Chic Sketch, Bridging Fashion and Technology Through Mobile Integrations

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PREVIOUSLY PUBLISHED TO TMCNET’S MOBILITY TECHZONE

Appetizer Mobile is known for its array of interactive mobile apps development and marketing services. Chic Sketch, an innovative app under the Appetizer umbrella, is bringing personalization and design to the mobile forefront as it connects fashion brands directly to enthusiasts in a whole new way.  Like parent company, Appetizer Mobile, they are “creating a brand identity in the mobile space.”

As technology takes over our lives, the Fashion Industry has been finding an increased challenge in capitalizing on the mobile revolution that has been allowing other industries excel. After all, we want to touch and feel fabric. We want to see it in all of its vibrance. While we shop and watch runway shows on mobile, how can we interact with it? This is where Chic Sketch has found an “in.”

Fashionistas love this app, because they are able to snap a selfie of themselves, draped in their latest attire and can have a sketch mock up sent to them in minutes. Sketch mockups are created and sent directly to the user. These sketches are created much like the designs that our fashion experts sketch when developing a new collection or runway show. They are, literally, hand-drawn sketch, sent to you in minutes.

Although the app is free to browse and view other sketches, each sketch costs $9.99 with a few for expedition at an additional $4.99.

Like so much of today’s tech world, this app takes advantage of technology to get the job done. Utilizing cloud technologies, Chic Sketch relies heavily on connectivity and storage, allowing each sketch to be streamlined through a cloud-based infrastructure and to the user in under twenty minutes or less — with many sketches arriving much quicker than that. Communication is everything, especially to the illustrators that are working remotely. Photos must be delivered to the artist and back through the company’s cloud-platform for approval and delivery to the fashionista on the other end!

When asked where the inspiration for this chic mobile app came from, award-winning “Forbes 30 under 30” CEO Jordan Edelson said, “The initial inspiration came to me when I would see Emily Brickel Edelson (designer to the stars), Co-Founder, Head Illustrator, and Fashion Designer sketching on paper at different events we attended. When I traveled with her to different fashion events, I would assist and watch her. One of the things I noticed instantly was that as soon as people would receive their sketch, they would take a picture of it on their phone and share it on social media.”

Edelson continued, “Right around fashion week last year I connected the dots and thought it would be a great idea as an application to bring to the masses. People have a strong emotional connection to art, and Chic Sketch caters to that. It’s more than a novelty, its art desecrated by computers – synthetic art as I like to call it. Chic Sketch is a great combination of a digital platform with a human element, as each sketch is created by a real illustrator by hand.”

Edelson also explained how the app has evolved since its beginnings. For mobile applications, and technologies of any kind, it is extremely important to evolve in meeting the needs of growing audiences and to keep up with technology. This app started as simply a service. In its newer form and into a soon-to-be released Chic Sketch 2.0, the app will be more about discovery, social engagement and extended partnerships with other brands.

The app also sets out to be an inspiration to audiences. “We are interpreting fashion through other people’s eyes. It’s bringing life to designs other people have created. When users look at the sketches they can draw inspiration from them, and possibly create their own fashion lines.”

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Cloud-based e-Discovery Creating Efficiencies for Law Firms

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PREVIOUSLY PUBLISHED TO TMCNET’S CLOUD COMPUTING MAGAZINE

Bloomberg (NewsAlert) and many other news outlets are questioning whether or not 2016 is the “year of cloud-based e-discovery.” This makes sense, given that 2015 was the year cloud-based innovations erupted into the mainstream. Experts are predicting that e-discovery will soon adopt and completely immerse itself into the cloud universe.

Law firms especially have taken to hosting secure servers externally, eliminating security concerns by hosting on internal servers or breach of privacy in confidential information through access by local IT professionals, who might be tempted to manipulate files and change details in local cases.

External cloud servers have become unbiased custodians for cases that may last several years on end. Concerned with the security related to accessing clouds through the Internet, there are some law firms that are quickly realizing that external sources are indeed more secure than hosting in-house, although completely against the move in previous months. External sources are becoming more secure as technology is being strengthened to meet the growing concerns for secure portals.

