Marketing for Change: Only 1-in-3 parents read to their children, 8 and under

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In a world where technology is so evolved that everything is possible, why are our children becoming more corrupted, lacking morals, becoming more spoiled, lacking conscious, etc.? Does it have to do with how we are raising them? Does it have to do with the minimum bonding time we are spending with them and in being the first teachers in their life? A new survey reports that “only one-in-three parents read bedtime stories at night…Children are more likely to spend time with TV or Video Games than books.”

And, here lies the problem.

Lack of bonding and discipline can lead to an increase in independence, but this increase can be harmful to a child if no direction is given. How are we showing our children we love them? How are we influencing their decisions?

We get mad that they emulate what is seen on television, but we are not filling idle minds with wholesome data or swaying their mindsets in the way that we should. If we aren’t that positive role model in their life, we can’t be upset when “the entertainment” keeps them fulfilled and becomes their new “favorite person.” We can’t be upset when our child comes home with dissatisfactory results on their report cards.

When we read, children look at pictures (if snuggled next to you). Chances are, they will follow the words along with you… whether they know what the words spell out or not.

When they see words in repetition, they eventually learn the word “on sight,” and this readies them to learn more complex words. This is a science that programs like “My Baby Can Read” have proven to us time and time again. This is also something that can’t be done one-on-one in the classroom, especially where large classes exist.

As a matter of fact, the age group of “8-years-old and under” are at the highest risk. “Children who don’t read well by the end of third grade are four times more likely to drop out of high school than proficient readers,” according to a report by the Annie E. Casey Foundation.

This is a science that programs like “My Baby Can Read” have proven to us time and time again. This is something that can’t be done one-on-one in the classroom, especially where large classes exist. As a matter of fact, the age group of “8-years-old and under” are at the highest risk. “Children who don’t read well by the end of third grade are four times more likely to drop out of high school than proficient readers,” according to a report by the Annie E. Casey Foundation.

Have we become too dependent on the programming our television networks have created to “educate” kids? Let us not forget that subliminal messaging is also often times placed in program messaging.

Innocent realities may also place “thoughts” into the mind of children. For example, an educational program called “IQ Kids” when heard without visuals, or when watched at “half span” attention sounds like it is clearly saying “I kill kids.” If your child can’t read, what message do they perceive? Do you think they will want to learn from these people, no matter how many awards they have won?

In the Online survey conducted by Macy’s, Reading is Fundamental and Harris Interactive, 33% of 1000 parents report nightly reading to their children. Through ten years of partnership, Macy’s and RIF find it even more important to deliver their 10 millionth book to children across the country. “Bedtime stories build the foundation for future achievement.

For a decade, Macy’s and RIF have worked together to get books and literacy resources to children in need, giving children and parents tools they need to dream big,” said Carol H. Rasco, president and CEO of Reading Is Fundamental. “While much news in this survey is encouraging, there is more work to be done – work that Be Book Smart and our partnership with Macy’s will help make possible.”

We must remember that this age group is that of our future society, our future decision-makers. If we aren’t teaching them correctly, who will? The television that has the sole purpose of selling advertising and merchandising?

Macy’s understands this and, since 2004, have donated over $25.8 million to RIF through customer-supported fundraising campaigns, in-store events and volunteer activities. They continue this mission with a campaign that runs Today (June 21) throughout until July 21, 2013, in the goal of donating the 10 millionth book to a child in need.

The campaign takes place Online and in stores across the country. The correlating Online campaign includes a Facebook Sweepstakes, and have included this statement in a recent Press Release:

“As part of the Be Book Smart campaign, Macy’s and RIF will host a sweepstakes on Facebook to encourage supporters to share information about the campaign and post images of quotes from favorite authors to their personal timelines via a Facebook app. Each week, one winner will be awarded a $500 Macy’s gift card. For official rules and to enter the sweepstakes, visit facebook.com/macys or rif.org/sweeps. No purchase necessary to enter or win a prize.”

What are you doing to ensure a bright and positive future for our children? Start reading to them, today!

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Pet-friendly Social Network, uraPET, to give away $100 Petco gift card

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Bailey is the president of a “pet-friendly” Social Network, called uraPET. It seems his human is doing all the work, however, while Bailey just sits back and browses the Internet, commenting on the status updates and photos of “all his dogs…” and salivating over high-end doggy bags from his favorite “kibble” brands. Well, not really, but Ken Braun, his human, had a vision and carried it through.

