THIS ARTICLE PREVIOUS APPEARED ON EXAMINER ON FEBRUARY 2, 2016.
According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019.
We have already seen a 2.4 percent
decline in 2015, leaving us consuming traditional media at a rate of
46.8 hours weekly – down 10 hours from 2009. Television makes up over
50.2% of this figure with 32.4 hours spent consuming media, weekly. This
factor does not differentiate between smart TVs and traditional
Reflected through a 7.3 percent rise in
digital media consumption for 2015, users were often engaged in
customized, interactive experiences, leaving traditional media platforms
less desirable and often kicked to the curb – literally.
Intelligence has been collected between
the five consumer types, 15 leading global markets in three broad
categories and within 22 specific media channels. Digital media usage
accounts for 27.7% of our media consumption in the United States.
While Millennials are known for their dependence on technology and the impact on evolving business models, 2015 showed us that it is actually the Gen-X crowd that most heavily consumes digital media interests. In fact, they spend almost 25.3 hours a week on average in digital media consumption. Even the iGen crowd, the youngest group of media consumers, is only spending 39% of their time in front of an electronic device — and this is evenly spread amongst multiple digital media channels.
The Gen-X crowd is spending almost as much time consuming multiple digital media channels simultaneously, as the average hours are spent working a part-time job!
With 2016 birthing a plethora of
technologies related to health and fitness, targeting baby boomers and
the elderly, it is also expected that the average consumption of digital
media will boost substantially, increasing the weekly average from 13.2
In 2015, as a whole, the average American spent 23.9 hours a week consuming digital media in some way, shape or form. Contributors include access and adoption of smartphones, tablets and wearable technologies. It is also reflected through launch consumption of new market gaming consoles, in additio to political and sporting events.
Despite controversy in the recording
industry, surrounding digital music piracy and media consumption, it
continues to be the fastest-growing outlet for digital media to date. In
2015, it has made up 33.5% of total media consumption in the US.
Benefiting the Music Industry and advocating for the recording artist,
this was achieved through a sharp increase in music subscription
Digital media music consumption often
overlaps time spent on social media and collaborating online. This
number does not depict consumption of digital downloads and solely
reflects access through a connected device.
“Increasingly, online and mobile media
usage is being driven by the digital brand extensions of traditional
media, driving up overall media as more content is re-purposed for
digital devices, such as internet and mobile video streaming of TV
programs and movies; online radio stations; web-based multiplayer
editions of console video games; and mobile newspaper and magazine
apps,” said PQ Media President and COO, Patrick Quinn.
Combined digital media usage and
traditional media consumption totaled 64.7 percent of hours consumed by
the average American on a weekly basis. This number is expected to
increase to 67 hours in 2019. Increased availability of user-generated
content will replace traditional media and content produced in-studio.
China Mobile is migrating systems into smarter and more agile networks. To do this, they are adopting the ZTE Corporation’s Network Function Virtualization (NFV), as their means in optimizing networks to allow for faster speeds and better connectivity to user devices.
Through this adoption, China Mobile will find that systems are easier
to manage. A provider in a country with the highest world population,
this seems to be a great move towards innovation and improved
performance, where networks could easily become congested.
This shift will be essential in ensuring high performance abilities during the workday rush.In addition to the network solutions being made available to China
Mobile, ZTE is implementing smaller, more manageable stations to ensure
connectivity and decongestion throughout the virtualized network. With
such high populations, these small substations would be considered
checkpoints to verify functionality.
“ZTE is committed to work with China Mobile to accelerate the
deployment of integrated small base stations and build the
highest-performance TD-LTE networks,” said Bai Yanmin, Vice President of
ZTE. “ZTE’s products can enable operators to shorten response times to
network malfunction, and make it faster to deploy new services for
An NFV-based Gateway solution contributes to customer satisfaction by
minimizing the need to deploy traditional wireless access devices.
Software-based dashboards will allow customers to self-manage efforts in
troubleshooting basic errors and resolving issues. This will also
minimize waiting for a tech specialist to be dispatched to their home or
office days later. Operators will find decreased costs in operation
through a decrease in hardware needs and much fewer instances of at-home
repairs, saving the company thousands annually.