In meeting cost efficiencies, legal teams are also finding that hosting on external servers is cheaper to maintain than hosting internal machines and hiring the operators to engineer them.  Firms are aligning with their exact needs by finding providers that can meet those exact needs, thus eliminating the need to create these needs in-house. They are also learning that external sources allow for a more concrete “uptime” than they have experienced through proprietary servers.

Lack of resources and a full staff of necessary professionals to operate systems under a set budget is one thing that sets internal servers apart from external clouds. They are now able to integrate programming and the ability to provide access to attorneys while out of the office. With increased security and lower costs for e-discovery systems, clients will also save in service prices, ensuring long-term relationships with clientele.  

Cloud-based e-discovery solutions aren’t one-size-fits-all solutions to e-discovery tools for law firms, however. Some smaller law firms may realize that they don’t need such a complex server to meet their immediate needs. Likewise, larger firms, who have put a CISO, Chief Information Security Officer, in place to ensure security at all times, may also realize that they can efficiently do everything in-house, especially in the situation where their caseloads are enormous and that migrations would be extensive. This includes the need for large storage solutions.   They still face concern of internal data breach.

Larger firms, who may choose not to make e-discovery available through a cloud, may still institute a system that includes cloud technologies, whether through integration or through a separate system altogether. Because many enterprises are realizing the need for “always on” connectivity, remote access of the work environment continues to provide further documentation and control of cases from outside the office place. This benefits firms, whereas external contributors or remote personnel are associated with a specific case.

Through this they have systems in place to ensure proper communication, internal collaboration and – of course productivity… the ongoing theme of cloud innovations. 

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Linux Foundation Executive Details 5 Virtual Networking Predictions for 2016

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PREVIOUSLY PUBLISHED ON TMCNET’S NFV ESSENTIALS SITE

Open source projects have always been in demand, but they have become even more so since our top technologies have allowed for more integration, as opposed to previous “as is” programming. That said, we are seeing one of the biggest growths for open source software development in the area of Networking. Here, network functions virtualization (NFV) is allowing networking to be transformed and is being impacted by open source projects at record speed.

As Heather Kirskey, Director of NFV for OPNFV, the Linux Foundation, in a recent blog provides five virtual networking trends to keep an eye on in 2016 as the pace of virtualization innovation really is accelerating.  In fact, Kirskey cites a recent report by the researchers at IHS Infonetics who are forecasting a fivefold increase in the NFV/SDN market by 2019 with more than $11B in revenue.

Plus, it is noted that when it comes to NFV, activities are moving beyond telecommunications. The Linux Foundation is deeply involved in accelerating NFV having created a collaborative project over a year ago to fan the innovation flames. They launched a “carrier-grated, integrated, open source platform” aimed at accelerating the innovation of new products and services from over 56 separate companies who have come together in the Open Platform for Network Functions Visualization (OPNFV) project. It plans a second, more evolved launch later this year with increased functionality, testing and interoperability.

Kirskey provided five predictions regarding this substantial infrastructure technology shift.

Her first prediction is that “containers become a key technology component in any NFV platform.” She sees it changing how we uses guest operations in virtual machines, because we will now be using applications instead of actual containers. This will provide easier to use – yet customizable – solutions to previous container features. This usually means that more will get done in a shorter amount of time. And, who doesn’t love productivity?

Next on the list is that “NFV” and “SDN” will be the top skill sets amongst telecom job seekers.” She feels that this shift in virtualization will not only impact how we use technology but also how we hire for technology. As explained, productivity is a key driver going forward.  Many organizations will most likely work to either integrate better virtual functions through networking, or they will simply switch over completely. This will mean expertise on how to optimize new capabilities will be at a premium.  

Third, Kirskey is looking at the first round of limited production deployments in OPNFVs beta stage tol go live. This is exciting on its own, because it is estimated that over 38 new products are getting ready for release. And, with implementation will come the use cases where ROIs become validated.

Fourth on the list is that with the new releases we are going to see the first non-telecommunications end users. And, OPNFV as a result will begin to see diversity in membership.