While us humans were busy being conceited and bragging ourselves up on Facebook, Ken was busy “shaking hands” with new members of his uraPET Social Network for Pets! “As any pet owner knows, all animals have unique personalities, which can provide for hours of entertainment,” says Ken Braun. “We got to thinking – what if pets could interact online, just like us humans do? While we know that’s not exactly possible, uraPET creates a fun, lighthearted environment in which we can see what life would really be like if dogs, cats, rabbits, birds, and reptiles could log on and communicate with each other.”

In March of 2013, Ken and Bailey, the English Cream Golden Retriever, teamed up to bring us a venue to show off our pets to those that really care. It’s a place where we can upload hundreds of photos of our pets and “everyone knows his name!” This site is so pet-friendly that Bailey decided to throw a $100 Petco Giftcard Giveaway, in which all new members are automatically signed up to win!

The site itself is super user-friendly by mimicking many of the features we are already used to on those boring human networks where everyone whines about their life, as opposed to the whimpering to go outside and smell the fresh air. We can “like photos, statuses, and even howl at the craziness of our “best friends” who we can invite through Facebook Integration. uraPET is all things “pet” and includes tips and tricks of caregiving, important information on health and nutrition, and even information about nearby shelters.

At uraPET, you’re able to give your pet “a hand” by updating his status, uploading his glamour shots and showing off his undeniable “puglife!” This is a new Social Network where the pets do all the talking, while you transcribe their thoughts. After all, no one understands him like you do, right? Go to uraPET today, put Facebook on “paws,” and sign up for a free profile to get started!

…And, don’t worry, you won’t have to sniff any butts to greet your fellow four-legged friend!

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Will “Beamz by Flo Rida” be music to our ears?

Will "Beamz by Flo Rida" be music to our ears?

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Beamz Interactive has just announced a “Milestone Endorsement” and Licensing Deal with Rapper, Flo Rida, and this could be music to our ears and a very cool new experience for event goers and music enthusiasts everywhere — not just in Hip Hop and Rap Music!

Beamz Interactive, Inc. is an emerging, yet state-of-the-art company with something unique to offer those who love new ways of creating and presenting music to audiences on a regular basis. Beamz, specialized laser-controlled music technology, works in the fashion of traditional MIDI… only more advanced!

This machine is used by triggering specific commands with actual laser beams. As a matter of fact, technology by Beamz may very well replace modern DJ equipment and even instruments used by bands, especially during performance periods. The cool thing is that music can simply be played for enjoyment purposes, although the device is configured to allow for Advanced and Interactive Music Creation techniques.

Separate from “old school” MIDI technology, Beamz is Interactive. More on the product capabilities will be demonstrated through product release and performance of the new consumer product line, “Beamz by Flo Rida.” Beamz is known for prosumer editions of previous technologies, similar but unlike this new product line.

In a recent press release by Beamz and D3M Licensing Group, a Global Licensing Agent for Flo Rida, Flo Rida made a statement on the new product line: “With Beamz, everyone will be able to create and play music, not just listen to it. It’s hard to describe the feeling of making music on-the-fly with Beamz for the first time. It’s easy enough for anyone to play within minutes, yet sophisticated enough for artists and DJs to use on stage. I’ve been a follower of the Beamz product ever since I first got my hands on it, and I’m looking forward to working with Beamz to develop the ‘Beamz by Flo Rida’ product line.”

It’s easy enough for anyone to play within minutes, yet sophisticated enough for artists and DJs to use on stage. I’ve been a follower of the Beamz product ever since I first got my hands on it, and I’m looking forward to working with Beamz to develop the ‘Beamz by Flo Rida’ product line.”

In the meantime, Beamz is preparing for a massive takeover through this deal and ready to take force, especially through Digital Marketing means! To reach and encourage a “new generation of music enthusiasts and Flo Rida fans,” everything must be customized to fit their needs.

Beamz will work closely with Flo Rida to develop the new product line. From there, a series of commercials will be filmed and distributed via television and Social Media outlets. It is expected that viral distribution of these commercials would attract the attention of much of his fanbase and those interested in the product’s capabilities.

