Gotham Technology Group is known for its dedication to the build and
performance of agile and innovative mobile infrastructure solutions for
a, primarily, Fortune 500 customer base. Most recently, they teamed up
with Pivot3 to announce a partnership that will optimize the mobile workforce
as we know it. Pivot3 provides a dynamic, scalable and hyper-converged
solution to software-defined data centers, eliminating big bulky
equipment and improving the cost of operations to client businesses
within various industries.
Together, the partnership aims to create enhancements to existing
tech infrastructures and storage solutions. In some cases, existing
infrastructures will be replaced altogether.
Leveraging the power of flash, HCI and hybrid-cloud technologies,
mutual customers will now be ale to apply the best infrastructure
solution to each project in their ongoing workload. They will not only
be able to mark each solution project with priority, but through this
partnership, they will additionally have the capability to provide
solutions directly within their application architecture and in
conducting business services.
Optimizing infrastructures to become software-centric, costs are
automatically lowered within the operating space. They are also made
more productive through speed and organization. Because Gotham is
dedicated to providing security within data, application delivery and
mobile platform solutions, this partnership really comes as no surprise.
Partnering with outside vendors is actually nothing new to Gotham;
its reseller network is continually expanding. Partnering with Pivot3,
however, Gotham not only has access to their fully patented solutions,
but they are also authorized to sell, service and support those same
solutions. The mobile workforce becomes more efficient and more
productive through virtualization and application development – both of
with Gotham has demonstrated a high level of expertise within.
“Hyper-convergence is the next wave in the virtualization of the IT
landscape and Pivot3’s unique architecture enables this transformation,”
states Ken Phelan, CTO of Gotham Technology Group. This exclusivity
will allow Gotham to be at the forefront of that wave.
Pivot3 allows stronger defense in protecting data, while allowing
complex functions to take place very in a very simple interface. Big
data, for example is collected within the system, saving weeks on end in
just the planning and configuration of data collection processes.
Even while collecting so much data, in addition to storing it,
software-solutions ensure efficiency in accelerated back up and
recovery. Together, these processes save IT departments precious time
that would be better spent focused on delivery, rather than setup.
In the case of a remote and mobile workforce, the ability to control
infrastructure from a central location eliminates so many problems that
businesses currently face.
Cloud technologies have opened the door for so much, but so often
incompatible devices and connections interfere with certain elements in
the system. Allowing an actual center to control this technology and
make changes, virtually, businesses are finding better unification and
stability in infrastructure, such as what Pivot3 offers. With Gotham’s
added services, customization of infrastructure and application builds
will be a force to be reckoned with.
We are consumers. Whether for work or play, we know exactly where to go to get the content we need to get the job done. We create. We embrace. We indulge. We share. So, is it really that hard to believe the 2016-2020 Global Mobile Content Management report forecasted a 21.8 percent CAGR growth in mobile content management, driven by mobile accessibility? By swiping screen to screen, we are leading rapid trends in the corporate world and forcing the mobile workforce to stay productive.
Flexibility in our schedules, cloud computing and a millennial
workforce has proven a great mix for the corporate realm. Not only does
it allow businesses to stay open past business hours, but it allows for a
more productive organization. Better communication is cultivated and
collaboration is easier to manage thanks to mobile solutions.
Because we can access our desks from the beach, we tend to be more
proactive in getting work done. We no longer have to wait until 9 a.m.
or rush around to make a 6 p.m. deadline. Furthermore, we no longer have
to call in a favor just to have someone meet us at the office and let
us in because we forgot something.
Thanks to integrated solutions that allow us to connect our work
stations to our mobile devices, our documents are not only accessible at
all hours of the night, but they are also safe and secure – shareable
with only those that we allow to see them. There’s very little printing
and scanning going on these days. Budgets are no longer sacrificed for
unnecessary printing and shipping costs. Documents are quickly deleted,
limiting the need to shred and discard once they are done for. These are
actually the key drivers within the market.
By the end of 2020, ReportsnReports has predicted that cloud-based
content management segments will become the largest segment in the
market by the end of 2020.