Utilizing already established x86-based servers, storage and
switches; ZTE is helping carriers to integrate NFV solutions into their
current systems. Of course, migrations are still necessary, but ZTE is
making it easier to stay connected during the shift.
While tech groups are moving NFV solutions towards commercialization
and open-source projects, the rapid adoption is what is most exciting.
Heather Kirskey, blogger for Linux, recently pointed out that the NFV
market will reach more than $11B by 2019 – already reflecting a rapid
increase amongst tech communities and telecommunications. She recently
outlined 5 Virtual Networking Predictions for 2016.
With ability comes innovation. With innovation comes adoption. Finally, with innovation, we find perfection. Improved performance and minimal disruption to service is sure to keep customers happy for China Mobile in 2016.
Every two years, the FTC (News – Alert) is required to report to Congress on the use of a National Do Not Call Registry. This includes complaints and utilization by both businesses and consumers. Gauging how well companies are adhering to guidelines and finding loopholes surrounding current laws, Congress will have a better understanding on which laws are working and which need to be amended in eliminating telephone spam and fraud.
The checks and balances system aims at bringing the average American a
little more peace of mind at the start of their work day and when
sitting at the dinner table.
Based on reports covering the last two years, as submitted on December 31, the lawmakers on Capitol Hill have given the thumbs up, as the FTC has demonstrated satisfactory efforts in enforcing telemarketing rules within the business world. Many of us may disagree, especially if we are continuously hounded by those companies texting and calling us at all hours of the night, telling us to “stop what you’re doing…” and trying to get us to spend more on student loan forgiveness programs than we would be going directly to Navient (formerly Sallie Mae) ourselves.
In contrast to those pirates that seem to break all the rules when it
comes to telemarketing etiquette and compliance, the FTC has been
taking a strong stance against illegal telemarketing practices and
undertaking initiatives to combat technologies that allow these
lawbreakers to hide their true identity. Robocalling has been a huge
priority to the FTC in the most recent of years. The Federal
Communications Commission has also adopted this concern as a major
priority for enforcing ethical business practices in telecommunication.
Every five years, consumers and businesses must relist their most
recent number into the registry database in adding protection to their
“Do Not Call” requests. Within this time, callers won’t necessarily
stop, but efforts to keep them from calling will keep them at bay.
Because everyone does not play fairly, the FTC and FCC (News – Alert)
are consistently trying to combat offenders, while allowing
telecommunications companies to operate within the boundaries of the
Timothy P. Tobin, a partner at law firm Hogan Lovells recently disclosed affirmations to DataGuidance, stating, “The real problem is where either the FTC or FCC, or private plaintiffs under the TCPA, go after legitimate businesses who are making good-faith efforts to comply with the law. For example, the FCC has made a total mess of the TCPA restriction on auto-dialed calls to cell phones with an overboard interpretation of what constitutes an autodialer and with unduly rigid consent requirements. This has had the effect of being extremely burdensome on many legitimate businesses, putting them at risk of multi-million dollar judgments and settlements for many types of calls and text messages that should not be restricted.”
Within each five year period, the FCC admits that they do scan phone
numbers in prompting updated databases, ensuring newly listed numbers
are adapted per request – and releasing those numbers that no longer
belong to registered users. While it is easier having new numbers
listed, because users tend to enforce this on their own, very few people
are returning to the registry to remove their number once it is no
longer theirs … prompting the five-year rule. After five years, numbers
are automatically released from the registry.
Whether or not an uptick in unethical and illegal telecommunications
practices subside, consumers are becoming more weary of answering
telephones that are LAN line-based – if they even have one anymore.
Consumers are also becoming weary of numbers that are not familiar and
more hesitant to provide information on the Web that involves telephone
number collection. This is one loophole that telemarketers have found in
breaking the registry laws.