In the matters of Mobile Distribution, Flo Rida is set to be featured in the software application of Beamz technology for iPhone, iPad and Windows 8 devices. This software will include a library of Flo Rida’s very own music catalog and be converted into an Interactive format. Through Word of Mouth means and sharing capabilities, THIS is expected to attract users based on the usage of specific mobile devices and viral measures. Flo Rida fans may be further attracted to the signatured “Special Limited Edition Chrome” version of this product.

Due for furthered announcement in the second half of the 2013-year, in-depth details on the product will be released prior to final launch dates for the Beamz by Flo Rida devices and software.

Teasers are expected to hint to users via Social Media on the upcoming product in planting suspense and anticipation for the product’s commencement into markets all over! Currently, commercials are being slated to begin airing as of the third quarter in 2013 on select Television and Internet Distribution Channels.

On a personal note: I am excited about this new product and release. I can only imagine how live shows and performances will begin to evolve with the addition of this product into markets on a Global level. Aside from the Emulator, a see-through touchscreen “DJ Glass,” I would think this would bring a difference to the World of Electronic Music and anyone that uses a DJ that no longer has a traditional turntable setup.

It will bring art and performance back into the craft of DJing. I recently attended an event that a well-known-rapper-turned-DJ performed at and was very disappointed by witnessing two guys simply sitting on stage, at a desk, playing music for us. The crowd of many became a crowd of almost no one, quickly!

If Beamz were to have Flo Rida implement usage of their new product into his shows and live events prior to any media presentation, wonders could be worked for the brand. The element of curiosity will take over, and the “ohhhhhhh” factor will become even more sufficient upon media release.

Additionally, the feeling of personalization and privilege will lead to Brand Loyalty and Word of Mouth Marketing successes through allowing potential consumers to tell the Brand Story to their immediate friends and family via cell phone photo and video contributions to Social Media and Networks.

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Event Marketing: Eventbrite’s findings based upon current database!

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If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites!

Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period of May 22 and May 30, 2013. The collective group of analyzed individuals consisted of 1019 individuals.

Eventbrite has come to the conclusion that their largest audience consists of Electronic Dance Music (EDM) enthusiasts and event planners. The company’s data analysis partner finds that the reasoning behind this is that the EDM community tends to be more Social and Mobile than other groups of eventgoers.

EDM enthusiasts are more likely to “share” their findings and attendance records via Social Networks and the means of Mobile (Marketing). EDM fans are 78% more likely to attend an event if their peers were attending and/or based on who was performing, as opposed to other groups who are only 43% more likely to attend an event if their friends go, too.

Those associated with Electronic Dance Music are also more likely to pay to attend an Online Streaming Event than other groups.

When considering an Event Marketing Plan, it is obvious that Event Branding should be prelevant in gaining the interests of your audiences. Every Event Marketing Plan should “Brand Social (Shorty Produkshins, 2009.),” be “shareable” on a mobile device, and should begin taking place NO LATER THAN three weeks– two weeks at the maximum — for ultimate results, because it is important to allow anticipation to build and Viral Marketing to take effect!

Furthermore, if you are regularly throwing and promoting events, a definite Mobile Marketing Plan of Action should be placed in line with your Marketing Plan. These results only prove these points to be true!

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Digital Experts Academy is unleashed to provide “Newbies” with ultimate training

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Are colleges and universities offering Internet Marketing as a Major in trouble? As techniques evolve and practices change, DigitalExpertsAcademy.com emerges. Two Internet Millionaires give their take on Internet Marketing and how to make conversions mean something.

Stuart Ross and Jay Kubassek currently run successful marketing training programs all over the world. And now, they team up and offer something much more powerful to audiences. Their digital academy is said to “help people transition from a traditional economy to a digital economy.” This would break barriers of city, state, region, and even continent.

The team of teachers is comprised of highly successful Digital Marketers and Entrepreneurs who have made their living Online. Because these teachers have lived the lifestyle, the threats, the evolution of Digital Marketing, it guarantees that training will “remain cutting edge and up-to-date.”

Live weekly training calls, regular live events and seminars and yearly retreats are all part of the learning experience, creating “a community of like-minded people eager to support each other and to progress professionally, as well as personally.” This is highly similar to the quality education provided by established and accredited Universities like Full Sail University in Winter Park, FL, who also provides Online classes for Bachelor and Master of Science degrees in Internet Marketing.

