Could Phishing Expeditions Stop Cold with Deeper Insight?

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Easy Solutions, a fraud protection company, recently did some research into phishing attacks against a Top 25 US Bank during a three-month period. From September of 2015 until December, it seems these “phishermen” were quite busy. What’s most alarming is that these attacks were done during a season that leaves us most vulnerable to attack and where many of us won’t even realize that have been a victim until much later on.

During such a busy time in commerce, many of us won’t even know we were victims until much later down the road. This next bit of information might tell us why.

Easy Solutions broke down over 3,030 cases at just that one bank. What’s most interesting about this finding is that in each case, the common denominator was that each instance targeted around 190 people on average.

If we factor in how many banks there are – not just in the United States, but all over the world – and consider that this is a yearlong plague, we start to see the bigger picture.

Easy Solutions grouped the attacks into three main categories. Parameters were based on how sites were created as well as whether or not the domains are registered – including the domain provider and the location of each server.

The company decided that many of these sites were created as traps, only meant to serve a few stragglers at a time.  These people would accidently stumble upon the site or be directed there through some other devious means. And, it has been proving successful.

Each group of sites were then broken down. Location was a big factor in the next step of the process. Other factors were Whois information, the types of phishkits used and the strategy for getting people to the site.

Daniel Ingevaldson, CTO of Easy Solutions, states, “When institutions can more effectively characterize their attackers, they can then more successfully combat phishing attacks – by tuning consumer education campaigns, changing web site countermeasures, or adjusting risk scoring during phishing campaigns.”

Armed with new information, consumers can better differentiate between a genuine source and a scam. They will know which sites to stay away from, and gain confidence in those that they trust.

In a day where we are including our entire business on a cloud platform, there are still many that refuse to use their credit card online for these purposes. Institutions, such as the IRS, PayPal (NewsAlert) and Bank of America, are repeat victims of fraud. Customers and those who aren’t even affiliated with the organizations are often tricked through scare tactics and extortion strategies.

By understanding the source, it’s easier to shut fraud down – one scammer at a time. By better understanding domains and locations that are frequently associated with this fraud, it’s easier to pinpoint all source of fraud on a regular basis… stopping it cold in its own tracks. 

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Evariant Awarded Funding to Innovate Healthcare CRM

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Previously Published to TMC Net’s HealthTech Zone

Evariant, which offers an end-to-end CRM solution, has announced it received $42.3M in Series C financing through financial institution, Goldman Sachs, which will be used toward innovations in their current CRM healthcare platform for providers.

The company also said it secured both Series A and B leads in Health Enterprise Partners and Lightspeed Venture Partners, who have raised additional funding on behalf of the brand.

With over $70M in funding, the startup plans to focus on growth and evolution of their platform, starting with service lines, engineering and customer success teams. Recently opening a fourth office in Austin, this capital will allow Evariant to expand opportunities and support directly to nearby healthcare providers.

“It is no secret that healthcare systems are facing a variety of complex market challenges. These issues are not going to be solved by a collection of point solutions, but rather by an integrated platform that can scale and address the healthcare markets’ analytics and CRM needs of today and tomorrow,” stated Evariant Chief Executive Officer, William Moschella. “Our advances with big data and streaming analytics will yield significant market advantages to our customers. We are excited to leverage this additional investment to address core and new healthcare system requirements.”

Evariant’s ultimate goal is to be a solution providing healthcare organizations with precise delivery of efficient care solutions both inside and outside of the organization’s walls.  The company connects patients with healthcare providers specializing in specific care needs, instituting value-based healthcare delivery models in playing a better role in the matchmaking process. This not only reduces the overall costs to operation for associated healthcare systems, but it also serves the patient experience with better results. Healthcare systems are attracted to the ease-of-use and analytics systems that help them to better understand the needs of patients and provider tenets.

“With over 600 hospitals and six out of the top 10 health systems as customers, Evariant has clearly demonstrated to the healthcare provider market that they are the leaders and innovators to watch,” states Jason Kreuziger, a Vice President in the Merchant Banking Division of Goldman Sachs. “The company,” he continues, “has transformed many classic marketing and business development models by providing superior software products and customer experiences, leveraging sophisticated big data technology. We aim to invest in companies that are market leaders and solve major healthcare pain points by rethinking a traditional approach.”