According to an undisclosed law firm, some of these numbers are hard to trace. And while many of them are able to be sued for upwards of $1500 a call, it may not be enforceable if you have filled out a form online and included your number for contact. Because filling in your number with a verified phone number is becoming increasingly required in submitting long, drawn-out forms. We are finding that even requesting a quote for a specific insurance company will return calls from multiple insurance companies that we have not permitted to solicit our phones.
Our data is being sold and the law is permitting it, because these unethical companies are asking our permission and requiring you to give up your rights to privacy in receiving information. While the FTC and FCC are doing a “good job” in enforcing the laws, the battle continues with these unethical companies. With new practices and the required two-year report, decision-makers in Congress will be able to find ways to continue helping our fight to enjoy dinner just one more day in peace.
Every so many
months, we see the release of the “newest, best phone on the market.”
The only problem is that they are almost never better than the most
popular phone on the market and they will cost some outrageous prices,
additionally locking you into a 2-year contract with a major carrier.
Elliptic Labs is setting out to change the mobile marketplace with their new BEAUTY Ultrasound Proximity Software.
Not only does this software aim to replace extra sensitive
hardware-based sensors, but it will do so while causing the price of
smartphone manufacture tot drop significantly. This would cause the
pricing model of smartphones to change exponentially and marketplace
competition to really get dirty.
An added value of this BEAUTY software is that it will also cause
mobile devices to be much sleeker than they are at this point and allow
manufacturers to add additional features to the internal guts of each
Many of our smartphones today include smart motion and motion gesture
technologies. In fact, many of our devices – period – include this
technology. This is a very similar to what the BEAUTY software actually
One problem with most motion gesture technologies, however, is that
so very often, they will drain our batteries very quickly and rarely
capture motion at 180 degrees. What makes it worse is that actual
proximity is in continuous need of calibration. And, when they go
haywire, sometimes your phone finds itself “butt dialing” every body you
haven’t spoke to for the last five years.
In fact, hardware-based sensors have been designed to turn off touch
functionality when a user holds a device to their ear to speak on the
phone. But, very often this actually becomes more sensitive, allowing
our “fat faces” (cheeks and ears) to attempt three-way calls and pull up
apps that we rarely use. With so many apps allowing in-app calling,
themselves, there’s no telling the damage that can be done with a
hardware sensor that isn’t working properly.
With more accurate touchless gesturing, Elliptic has been working to
create alternative methods for user navigation and how users access
their content. Beaming in high-resolution and across several platforms,
the BEAUTY product users operates under low power and is able to be
integrated into anything from PCs to televisions to the latest
Focused not just on how the software operates, Elliptic also focuses
on how this software makes an end product look. This ultrasound software
eliminates the multiple sensors we have toted on our smartphones since
inception, which means that our smartphones will not only be more
attractive, but they will also be able to withstand more torture.
Those finding themselves constantly replacing that glass face on
their smartphones will find that their sensors won’t take so badly to
Elliptic’s software uses the earpiece and microphone from the
smartphone to decide proximity based on sound, in addition to a plethora
of other motion triggers and detection. This means that software
sensors are non-dependent of light and won’t rely on lighting to work.
One source speaks about this software’s ability to pick up notes
made via paper and pen nearby the device. This almost tells us that
this software will be able to sense 360 motion around the device. This
is going to be interesting.
Optical sensor has been known to fail on devices, causing expensive
smartphones to require repair. They are also unreliable in the cold or
on rainy days. Much similar to the duraTOUCH technology
in many of today’s top devices, Elliptic’s BEAUTY was also created to
withstand certain weather conditions. Although one is all for touch, and
the other is eliminating it, it would be interesting to see what the
two companies could create in collaboration with one another.
Looking forward to adoption by many OEM manufacturers in 2016, we
just may find ourselves holding a much more BEAUTY-ful device in the
near future. Whether smartphones drop their price or not is something
still to be said. Until then, we have something to be hopeful for.
As businesses adopt newer technologies and are able to increase
quality and productivity they are learning that, just like in
traditional business models, the customer experience is everything. We
now have a host of new innovations making our day just a little bit
better. Think of how far AI and mobile has come in just the last five
years – and little over a year ago, there were a lot of people still confused over what IoT actually was.