Full Sail has been around since 1978 and has learned that evolving with industry trends and practices, global economies, and the overall student experience is a necessity in providing great education to those who enter the “Real World” training offered by the school.

While similar ideals exist, Digital Experts provides a curriculum in which schooling is in four parts. These four parts are the Evolution of the Digital Marketing Professional. Each level speaks for what the student is actually doing in the real world at that time.

These levels are as follows: “The first level, called Silver, assures students to adopt the right entrepreneurial mindset to become successful business owners. The second level, Gold, provides world-class marketing training turning Newbies into financially self-sufficient digital marketers.” The Platinum level “offers an online branding package helping the now professional marketers to become real experts in their industry.” Finally, the fourth level is called “Black.” It is a mastermind stage “where students and industry leaders come together to network and take their expertise to a whole new level.”

While this program is slated to education “Newbies,” it almost seems that this training program could benefit already established Internet and Digital Marketing Professionals due to networking opportunities and one-on-one coaching available. With a checks and balances system in place amongst some of the World’s most successful Internet and Digital Marketing “Movers and Shakers,” it is almost assumed that any expert would “upgrade” their skillset and ability.

Is Digital Expert Academy for you? Whether you are already established in the industry or not, check it out and see!

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European Brand Expansion: Is it in your brand's future Marketing Plan?

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Does your brand appeal to an International consumer base? Does your brand entail Online distribution? How well do you know your European audiences? The time for Brand Expansion could be just around the corner.

In recent reports by InternetRetailer.com, 2012 and 2013 has been showing incredible leaps in the funneling process to convert consumers into actual customers by Europeans, as compared to those of us in the “Western World.”

Apparently, while a “fragmented” demographic exists, the ready consumer base in Europe is much larger than in America. Yet, it is growing at a rate equivalent to our own, which means an even larger mass of consumers, to whom Marketers should focus more attention upon. This is a demographic often forgotten by businesses, here in the United States, in which are able to be served through automated means!

While there are many more persons to serve in the European demographic, there are other reasons in which Internet Marketing may be even more effective. Since 2009, “overseas” businesses have been focusing on Internet Marketing on an Offline Platform. Over the years, QR Codes (Quick Response) have been responsible for multiple Online purchases of grocery and personal products.

People tend to think about their needs while waiting on public transportation, and these simulated “window shopping” experiences remind them of their needs… and even their wants… while providing them with a means of purchase. This is a real live “Call to Action” in progress. Consumers simply scan the QR Code associated with the product and check out for delivery to home or local store. More recently, our “Western World” has been taking practice in this technique through outlets such as Walmart Canada and other retailers.

Perhaps Europe has more “early adopters” as far as technology is concerned, because we are just now adopting these techniques in our hemisphere. Or, perhaps, it is a means of technology. Whichever the reason, it seems to be effective and has been successful in converting these consumers into die-hard Brand Enthusiasts.

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MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis.

MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis.

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If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out:

Mobile Advertising technology leader, MoceanMobile has released Mocean for Advertisers.

This product is of the latest mobile ad-serving products from this company. This product is said to be the “First 360-degree Product Suite built exclusively for Mobile.” This product enables easy integration in streamlining the buying and serving processes of mobile media for brands, agencies, firms, demand-side platforms and trading desks around the globe.

This product allows clients to plan, buy, monitor and manage Mobile Advertising Campaigns from a single dashboard, ensuring the ability to reach the highest possible conversions and ROIs per impression.

Shortly, the company will also release the ability to bid in “real time” in providing access to supplies from bidding exchanges. This comes from the tapping into some of the World’s leading agencies and largest advertisers for feedback on what works, doesn’t work and appeals to their Marketing and Advertising plans.

In essence, the company has optimized their product to fulfill the needs of the most successful businesses, instead of trying to create a “one-size-fits-all” approach for Mobile Marketing and Advertising Strategies. As experts in Mobile, they have basically designed a very powerful product that will hold beneficial to any consumer, provided they learn the sciences behind the craft and how to use the platform for the ultimate Mobile Advertising experience.

