisonment, we hear nothing else about the topic, unless it is false or sensationalized by media outlets who are in search of higher ratings. Social Media has allowed these pieces to go viral and for us to become familiar with another side of the story.

Whether or not these contents are genuine and/or truthful, a deeper look into the situation and a furthered understanding can take place in the face of an audience, who would otherwise scorn an innocent person, rather than understand what went wrong and why. And, such is the case on frequent occasions.

Because of the “Power of Viral,” we have found many lost persons, located dangerous villains, reunited loved ones (even pets), freed hostages, petitioned wrongdoings, petitioned action in situations where many have been given the cold shoulder by corrupt agencies, and many more situations that have brought about a positive change in the lives of the human race. In fact, many continue to hand over the “Power of Attorney” of intellectual property and private information to be posted Online by trusted friends and family in the event that something should happen to them, as is the case of Malcolm Shabazz who had to purposely distance himself from those he cared about most in this world.

Not only has the Power of Viral aided the lives of individuals in trouble, but it has also benefitted causes and Nations in finding hope for the future. In Iran and Israel, an accidental “peace campaign” once took place that united members of each enemy territory with others of the opposing territory. This campaign took place when citizens of Israel posed for “Israel loves Iran” posters, in which were sent to Iran via “social,” as Iran did the same to Israel.

“Everyday people” had posed for these posters and placed them on social networks in “free speech” to the opposition of the political choices to go to war. It was rumored to cause an accidental movement of peace between the nations who have been in direct warfare for over a decade.

On the contrary, viral content has created a means for truth to be spread during cases of all-out warfare, in which “outside” territories claim it to be in total civil war. Those who are living the horror are actually able to report “hands-on” and “breaking” information and enemy locations, such as through GPS, photos and video. These items are also beneficial in convicting war criminals of the heinous acts that they commit.

Syrian Truth and Syrian Democratic Future has “outed” many traitors and terrorists on their Facebook Pages, while distributing graphic content that keeps the World aware of real-life terror taking place daily in Syria, in hopes of creating a positive change within it. They stand for the voice of Syria and in gathering allies around the globe to commit to putting bullies in their place.

While the aim is not to market negative aspects of the real world, the Power of Viral takes the front row in making and recording history in the 21st Century. The goal is to distribute information, whether through Word of Mouth or via search engines. Organic SEO results take place through content distribution and Viral Marketing through shares and views. Information is being spread and people are being made aware of corruption and terror.

Can we use this concept to bring about actual change and peace in the future? Or, will this ability be taken from us in the future due to misinformation by those who will learn to use Viral for their own selfish purposes?

In time, we shall see. For now, let’s make the best of it with open eyes and open minds!

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Internet Marketing on an Offline Format — A personal experience.

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Internet Marketing — OFFLINE. While it makes no sense that one can engage in Internet Marketing while “on the go,” it is entirely possible. Really, how can you market to the World while being away from the office? The answer is, “very easily.”

It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done.

As a work-a-holic, I am consistently striving to find ways to work “on the go.” I am a very sociable person; and interestingly enough, the tagline of my company is “Brand Socially.” So, what I am about to outline works very well for my brand, in particular. Yet In fact, it can work for just about every brand there is. To be bluntly put: “pay attention!”

Every year, I attend The Florida Music Festival in Orlando, FL. This event has gained International recognition over the past 12 years and has highlighted the talents of many of the most popular acts of today.

Internet Marketing has made it become easier for artists, large and small, to become aware of this event (and many like it) and how festivals can contribute to their career successes. The Florida Music Festival was created by Sean Perry and Rick Wheeler of Axis Magazine in 2001 and is supported by many local and International sponsors, as related to the entertainment business and good times.

The Social Branding and Social Media sides of Internet Marketing have aided this and many festivals in capturing quality acts for mass consumption. Content submission by artists via web and the viral power of these submissions have made the selection process for showcasing only the best talent at venues related to their fan bases a much more effective process. And for a marketing professional like myself, I have learned to take advantage of this same process in “scouting out” potential clients in person and by allowing them to find my marketing services on a much later basis.

Understanding what your surroundings will entail and the personality of each target client in an environment, where their adrenaline is rapidly pumping, is very important. To understand these elements, one can turn to social media content that has been dispersed around the net for analysis and review. If you are unfamiliar with the venue and locale you will be attending, “walker” and “biker” maps and area reviews may help bring furthered understanding to rules, staffing, and technological capabilities once there.

News stories and social presences, as well as video content, can bring a furthered understanding of the artist personalities and history that you plan on meeting with. Basically, a lot of research needs to take place beforehand in order to enhance your experience and bring full potential to an OFFLINE Internet Marketing Plan.

Research helps you to understand what you can do and, of course, what you cannot. To begin with, how do you seek to gain the full attention of a potential client at a time where their mind is set on performance, fans and enjoying themselves? What style will you approach them with? How will your elevator pitch relate to them?

As an Internet Marketing Professional, the most important element would be that of “Internet Capability.” Having access to the Internet and Mobile Network features will aid as visuals in what you can bring to the table in aiding their career successes. Because, frankly, if you gain their interests, they will ask you to show them what you can do and only have a few minutes to do it in.