According to the Interactive Intelligence (News – Alert)
Group, Inc. There are five trends that we need to look out for in 2016.
This cloud services group, diligently works to improve customer
engagement, communications and collaboration for its many global
clientele. They have done their research, and we’re here to give you the
“It’s clear that companies are making customer interaction
experiences a priority, and the trends we’ve identified will be critical
if businesses want to stay competitive,” said Dr. Donald E. Brown,
Interactive Intelligence founder and CEO. “Of note is that all these
trends rely heavily on the cloud, analytics and big data. These now form
the underpinnings of nearly all things customer experience-related and
will continue to be key components of any successful customer engagement
Customer-Centricity Breaks the Ice and Creates Unity
Focused on an optimized customer experience, there is no one
department instrumental in the success of customer relations. In fact,
everyone — from the contact center to the external stakeholder — is to
be held accountable for the experience and satisfaction of each
customer, individually. Customers need to find ease in using a product,
and if they can’t they need to be able to find someone, who can explain
it to them.
How customers interact with the brand is extremely important.
Whichever method they choose for interaction will stand as the
mouthpiece for that brand. For this, digital workstreams powered by
integrated user engagement, communications and collaboration – most
communications platforms will also be powered by cloud technologies.
This will encourage better cross-department and multidisciplinary
communications – both inside the workplace and externally. Everyone will
be brought up to speed at once; and everyone can gauge needs for
improvement – immediately.
IoT will Continue to Expand the Omnichannel Experience
One-third of companies are reporting to use IoT within their 2016
operations planning. Using always-connected wireless technologies has
brought a ton of efficiency to the workforce. But, in 2016,
organizations are using them as an additional means to interact with
customers, internal groups and partners.
Companies are using this technology, as coexisting with
locational-based prompts. Many of these prompts will direct customers to
one-on-one interaction with a live person, social media, documentation
and exclusive offers. The customer will continue to the forefront of
office place efficiency and continue to improve the customer experience
We Will See Artificial Intelligence Like Never Before
As every day objects begin to take life, we are literally seeing
teddy bear’s learning our every move and having full-blown conversations
with a non-existent person. But, how can this help the customer
experience? As machine learning hits its prime, advanced speech
analytics are able to trigger alerts and specific messaging. Companies
can further identify patterns and predict customer behavior.
Engaging with machines directly, the customer will experience better
self service options than in the past, as AI can intelligently identify a
customer’s need and break down methods of utilization, repair or
expansion. Algorithms are leading AI to understand not just what a
customer is saying – but also what they are not saying. In cases where
after-hours leave no customer service agent available and where customer
service agents are unnecessary, AI is becoming increasingly prominent.
Many times, customers do not know the difference.
Sophisticated Do-It-Yourself Customer Service Empowers Customers
While this goes hand in hand with all other methods, “do-it-yourself “
customer service is becoming more convenient, timesaving and preferred,
especially amongst the tech savvy millennial crowd. Brands are also
learning that providing DIY methods saves the company on staffing costs
and keeping wait times down in the contact or call centers… also
benefiting traditional customer service methods in keeping customers
satisfied, who do not want to be on hold for longer than average periods
of time. Customers are empowered when they feel good about their ability to use your product effectively and save time and money on repairs.
Brand loyalty and niche networks are actually being built upon DIY
platforms, this would obviously attract more finance to the company, as
well. Web, mobile and SMS platforms are excellent ways to reach
millennials, as they regularly search for content based on their direct
needs. Not only will this be a larger trend in 2016, but it will also be
a great tactic for many companies, who are including it into their
overall marketing plan.
Every “Take-Out” Ready Through Mobile
With the traditional business structure broken and many more
professionals are entering the work-from-home revolution, remote access
to company infrastructures is proving more beneficial to the business
structure than previous methods. Millennials, leading this movement, are always on the go. They want to spend more time traveling and with family.