What it will boil down to is this:

If your product or Brand Messaging is no good, you can only blame yourself, because you will be reaching the right markets in the right places at the right time. This product is set to solve the “huge transparency problem within the digital advertising industry where everything is based on metrics.”

Mocean Mobile is comprised of developers, leaders, and influencers in the World of Media and Advertising as veterans from companies like Google, DoubleClick, Apple, Yahoo, Hachette Filipacchi and AOL.

Operating under a parent company, Mojiva, Inc., Mocean Mobile currently provides corporations with ad-serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. Mocean Mobile is also known for having created one of the first mobile display technology platforms, powering mobile revenue opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks. Mocean Mobile serves as the third party for providing these opportunities for all mobile devices on a cross-platform basis!

As we have discussed in previous articles, Mobile Marketing is, ironically, not commonly practiced in a rapidly growing Mobile Marketing, and Mobile Advertising continues to go untapped for the most part!

For those that have been doing it: “Two of the biggest pain points to date for ad agencies have been tracking and measurement, and there has been no available mobile ad-serving platform to address these challenges – until now,” said Julie Preis, Senior Vice President of Product Management at Mocean Mobile.

It is said that by the end of 2013, we can expect 20-percent of the GLOBAL population to access the Internet via mobile and 30-percent by May of 2015. These numbers are much higher for specific areas of the World, such as The United States, Canada and major areas in Europe.

With the unestimated launch of Google’s Internet balloons in remote areas around the World and the fact that WiFi can be supported on mobile devices, which are lower priced than computer terminals and laptops, this number may indeed be a “low ball” estimate in this given time period. As for Mocean Mobile, the number of ad impressions has increased by 180-percent between March 2012 and March 2013.

Additional Mocean for Advertisers benefits include:

  • A unified dashboard and reporting solution that enables the user to monitor all campaign activity from one simple interface;
  • Permission-based access that allows ad agencies to give clients access to individually customized, real-time reporting interfaces;
  • Simplified work-flow with multi-conversion reporting across mobile Web and app inventory, and
  • Proven mobile ad-serving technology that currently manages more than 80 billion mobile ad requests per month.
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Call to Action: Make THEM do what YOU want them to do!

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Today, nearly everybody has a social presence, a website, a blog. Yet, there are so many consumers who are never converted into customers. The brand is then discouraged by the “Power of Social” and what great possibilities can be brought through Viral. So, what’s going on? What is being done wrong that could better create sales and conversions for the brand and increase bank account registers at the same time?

Whether your content is “on point” or not, whether it’s elaborate or not… whether your content is optimized OR NOT, you more than likely aren’t going to convert consumers without a “Call to Action.”

What is a Call to Action?

It is the point of your Marketing Message where you direct consumers to do what YOU want them to do. This may be as simple as a “click here to subscribe” statement to as complex as “fill out the form below to download this free white paper.”

Without a Call to Action, there is no clear reason for the content to be provided other than for consumption. Sure, when someone is extremely interested in what you have to offer, they will seek out your product or service and pay for it. But, let’s look at the reality of the situation.

Most of your potential consumer bases have already seen this and similar content multiple times before. Even if they haven’t, most consumers are lazy and need that “pep talk” to seal the deal! Close the sale! Don’t let them get away!

In Marketing, there is a term that we use in directing our consumers to do what we want them to do. It’s called funneling. This is a process that includes many options for a user to get to the direct point of interest.

We may make the sell through the “home page,” or we may make it through multiple landing pages of the brand’s websites and social presences. Whichever route they take, we continue simplifying their options, until the point of sale is achieved. We analyze the funnel to find out where consumers are yielding to our coercement in improving sales over time. Sales may just be sign-ups to our mailing list, or they may actually be for monetary gain… as in actual sales! Without a call to action, they will more than likely click the next thing that interests them or leave our presence altogether. We have to stop this from happening immediately!

If you own a blog, tweet, post to Facebook or even send out SMS messages through power programs like Trumpia, make sure you are calling your users to an action via a Call to Action. Tell them what they should do, and entice them to do it! And, if there really isn’t a purpose to your message, be sure to tell them about your website or some other interesting detail that will keep you connected!

On that note, here is my own confession: I am personally guilty of not placing a Call to Action on most of my articles here at Examiner. However due to ethics, I try to keep things as “Kosher” as possible. On the contrary, there are still ways to subscribe to me and connect with me directly and can be found within the body of each article.