Will you have Wifi or ethernet ports available, and if so — Will there be electric outlets readily available? If not, how well does 4G for your carrier work in that area? Will you be able to “tether” your service into your laptop or portable device of choice? Finally, is your media content optimized for presentation on a mobile device if need be?

In marketing, you have to consider the elements that will bring you closer to your overall goal. In marketing for Online platforms, your driving force will always be content delivery and optimization. There are many ways to achieve this, and where else to gain content for mass distribution than at a festival with many bands, business professionals and “happenings?”

Content will not only raise your SEO efforts for search engines and brand awareness in Social Platforms, but it will also bring traffic to inquire about your servicing via fans and “the stars” themselves. Some of this content may be distributed immediately from the actual venues and encourage participation at the event on an immediate basis, catching the attention of acts being “promoted.” Some of this content will be delivered later. And, some of this content will serve as immediate points of contact and interaction in a tangible way.

The following methods will achieve Internet Marketing on an Offline basis:

  • Check-ins: Lead others to your exact location and leave a print in that area with your content and presence history. This usually is done through Geotagging and GPS, so it is done with ease. Others located in the same area will also be aware of your presence at that moment.

As interest builds, your physical presence benefits by being there to answer questions at the peak of interest in gaining potential clients. What is even better is that people talk. Yes, they sure do!

Quietly, they whisper to the person next to them, “Hey, do you know Jessica Abraham? She owns this company, Shorty Produkshins, and does Internet Marketing… This is what else she does… This is who she has worked with…” Or, they introduce you to the person directly. Here, Word of Mouth and tangible Viral Marketing just gained you a new potential client without much effort!

Some people add free download links and merchandise giveaways to these calls-to-action. This ensures web traffic and content shares. People will often download and listen or “YouTube” and watch these artists before they perform so that they can become more familiar with them. Don’t think that this wouldn’t benefit your brand to do it, as well. I usually give away six free minutes of consultation via telephone when giving away servicing.

  • Web Design/Content: Make sure you have a web design that is mobile-friendly and content that breaks down your servicing within a matter of seconds. People often do not want to read or learn when out and about. But, they do want to be educated on the matter. Using charts, infographics and graphics to explain text-heavy points, understanding is easier acknowledged and quickly associated. Keeping web design at a speed to load rapidly keeps load time at a minimum and interest is less likely to be lost in the process. Make sure your site is catchy, interesting, and informative to a one-minute view. Keep it professional and away from being generic. This is your elevator presentation in grabbing potential clients right away!

There are so many scams out there and “up and coming” brands that never amount to anything worthwhile or are what they say. Meeting Offline brings more personality and realism to your brand. You are a real person. You have a chance to represent the brand in the flesh.

Furthermore, you have met others that these people are already or just becoming acquainted with that can speak for your track record. Introduction by a trusted source or verification of reference is achieved without much effort.

Your brand has an Offline following that will transfer to an Online source via connections and content created in the process. Going Offline to increase Online marketing potential and business connections that will build your “pyramid,” will only lead to furthered tenure for your brand.

Tenure, however, comes from loyalty, while loyalty comes from humbling your brand and practicing ethics that will allow others to justfully trust you. Loyalty comes from the credibility of your brand and what it can do, as well as the reputation of that brand through trusted connections.

The more you communicate Offline, as well as Online, and include others in this practice, the more loyalty you will find amongst followers, colleagues and clientele.

The reason behind this is while you are helping your brand find success, you are taking others along with you… and more than likely it will ONLY BE those that you have faith in yourself! After all, you don’t want to be responsible for distributing garbage content? Your good content will be overlooked and reputation will be brought down if you do that!

  • Storytelling and CONTENT, CONTENT, CONTENT!: Through this adventure, you are creating a story with several characters — old and new. You are building a history that will last throughout the years and connecting many brands together in unity. The more familiar brands become to audiences, the more trust is built, bringing Brand Loyalty, Awareness, Integrity and Association, of course leading to tenure. Stories will be told through content that, as mentioned before, boosts SEO efforts, viral powers and more! Again, it’s like a family that introduces new friends and family members to others in a more personal way! Storytelling shows that more than business is occurring. It is showing that a relationship is building and lasting, therefore worthwhile for audience recognition, interests and interactions.

The bottom line here is NETWORKING with immediate “connection” is of the utmost importance. Because most people connect to their favorite social networks via mobile device, you must encourage the connection to take place here.

Most social networks actually save contact information into the users’ address book automatically, so that will come naturally. You will be in constant contact with these connections, so you won’t forget them as easily as you would with just collecting a business card and/or saving a phone number to your rolodex.

It’s more personal, and BUILDING RELATIONSHIPS are what it is all about!

Making the connections “in the flesh” will benefit your Online strategies. Content creation acts as duct tape, holding the bond and pyramid together. It also tells the story of the bond being created over time through these networked relationships.

In marketing for the Internet — Offline — never be afraid to think outside of the box. However, make it more than just making connections and using content for Internet strategy. Use it to connect the lives of brands that will literally “stick together” and hold a bond to last a lifetime.

Brands belong to people, and people are the best investment you can ever make in the World. While we all want financial gain, happiness and impactful, positive relationships are more rewarding than anything! Have fun and create an epic story for future generations!

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