Healthcare technologies, one of the fastest growing industries in
today’s mobile IT revolution, have almost all implemented some form of
cloud-based technology. Also, the world of marketing is not just
utilizing the cloud for standard business operations, but they are also
optimizing the cloud for platform delivery of content deliverables. This
is especially true as adblocking continues to evolve.
Native and Content Marketing are quickly becoming the way of the world.
Originally making noise last May, Facebook (News – Alert)
strategically hit the “book” with a solutions that would allow
publishers to implement their new and existing news content directly
into a Facebook app without the need to visit another browser, ensuring
speed and performance. The current version of Instant Article is only
available on iOS, and content is limited. In April, this will all
Because content management will become more social, and publishers
are set to receive revenue from traffic on the site, the presented 21.8
percent growth prediction for mobile content management may actual find
itself far exceeded.
From a conservative space, this number makes sense. But, the question
should be how much more will this number be exceeded by. The power of
social is often underestimated. And, once Instant Pages are unleashed,
we will see LinkedIn’s Pulse (News – Alert) step their own game up even further.
In fact, large enterprise firms are teaming up with smaller
organizations and forging partnerships that will ensure better content
creation and more impact in content management solutions. Will this mean
potential competition for Instant Article or Pulse? Will these
platforms employ partnerships to keep consumers hooked in to their
content and content delivery tools?
With newly adopted entry into the mobile and cloud arena, traditional
industries are now also joining forces with technology to meet the
consumer where the consumer spends a majority of their personal time.
This is also not factoring in the European countries, who have faced barrier issues with lack of mobile connectivity
that are now skipping 4G capabilities altogether and going straight for
5G. This adoption rate will continue to increases drastically.
High-definition (HD) content marketing will also drive innovation and demand for content management solutions.
Timeliness is key in content generation. Thanks to mobile
capabilities and with rapid adoption of content management solutions,
documents are quickly and immediately dispersed in mass. Reports are
generated instantaneously based on personalized information. And, the
workforce is now optimized.
With content and real-time solutions connecting global audiences
today, it was bound to happen: Natural Language Processing (NLP), an
artificial intelligence engine that processes communications between
human and machine, is showing growth in size and demand. This is
happening thanks to continued adoption of productivity tools that are
breaking down the barrier between written content and spoken word. In
fact, engines have become so complex that they are even able to analyze
natural human language and convert it into big data.
While NLP is primarily classified into technology types, service
groups, application, deployment models and verticals, according to the
region being serviced, the market can be further segmented based on:
Optical Character Recognition (OCR)
Interactive Voice Response
Pattern & Image Recognition
Technology types are broken down even further, classifying as
rule-based, statistical and hybrid natural language processing units.
This would be based on proper dictation and natural-speak, but it would
also be based on situational patterns, the source and patterns in
utilization, such as when we speak metaphorically or with slang known to
our local area.
Within the vertical space, NLPs are classified within each industry. A
backhoe in the manufacturing sector, for example, may not have the same
translation as it would in the entertainment sector. Differentiation
would form exceptions within artificial intelligence engines. Likewise,
translation of this same word from another language may be offensive if
said in any other form but “harlot” or “charlatan.” Proper dictation and
ethic must be programmed and preferred within the system.
The NLP market is expected to increase significantly over the next
ten years. The North American, Western European and APEJ areas of the
world are actually expected to impact this area of growth most
aggressively, while other markets are simply adopting NLPs at a rapid
recently made headlines when news spread that the company is in the
process of launching new global sales divisions that will accommodate
recent record-breaking growth of 63 percent, month over month, and with a
43 percent expansion within territorial demand in just over a
seven-month period. This comes short of establishing a more solid
framework and infrastructure. Integrating into the mobile arena,
Translate expects to reach 6.1 billion users by 2020.
“Our platform has seen overwhelming growth since our launch in June.
We’ve doubled our internal team, and increased our translator community
to meet the growing needs,” said Anthos Chrysanthou, Founder and CEO of Translate.com.