Finally, Kirskey predicts that an even higher caliber of NFV-related service outages will occur. This will be the “signaling of a turning point in adoption.” New issues will manifest, as several new audiences begin to access and manipulate the programming. These are what Kirskey characterizes as unfortunate but predictable “growing pains” which according to her are a “silver lining,” the logic being that any large scale outage signals that the technology is maturing.

The good news is that despite the last point about bumps on the road, realities are that the silver lining assessment is not off base.  NFV is maturing quickly, the results are going to become readily apparent in the not too distant future and open source solutions are going to be the fuel that keeps the engines of innovation and deployment running optimally.

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HTML5 Continues to Transform Traditional Print to Scalable Interactive Experiences

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PREVIOUSLY PUBLISHED ON TMCNET’S HTML5 REPORT

We have been seeing publishers, such as ISSUU, distributing independent magazines across platform via HTML5 since as early as 2010. But as PUB HTML5 crosses this threshold, it reminds us how important it is to create efficiency for our audiences. As mobile platforms continue to be our choice window into the outside world, it becomes ever so necessary to keep our media responsive in ensuring its consumption on the go.

Allowing magazines to be circulated within a global world, many publishers, such as PUB HTM5 and ISSUU are enjoying the potential that HTML5 can bring to their catalog of material – both commercial and independent, as they create “flipbooks,” magazines, catalogs and other publications.

Thanks to HTML5-based platforms, we are granted access to a plethora of devices, including smartphones, tablets and now wearables. We are able to deliver animated transitions, while keeping our content optimized to search engine visibility. We are further able to build large audiences that can now subscriber to push and e-mail notification once a new issue has been published.

Without the need for flash, companies such as PUB HTML5 have found ways to keep responsive content scalable in meeting visibility and aesthetic requirements of each deliverable. Publishers can now expand the potential of their published content by adding video, audio and slideshows. A traditional magazine now becomes an interactive experience.

For publishers, who have gained reputation through newsstand success and are now seeing a rapid decline in subscription and readership, there is hope – and even more opportunity than before. They are given wings and are able to directly engage their brand loyalists in amazingly new interactive instances. Instead of discussing a musician’s new album, they could, indeed, give access to exclusive tracks from that album to audiences all over the world.

The ability to shift our platforms and shift our content to suit our personal needs for consumption is almost spoiling.

Catering to our audiences through scalable media and browser responsiveness, we can ensure a positive, eye-catching – and addicting – experience every time. As we build mobile applications to supplement what the physical world can’t offer and our browsers to provide a means of access without the need for download, HTML5 continues to bring excitement and potential into the world of digital media content and delivery.

Brands are finally adopting the “content is king” mentality. But, we’ve been saying this for years. Taking that content and delivering it in new ways is what it will take to stay ahead of competition and gain in brand loyalty throughout the decades.

What PUB HTML5 and ISSUU are doing is giving brands a voice, whereas they would have lost it otherwise. Giving us delivery potential through their digital newsstand, we now have the opportunity to gain a new monetization strategy. Through their existence, we give our audiences new options… options that allow for online and offline consumptions through a mobile platform and the option to be printed in the physical form.  

Business are now given the potential to create packages for strategic partnerships and in delivering proposals in a new light. HTML5 has not just changed the face of how we present written materials, but it is slowly changing how we interact with documentation, marketing materials and educational platforms. The world is evolving – and so is our content. 

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Time for an SaaS Update?

Cloud Contact Center | TMC Net

PREVIOUSLY PUBLISHED TO TMCNET’S CUSTOMER SUPPORT SOFTWARE

It’s no secret – and definitely nothing new – a good help desk is necessary in allowing the corporate world to flourish, one business professional at a time.

At smaller companies, Help Desk Support and IT may, in fact, be the same department. But, at larger firms, they are as much the same as night and day. Help Desks are responsible for serving their own internal clientele in the best way possible. They also may serve as the company’s Tech Support department for external customers with incoming concerns with a company’s product lines, services or website functionality. They are often the first point of contact with tech concerns – and many times the only point of contact.

Susan J. Campbell recently discussed how your days are numbered if your differentiation isn’t based on quality service. No matter which audience you’re serving, if you are the first point of contact or the last – your focus better be on quality and maximized performance.