So, make sure you take advantage and connect with me today!

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Ray Donovan: The Internet Marketing and Branding BEHIND the upcoming new series!

Ray Donovan: The Internet Marketing and Branding BEHIND the upcoming new series!

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Who is Ray Donovan? Shhhhhhh… (whispering)… He’s the “go to” guy when you need something done but don’t want to get your hands dirty! He makes the problems “go bye bye” for today’s celebrities, high-class business moguls and superstar profile athletes. He’s smooth, slick, and “…no one can ever know…” It’s a good thing he’s Emmy® and Golden Globe® Award nominee, Liev Schreiber, starring as the lead role in “Ray Donovan,” Showtime’s newest drama. Because, after June 30, we might all be sleeping with one eye open!

The Internet Marketing and Branding teams behind this soon-to-be hit tv series, have been doing a wonderful job with SEO Efforts and Brand Awareness to audiences Nationwide. Their Social Branding is awesome, and it definitely hits the psychological and emotional nerves of consumers who are highly anticipating the premiere episode. As a matter of fact, the Facebook “Like” Page for the brand’s presence, on its own, is already liked by 178,000 people, 13,000 which are active and already speaking about the show on a regular basis! This doesn’t include the many to “like” the content displayed therein or the multiple comments by “fans” already on the page!

I’m sure the high profile cast doesn’t hurt, as it features the likes of Lieb Schreiber, Jon Voight, Paula Malcomson, Eddie Marsan, Dash Mihok, Katherine Moennig, Pooch Hall, Steven Bauer, Kerris Dorsey and Devon Bagby, Elliott Gould, Johnathon Schaech, Kwame Patterson and Peter Jacobson (JUST to name a few). But, then again, one must give credit where credit is definitely due! After all, there are three weeks left until the first episode actually airs, and a lot of brands don’t even put in work with Social Promotions until just two weeks before release to ensure that “short-term anticipation” brings the return of viewers set out through a set “Call to Action.”

In using Google to find content related to the show, one might notice that categories have been created based around anticipated search terms in providing official content to consumers looking for results from the brand, directly. Searching for Cast Members, Scenes, and Series Information will lead you directly to brand content that will boost all connected media within the search engines. All media is named, titles, and linked to other related media.

In Video Distribution Sites like Youtube, for example, playlists are set up with video content for consumption by potential audiences. They are all hosted on Showtime’s official channels, but sub-hosted via Ray Donovan Playlists. These are all properly titled, tagged, described and pointing to specific Calls to Action and linking to other related content.

These videos shorts don’t include annoying commercials. They are easy to find. Messaging is brief and basic — but it is also very informative. And, there are playlists.

With playlists, distraction by other channel content is less likely and more views (and optimization) are almost guaranteed. Additionally, Archetyping and Brand Storytelling are possible through a series of “Behind the Scenes,” “Character Profiles,” “Trailers,” and more!

The personalization with, the connection to, and familiarity of the show and characters will build anticipation and create a stronger desire for audiences to consume this series on a more loyal basis, instilling Brand Loyalty in the process. Viral means will take place as video content, as well as other content in other distribution channels, are shared. Word of Mouth will occur once the public starts speaking to their friends and family about the brand… and they already are!

While there are so many positive things that the Internet Marketing and Branding teams behind Ray Donovan, the show will speak for itself! These teams have done all they can to make us feel the need to consume this series.

Now, the series will have to “stick us.” And, it is definitely expected to with its high-action energy, immense on-the-edge-of-your-seat drama and emotion, suspense and high-profile actors! All that will be left to do is expand the team, because the next step in the Marketing Process will be the ongoing interaction with fans and content distribution in keeping them “glued” to the show on a more personal level!

While “no one can ever know,” everyone surely will find out!

Be sure to tune in to the series premiere of Ray Donovan at 10 PM(EST | PST), June 30, 2013, only on Showtime!

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Google implements NEW Category Search through Upgraded Google Images.

Google implements NEW Category Search through Upgraded Google Images.

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Face recognition, Goggles, and now… A NEW and improved Image Search by Google.