Mobile technologies have allowed a complete office space to travel
with us; cloud technologies allow us to access the office.
Collaboration, communication and productivity, are again, improving.
Mobile apps are going to be more mandatory in the past. Not having an
app for your business may actually leave your organization in the dust.
Allowing customers to interact with the brand, especially live, is
extremely beneficial to every organization, which instituted into their
2016 operations action plan. In fact, conference calling, white boards, tech support and other forms of customer and client interactions are at the forefront of 2016 and one of the most integrated technologies of the year.
In wrapping up the list, improving customer engagement and
experiences should absolutely be at the forefront of concern this year.
Restructuring the face of your customer service methods can be life or
death for many companies. Interactive Intelligence holds a weekly live webinar
that can help your organization gauge your current customer service
methods, as well as show you how to integrate these growing customer
engagement trends into your own business plan. Find out how to attend by visiting this page.
Appetizer Mobile is known for its array of interactive mobile apps
development and marketing services. Chic Sketch, an innovative app under
the Appetizer umbrella, is bringing personalization and design to the
mobile forefront as it connects fashion brands directly to enthusiasts
in a whole new way. Like parent company, Appetizer Mobile, they are
“creating a brand identity in the mobile space.”
As technology takes over our lives, the Fashion Industry has been
finding an increased challenge in capitalizing on the mobile revolution
that has been allowing other industries excel. After all, we want to
touch and feel fabric. We want to see it in all of its vibrance. While
we shop and watch runway shows on mobile, how can we interact with it?
This is where Chic Sketch has found an “in.”
Fashionistas love this app, because they are able to snap a selfie of
themselves, draped in their latest attire and can have a sketch mock up
sent to them in minutes. Sketch mockups are created and sent directly
to the user. These sketches are created much like the designs that our
fashion experts sketch when developing a new collection or runway show.
They are, literally, hand-drawn sketch, sent to you in minutes.
Although the app is free to browse and view other sketches, each
sketch costs $9.99 with a few for expedition at an additional $4.99.
Like so much of today’s tech world, this app takes advantage of
technology to get the job done. Utilizing cloud technologies, Chic
Sketch relies heavily on connectivity and storage, allowing each sketch
to be streamlined through a cloud-based infrastructure and to the user
in under twenty minutes or less — with many sketches arriving much
quicker than that. Communication is everything, especially to the
illustrators that are working remotely. Photos must be delivered to the
artist and back through the company’s cloud-platform for approval and
delivery to the fashionista on the other end!
When asked where the inspiration for this chic mobile app came from,
award-winning “Forbes 30 under 30” CEO Jordan Edelson said, “The initial
inspiration came to me when I would see Emily Brickel Edelson (designer
to the stars), Co-Founder, Head Illustrator, and Fashion Designer
sketching on paper at different events we attended. When I traveled with
her to different fashion events, I would assist and watch her. One of
the things I noticed instantly was that as soon as people would receive
their sketch, they would take a picture of it on their phone and share
it on social media.”
Edelson continued, “Right around fashion week last year I connected
the dots and thought it would be a great idea as an application to bring
to the masses. People have a strong emotional connection to art, and
Chic Sketch caters to that. It’s more than a novelty, its art desecrated
by computers – synthetic art as I like to call it. Chic Sketch is a
great combination of a digital platform with a human element, as each
sketch is created by a real illustrator by hand.”
Edelson also explained how the app has evolved since its beginnings.
For mobile applications, and technologies of any kind, it is extremely
important to evolve in meeting the needs of growing audiences and to
keep up with technology. This app started as simply a service. In its
newer form and into a soon-to-be released Chic Sketch 2.0, the app will
be more about discovery, social engagement and extended partnerships
with other brands.
The app also sets out to be an inspiration to audiences. “We are
interpreting fashion through other people’s eyes. It’s bringing life to
designs other people have created. When users look at the sketches they
can draw inspiration from them, and possibly create their own fashion
Earlier this month, Signet Jewelers acknowledged that omni-channel marketing was a major factor in increased sales for 2016 – and especially for end of year holiday shopping. In fact, they claim that it has, according to The Wall Street Journal, “Amazon-proofed” their endeavors. In the eight weeks leading up to Christmas, this Bermuda-based diamond retailer grew its sales by 5 percent in comparison to previous years.