But, how can you do this when your desk isn’t organized and files are thrown all over the place? How can you do this when your own team isn’t on the same page, or when it takes 20 steps to complete just one task? How can better communication take place with your customers if support tickets are continually getting lost?

This most recent shift in cloud technologies and integrations has been teaching us that there are so many new and amazing tech options, helping us do our jobs better and with greater efficiency. Productivity is key. If your time behind that desk is not maximized, you are wasting your own potential.

In a Help Desk setting, we are also able to benefit from the potential that clouds bring to our communications and collaboration activity. Not to mention, cloud technologies are cutting costs to department budgets and are improving speed within the organizations over all infrastructure. Using software environments from 1999 is not going to cut it. In order to evolve your business model, you must evolve the way you are handling business.

If your team hasn’t yet discussed the need for a new direction in Help Desk SaaS (News – Alert), perhaps it’s the right time to start that conversation. Continued improvements to processes are what make a business run more effortlessly and with greater productivity. As the first line of defense, it is your responsibility to provide the company with better support to the outside world.

Everyone’s input is important and everyone on the team makes a difference. Include your team in the discussion for department needs in improving the Help Desk environment. Together, you will want to discuss whether the company needs new customer support software, integration or a whole new environment altogether. Discussing department needs will bring awareness to issues that have been avoided for a long time. Notes should be taken. Processes will be improved. Perhaps solutions such as TeamSupport would actually be an option in helping teams to continue this necessary dialog and eliminate miscommunication. Find out. Start the conversation. 

All stakeholders should feel a sense of ownership. Give everyone the chance to list their needs and which features they would most benefit from in their day-to-day work routine.

Prioritize the items on the list. Eliminate what is not important. Vote on which are the most important and why. These are all tips shared by Information-Age.

Help Desks can consist of both expert and intermediate abilities. What may have been mastered by you 10 years ago may be something new to someone else. Communicate these differences. You may find compromise to be an important factor in this part of process. You may find communication to be an even larger part of that process.

Come to the meeting armed with options. This will allow the team to weigh out benefits and costs of these technologies. Encourage everyone to research solutions beforehand.

In some cases, a business SaaS with a great reputation of updates and integrations is a better solution than a do-it-all platform. Then again, the opposite can be true. What are your needs? Do not pay for what you aren’t going to use.  Focus on the services you need to provide better service to your own customers.

Discuss a minimum feature set and select a solution that will provide you with a better feature-to-budget ratio. Factor in whether or not there is compliance or licensure necessary in using each option. Are there security requirements? What security is included?

Preparing your case to decision-makers will often allow your department to go outside of their budget if the external decision makers find it a good investment.

Always know what you want to do and why you want to do it. Continuous monitoring of system performance will help to validate adoption down the road. It will allow you to enrich the support off your clientele, both internal and external. Process improvements will strengthen this ability and allow your team to better succeed in support. Customers will continue to be satisfied; and your support team will, too.

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Sharegate Escorts Proprietary Information to Enterprise-friendly Platforms

Cloud Contact Center | TMC Net

PREVIOUSLY PUBLISHED TO TMCNET’S OFFICE365TODAY

At a time when less is becoming more, we’re seeing the tech industry shift to efficiency and centralization. This week, Sharegate released a tool that will most likely gain popularity over the next few months. This tool, like so many others, is promising on better collaboration, communication and productivity. But, most importantly, as cloud-vested as it is, it is focused on ownership and security.

First of all, we need to acknowledge David Roe at CMS Wire for filling us in on the smaller details of this new innovative tool. Next we have to explain why this tool is so important. Let’s break it down.

Sharegate is, in a way, a bodyguard. He’s coming to usher information from Google (News – Alert) Drive, peacefully escorting properties from one user account to a more powerful enterprise account on Office 365. At Google Drive, or Google for Work, these properties were connected and made available through a web of connected users. At Office 365, they will now be stored on a central enterprise cloud with only primary ownership by each user. Sharegate is making sure this data gets to its destination safely – and without getting lost along the way. 

