WebDAM’s Brand Connect shatters industry with visual content management features

Shutterstock's WebDam is a highly effective content management system that allows teams to work remotely in a collaborative platform.

PREVIOUSLY PUBLISHED TO EXAMINER

It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe!

As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The multinational now has to work in double time, making sure that overheads are covered in each location, while innovating to protect their position in the marketplace and keeping with consistency across the board.

But, guess what? WebDAM, a Shutterstock company, has now created a solution that just may put them at greater odds against one another.

If you remember, WebDAM released a Fifty Shades of Branding SlideShare last year to introduce their Brand Connect platform. We even covered it here. Since its release, WebDAM has been working extra hard to expand upon feedback from the initial release and provide better solutions that service remote teams. The solution was to create a social branding platform to engage multidisciplinary teams and cross-departmental groups in conversation over branding and deliverables.

Towards the end of 2015, we have learned that many organizations are integrating WebRTC, a form of Unified Communications, in creating seamless production amongst their cross-continental teams. WebDAM is no different, as they encourage communications between team members by providing better tools for conversation and collaboration. Their new platform features e-mail, instant messaging and more.

The efficiency of WebDAM’s new features is priceless, and this launch has been the biggest one yet. For example, Embargo Dates and Image Carousels synchronize the release of materials, based on roles, privacy settings and location-based specifics. What’s even better than this is the fact that anything released through the Image Carousel can be released cross-platform and distributed to specific sites, on specific dates and in specific cities or countries!

This is very important, because it eliminates the need to create and recreate multiple codes that display a mixture of shared and unique-to-site imagery. In fact, there will be little need to ever change the code – unless a web property is being redesigned – and even then, the code will still never have to change. This is visual content management at its finest!

It is to be noted that with video becoming one of the fastest growing content assets, this platform is completely capable of managing video, as well. This is important, as so many websites rely on videos to better tell their brand’s story or to sell a product.

Allowing social functionality, team members and decision makers all get to join in the design process. They will be able to better explain what works, what doesn’t work and what should be implemented to cater to specific demographics and location-based populations. This is done in real time and across various platforms. This means that Johnny-on-the-Go will be interacting from his mobile device, while Stationary Sally makes changes in Australia from her desktop computer.

The “collective wisdom” in asset management is becoming very popular, because it better cultivates a corporate vision, especially across territories and amongst those who may never meet each other face-to-face, allowing for the design process to be maximized and project management to be completely streamlined to ensure clients are continuously receiving projects on time, on task and on budget.

In fact, companies may opt to include their clients within the platform, keeping them involved in the design process every step of the way. This saves time and also ensures higher rates of satisfaction to the end user.

The new features are set up in a visual style guide and mood board scenario. Textures, visuals, colors, fonts… They are all displayed in such a fashion that not only harvests productivity, but they will also inspire. Stakeholders now have influence.

“Usually, when creatives are distributed to teams and client brands, they are distributed through a .PDF file in the form of a style guide. We are changing all of this and making things easier for teams, especially those spread out geographically,” states Jody Vandergriff.

“Many companies are struggling to manage their brands in this new digital environment,” she continues “They rely on static brand guidelines in PDF documents that become outdated quickly, and distribute creative assets through network servers or cloud storage that put an immense burden on marketing teams to approve and fulfill requests. Brand Connect and these newly launched features equip teams with smarter, simpler technology built for digital marketing.”

A smart solution for cloud-based systems, building, organizing and distributing brand assets and guidelines, the automation speaks for itself. But, everyone wants to know about the analytics. How well is this platform performing?

In the previous release of the platform, analytics were spread across social channels and web domains. It was the essential brand management platform. The upgraded version allows “graphic details that display key measures and trends to better understand asset feedback and use.” Analytics have better allowed us to understand the external details of our brands – but what about the internal stakeholder? WebDAM has allowed us to access these details and find out what our team members really think – whether they admit it or not.

In Marketing and in Branding, design is a must. Visually appealing platforms keep us on our toes and force us to be better creators. Decision makers can privately discuss marketing collateral and content distribution. Once a decision has been reached, they can send those assets directly through the channels of their choice – saving time and manpower in the process. Because content needs to be pushed out to each network only once, hosting is cut dramatically, especially in the case of large content, as it is now integrated into various web properties from one location

Discoveries allow for detailed information, relating to tools, that can be used and how to use them. Guidelines are displayed to teach stakeholders where creatives can be used and shared. Basically, this centralized “location” better dictates to teams the “can dos” and “can’t dos” in each brand campaign.