The market is driven, of course, by globalization. But, it is also
driven primarily by social functions involving communication, public
relations and marketing strategies. Content development is, perhaps, a
large contributor in growing markets. Specific technologies and
application of those technologies are also leading this growth and
a division of TransPerfect, automatically identifies content from
spoken and written language, translating it, based on initiation and
intuition. For the World of SEO, this is great, because not only is a
website now automatically translated, but Translations.com also provides suggested meta-data and extraction for additional optimization points of context.
Since its beginnings, the system has improved results through
AI-driven accuracy and consistencies in conversational patterns. The
company sees annual revenue of over $500M and, paired with its parent
company, provides service in over 107 languages around the world.
TransPerfect recently won the 2016 Future 50 Award by SmartCEO, as one of the New York region’s “fastest growing mid-sized companies.”
Barriers & Restraints
Hindering growth in certain areas of the world is due to government
regulation and laws that prohibit solution to language barriers. Low
adoption rates are also staggering growth. Areas that have no need to
enter a multilingual marketplace are falling short of expectation by a
As organizations partner and solutions are created, the marketplace
continues to change. With leading corporations integrating with new and
existing technologies, products that do not include advanced NLP engines
will likely be left behind.
A recent study by PQ Media, a market research agency focused on competitive intelligence as it relates to some of today’s top media and technology organizations, disclosed findings that highlight the future of traditional media and how the shift is being led by a highly social Gen-X crowd. Their reports show that 2.1 percent of all traditional media consumption is sure to decrease by 2019. Of course, this figure is conservative.
Millennials are known for influencing tech innovations in the
workplace. But, the Gen-X audience is the true leader in digital media
interests. They spend more than 25.3 hours a week on average, consuming
“doubled-up” digital media content. This consumption overlaps social
media engagement and online collaboration.
“Increasingly, online and mobile media usage is being driven by the
digital brand extensions of traditional media, driving up overall media
as more content is re-purposed for digital devices, such as internet and
mobile video streaming of TV programs and movies; online radio
stations; web-based multiplayer editions of console video games; and
mobile newspaper and magazine apps,” said PQ Media President and COO,
The combined consumption of digital media and traditional media is
totaled on average at 64.7 percent of our waking hours. This number is
set to rise to 67 percent, even with the decline in traditional media
consumption – especially with social impact playing a hand at the deck.
Acknowledging and adopting this concept, NetShow.com’s social
streaming network and WebRTC ecosystem “buys in” to what is said to
become a trillion-dollar market segment and mobile streaming lifestyle.
Realizing a gap in media consumption and identifying opportunity,
NetShow.com introduces a bidirectional and highly interactive platform
that allows us to engage our friends in shared social media consumption.
A membership-based portal is open to all networks and content
providers from OTT media giants and independent media sources, as a
platform engage audiences in shareable media content. Studies show that
90% of consumed digital content will be video-based.
Combining trends in the mobile experience, NetShow has developed
systems that integrate various media types, including news, sports,
entertainment, virtual reality and IoT interactives, further creating an
engaging experience for two-way conversation within the media space.
This is totally contrary to linear media sources we are accustomed to.
According to The Digital Facility,
“NetShow has engineered the first “mobile living room” mobile broadband
entertainment and interaction anywhere, any time. The platform empowers
an interactive, immersive social viewing experience with friends and
family around the world via face-to-face virtual conferencing overlay
and its power isn’t limited to traditional media.”
Soon, you won’t need to screenshare in Skype to have a long distance
date with your significant other. Platforms will now accommodate
real-time viewing and interactivity, while you share screams and
“At NetShow, we feel we are the best investment opportunity for local
TV and cable broadcast networks, along with film studios, for broadcast
streaming distribution,” explains CEO Michael Evingham. “Social,
connected streaming is the media of tomorrow; a way for audiences to
build true relationships with each other and the content they enjoy.