If you’re wondering why anyone would care so much about moving data to the Office365 platform when they are receiving great service at Google for free, then you will have to look at the current business model opposing Google Drive.

At Drive, individual users are owners of proprietary information. Once they delete their account or disconnect themselves from a workgroup, their data is no longer accessible to the team. Additionally, if they delete those files, they are no longer existent. What happens when someone moves on from a company into another position elsewhere – or what happens when someone is fired? They have the power to take that data with them and to disconnect previous shares from each file and drive.

While Google is amazing for the individual user, it is not effective for the enterprise model.

Sharegate is shifting focus by allowing the ownership of these files by individual users, but moving them into possession of the enterprise itself. This bars users, who are no longer part of the company or workgroup, from accessing secure documents and proprietary information. This gives more security to the enterprise systems that have been showing concern where cloud systems are lacking security.

Roe points out one very key fact. Drive was never really meant to be a cloud. In fact, Drive was originally Google Docs and an online storage and device synchronization with open source word processors and spreadsheets. When they partnered with Microsoft (News – Alert), they became Google Drive and increased productivity from within. Competing with Office 365’s new presence in 2014, they became Google for Work through rebranding and focused on collaboration.

With Office 365’s split into a more prominent product on its own, we have been seeing more adoption and partnership from companies all over the Net, as they integrate this product into their own service strategies.  So, again, it comes back to integration.

Not only are enterprise companies given more protection over internal company data, they are also able to integrate with broader product and service lines by using Office 365, as opposed to Google Drive… even if they have to pay a little more to do so. Systems are seeing less breach through this process.

While Google currently reports that over 2 million users are regularly using the Google for Work service, which includes a claim of an estimated 60 percent of Fortune 500 companies, only 23 of over all prominent businesses are actually accessing Drive on a regular basis. While they may have files on the system, most IT departments are slowly migrating files into the new system. The problem is accessibility, inconvenience and time inefficiencies.

A Bitglass report from August 2015 shows a 300-percent growth in Office 365 adoption and utilization by enterprise and small business users with Skyhigh reporting a total 87.3 percent of businesses regularly accessing the system for all their collaboration and file sharing needs.

While 4 million paying enterprise users are said to use Google for single in-app sign on and service features, most of these users are more active on Office 365 according to multiple studies. It is most likely that this four million simply kept their previous accounts, while using Drive for personal and freelance use in their Android (News – Alert) and Google-powered devices.

With Sharegate’s new migration tool, it will be interesting to see whether this influences the reported 4 million still accessing Drive’s current services or if the 2 million active users dwindles down. Making migration more efficient could impact Drive’s adoption and utilization quite drastically.

Will Drive become another Google service that ends up failing them? Most likely not, because they serve the individual user – But, less enterprises will be accessing Drive for their daily operations and collaborative needs. Then, again, Google is already showing signs that they aren’t about to let this happen. The competition begins.

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New York City Will Be America’s First Smart City

Next Generation Communications, IP Transformation, Advanced Broadband Networks, Digital Lifestyles, Eco-Sustainable Telco Solutions, Dynamic Enterprise, Service Delivery Environment, Advanced Broadband Networks, End to End Transformation, Advanced Business Models, Business Transformation, Services Transformation, Service Delivery Platform, Killer Telco Environment and Managed Telco Services

PREVIOUSLY PUBLISHED TO TMCNET’S NEXT GENERATION COMMUNICATIONS

As smart and responsive cities continue to expand across the globe, LinkNYC has emerged as one of the most innovative moves yet in evolving the New York Metro Area. As the company begins to roll out free gigabit Wi-Fi across the city, we are enamored with everything that comes with it.

A city full of Millennials and the need to accommodate outdoor charging ports, LinkNYC has stepped it up a notch, as they knock out over 7500 payphones around the five-city borough and install multiple technology kiosks in their place. Connected by superfast citywide Wi-Fi, these “Links” serve as information stations, communication platforms and even city directories.

Paid (NewsAlert) for by advertising, Links are powered by highly effective OOH advertising networks and will be sustained on revenue alone. What is said to be a “rich, context aware platform,” all Links will feature digital signage on 55” HD displays and will bring the city over half a billion a year in revenue. These totems, as ZDNet has labeled them, will not be a burden to tax payers, as funding will be generated from partners, supporters and advertisers directly.

