Where is Mobile Content Management Headed?

Call Accounting, Telecom Cost Management, Telecommunications, ISI

ARTICLE PREVIOUSLY PUBLISHED TO TMC NET’S CALL ACCOUNTING

We are consumers. Whether for work or play, we know exactly where to go to get the content we need to get the job done. We create. We embrace. We indulge. We share. So, is it really that hard to believe the 2016-2020 Global Mobile Content Management report forecasted a 21.8 percent CAGR growth in mobile content management, driven by mobile accessibility? By swiping screen to screen, we are leading rapid trends in the corporate world and forcing the mobile workforce to stay productive.

Flexibility in our schedules, cloud computing and a millennial workforce has proven a great mix for the corporate realm. Not only does it allow businesses to stay open past business hours, but it allows for a more productive organization. Better communication is cultivated and collaboration is easier to manage thanks to mobile solutions.

Because we can access our desks from the beach, we tend to be more proactive in getting work done. We no longer have to wait until 9 a.m. or rush around to make a 6 p.m. deadline. Furthermore, we no longer have to call in a favor just to have someone meet us at the office and let us in because we forgot something.

Thanks to integrated solutions that allow us to connect our work stations to our mobile devices, our documents are not only accessible at all hours of the night, but they are also safe and secure – shareable with only those that we allow to see them. There’s very little printing and scanning going on these days. Budgets are no longer sacrificed for unnecessary printing and shipping costs. Documents are quickly deleted, limiting the need to shred and discard once they are done for. These are actually the key drivers within the market.

By the end of 2020, ReportsnReports has predicted that cloud-based content management segments will become the largest segment in the market by the end of 2020.

Healthcare technologies, one of the fastest growing industries in today’s mobile IT revolution, have almost all implemented some form of cloud-based technology. Also, the world of marketing is not just utilizing the cloud for standard business operations, but they are also optimizing the cloud for platform delivery of content deliverables. This is especially true as adblocking continues to evolve.

Native and Content Marketing are quickly becoming the way of the world.

In fact, Facebook just announced the decision to allow all publishers to utilize the Instant Article platform, starting in April of 2016.

Originally making noise last May, Facebook (NewsAlert) strategically hit the “book” with a solutions that would allow publishers to implement their new and existing news content directly into a Facebook app without the need to visit another browser, ensuring speed and performance.  The current version of Instant Article is only available on iOS, and content is limited. In April, this will all change.

Because content management will become more social, and publishers are set to receive revenue from traffic on the site, the presented 21.8 percent growth prediction for mobile content management may actual find itself far exceeded.

From a conservative space, this number makes sense. But, the question should be how much more will this number be exceeded by. The power of social is often underestimated. And, once Instant Pages are unleashed, we will see LinkedIn’s Pulse (NewsAlert) step their own game up even further.

In fact, large enterprise firms are teaming up with smaller organizations and forging partnerships that will ensure better content creation and more impact in content management solutions. Will this mean potential competition for Instant Article or Pulse? Will these platforms employ partnerships to keep consumers hooked in to their content and content delivery tools?

With newly adopted entry into the mobile and cloud arena, traditional industries are now also joining forces with technology to meet the consumer where the consumer spends a majority of their personal time.  This is also not factoring in the European countries, who have faced barrier issues with lack of mobile connectivity that are now skipping 4G capabilities altogether and going straight for 5G. This adoption rate will continue to increases drastically.

High-definition (HD) content marketing will also drive innovation and demand for content management solutions.

Timeliness is key in content generation. Thanks to mobile capabilities and with rapid adoption of content management solutions, documents are quickly and immediately dispersed in mass. Reports are generated instantaneously based on personalized information. And, the workforce is now optimized. 

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As Traditional Media Consumption Shifts, So Do Trends in Social Media Engagement Strategies

WebRTC World | TMCNet

A recent study by PQ Media, a market research agency focused on competitive intelligence as it relates to some of today’s top media and technology organizations, disclosed findings that highlight the future of traditional media and how the shift is being led by a highly social Gen-X crowd. Their reports show that 2.1 percent of all traditional media consumption is sure to decrease by 2019. Of course, this figure is conservative.

Millennials are known for influencing tech innovations in the workplace. But, the Gen-X audience is the true leader in digital media interests. They spend more than 25.3 hours a week on average, consuming “doubled-up” digital media content. This consumption overlaps social media engagement and online collaboration.

“Increasingly, online and mobile media usage is being driven by the digital brand extensions of traditional media, driving up overall media as more content is re-purposed for digital devices, such as internet and mobile video streaming of TV programs and movies; online radio stations; web-based multiplayer editions of console video games; and mobile newspaper and magazine apps,” said PQ Media President and COO, Patrick Quinn.