This year, Signet Jewelers has racked in $1.95B, a sharp increase for any business
of this caliber. Signet is also known as the umbrella operation for
subsidiary group, Sterling, which includes Kay Jewelers, Jared the
Galleria of Jewelry, Zale’s, Piercing Pagoda and regional brands, like
JB Robinson, Marks & Morgan and Belden Jewelers.
Mall-based and outlet stores in the United States and Ernest Jones stores in the United Kingdom rose by 4.9 percent from 2014 to 2015, as opposed to the previous increase of 3.6 percent. This not only proves that people are still physically purchasing luxury items in a mall setting, but they are doing so at increasing rates.
Thanks to omni-channel marketing, however, more awareness is being created on the online forefront and drawing guests to physical, brick-and mortar locations. This is especially true with the future bride to be in search of the perfect ring that will brand her marriage for the rest of her life – or until “death do them part.”
While on the topic of online influence, it is interesting to note
that online sales actually increased 10.9 percent, which also reflects
at $13.7M, from a previous year’s $126M in earnings.
Subsidiaries are responsible for over 60-percent of these increases,
showcasing exclusive and specialty items per location and creating
demand. This is a great feat, considering regional brands have actually
dropped 8.7 percent. These locations, where costs are most likely lower,
based on local positioning, proved that people are willing to pay for
the name, even if the quality is exactly the same.
A 2014 acquisition of Zale’s has reported mixed results, drawing in
averages between 6 and 9 percent for each revenue stream under the
Zale’s brand, including the more affordable Piercing Pagoda. Most Zale’s
profits came from bridalware and gold jewelry. It seems that most of
their subsidiary brands, have actually plummeted with differences as low
as 16 to 18 percent – reflective in dollar amounts as high as $72M.
This makes onlookers wonder if this is because there is going to be a
complete merger in the future or if this is primarily due to a lack of
omni-channel marketing in a very tech-savvy marketplace.
Companies who are not marketing themselves through digital platforms,
whether participating in e-commerce or not, are continually seeing a
decline in sales and adoption. Longtime loyalists are finding similar
products elsewhere for a lower price. Many of these loyalist enjoy the
convenience of a discreet purchase in the comfort of home or in transit
to the workplace.
CEO of the Sterling branch of Signet, Mark Light, discusses the
favorable 60% increase in adoption and sales through the brand
storefronts and online shopping. He claims that this is attributed to
the “execution of our product, marketing, and omni-channel selling
strategies, as well as our superior customer experience. The
implementation of store operations initiatives in the third quarter
combined with investment in our recently launched innovative
merchandising and marketing programs positioned Signet well for a strong
fourth quarter and beyond.”
Although gold is far from a “wearable,” its value is known to put
countries at odd and nations to be captured. As we enter digital and
everything omni-channel, we have the power to capture cities through
commerce, trading value for product without ever leaving the comforts of
air conditioning. It only makes sense to include traditional jewelry
brands into the digital mix – creating and perfecting the omni-channel
mix for what has proven to be a multi-billion dollar industry.
In just eight weeks, Signet Jewelers have reached almost $2B in
sales. It makes you wonder what they have done throughout the years. As
much of their omni-channel strategy came prior to the holiday season, we
almost wonder what the results would have been if it had been
instituted sooner. Perhaps we will find out next year.
It’s this continuous adoption and evolution of technologies that
bridges industries, both traditional and nontraditional, and keeps
businesses booming better than ever before. If you aren’t using omni-channel methodologies in your marketing mix, perhaps you should develop a sure plan of attack now – before your competition beats you to it!
Bloomberg (News – Alert) and many other news outlets are questioning whether or not 2016 is the “year of cloud-based e-discovery.”
This makes sense, given that 2015 was the year cloud-based innovations
erupted into the mainstream. Experts are predicting that e-discovery
will soon adopt and completely immerse itself into the cloud universe.