Project management has also been made easier, as various workflows are supported within the platform, itself. Dates for submission and deadlines for publication are set in stone — but are also customizable. User profiles allow each team member to be unique, while able to be grouped and assigned tasks. There is a persona behind each set of keys. Products will be introduced, and product releases can be better managed through product management strategies within the workflow process.

Finally, WebDAM has partnered with some pretty amazing organizations and mainstream media companies to provide the optimal experience to each user of this platform. Fully integrating, WebDAM has partnered with companies, such as Adobe’s Creative Cloud to allow in-the-cloud editing. Using a program such as InDesign, users will find that assets are directly pulled into the system. Creative content can be moved directly from the desktop and into the cloud – or in reverse. Layers can be saved automatically to the cloud, while the entire project is accessible cross-platform.

WebDAM has partnered with other great companies, such as Box, WordPress and Drupal, to allow similar functionality. Soon, WebDAM will be releasing information on their new partnerships and will only further enhance content management experiences, driving industry change even further. Companies that utilize proprietary information will be happy to note that WebDAM has also made allowances for customizable API utilization.

Changing the game for marketers, brand managers, content developers and product owners, WebDAM continues to amaze us with their innovations. They have taken the business out of the business and allow us to become more creative. We have been hindered in such an evolved world that some of us have forgotten how to be creative. This is not only shifting industries, but it is opening our minds.

Continue Reading

WebDAM sets the ground rules and gives you ‘Fifty Shades of Branding’

Fifty Shades of Branding | Shutterstock's WebDam hits the ground running, sets the rules.

PREVIOUSLY PUBLISHED ON EXAMINER

On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.”

In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.

WebDAM wants you to realize that no matter who you are and what you do, someone will talk negatively about your brand. As a matter of fact, “There are 2.1 million negative social mentions about brands in the United States alone, every single day.” While it is true that one negative comment is twice as damaging to a brand than no comments at all, you must learn to let go of control and set your brand free.

Set your brand free and use your creativity to attract new potential consumers. They suggest doing so through alluring visuals meant to intrigue your audiences. If you think about this point, it is very valid. After all, this isn’t that every time we are on social media, it is the memes and videos that get re-shared over and over again?

You have probably seen the same visuals re-shared over time and began to realize that these visuals are often coming from the same source. These clips and memes have become viral. Awareness has been found. And, the brand attached has become known for this media piece.

There are times, however, that these media pieces are being re-shared by someone not affiliated with the piece whatsoever. That’s where branding comes into play. That’s why branding becomes so important. In this same token, “the use of video content for brand marketing increased from 8% to 58%, and 74% of Online consumers expect a brand’s web content to be personalized to their interests.”

According to WebDAM, you need to “Set rules for your brand’s look and feel.” It is a well-known fact that in keeping with Brand Integrity, one should only use tones, styles and colors that have found an association with the brand. WebDAM goes a step forward and suggests only using those approved by a Creative Director from within the company. As a matter of fact, color alone “increases brand recognition by up to 80%.” They also suggest “keeping a leash on your font.”

All deliverables from a brand and organization should easily identify with one another. Allow your audiences to associate these deliverables with your company’s branding through visual presentation of font and color. This is what you call “establishing your brand’s voice.” This is how a brand builds trust. It’s how it builds consistency.

When you see a brand with familiar colors, shapes and fonts, you have identified it with product and service lines that you are used to. Many companies include the psychology of colors to alert you of a brand’s attributes, give an authoritative presence and to set an archetype with that brand. Is your brand a hero, a villain or a creator? These are things to consider when creating your brand and evolving your brand’s presence, especially on the net. This is how you build trust. But, guess what… “54% of people do not trust brands.”

That’s when it’s time to “Unleash your brand assets.” According to an IBM Marketing Survey and as relayed by WebDAM, “82% of marketers create and deliver brand assets at every point of customer interaction.” This is highly suggested, because even releasing press and including brand imagery, Online views increase on an average of 77%. This is why many people decide to click links on Social Networks.