The combined consumption of digital media and traditional media is totaled on average at 64.7 percent of our waking hours. This number is set to rise to 67 percent, even with the decline in traditional media consumption – especially with social impact playing a hand at the deck.

Acknowledging and adopting this concept, NetShow.com’s social streaming network and WebRTC ecosystem “buys in” to what is said to become a trillion-dollar market segment and mobile streaming lifestyle.

Realizing a gap in media consumption and identifying opportunity, NetShow.com introduces a bidirectional and highly interactive platform that allows us to engage our friends in shared social media consumption.

A membership-based portal is open to all networks and content providers from OTT media giants and independent media sources, as a platform engage audiences in shareable media content. Studies show that 90% of consumed digital content will be video-based.

Combining trends in the mobile experience, NetShow has developed systems that integrate various media types, including news, sports, entertainment, virtual reality and IoT interactives, further creating an engaging experience for two-way conversation within the media space. This is totally contrary to linear media sources we are accustomed to.

According to The Digital Facility, “NetShow has engineered the first “mobile living room” mobile broadband entertainment and interaction anywhere, any time. The platform empowers an interactive, immersive social viewing experience with friends and family around the world via face-to-face virtual conferencing overlay and its power isn’t limited to traditional media.”

Soon, you won’t need to screenshare in Skype to have a long distance date with your significant other. Platforms will now accommodate real-time viewing and interactivity, while you share screams and laughter.

“At NetShow, we feel we are the best investment opportunity for local TV and cable broadcast networks, along with film studios, for broadcast streaming distribution,” explains CEO Michael Evingham. “Social, connected streaming is the media of tomorrow; a way for audiences to build true relationships with each other and the content they enjoy. Networks can leverage the power and insight of social to deliver precisely what viewers want and expect. Rather than building isolated, non-social platforms of their own, NetShow provides a powerful, far-reaching solution for the future of streaming media in all its forms.”

While Gen-X consumers are the heaviest consumers of digital media consumption, our early adopters are their children. The iGen or Generation Z crowd and the Millennial professional are set to be the first adopters of NetShow’s innovative platform.

Unlike the Gen-X crowd, younger generations don’t mind sitting through ad-supported videos, which will in turn contribute to advertising effectiveness. To effectively engage universal audiences, NetShow is set to embed mobile streams that allow conversation to start amongst strangers, based on specific interest and popular discussion, related to the media being consumed. And that, my “friends,” is how the face of media will never be the same. 

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Mitel Seeks to Enhance Mobile Productivity

WebRTC World | TMCNet

PREVIOUSLY PUBLISHED TO TMC NET’S WEBRTC WORLD

Aimed to meet the growing requirements of a mobile-first world, Mitel has revealed new mobile solutions for real time communications.

The new Mitel Mobile Cloud Suite is empowering stronger communication and more productive collaboration amongst enterprise businesses, project teams and small firms. In fact, the suite allows Tier 2 and Tier 3 mobile carriers to provide more effective, rapid and cost-efficient hosting to VoLTE, ViLTE and VoWiFi technologies, in addition to advanced messaging services.

The Multi-ID, for example, allows users to easily attach all contact numbers and means of communication to be streamlined into a single device. Users are able to open a native application on any mobile device to make calls, listen to voicemail, send and receive text messages.

Evolving to meet the ongoing needs of today’s Executive and Project Lead, Mitel has established the Embedded Communications solution, the first product to emerge from the Mitel Accelerator, allowing businesses to integrate voice, video and messaging directly into mobile business SaaS applications. This streamlines mobile communications by allowing team members to stay in one app, as opposed to many, while communicating and collaborating in real-time without delaying, missing or overlooking very important details.

The Embedded Communications tool was created to enhance the FieldAware experience, already adopted by many field service organizations around the world for field-service scheduling.

Other tools include the Mi-Team portfolio solution that allows collaboration between a team with the mobile-first mindset. This solution includes real-time voice and video meeting, in addition to mobile whiteboarding and integrations of business applications. This method of communication claims to drop the average need for e-mail engagement by 40 percent. This could mean a great deal for enterprise businesses that connect thousands of employees at once. Virtual conference rooms allow for topic-based discussion, corporate meeting space and project-centered meetings.

Within the Mi-Team solution, team members will also be able to approve and sign documents, voice tag archived meetings and integrate file sharing from external cloud storage. Integrating project management workflow into the Mi-Team solution, Mitel allows users to assign tasks within virtual rooms, screenshare and schedule future meetings.