Networks can leverage the power and insight of social to deliver
precisely what viewers want and expect. Rather than building isolated,
non-social platforms of their own, NetShow provides a powerful,
far-reaching solution for the future of streaming media in all its
While Gen-X consumers are the heaviest consumers of digital media
consumption, our early adopters are their children. The iGen or
Generation Z crowd and the Millennial professional are set to be the
first adopters of NetShow’s innovative platform.
Unlike the Gen-X crowd, younger generations don’t mind sitting
through ad-supported videos, which will in turn contribute to
advertising effectiveness. To effectively engage universal audiences,
NetShow is set to embed mobile streams that allow conversation to start
amongst strangers, based on specific interest and popular discussion,
related to the media being consumed. And that, my “friends,” is how the
face of media will never be the same.
The new Mitel Mobile Cloud Suite is empowering stronger communication and more productive collaboration amongst enterprise businesses, project teams and small firms. In fact, the suite allows Tier 2 and Tier 3 mobile carriers to provide more effective, rapid and cost-efficient hosting to VoLTE, ViLTE and VoWiFi technologies, in addition to advanced messaging services.
The Multi-ID, for example, allows users to easily attach all contact
numbers and means of communication to be streamlined into a single
device. Users are able to open a native application on any mobile device
to make calls, listen to voicemail, send and receive text messages.
Evolving to meet the ongoing needs of today’s Executive and Project Lead,
Mitel has established the Embedded Communications solution, the first
product to emerge from the Mitel Accelerator, allowing businesses to
integrate voice, video and messaging directly into mobile business SaaS
applications. This streamlines mobile communications by allowing team
members to stay in one app, as opposed to many, while communicating and
collaborating in real-time without delaying, missing or overlooking very
The Embedded Communications tool was created to enhance the
FieldAware experience, already adopted by many field service
organizations around the world for field-service scheduling.
Other tools include the Mi-Team portfolio solution that allows
collaboration between a team with the mobile-first mindset. This
solution includes real-time voice and video meeting, in addition to
mobile whiteboarding and integrations of business applications. This
method of communication claims to drop the average need for e-mail
engagement by 40 percent. This could mean a great deal for enterprise
businesses that connect thousands of employees at once. Virtual
conference rooms allow for topic-based discussion, corporate meeting
space and project-centered meetings.
Within the Mi-Team solution, team members will also be able to
approve and sign documents, voice tag archived meetings and integrate
file sharing from external cloud storage. Integrating project management
workflow into the Mi-Team solution, Mitel allows users to assign tasks
within virtual rooms, screenshare and schedule future meetings.
Finally, the Mitel Mobile Cloud Suite presents the mobile workforce
with a solution that expands new cloud services and enables productivity
within business itself, arming both enterprises and small businesses
with enterprise-level tools and resource to expand business initiatives
and streamline daily tasks. This solution is called the Mitel Global
Cloud Expansion. It’s what brings all solutions full circle and helps
Mitel to reach its strategic vision.
PREVIOUSLY PUBLISHED TO TMC NET’S REAL TIME COMMUNICATIONS
GENBAND, provider of real-time communications solutions, recently announced the release of a Network Transformation solution through Empire Access, a state-of-the-art provider of fiber optics. The Network Transformation tool, a software-based solution, has implemented the GENBAND C15 Call Controller in maximizing and upgrading Empire’s communications systems, taking them into the new generation of telecommunications capabilities.
The C15 Call Controller has made a name for itself in the past,
supporting a variety of standard protocols, interfaces and features that
enable both IP and legacy servicing for its Class 5 predecessor that
have allowed for better clarity, innovative video calling and call
logging abilities and even mobility.
With the implemented Network Transformation rollout, Empire Access
now finds itself with better network efficiencies and the ability to
offer clientele advanced communications servicing. The addition of the
C14 Call Controller allows the Network Transformation solution to
consolidate network infrastructures and enhance all previous IP-based
Empire Access would now be able to facilitate applications servers,
webRTC, wireless access gateways, intelligent messaging and session
routing. They will now be able to engage virtualizing networking
functions and implement cloud-based “as a Service” options. We all know
the power of the cloud, especially on telecommunications in a globalized
In a world that relies on rich media content, the Network
Transformation solution delivers rich communications servicing that
“blend voice, video messaging and presence.” This solution allows
previous tools and solutions to be integrated in order to facilitate an
easier migration to the new system.