Facebook has caught on to this and now allows you to upload your own photo with a shared link in increasing traffic to the destination. For those that come to your content, you want to be sure to have it branded just the right way! This is one way that you will dominate the market!

With every plan of World Domination, there is a set vision. And with most visions, you will realize that strategic planning and analysis will make a World of a difference. A documented content strategy will bring a team together in total sync. It is also one way to be sure that branding is always complete. It is one way to be sure that a concept is summarized. It is one way that the brand will always differentiate itself from other similar brands in the marketplace. “Your brand won’t get away from you. “

Build that trust with your markets. Get personal. As WebDAM puts it, “Make your customers always come back to your brand.” This is Brand Trust and Loyalty at its finest. It cost six times less to keep your old customers happy and will also lead to new potential consumers hearing about your brand through Word of Mouth, one of the hardest Marketing Techniques to achieve. These existing fan bases will become Brand Advocates. Allow them to adopt your vision. Allow them to get to know your brand inside and out. You see, “92% of new consumers trust brand advocates” more than they trust a brand directly. As much as 75% have cited brand awareness as being the major influence in their buying decision.

Do you want to bring a higher return on investment for 2015? Start creating interesting content. Interesting content is one of the top reasons customers follow brands on social media. “Set your brand free.” Visit WebDAM’s SlideShare channel and check out their brand new “Fifty Shade of Branding” presentation. You may even download it for future reference. Check out their site to find out about WebDAM’s line of Digital Asset Management and Brand Management tools — for web and for mobile.

Continue Reading

ICFlix and Visa team up cross platform to convert consumers into brand loyalists

ICFlix is the Netflix of the Arab American World. Teams up with Visa to provide loyalists with incentives.

PREVIOUSLY PUBLISHED ON EXAMINER

Competitors to Netflix join forces with Visa to bring new customers to the company’s Online video playground. A company, known to primarily overseas audiences, ICFlix, was established in 2012 and offers a vast array of titles from Hollywood to Bollywood and even Jazwood, which are Arab releases. According to an August 31, 2014 press release, the company has announced that the offer would begin the following day, which would be September 1, 2014.

The offer is very simple, and it is set up to benefit both Visa and ICFlix in assuring that a customer will use a Visa check, debit or credit card to make a subscription purchase with ICFlix. Through their purchase, they will receive two months of service for the price of one. Each subscription fee is similar to that of Netflix, set at $7.99 USD, and appears to offer a larger variety of titles for the International viewer. Even greater the value, consumers are allowed to test drive the platform for free for seven days before making a decision, or while awaiting the arrival of their new Visa card.

In making services more convenient for consumers, ICFlix has created cross-platform delivery in that movies can be viewed on tablets, PCs, gaming platforms, smart TVs and mobile devices. Is this perhaps a way that Visa is taking advantage of Internet and Mobile Marketing without “in-your-face” marketing?

Customers may seek to apply for a new Visa card if they do not currently hold one in that they will see benefits of just that. Likewise, those that hold a Visa may search for other perks and offers available to them.

ICFlix will benefit from new consumers that will take advantage of the offer, spread the news to friends and will convert to long-term customers. This will build brand loyalty amongst the audiences, who feel they are getting something “extra” for choosing to do business with these brands, as opposed to their competition.

On the cross promotional merger, Karim Beg, Head of Marketing at Visa MENA said: “Visa is pleased to partner with ICFLIX to allow Visa cardholders in the MENA region a special incentive when they purchase a month’s subscription on the popular online streaming website. We are delighted to be able to offer avid Hollywood, Bollywood and Jazwood fans in the region the opportunity to stream their favourite films, while enjoying the safety and convenience of transacting with Visa.”

We have seen cross promotions between major companies time and time again. This isn’t the first, and it surely isn’t the last. But, it is great to see older, more established businesses teaming up with much newer, expanding businesses and bringing new innovations, offers and brand loyalty to the table.

Continue Reading

ELEMENTS of Internet Marketing: BrandYOU.

ELEMENTS of Internet Marketing: BrandYOU.

PREVIOUSLY PUBLISHED ON EXAMINER


DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “BrandYou”. Enjoy!