Sponsored by The City of NY and CityBridge, personal devices can be used with the systems. USB ports will allow for on-the-go charging and lead the city to become a more efficient and safer place to live. 9-11 will be a short swipe away and public service announcements will be immediately posted to warn passersby of harm in the immediate area.

Each kiosk will have a tablet to access e-mail, browsing the Web and a Vonage (NewsAlert) app for telephone calls. Users will have to provide their own headphones, however, or everyone else nearby will hear the conversation. Tons of new apps are set to rollout over the next ten years and are expected to bring continued innovation to communities all over the Big Apple. Connectivity is said to be 100 or more times faster than LTE (NewsAlert) servicing and standard public Wi-Fi… even at 150 feet away.

CItyBridge, a New York-based technology company, is comprised of technology experts, media professionals and communication groups, who are focusing on connectivity and the user experience. The companies forging together under this entity are Intersection, QUALCOMM and Civiq Smartscapes. The company is led by a parent company, Titan Outdoor. With this powerhouse behind them, Links are now considered “for New Yorkers, by New Yorkers.”

With the growing concern for security and privacy, CityBridge only collects data related to logins and passwords that access their system. And while they do collect complex analytics to better improve and maximize their servicing, data remains anonymous to the user so that nothing will become identifiable to any particular user within the system. Better yet, this information will not be sold.

According to ZDNet, The City of New York will be simultaneously be implementing free broadband service to households all over the city. From now through 2019, a proposed minimum of 100mbps will be delivered through each network and will keep the city connected to the rest of the world.  While directly unaffiliated with Links, power to Link towers will be made possible. The move to implement citywide broadband servicing will cost the city $500M, matched by $500M from a private source. It seems that after Links have been positioned, broadband servicing will pay for it. Now, that’s smart. 

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AT&T & VoLTE Pairs Clearer Calls with Simultaneous Web Browsing

Telecom Signaling, Diameter Signaling, LTE Diameter Signaling, Diameter Signaling Router, Telco Signaling, signaling transfer point (STP), signaling gateway, (SGW), Telecom Signalling, EAGLE Signaling Platform, Signaling System #7, SS#7, SIP, 3G LTE, 4G LTE, 4G LTE-A, VoLTE, VoIP

PREVIOUSLY PUBLISHED TO TMCNET’S TELECOM SIGNALING RESOURCE CENTER

Combining our favorite features from Facebook, Google Hangouts, Skype and iPhone systems, AT&T has been rolling out its new VoLTE service, which currently reaches more than 27 million subscribers in the United States. Allowing us to engage in improved calling quality, we are now able to utilize our LTE networks while in HD.   

AT&T has been busy bringing simultaneous delivery of LTE connections to our communications needs. Broadening the range of frequency for voice, clearer conversations are now made possible.  This means that you are less likely to hear someone ask you to repeat what you just said. Customers will also be able to switch back and forth between voice and video calling without losing their connection.

While it hasn’t reached all markets yet, AT&T is working diligently to unleash VoLTE “market-by-market,” testing each market before launch and maximizing the user experience before it is widely adopted.

In addition to an improved voice experience, AT&T is implementing three more features to their VoLTE service. One of these include Wi-Fi Calling, as AT&T jumps on the bandwagon with Verizon, who has also recently adopted this form of Wi-Fi communication, as an alternative to users experiencing service outages and interference with servicing in their area. Sprint has already been offering this service for a few years now.

Advanced messaging will also allow users to tell when and if their messages have been delivered across networks, providing more accountability to the system and verifying receipt of important texts that can often get lost in the mix.

Finally, AT&T implements NumberSync into their VoLTE system. Working very much like SimulRing on Vonage and Google Voice through Hangouts, NumberSync will allow users to link compatible devices to a primary mobile number. Not only can calls be routed to several devices, but calls can be made from several devices and appear to be coming from the same mobile number. Text messages are no exception.

Phones that are dead, broken and powered off will continue to ring and ensure that no calls are missed and no texts are delayed. 