The GENBAND integrations will allow Empire Access to offer businesses
with more complex and reliable scalability. They will now be able to
offer new services to both residential and business customers, opening
doors for new market potential for the company, as it enters a new
playing field. Empire Access will also find that energy costs will be
reduced through improved power saving efficiencies.
With the ability to provide customers with the latest in IP-based
solutions, they can now ditch the dinosaur-based technologies and really
ensure customer satisfaction through stronger connections, longer
connection times and remote troubleshooting capabilities.
Because many clients are shifting from outdated systems, it has been
important for GENBAND to focus on the improvements to current systems,
while shifting to a totally new system altogether. The transition allows
clients to protect previous systems and investments, while extending
into new territories and making a complete shift in technologies. This
is done while minimizing service disruptions to the end customer.
Less downtime means less impact on financials. It also keeps the
customer from jumping ship at a time where companies are merging to
offer the latest in technologies at more affordable pricing. For Empire
Access, this was an important investment. It will pay off quickly, as
previous expenses are replaced by savings.
THIS ARTICLE PREVIOUS APPEARED ON EXAMINER ON FEBRUARY 2, 2016.
According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019.
We have already seen a 2.4 percent
decline in 2015, leaving us consuming traditional media at a rate of
46.8 hours weekly – down 10 hours from 2009. Television makes up over
50.2% of this figure with 32.4 hours spent consuming media, weekly. This
factor does not differentiate between smart TVs and traditional
Reflected through a 7.3 percent rise in
digital media consumption for 2015, users were often engaged in
customized, interactive experiences, leaving traditional media platforms
less desirable and often kicked to the curb – literally.
Intelligence has been collected between
the five consumer types, 15 leading global markets in three broad
categories and within 22 specific media channels. Digital media usage
accounts for 27.7% of our media consumption in the United States.
While Millennials are known for their dependence on technology and the impact on evolving business models, 2015 showed us that it is actually the Gen-X crowd that most heavily consumes digital media interests. In fact, they spend almost 25.3 hours a week on average in digital media consumption. Even the iGen crowd, the youngest group of media consumers, is only spending 39% of their time in front of an electronic device — and this is evenly spread amongst multiple digital media channels.
The Gen-X crowd is spending almost as much time consuming multiple digital media channels simultaneously, as the average hours are spent working a part-time job!
With 2016 birthing a plethora of
technologies related to health and fitness, targeting baby boomers and
the elderly, it is also expected that the average consumption of digital
media will boost substantially, increasing the weekly average from 13.2
In 2015, as a whole, the average American spent 23.9 hours a week consuming digital media in some way, shape or form. Contributors include access and adoption of smartphones, tablets and wearable technologies. It is also reflected through launch consumption of new market gaming consoles, in additio to political and sporting events.
Despite controversy in the recording
industry, surrounding digital music piracy and media consumption, it
continues to be the fastest-growing outlet for digital media to date. In
2015, it has made up 33.5% of total media consumption in the US.
Benefiting the Music Industry and advocating for the recording artist,
this was achieved through a sharp increase in music subscription
Digital media music consumption often
overlaps time spent on social media and collaborating online. This
number does not depict consumption of digital downloads and solely
reflects access through a connected device.
“Increasingly, online and mobile media
usage is being driven by the digital brand extensions of traditional
media, driving up overall media as more content is re-purposed for
digital devices, such as internet and mobile video streaming of TV
programs and movies; online radio stations; web-based multiplayer
editions of console video games; and mobile newspaper and magazine
apps,” said PQ Media President and COO, Patrick Quinn.
Combined digital media usage and
traditional media consumption totaled 64.7 percent of hours consumed by
the average American on a weekly basis. This number is expected to
increase to 67 hours in 2019. Increased availability of user-generated
content will replace traditional media and content produced in-studio.