BrandYOU! Yes, this is a very important topic. I am glad to be writing about it “on demand.” I have covered this topic many, many times within my articles. But, this topic is the most important one that we can ever cover. The reason behind that is that whether you represent a brand or ARE the brand, BRANDYOU can play a major part in your success… “strike that, erase it (Willy Wonka reference).” It will definitely play a major part in your success.

BrandYOU isn’t just about Branding. It isn’t even anything to do with Internet Marketing, but it can be. And, that is the problem. But, it is also the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member?

If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand. The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand.

As a matter of fact, you are responsible to pay taxes because that brand is alive! Isn’t that interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

  1. First impressions are everything.
  2. Quality customer service needs to be maintained.
  3. Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.
  4. Competitors exist and work against competitor brands.
  5. What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

The obvious first step in BrandYou is always to be on your best behavior. This doesn’t mean that you can’t show your opinion. But, it means to act upon how you would like to be perceived. If your brand represents THIS, then you can display THIS in your actions.

I had a conversation with another business owner recently. The conversation was based around her recent activity on Facebook. She tried to apologize for the “recent racy content.”

What she didn’t realize, however, that showing a public interest in a subject based upon her role in the community of her target audience will actually allow her brand to be received as a trustworthy persona and build a lasting brand loyalty that will lead to a long enduring tenure of that brand.

It basically all boils down to this: CATER TO YOUR AUDIENCES. If you want to be perceived as an individual for hire, then portray the ideal characteristics of the ultimate employee.

If you are a business, tend to your community of followers and those that you want to target in “giving them what they want” and do not give them a reason to think otherwise. This means to be consistent, persistent and show interest in that particular characteristic.

Like in previous blogs, I would like you to think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is overemphasized in creating a character perception of them.

Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn, they will more than likely remain unsuccessful.

Think of an artist that may be perceived as a “thug” or “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist.

True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts.

Keeping realism with your brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for a discrepancy in ALL actions and statements made by your brand.

It all really boils down to the ethics of your brand, professionalism and catering to your audiences. As long as you can be perceived as professional, you are entitled to your opinion.

If you feel you will offend someone, start by giving a disclosure and allowing them to understand your point or opinion… As yourself, how you have gotten to this ideal or interest?

If it is a fellow business person, they more than likely will understand already. As a matter of fact, they may reach out to you in liaising to these markets in cross promotions or future campaigns. They may just send you business or point you in the direction of that business, especially since you may not be competition due to the catering of different audience types.

Stay true to yourself, your brand, and consistency. You will be fine!

Continue Reading

Ray Donovan: The Internet Marketing and Branding BEHIND the upcoming new series!

Ray Donovan: The Internet Marketing and Branding BEHIND the upcoming new series!

PREVIOUSLY PUBLISHED TO EXAMINER

Who is Ray Donovan? Shhhhhhh… (whispering)… He’s the “go to” guy when you need something done but don’t want to get your hands dirty! He makes the problems “go bye bye” for today’s celebrities, high-class business moguls and superstar profile athletes. He’s smooth, slick, and “…no one can ever know…” It’s a good thing he’s Emmy® and Golden Globe® Award nominee, Liev Schreiber, starring as the lead role in “Ray Donovan,” Showtime’s newest drama. Because, after June 30, we might all be sleeping with one eye open!

The Internet Marketing and Branding teams behind this soon-to-be hit tv series, have been doing a wonderful job with SEO Efforts and Brand Awareness to audiences Nationwide. Their Social Branding is awesome, and it definitely hits the psychological and emotional nerves of consumers who are highly anticipating the premiere episode. As a matter of fact, the Facebook “Like” Page for the brand’s presence, on its own, is already liked by 178,000 people, 13,000 which are active and already speaking about the show on a regular basis! This doesn’t include the many to “like” the content displayed therein or the multiple comments by “fans” already on the page!

I’m sure the high profile cast doesn’t hurt, as it features the likes of Lieb Schreiber, Jon Voight, Paula Malcomson, Eddie Marsan, Dash Mihok, Katherine Moennig, Pooch Hall, Steven Bauer, Kerris Dorsey and Devon Bagby, Elliott Gould, Johnathon Schaech, Kwame Patterson and Peter Jacobson (JUST to name a few). But, then again, one must give credit where credit is definitely due! After all, there are three weeks left until the first episode actually airs, and a lot of brands don’t even put in work with Social Promotions until just two weeks before release to ensure that “short-term anticipation” brings the return of viewers set out through a set “Call to Action.”