Evariant’s CRM platform centralizes healthcare data into a localized hub and gathers that data to deliver analytics to healthcare service providers for application in reaching organizational goals and patient success. This platform identifies opportunities, measuring engagement potential and assisting in better execution of engagement initiatives. This data will also be at the forefront of the innovation project, improving the platform for future adoption by healthcare providers in providing better relations and management with patients in need. Evariant was recently ranked as the 272nd “fasted growing company in North America,” as named by Deloitte’s 2015 Technology Fast 500. 

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HP Aruba Empowers Smart Venues

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Previously Published to TMC Net’s IoT Evolution

Provider of next-generation enterprise networking solutions, Hewlett Packard’s enterprise company, Aruba, delivers IT solutions meant to empower organizations. Serving the now generation of mobile-savvy users by creating cloud-based business apps for “every aspect of their work and personal lives.” Aruba recently announced the “next wave” of the Aruba Mobile Engagement solution. Aruba also announced the inception of the a new app developer partnership program, “encouraging innovation at the pace of mobility.”

Designed for integration with multi-vendor Wi-Fi networks and beacon analytics, location-based mobile solutions will be providing organizations with a deeper understanding of their internal users, whether an employee or a customer, allowing them to better engage with specific more effectively. In-venue, locational triggers will allow businesses to directly interact with the consumer base, enhancing customer experiences through brand engagement strategies. This will impact vendor potential and expand opportunities for revenue growth.

Accelerating innovation in location-based mobile technologies, Aruba has also partnered with promising vendors, who have been creating amazing new features and applications for integration within the “Meridian Mobile App Platform” for developers. This, powered by Aruba Beacons and Aruba Mobile Engagement, has also led to the satisfaction of an existing customer base in the early stages of adoption. For vendors currently using these technologies, the results have been almost game changing.

Aruba Beacons are paired with Bluetooth radio technologies in combination with a Wi-Fi client, to allow cloud-based beacon management throughout multi-vendor networks and through secure Wi-Fi connections. Aruba Sensors, newly merging into the Internet of Things (IoT) scene, are enterprise-grade focal points that relay battery life data, power settings and beacon location through management and monitoring of data. Cost effective, Aruba Sensors easily integrate into pre-existing IT networks. The also transmit vendor information through the beacons to mobile devices, based on consumer preferences.

Directly interacting with customers, enterprise businesses are able to communicate important information straight-to-device, through location-based triggers and the customer’s proximity to an Aruba Beacon. Analytics will be transmitted to a central location via Aruba Sensors, which measure the customer’s behavior and interaction with the brand, based on certain proximities. This data is considered valuable business intelligences that will allow the brand and mobile developers to transform in meeting the growing needs of each consumer.  

Growing in demand and popularity, technologies are being deployed and integrated at larger scales than before. This increases complexity and challenge. The Aruba Meridian platform is designed to power an unlimited amount of location-based applications at any one given time. Even with all infrastructure aligned and capable of handling heavy-duty activity, complexity and speed, creativity poses as a limitation in process.

This inspired the new application partnership program, allowing vendors to create apps for venues that streamline productivity, check-in processes and create efficiency for customers as they enter venues with a specific purpose. These efficiencies save time, money and confusion. They also allow for better communication between teams, consumers and the venue, itself.

“Our booking system, combined with the Meridian Mobile App platform, provides a complete solution with visibility into meeting room availability, their amenities, and the location and directions,” states Sam Dunn, CEO of Robin. “Together we’re helping people find the right tools, at the right time, so they can do better work.”

Partnering with other enterprise mobile developers, Aruba is given more freedom to focus on the “how to make it all work” element behind these new possibilities. Many of these partners already had solutions but needed a system like Aruba to put them to use. Aruba’s infrastructure is protected and highly secure, meaning user data will remain private. In a recent statement by the company, “Aruba estimates approximately 48 hours of time savings in a 1,000 beacon deployment during a single maintenance window.” Connecting various vendors to one system allows increased efficiency in management of systems and reduces overall IT costs through the utilization of this one central unit.

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