Every two years, the FTC (News – Alert) is required to report to Congress on the use of a National Do Not Call Registry. This includes complaints and utilization by both businesses and consumers. Gauging how well companies are adhering to guidelines and finding loopholes surrounding current laws, Congress will have a better understanding on which laws are working and which need to be amended in eliminating telephone spam and fraud.
The checks and balances system aims at bringing the average American a
little more peace of mind at the start of their work day and when
sitting at the dinner table.
Based on reports covering the last two years, as submitted on December 31, the lawmakers on Capitol Hill have given the thumbs up, as the FTC has demonstrated satisfactory efforts in enforcing telemarketing rules within the business world. Many of us may disagree, especially if we are continuously hounded by those companies texting and calling us at all hours of the night, telling us to “stop what you’re doing…” and trying to get us to spend more on student loan forgiveness programs than we would be going directly to Navient (formerly Sallie Mae) ourselves.
In contrast to those pirates that seem to break all the rules when it
comes to telemarketing etiquette and compliance, the FTC has been
taking a strong stance against illegal telemarketing practices and
undertaking initiatives to combat technologies that allow these
lawbreakers to hide their true identity. Robocalling has been a huge
priority to the FTC in the most recent of years. The Federal
Communications Commission has also adopted this concern as a major
priority for enforcing ethical business practices in telecommunication.
Every five years, consumers and businesses must relist their most
recent number into the registry database in adding protection to their
“Do Not Call” requests. Within this time, callers won’t necessarily
stop, but efforts to keep them from calling will keep them at bay.
Because everyone does not play fairly, the FTC and FCC (News – Alert)
are consistently trying to combat offenders, while allowing
telecommunications companies to operate within the boundaries of the
Timothy P. Tobin, a partner at law firm Hogan Lovells recently disclosed affirmations to DataGuidance, stating, “The real problem is where either the FTC or FCC, or private plaintiffs under the TCPA, go after legitimate businesses who are making good-faith efforts to comply with the law. For example, the FCC has made a total mess of the TCPA restriction on auto-dialed calls to cell phones with an overboard interpretation of what constitutes an autodialer and with unduly rigid consent requirements. This has had the effect of being extremely burdensome on many legitimate businesses, putting them at risk of multi-million dollar judgments and settlements for many types of calls and text messages that should not be restricted.”
Within each five year period, the FCC admits that they do scan phone
numbers in prompting updated databases, ensuring newly listed numbers
are adapted per request – and releasing those numbers that no longer
belong to registered users. While it is easier having new numbers
listed, because users tend to enforce this on their own, very few people
are returning to the registry to remove their number once it is no
longer theirs … prompting the five-year rule. After five years, numbers
are automatically released from the registry.
Whether or not an uptick in unethical and illegal telecommunications
practices subside, consumers are becoming more weary of answering
telephones that are LAN line-based – if they even have one anymore.
Consumers are also becoming weary of numbers that are not familiar and
more hesitant to provide information on the Web that involves telephone
number collection. This is one loophole that telemarketers have found in
breaking the registry laws.
According to an undisclosed law firm, some of these numbers are hard to trace. And while many of them are able to be sued for upwards of $1500 a call, it may not be enforceable if you have filled out a form online and included your number for contact. Because filling in your number with a verified phone number is becoming increasingly required in submitting long, drawn-out forms. We are finding that even requesting a quote for a specific insurance company will return calls from multiple insurance companies that we have not permitted to solicit our phones.
Our data is being sold and the law is permitting it, because these unethical companies are asking our permission and requiring you to give up your rights to privacy in receiving information. While the FTC and FCC are doing a “good job” in enforcing the laws, the battle continues with these unethical companies. With new practices and the required two-year report, decision-makers in Congress will be able to find ways to continue helping our fight to enjoy dinner just one more day in peace.
Every so many
months, we see the release of the “newest, best phone on the market.”
The only problem is that they are almost never better than the most
popular phone on the market and they will cost some outrageous prices,
additionally locking you into a 2-year contract with a major carrier.