Law firms especially have taken to hosting secure servers externally,
eliminating security concerns by hosting on internal servers or breach
of privacy in confidential information through access by local IT
professionals, who might be tempted to manipulate files and change
details in local cases.
External cloud servers have become unbiased custodians for cases that may last several years on end. Concerned with the security related to accessing clouds through the Internet,
there are some law firms that are quickly realizing that external
sources are indeed more secure than hosting in-house, although
completely against the move in previous months. External sources are
becoming more secure as technology is being strengthened to meet the
growing concerns for secure portals.
In meeting cost efficiencies, legal teams are also finding that
hosting on external servers is cheaper to maintain than hosting internal
machines and hiring the operators to engineer them. Firms are aligning
with their exact needs by finding providers that can meet those exact
needs, thus eliminating the need to create these needs in-house. They
are also learning that external sources allow for a more concrete
“uptime” than they have experienced through proprietary servers.
Lack of resources and a full staff of necessary professionals to
operate systems under a set budget is one thing that sets internal
servers apart from external clouds. They are now able to integrate
programming and the ability to provide access to attorneys while out of
the office. With increased security and lower costs for e-discovery
systems, clients will also save in service prices, ensuring long-term relationships with clientele.
Cloud-based e-discovery solutions aren’t one-size-fits-all solutions
to e-discovery tools for law firms, however. Some smaller law firms may
realize that they don’t need such a complex server to meet their
immediate needs. Likewise, larger firms, who have put a CISO, Chief
Information Security Officer, in place to ensure security at all times,
may also realize that they can efficiently do everything in-house,
especially in the situation where their caseloads are enormous and that
migrations would be extensive. This includes the need for large storage
solutions. They still face concern of internal data breach.
Larger firms, who may choose not to make e-discovery available
through a cloud, may still institute a system that includes cloud
technologies, whether through integration or through a separate system
altogether. Because many enterprises are realizing the need for “always
on” connectivity, remote access of the work environment continues to
provide further documentation and control of cases from outside the
office place. This benefits firms, whereas external contributors or
remote personnel are associated with a specific case.
Through this they have systems in place to ensure proper
communication, internal collaboration and – of course productivity… the
ongoing theme of cloud innovations.
PREVIOUSLY PUBLISHED ON TMCNET’S NFV ESSENTIALS SITE
Open source projects have always been in demand, but they have become
even more so since our top technologies have allowed for more
integration, as opposed to previous “as is” programming. That said, we
are seeing one of the biggest growths for open source software
development in the area of Networking. Here, network functions
virtualization (NFV) is allowing networking to be transformed and is
being impacted by open source projects at record speed.
As Heather Kirskey, Director of NFV for OPNFV, the Linux Foundation, in a recent blog provides five virtual networking trends
to keep an eye on in 2016 as the pace of virtualization innovation
really is accelerating. In fact, Kirskey cites a recent report by the
researchers at IHS Infonetics who are forecasting a fivefold increase in
the NFV/SDN market by 2019 with more than $11B in revenue.
Plus, it is noted that when it comes to NFV, activities are moving
beyond telecommunications. The Linux Foundation is deeply involved in
accelerating NFV having created a collaborative project over a year ago
to fan the innovation flames. They launched a “carrier-grated,
integrated, open source platform” aimed at accelerating the innovation
of new products and services from over 56 separate companies who have
come together in the Open Platform for Network Functions Visualization
(OPNFV) project. It plans a second, more evolved launch later this year
with increased functionality, testing and interoperability.
Kirskey provided five predictions regarding this substantial infrastructure technology shift.
Her first prediction is that “containers become a key technology
component in any NFV platform.” She sees it changing how we uses guest
operations in virtual machines, because we will now be using
applications instead of actual containers. This will provide easier to
use – yet customizable – solutions to previous container features. This
usually means that more will get done in a shorter amount of time. And,
who doesn’t love productivity?