If you’re constantly using the World’s Leading Search Engine, Google, you probably have noticed something different about Google Images in the last few days based upon your inputted search terms. Personally, my first experience with the new feature implemented by Google’s Image Search took place when trying to find graphics from an upcoming TV Series that hits Showtime on June 30. That show is Ray Donovan; and I was working on a graphic for Kwame Patterson (known for his role as “Monk” on The Wire), who appears on the series as Rapper/Producer, Re-Kon.

Upon noticing categories for Google’s Image Search of Ray Donovanand seeing groupings such as Cast,” “Set,andSeries,I thought to myself that this was very “cool” and wondered how could I do it myself. So, I went searching for information on how to do it. After all, my profession IS Internet Marketing.

We are ashamed of ourselves if we don’t know about something related to our field. And, I just HAD to know more! Unfortunately, there was NO INFORMATION to be found. And, it continued plaguing me as I searched over and over again within Google and tested other search terms to learn what allows this grouping to occur.

So, I figured it out. Alt tags and page context would group these elements in subcategories on Google once the Spyder crawls the pages and terms in mention. But, just like Veruca Salt, “I want it now!” So, I continued to search for information. Then, today (June 12, 2013), Google released some great information via their blog on BlogSpot.

Apparently, last month at Google I/O, they showed “a major upgrade to the photos experience.” Google has caught on that not everyone cares to name their content (one way that Internet Marketing becomes a success), and has come up with a new way to search photos with visual recognition.

If you’re like me, you take many photos and don’t remember which folder you put them in, because you didn’t need them at the time. Now, you will be able to find them much easier… especially if you take advantage of Google Photos, which has recently allotted for 15GB of space per Google user.

In previous years, search rank took place via alt text, page descriptions and content naming. In the past year, we saw Google implement color search technology. You were able to search images by color. Google makes a joke that “the average toddler is better at understanding what is in a photo than the world’s most powerful computers running state of the art algorithms.” And, laughably, that is often true!

They go on to inform us: “This past October the state of the art seemed to move things a bit closer to toddler performance. A system which used deep learning and convolutional neural networks easily beat out more traditional approaches in the ImageNet computer vision competition designed to test image understanding. The winning team was from Professor Geoffrey Hinton’s group at the University of Toronto.

“We built and trained models similar to those from the winning team using software infrastructure for training large-scale neural networks developed at Google in a group started by Jeff Dean and Andrew Ng. When we evaluated these models, we were impressed; on our test set we saw double the average precision when compared to other approaches we had tried.

“We knew we had found what we needed to make photo searching easier for people using Google. We acquired the rights to the technology and went full speed ahead adapting it to run at large scale on Google’s computers. We took cutting edge research straight out of an academic research lab and launched it, in just a little over six months. You can try it out at photos.google.com.

Throughout experiment and implementation, Google has become aware of a few mistakes the computer will make, such as “mistaking a banana slug for a snake” or a “photo of a donkey for a dog.” Of course, not much information other than recognition of visual elements were able to be broken down in those situations.

As a matter of fact, when I searched my own name, Google was still in the process of grouping “Jessica Abraham”s, and I wanted to understand this more. One category was appearing with the controversial “Farrah Abraham,” so I searched her separately (I didn’t want to contribute to her ranking in MY category! hahaha!).

When I searched “Farrah Abraham,” I got some pretty in-depth searches in detailed categories! There were her modeling pictures. I saw a category for the fight with a Kardashian. And, well… Let’s just say that it definitely categorized this search term. This is actually the search that allowed me to understand the new feature on my own (minus the visual categorization). I was able to look into the page source to try to elaborate upon my understanding of it.

To recap, Google is basically using all current technologies and implementing improved technologies to map out and categorize images on Google. It’s like Google has become a very powerful Artificial Intelligence source.

I’m sure implementing Google into a robot will be the next phase in their journey. As Sci-Fi as that sounds, it would definitely make sense in emulating those films that warn us of Robot Apocalypses. I wonder if that is why the tornados are currently sweeping all over the country at this very moment (bad Apocalyptic joke).

Wow! Can you imagine the stuff you would find searching yourself from here on out? Or, what about your new boyfriend/girlfriend who finds your photos amongst that of one of your most humiliating exes?! Regardless, you have just made my life easier, harder and more interesting, Google! I applaud you!

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