While none of these technologies are necessary new, AT&T has combined our most beloved features into a central system for improved calling experiences. With faster speeds being accessible on our devices while on a call and frequencies expanding for clearer calling capabilities, AT&T has a good shot at being one of the most in-demand phone carriers in 2016. Additional mobility will be given to conference calling and business interactions

Unfortunately, while AT&T has already rolled out HD calling to most of the United States, there are many subscribers, who will go without the ability to engage in HD clarity, because they have a device that is incompatible with the feature. It is likely that upgrades will take place in the next few months with subscribers interested in adopting this new service. But, it is not likely to actually happen right away, as much of our population tends to be late adopters, as opposed to early ones.

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How and why Shorty Produkshins is shifting gears in 2016

Shorty Produksins is Internet Marketing Orlando. Brand Social.

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It’s been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty’s Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping ahead of the competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always given the audiences a “new era in royalty” through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele — those allowed to be named and those under NDA. We focused more on our abilities on “streaming,” graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands — something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn’t have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let’s face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then… Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google’s new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already “been there, done that.” We have already done the “expert guest” thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote “productivity, collaboration and communication,” we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren’t just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to the community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you… the everyday person.  In 2016, we shift gears to the community. We shift gears to return the support. In order to continue creating opportunities for you, we must keep evolving us!

In the past, you may have noticed long periods of time that our websites weren’t even finished. This is because we focused on our client’s work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clients speak on our behalf, as they return for more. Our clients have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele… in supporting our followers, our lurkers, our true fans… in supporting the customers of our clientele… and in supporting the community, it is time to focus on us… Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity.

As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves being the first to tell you (it’s probably the little kid in her)… As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it’s not just a new beginning, it’s a chance for transformation… metamorphosis in branding social… And, we just want you to pay attention as we begin to unveil our plan of action over these next few months…. You will NOT be disappointed. Because, you are the reason for it all!

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Business VoIP Enhances the Customer Experience

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PREVIOUSLY PUBLISHED TO TMCNET’S BUSINESS VOIP

Cutting costs for businesses, while allowing flexibility to the professional world, cloud contact centers have been becoming increasingly beneficial to enterprises all over the planet.  Not only has cloud collaboration pushed regional boundaries, but it has also cut expenses for travel that otherwise would have meant lost time of department heads and leaders, who are instrumental in leading various teams around the country.

Cloud contact centers allow innovative moves towards conference calling and unified communications directly from the cloud. Business VoIP is made possible through these systems, often saving call centers and business operations up to 60% in costs of traditional phone systems. Additionally, calls can be recorded and save within the system, voicemail accessible directly through a centralized e-mail platform.

Because of cloud efficiency, it has been predicted that 25% of most IT budgets will be set aside for cloud-based systems. Growing from a storage-based technology, professionals have been learning to increase productivity by working within the cloud directly. Because these systems can be accessed across a variety of devices, many professionals are opting to work “on the go,” utilizing tools and communications platforms within the cloud system, where they are also able to store confidential documents and proprietary information.

Quickly connecting consumers with answers to their questions and solutions to their problems, cloud centers are saving the business valuable time, which also translates to money. This also leads to greater profits, as brand trust is adopted with loyalty and tenure.

As time passes, the business model is transformed and continuously upgraded. Business VoIP and IT systems integrating into these cloud-based models are finding that depreciation is almost nonexistent. While integrations will continue to improve systems, outdated equipment is no longer an issue.

With the ability to disseminate valuable information throughout the system at once and because most interactions can now be accessed on demand, there is less of a need to hire multiple trainers to bring employees up-to-speed on new programs and procedures. Increased controls ensure efficiency through shareable content on internal servers.

Again, with a centralized system, valuable information, knowledge bases and case studies can be accessed while communicating with clients, partners and customers, improving the overall experience and quality of interaction.

While more than 13% of all major corporations are still skittish when it comes to trusting the security of cloud-based systems, security is actually increased and customer data is more protected than ever. Not only is it safe from corruption during migrations and depreciating databases, data can be wiped from the devices of employees, who are no longer with the company. 

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