Elliptic Labs is setting out to change the mobile marketplace with their new BEAUTY Ultrasound Proximity Software.
Not only does this software aim to replace extra sensitive
hardware-based sensors, but it will do so while causing the price of
smartphone manufacture tot drop significantly. This would cause the
pricing model of smartphones to change exponentially and marketplace
competition to really get dirty.
An added value of this BEAUTY software is that it will also cause
mobile devices to be much sleeker than they are at this point and allow
manufacturers to add additional features to the internal guts of each
Many of our smartphones today include smart motion and motion gesture
technologies. In fact, many of our devices – period – include this
technology. This is a very similar to what the BEAUTY software actually
One problem with most motion gesture technologies, however, is that
so very often, they will drain our batteries very quickly and rarely
capture motion at 180 degrees. What makes it worse is that actual
proximity is in continuous need of calibration. And, when they go
haywire, sometimes your phone finds itself “butt dialing” every body you
haven’t spoke to for the last five years.
In fact, hardware-based sensors have been designed to turn off touch
functionality when a user holds a device to their ear to speak on the
phone. But, very often this actually becomes more sensitive, allowing
our “fat faces” (cheeks and ears) to attempt three-way calls and pull up
apps that we rarely use. With so many apps allowing in-app calling,
themselves, there’s no telling the damage that can be done with a
hardware sensor that isn’t working properly.
With more accurate touchless gesturing, Elliptic has been working to
create alternative methods for user navigation and how users access
their content. Beaming in high-resolution and across several platforms,
the BEAUTY product users operates under low power and is able to be
integrated into anything from PCs to televisions to the latest
Focused not just on how the software operates, Elliptic also focuses
on how this software makes an end product look. This ultrasound software
eliminates the multiple sensors we have toted on our smartphones since
inception, which means that our smartphones will not only be more
attractive, but they will also be able to withstand more torture.
Those finding themselves constantly replacing that glass face on
their smartphones will find that their sensors won’t take so badly to
Elliptic’s software uses the earpiece and microphone from the
smartphone to decide proximity based on sound, in addition to a plethora
of other motion triggers and detection. This means that software
sensors are non-dependent of light and won’t rely on lighting to work.
One source speaks about this software’s ability to pick up notes
made via paper and pen nearby the device. This almost tells us that
this software will be able to sense 360 motion around the device. This
is going to be interesting.
Optical sensor has been known to fail on devices, causing expensive
smartphones to require repair. They are also unreliable in the cold or
on rainy days. Much similar to the duraTOUCH technology
in many of today’s top devices, Elliptic’s BEAUTY was also created to
withstand certain weather conditions. Although one is all for touch, and
the other is eliminating it, it would be interesting to see what the
two companies could create in collaboration with one another.
Looking forward to adoption by many OEM manufacturers in 2016, we
just may find ourselves holding a much more BEAUTY-ful device in the
near future. Whether smartphones drop their price or not is something
still to be said. Until then, we have something to be hopeful for.
As businesses adopt newer technologies and are able to increase
quality and productivity they are learning that, just like in
traditional business models, the customer experience is everything. We
now have a host of new innovations making our day just a little bit
better. Think of how far AI and mobile has come in just the last five
years – and little over a year ago, there were a lot of people still confused over what IoT actually was.
According to the Interactive Intelligence (News – Alert)
Group, Inc. There are five trends that we need to look out for in 2016.
This cloud services group, diligently works to improve customer
engagement, communications and collaboration for its many global
clientele. They have done their research, and we’re here to give you the
“It’s clear that companies are making customer interaction
experiences a priority, and the trends we’ve identified will be critical
if businesses want to stay competitive,” said Dr. Donald E. Brown,
Interactive Intelligence founder and CEO. “Of note is that all these
trends rely heavily on the cloud, analytics and big data. These now form
the underpinnings of nearly all things customer experience-related and
will continue to be key components of any successful customer engagement
Customer-Centricity Breaks the Ice and Creates Unity
Focused on an optimized customer experience, there is no one
department instrumental in the success of customer relations. In fact,
everyone — from the contact center to the external stakeholder — is to
be held accountable for the experience and satisfaction of each
customer, individually. Customers need to find ease in using a product,
and if they can’t they need to be able to find someone, who can explain
it to them.