Finally, the Mitel Mobile Cloud Suite presents the mobile workforce with a solution that expands new cloud services and enables productivity within business itself, arming both enterprises and small businesses with enterprise-level tools and resource to expand business initiatives and streamline daily tasks. This solution is called the Mitel Global Cloud Expansion. It’s what brings all solutions full circle and helps Mitel to reach its strategic vision. 

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Empire Access Ditches Legacy Systems, Implements GENBAND

Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions

PREVIOUSLY PUBLISHED TO TMC NET’S REAL TIME COMMUNICATIONS

GENBAND, provider of real-time communications solutions, recently announced the release of a Network Transformation solution through Empire Access, a state-of-the-art provider of fiber optics. The Network Transformation tool, a software-based solution, has implemented the GENBAND C15 Call Controller in maximizing and upgrading Empire’s communications systems, taking them into the new generation of telecommunications capabilities.

The C15 Call Controller has made a name for itself in the past, supporting a variety of standard protocols, interfaces and features that enable both IP and legacy servicing for its Class 5 predecessor that have allowed for better clarity, innovative video calling and call logging abilities and even mobility.

With the implemented Network Transformation rollout, Empire Access now finds itself with better network efficiencies and the ability to offer clientele advanced communications servicing. The addition of the C14 Call Controller allows the Network Transformation solution to consolidate network infrastructures and enhance all previous IP-based technologies.

Empire Access would now be able to facilitate applications servers, webRTC, wireless access gateways, intelligent messaging and session routing. They will now be able to engage virtualizing networking functions and implement cloud-based “as a Service” options. We all know the power of the cloud, especially on telecommunications in a globalized world.

In a world that relies on rich media content, the Network Transformation solution delivers rich communications servicing that “blend voice, video messaging and presence.” This solution allows previous tools and solutions to be integrated in order to facilitate an easier migration to the new system.

The GENBAND integrations will allow Empire Access to offer businesses with more complex and reliable scalability. They will now be able to offer new services to both residential and business customers, opening doors for new market potential for the company, as it enters a new playing field. Empire Access will also find that energy costs will be reduced through improved power saving efficiencies.

With the ability to provide customers with the latest in IP-based solutions, they can now ditch the dinosaur-based technologies and really ensure customer satisfaction through stronger connections, longer connection times and remote troubleshooting capabilities.

Because many clients are shifting from outdated systems, it has been important for GENBAND to focus on the improvements to current systems, while shifting to a totally new system altogether. The transition allows clients to protect previous systems and investments, while extending into new territories and making a complete shift in technologies. This is done while minimizing service disruptions to the end customer.

Less downtime means less impact on financials. It also keeps the customer from jumping ship at a time where companies are merging to offer the latest in technologies at more affordable pricing. For Empire Access, this was an important investment. It will pay off quickly, as previous expenses are replaced by savings.

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Axway Acquires Appcelerator, Both Entities Continue to Expand Enterprise Potential

Communications Developer Zone | TMC Net

Previously Published to TMC Net’s Communications Developer Zone

Two entities came together in the name of enterprise business and accessibility, as Axway, driver of business critical interactions for enterprise business, acquires Appcelerator. Known for a platform utilized in mobile app development amongst customers such as T-Mobile, PayPal and GameStop, the acquisition of Appcelerator means a totally new direction for Axway, as it expands B2B service incentives for new and existing clientele.

Appcelerator brings Axway competitive leverage by implementing mobile and API solutions into the new business initiatives at Axway.  Axway, previously without mobile capabilities, will now be able to service clientele through end-to-end solutions that will allow corporate data to become accessible on mobile.

Appcelerator creates solutions, delivering native cross-platform apps, quickly and by bringing mobility to the life of any data source, utilizing cloud-technologies.

While no purchases price has been disclosed in the matter, it is said that this acquisition was a “cash on the table” deal. Perhaps the most important element in the deal, however, was that nothing at Appcelerator would be changed. The company’s purpose will simply expand. Because the product and brand has such a strong influence in the corporate world and a mutual customer base, Appcelerator will continue to operate similarly to how it has in the past.

“We don’t want to hug [Appcelerator] to death,” Axway CEO Jean-Marc Lazarri told Tech Crunch.  He continues by saying, “We had long discussions and I’ve done that rodeo before — where you move from a startup to a larger entity… We will probably use Appcelerator as a kind of innovation center or digital lab… We have no intention not to try to leverage the maximum of the brands we are buying.”

While Appcelerator targets the developer, Axway has the total enterprise in mind. Appcelerator will now create solutions that will allow department heads more control of the system. This means that they will certainly have to simplify their platform to accommodate the executive that may be less tech savvy.