In using Google to find content related to the show, one might notice that categories have been created based around anticipated search terms in providing official content to consumers looking for results from the brand, directly. Searching for Cast Members, Scenes, and Series Information will lead you directly to brand content that will boost all connected media within the search engines. All media is named, titles, and linked to other related media.

In Video Distribution Sites like Youtube, for example, playlists are set up with video content for consumption by potential audiences. They are all hosted on Showtime’s official channels, but sub-hosted via Ray Donovan Playlists. These are all properly titled, tagged, described and pointing to specific Calls to Action and linking to other related content.

These videos shorts don’t include annoying commercials. They are easy to find. Messaging is brief and basic — but it is also very informative. And, there are playlists.

With playlists, distraction by other channel content is less likely and more views (and optimization) are almost guaranteed. Additionally, Archetyping and Brand Storytelling are possible through a series of “Behind the Scenes,” “Character Profiles,” “Trailers,” and more!

The personalization with, the connection to, and familiarity of the show and characters will build anticipation and create a stronger desire for audiences to consume this series on a more loyal basis, instilling Brand Loyalty in the process. Viral means will take place as video content, as well as other content in other distribution channels, are shared. Word of Mouth will occur once the public starts speaking to their friends and family about the brand… and they already are!

While there are so many positive things that the Internet Marketing and Branding teams behind Ray Donovan, the show will speak for itself! These teams have done all they can to make us feel the need to consume this series.

Now, the series will have to “stick us.” And, it is definitely expected to with its high-action energy, immense on-the-edge-of-your-seat drama and emotion, suspense and high-profile actors! All that will be left to do is expand the team, because the next step in the Marketing Process will be the ongoing interaction with fans and content distribution in keeping them “glued” to the show on a more personal level!

While “no one can ever know,” everyone surely will find out!

Be sure to tune in to the series premiere of Ray Donovan at 10 PM(EST | PST), June 30, 2013, only on Showtime!

Continue Reading

A Marketer’s Nightmare: Content Block

PREVIOUSLY PUBLISHED ON EXAMINER

You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING.

You try, you try, you try and still — you come up with nothing. Content block!

It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need to go above and beyond THAT when it comes to our own projects. We become so caught up in it, perfectionists even, that we either never finish or we struggle, trying to create the next masterpiece. There is hope!

Try these simple but POWERFUL steps in jogging the mind into the proper direction. If you’re like me, you hate idle time that will never come back. Use these activities to benefit your Social Presence and help find direction and an insight to what your audience is even “in the mood” for.

Afterall, we MARKET not ADVERTISE… Let’s make them REALIZE the NEED not TRICK them into WANTING something useless.

In taking part in an activity or two, your mind should be clear. You should have some fresh content that you can use on your own projects or that of future clients. Your content delivery being noticed by audiences has benefited your brand. SEO, through your content, has enhanced your efforts, and you now have new ideas to work with to ensure the evolution of a successful and healthy brand! In whatever you do, good luck doing it!

1. Brainstorm Session

A good ol’ brainstorm session! Write down ideas, search your mind. Get a team and make it all the better! What you don’t use now, you can use later. Make sure you type up all ideas and elaborate upon the ones you select. These ideas will help you with a plethora of future events. Cherish this moment and have much fun! Never let your ideas intimidate you! No idea is too big. And, nothing is impossible!

2. Memes

We have all seen them on Tumblr, Facebook, Instagram, Pinterest, Twitter, etc. They grab the attention of audiences through advice, tips, tricks, ideas, jokes, inspirations, etc. Why not create a few of your own? Grab hold of new audiences and gain new likes and boosts in SEO capabilities for your related presence. Due to shares, your direct page should be shared by onlookers everywhere. Have those Memes marked with your web address, as well, and gain the attention of curious minds immediately!

3. Fun with Trends

This is one of my favorite things to do! I love getting involved in conversation and seeing how many “retweets,” “favorites” and replies I get from it! More importantly, I love the followers who begin asking questions about my company and the ROI from it. No investment other than time, but traffic, backlinks, referrals and BUSINESS in return!