How customers interact with the brand is extremely important.
Whichever method they choose for interaction will stand as the
mouthpiece for that brand. For this, digital workstreams powered by
integrated user engagement, communications and collaboration – most
communications platforms will also be powered by cloud technologies.
This will encourage better cross-department and multidisciplinary
communications – both inside the workplace and externally. Everyone will
be brought up to speed at once; and everyone can gauge needs for
improvement – immediately.
IoT will Continue to Expand the Omnichannel Experience
One-third of companies are reporting to use IoT within their 2016
operations planning. Using always-connected wireless technologies has
brought a ton of efficiency to the workforce. But, in 2016,
organizations are using them as an additional means to interact with
customers, internal groups and partners.
Companies are using this technology, as coexisting with
locational-based prompts. Many of these prompts will direct customers to
one-on-one interaction with a live person, social media, documentation
and exclusive offers. The customer will continue to the forefront of
office place efficiency and continue to improve the customer experience
We Will See Artificial Intelligence Like Never Before
As every day objects begin to take life, we are literally seeing
teddy bear’s learning our every move and having full-blown conversations
with a non-existent person. But, how can this help the customer
experience? As machine learning hits its prime, advanced speech
analytics are able to trigger alerts and specific messaging. Companies
can further identify patterns and predict customer behavior.
Engaging with machines directly, the customer will experience better
self service options than in the past, as AI can intelligently identify a
customer’s need and break down methods of utilization, repair or
expansion. Algorithms are leading AI to understand not just what a
customer is saying – but also what they are not saying. In cases where
after-hours leave no customer service agent available and where customer
service agents are unnecessary, AI is becoming increasingly prominent.
Many times, customers do not know the difference.
Sophisticated Do-It-Yourself Customer Service Empowers Customers
While this goes hand in hand with all other methods, “do-it-yourself “
customer service is becoming more convenient, timesaving and preferred,
especially amongst the tech savvy millennial crowd. Brands are also
learning that providing DIY methods saves the company on staffing costs
and keeping wait times down in the contact or call centers… also
benefiting traditional customer service methods in keeping customers
satisfied, who do not want to be on hold for longer than average periods
of time. Customers are empowered when they feel good about their ability to use your product effectively and save time and money on repairs.
Brand loyalty and niche networks are actually being built upon DIY
platforms, this would obviously attract more finance to the company, as
well. Web, mobile and SMS platforms are excellent ways to reach
millennials, as they regularly search for content based on their direct
needs. Not only will this be a larger trend in 2016, but it will also be
a great tactic for many companies, who are including it into their
overall marketing plan.
Every “Take-Out” Ready Through Mobile
With the traditional business structure broken and many more
professionals are entering the work-from-home revolution, remote access
to company infrastructures is proving more beneficial to the business
structure than previous methods. Millennials, leading this movement, are always on the go. They want to spend more time traveling and with family.
Mobile technologies have allowed a complete office space to travel
with us; cloud technologies allow us to access the office.
Collaboration, communication and productivity, are again, improving.
Mobile apps are going to be more mandatory in the past. Not having an
app for your business may actually leave your organization in the dust.
Allowing customers to interact with the brand, especially live, is
extremely beneficial to every organization, which instituted into their
2016 operations action plan. In fact, conference calling, white boards, tech support and other forms of customer and client interactions are at the forefront of 2016 and one of the most integrated technologies of the year.
In wrapping up the list, improving customer engagement and
experiences should absolutely be at the forefront of concern this year.
Restructuring the face of your customer service methods can be life or
death for many companies. Interactive Intelligence holds a weekly live webinar
that can help your organization gauge your current customer service
methods, as well as show you how to integrate these growing customer
engagement trends into your own business plan. Find out how to attend by visiting this page.