Ultimately, there will be integrations that will also accommodate productivity and better communication amongst corporate divisions in the way Axway is currently structured.

Axway’s goal here is to move customers towards bimodal IT, bringing stability through secure solutions that will allow them to become more agile while remaining competitive. It’s safe to say that it is this agility that could put them over the top, as companies continue to partner and integrate to meet mobile demands.

The acquisition of Appcelerator will allow Axway to become a prominent force in Silicon Valley. While this subsidiary is headquartered in Scottsdale, Arizona, it is part of the larger Sopra Steria group, based out of France. 

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Tech Companies Scrambling to Differentiate Robocalling from Wanted Calls

Cloud Contact Center | TMC Net

Previously Published as a World News Report by TMC Net

Robocalling is on the rise, and much of it is illegal. Because of this, Robocall blocking is also on the rise. There are obvious positives that come with such a non-intrusive technology. But these technologies are preventing legit calls from coming through, such as prescription pickups and important announcements from the local school district.

Not all robocalls are unwanted, so blockers are preventing necessary information from getting to the appropriate party. Nonetheless, these technologies continue to be supported by the Federal Communications Commission (FCC), Federal Trade Commission (FTC ) and telecommunications companies across the country.

Calls that would normally connect callers to businesses that they are regularly doing business with are now being interrupted, because the definition of robocalling has not be clearly defined within system protocol. Sometimes missing a call is truly a matter of life or death. This is very harmful to whom the call was meant for.

The 2015 Telephone Consumer Protection Act was established by the FCC , encouraging prosumer utilization of robocall technologies. In October of last year, an amendment was made, as the FCC announced that weekly phone data would be released to developers towards the creation of “do-not-disturb” technologies.

Perhaps this technology is so new that the kinks still need to be worked out. Then again, how do we know the kinks need to be worked out if some of our most vital calls aren’t coming through?

Tech companies are scrambling to revise current versions of robocall blocking, but others have already developed solutions that will increase accuracy for the differentiation of the automatic dialer and flat-out spam.

“Once again, the FCC is using the term ’robocall’ in a confusing and misleading manner that confuses legitimate business calls with those from telemarketers and scammers,” ACA International Patrick J. Morris said in October. “It is wrong to presume that just because a company uses modern calling technology that the call is somehow illegal or unwanted.”

There are many law firms going to bat for clientele in efforts to manually stop robocalling from illegal and unethical means. In fact, these law firms claim that their clients are eligible to receive up to $1500 per call if proven to be an unwanted call. The problem is, however, there are many ways to get around the enforcement of such a bright side to the headaches.

Many robocallers are masked through proxy numbers and third-party services. Robocallers are also being replaced by live people who are rang at the same time that we are. Those who are really hurting from robocall blockers are the businesses, which believe in innovation and rely on it to excel in thriving markets.

While companies are required to obtain written, digital or oral consent to engage in robocalling practices with clientele, many companies are being evasive in providing information without this. If you request an insurance quote or information in getting help with your student loans, you are subject to having your number passed around and recycled for months to come. Yes, this includes middle-of-the-night text messaging and other unethical standards.

Companies like Nomorobo and CallCentric’s Sipbroker are working to combat robocalling head on. It is essential to clearly define what a robocall is and what it certainly isn’t – or else, we might not become aware of a major crisis at our child’s school. And, we may miss that important meeting by not knowing that our flight has been cancelled before seeking an alternative route. 

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China Mobile Adopting NFV Solutions to Improve Telecommunications Structure

NFVZone, Network Functions Virtualization | TMC Net, Technology Marketing Corporation

Previously Published to TMC Net’s NFVZone

China Mobile is migrating systems into smarter and more agile networks. To do this, they are adopting the ZTE Corporation’s Network Function Virtualization (NFV), as their means in optimizing networks to allow for faster speeds and better connectivity to user devices.

Through this adoption, China Mobile will find that systems are easier to manage. A provider in a country with the highest world population, this seems to be a great move towards innovation and improved performance, where networks could easily become congested. 

This shift will be essential in ensuring high performance abilities during the workday rush.In addition to the network solutions being made available to China Mobile, ZTE is implementing smaller, more manageable stations to ensure connectivity and decongestion throughout the virtualized network. With such high populations, these small substations would be considered checkpoints to verify functionality.

“ZTE is committed to work with China Mobile to accelerate the deployment of integrated small base stations and build the highest-performance TD-LTE networks,” said Bai Yanmin, Vice President of ZTE. “ZTE’s products can enable operators to shorten response times to network malfunction, and make it faster to deploy new services for users.”