And, I mean, how hard is it? Creating jokes and interesting statements based upon trends and relating it to your business? This is definitely a worthwhile “brainwarmer” and stress reliever to get you in mode for some heavy duty business…

4. Self-Education on Unrelated Topics

Have you ever caught yourself working on a project and stuck on what would make that brand unique? Sometimes, a theme and an in-depth knowledge of a theme gives us an awesome outcome, especially if it is related to a specific archetype!


As an Internet Marketer, you probably have been a Consultant for many clients and are always the one doing the teaching. Why don’t you sit back and let someone else teach you? Watch Youtube videos, read conspiracy reports, learn something weird, check out the news! These things may just jog some ideas that will get you back on track …and benefit future client projects, as well!


Don’t forget to write down your ideas and get others captivated in your findings. Show them that you are not just a business, but your brand is a persona and you are human with real-life interests. You may just find niche markets and leaders that can pave the way to new approaches and ways of doing things.

5. Network and Get Out!

Networking and enjoying an adventure or two will lead you into so many new directions and develop your mind to understand public interests, as the World is always changing. You experience new things. You can meet new people that will spark new interests for you. New ideas can generate through collaboration. Doors can be opened for new possibilities and in taking barriers from your life. What is even better, you can enjoy yourself.

You get to de-stress. You can free your mind and clear it to start from scratch. Did you ever think that maybe these “blockage” periods force us into just laying around, watching TV and ultimately clearing our minds without a second thought? Because once your client puts that need in your face, ideas are pumping through your veins! So, get out! Conversate. Have fun!

6. Landing Pages

Truly who likes creating Landing Pages? But, guess what?! They are the keys to our success. They are also ways we can do things a little different with our brand, especially if linking into a corporate site. So, why not have fun with it?

You want to build something new, exciting, maybe innovative as well, right? Then, go ahead… design away! And, make it useful. The impact of each campaign depends on it.

7. New Ways to Monetize

We are constantly finding new ways to monetize when we are working with clientele, whether it is through products and services that we create or through research in finding ways to promote their products. There are so many ways to monetize items through free distribution that it is almost ridiculous!

People want free. If you give them free, they will find it worthwhile to take a peek!

This is one way to convert a consumer into a customer and be paid for it. How are we paid for it? The answer isn’t always easy, but a few ways to do it are through sponsors, advertisements, cross-promotions, etc.

Do some research, find some new methods of monetization that haven’t been touched yet. Implement your findings into your own brand. Make money… and give me some of it!

8. Spy on Competition and Fortune 500 Companies

I don’t mean to literally spy, although if you’re bold enough… How I mean to spy is to look into the Web, Social and Referral Presences of your competition. Look at their Marketing, their Design, their SEO. What can you do better than they can? What are they doing better? Can you implement it and fine-tune it to fulfill your brand’s needs in advancing in the marketplace?

9. Get Inspired

Read articles. Read books. Heck, read Memes! Go outside and smell the fresh air, taste a new cuisine. Whatever you do, embrace it. Find inspiration.

Keep your mind pumping and ideas sprouting in your mind.

Each and everything you experience, you must learn to make it your own. How can you incorporate enjoyable details into your brand in creating fresh content?

10. Backlinks and Other SEO

You have time. You can’t think of anything fresh. Anything you may create through forced creativity may end up very unaesthetic and unappealing to the eye. It may seem rushed if it is a text deliverable.

So, go ahead. Go to work. Create backlinks.

Point people in the direction of your brand’s presence and web site. You have nothing to lose! Maybe you will see something on your mission that allows you new insight!

11. Research New Tools and Trends
11. Research New Tools and Trends Shorty Produkshins, 2013.

11. Research New Tools and Trends

All that you have to do is to research new tools and trends for your Industry or niche….. This is pretty much self-explanatory

…AND NOW, ONTO THE NEXT!

12. Ask an “Elder (not necessarily in the same industry)”

Ask a Veteran in the World of Marketing or the Business World, in general, what they have done and have accomplished in their career. Ask how they did it. Learn from them. Bounce ideas off of them. Speak to them on the topics of life and people. Then talk to your elders.

These people may not even be in-tune with the World of Business. But, ask them about their likes and dislikes. Ask them things that attracted their attention to brands over the years and converted them into customers. Ask their favorite brands, why they like the brands and how they were attracted to them. This is a bonding time.