Next on the list is that “NFV” and “SDN” will be the top skill sets
amongst telecom job seekers.” She feels that this shift in
virtualization will not only impact how we use technology but also how
we hire for technology. As explained, productivity is a key driver going
forward. Many organizations will most likely work to either integrate
better virtual functions through networking, or they will simply switch
over completely. This will mean expertise on how to optimize new
capabilities will be at a premium.
Third, Kirskey is looking at the first round of limited production
deployments in OPNFVs beta stage tol go live. This is exciting on its
own, because it is estimated that over 38 new products are getting ready
for release. And, with implementation will come the use cases where
ROIs become validated.
Fourth on the list is that with the new releases we are going to see
the first non-telecommunications end users. And, OPNFV as a result will
begin to see diversity in membership.
Finally, Kirskey predicts that an even higher caliber of NFV-related
service outages will occur. This will be the “signaling of a turning
point in adoption.” New issues will manifest, as several new audiences
begin to access and manipulate the programming. These are what Kirskey
characterizes as unfortunate but predictable “growing pains” which
according to her are a “silver lining,” the logic being that any large
scale outage signals that the technology is maturing.
The good news is that despite the last point about bumps on the road,
realities are that the silver lining assessment is not off base. NFV
is maturing quickly, the results are going to become readily apparent in
the not too distant future and open source solutions are going to be
the fuel that keeps the engines of innovation and deployment running
We have been seeing publishers, such as ISSUU, distributing independent magazines across platform via HTML5
since as early as 2010. But as PUB HTML5 crosses this threshold, it
reminds us how important it is to create efficiency for our audiences.
As mobile platforms continue to be our choice window into the outside
world, it becomes ever so necessary to keep our media responsive in
ensuring its consumption on the go.
Allowing magazines to be circulated within a
global world, many publishers, such as PUB HTM5 and ISSUU are enjoying
the potential that HTML5 can bring to their catalog of material – both
commercial and independent, as they create “flipbooks,” magazines,
catalogs and other publications.
Thanks to HTML5-based platforms, we are
granted access to a plethora of devices, including smartphones, tablets
and now wearables. We are able to deliver animated transitions, while
keeping our content optimized to search engine visibility. We are
further able to build large audiences that can now subscriber to push
and e-mail notification once a new issue has been published.
Without the need for flash, companies such
as PUB HTML5 have found ways to keep responsive content scalable in
meeting visibility and aesthetic requirements of each deliverable.
Publishers can now expand the potential of their published content by
adding video, audio and slideshows. A traditional magazine now becomes
an interactive experience.
For publishers, who have gained reputation
through newsstand success and are now seeing a rapid decline in
subscription and readership, there is hope – and even more opportunity
than before. They are given wings and are able to directly engage their
brand loyalists in amazingly new interactive instances. Instead of
discussing a musician’s new album, they could, indeed, give access to
exclusive tracks from that album to audiences all over the world.
The ability to shift our platforms and shift our content to suit our personal needs for consumption is almost spoiling.
Catering to our audiences through scalable
media and browser responsiveness, we can ensure a positive, eye-catching
– and addicting – experience every time. As we build mobile
applications to supplement what the physical world can’t offer and our
browsers to provide a means of access without the need for download,
HTML5 continues to bring excitement and potential into the world of
digital media content and delivery.
Brands are finally adopting the “content is king” mentality.
But, we’ve been saying this for years. Taking that content and
delivering it in new ways is what it will take to stay ahead of
competition and gain in brand loyalty throughout the decades.
What PUB HTML5 and ISSUU are doing is
giving brands a voice, whereas they would have lost it otherwise. Giving
us delivery potential through their digital newsstand, we now have the
opportunity to gain a new monetization strategy. Through their
existence, we give our audiences new options… options that allow for
online and offline consumptions through a mobile platform and the option
to be printed in the physical form.
Business are now given the potential to
create packages for strategic partnerships and in delivering proposals
in a new light. HTML5 has not just changed the face of how we present written materials,
but it is slowly changing how we interact with documentation, marketing
materials and educational platforms. The world is evolving – and so is