Allow an elder to shine through you. They know what they are talking about. They give a perspective that not many consider valuable. It might not be a “fresh” outlook, but it isn’t an every-day-run-of-the-mill practice, either! They might even have some ideas, but they feel they need a “fresher” face to produce it for them. You never know until you ASK!

13. Doodle

Ever been on the phone or in a class and led to doodle random thoughts, phrases and imagery? Try it now that you are older and have a brand to grow!

Call someone that you haven’t spoken to in a long time. Catch up!

Enjoy yourself, and let yourself become clear-minded and reconnect with an old friend or family member at the same time. At the end of that phone call, look at your notepad. Your subconscious mind just told you what your next project was going to be about. It’s all about you to decipher it!

14. Engage in Conversation

Make your Social Presence personal! Conversate with your audience. Find out their likes and dislikes, wants, needs, thoughts. Get them involved in the brand’s future. Keep them talking to and about your brand. As interesting as this is, I actually get more business through my “personal” pages than my business pages. The trick is to be personal without being too personal at all! Show life and that you are human!

Create chemistry It’s all about relationships, so build! Bring that empire to life. And, allow those who support you make history at your side!

15. Speak to your Camera

We can never find time to make these Vlogs (Video Blogs) that everyone would rather watch than read information on. To boot, we aren’t always in our best shape. Let’s take advantage of this time.

Go in your closet, pull out some nice clothes. Get dressed and “made” up. Sit down at your computer, and hit record!

Speak about your journey, your successes, tips and tricks, ventures, clients, projects, ANYTHING. Inform your audience, entertain them… show them the face behind the brand… behind the movement! Then, use these videos to keep audiences captivated and interested in what your brand has to offer them!

16. Fun with Photos

As Marketers who write, create mood boards, need backgrounds, create content, need to get our point across, we always need photos… the more unique, the better. The less we have to pay for royalties, the better.

So, let’s get on a jacket, grab a book bag, fill it with goodies and a camera with extra batteries… and start shooting!

Take pictures of every and anything. Keep in mind your audiences, and try to create content that will be shared or liked! Don’t forget to take pictures of architecture, events and people. Memories are everything. Nostalgia is in demand. And people… they love looking at themselves. So, click away and tag them later!

Don’t forget to take pictures of architecture, events and people. Memories are everything. Nostalgia is in demand. And people… they love looking at themselves. So, click away and tag them later!

17. Mood “Boreds”

I know, it’s “mood board,” but you can do this if you are bored! Go out! Collect actual fabrics, textures, objects, colors. Cut out newspaper and magazine clippings. Get out your crayons, pastels, watercolors and do some exploration. Come up with a Rebranding Strategy, a Campaign, a Facelift, or some cool ideas for future projects!

Mood Boards are fun. They unlock the inner youth… our innocence… our imaginations. Open your mind, and unblock that brain!

18. Start a “Spin-Off”

You have found many new ways to capitalize from and monetize your content. You have found something in common. Is it time for a “Spin-Off” brand? How does it help your current brand?

Link Wheels are now generating spokes that will now build their own Link Pyramids under them! You can create backlinks to each other, cross-promote each other amongst audiences, draw together totally different audiences and recycle cool content!

Maximize your potential through this chance to start a spin-off. After all, wasn’t it your dream, growing up, to in some way take over the World? Why not start now to build your empire? The content created will link two-ways, or three, or four, in generating ongoing interest, positive SEO efforts, and give more content to each brand!

19. Write About Your Experiences and Knowledge

Whether creating a website, blog, resume, autobiography for use on various platforms or even writing for an Online periodical, make sure you are recording your experiences. You can always create content. But, who is recording your footprint upon the earth for your legacy and future generations?

On another note, it builds your expertise in the eyes of audiences. It shows you know what you are talking about. It gives you credibility. Who is selling you to new and future clientele?

Recommendations are everything, especially if a finger can be pointed on a point of interest… especially if you are a marketer who does a lot of work under Non-Disclosure. If you have already done so, go back and read it. Pay attention to your growth and create new goals for the future!

20. Fine-tune and Enhance Current Content

What better time than now to go back and enhance, reorganize and fine-tune your current content database? Make your content work for you. Analyze each piece and find out what works and doesn’t work for it. Shoot, you might just find a better way to do your current daily practice amongst your own presence and that of clientele?

Continue Reading