An NFV-based Gateway solution contributes to customer satisfaction by minimizing the need to deploy traditional wireless access devices. Software-based dashboards will allow customers to self-manage efforts in troubleshooting basic errors and resolving issues. This will also minimize waiting for a tech specialist to be dispatched to their home or office days later.  Operators will find decreased costs in operation through a decrease in hardware needs and much fewer instances of at-home repairs, saving the company thousands annually.

Utilizing already established x86-based servers, storage and switches; ZTE is helping carriers to integrate NFV solutions into their current systems. Of course, migrations are still necessary, but ZTE is making it easier to stay connected during the shift.

While tech groups are moving NFV solutions towards commercialization and open-source projects, the rapid adoption is what is most exciting. Heather Kirskey, blogger for Linux, recently pointed out that the NFV market will reach more than $11B by 2019 – already reflecting a rapid increase amongst tech communities and telecommunications. She recently outlined 5 Virtual Networking Predictions for 2016.

With ability comes innovation. With innovation comes adoption. Finally, with innovation, we find perfection. Improved performance and minimal disruption to service is sure to keep customers happy for China Mobile in 2016. 

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FTC Success Elusive In Enforcing National Do Not Call Registry

elemarketing software, telemarketing, software, software telemarketing, lead distribution, auto-dialing, auto dialing, branch scripting, call productivity, list-based sales, list based sales

PREVIOUSLY PUBLISHED ON TMCNet’s TELEMARKETING SOFTWARE SITE

Every two years, the FTC (NewsAlert) is required to report to Congress on the use of a National Do Not Call Registry. This includes complaints and utilization by both businesses and consumers. Gauging how well companies are adhering to guidelines and finding loopholes surrounding current laws, Congress will have a better understanding on which laws are working and which need to be amended in eliminating telephone spam and fraud.

The checks and balances system aims at bringing the average American a little more peace of mind at the start of their work day and when sitting at the dinner table.

Based on reports covering the last two years, as submitted on December 31, the lawmakers on Capitol Hill have given the thumbs up, as the FTC has demonstrated satisfactory efforts in enforcing telemarketing rules within the business world. Many of us may disagree, especially if we are continuously hounded by those companies texting and calling us at all hours of the night, telling us to “stop what you’re doing…” and trying to get us to spend more on student loan forgiveness programs than we would be going directly to Navient (formerly Sallie Mae) ourselves.

In contrast to those pirates that seem to break all the rules when it comes to telemarketing etiquette and compliance, the FTC has been taking a strong stance against illegal telemarketing practices and undertaking initiatives to combat technologies that allow these lawbreakers to hide their true identity. Robocalling has been a huge priority to the FTC in the most recent of years. The Federal Communications Commission has also adopted this concern as a major priority for enforcing ethical business practices in telecommunication.

Every five years, consumers and businesses must relist their most recent number into the registry database in adding protection to their “Do Not Call” requests. Within this time, callers won’t necessarily stop, but efforts to keep them from calling will keep them at bay. Because everyone does not play fairly, the FTC and FCC (NewsAlert) are consistently trying to combat offenders, while allowing telecommunications companies to operate within the boundaries of the law.

Timothy P. Tobin, a partner at law firm Hogan Lovells recently disclosed affirmations to DataGuidance, stating, “The real problem is where either the FTC or FCC, or private plaintiffs under the TCPA, go after legitimate businesses who are making good-faith efforts to comply with the law. For example, the FCC has made a total mess of the TCPA restriction on auto-dialed calls to cell phones with an overboard interpretation of what constitutes an autodialer and with unduly rigid consent requirements. This has had the effect of being extremely burdensome on many legitimate businesses, putting them at risk of multi-million dollar judgments and settlements for many types of calls and text messages that should not be restricted.”

Within each five year period, the FCC admits that they do scan phone numbers in prompting updated databases, ensuring newly listed numbers are adapted per request – and releasing those numbers that no longer belong to registered users. While it is easier having new numbers listed, because users tend to enforce this on their own, very few people are returning to the registry to remove their number once it is no longer theirs … prompting the five-year rule. After five years, numbers are automatically released from the registry.

Whether or not an uptick in unethical and illegal telecommunications practices subside, consumers are becoming more weary of answering telephones that are LAN line-based – if they even have one anymore. Consumers are also becoming weary of numbers that are not familiar and more hesitant to provide information on the Web that involves telephone number collection. This is one loophole that telemarketers have found in breaking the registry laws.

According to an undisclosed law firm, some of these numbers are hard to trace. And while many of them are able to be sued for upwards of $1500 a call, it may not be enforceable if you have filled out a form online and included your number for contact. Because filling in your number with a verified phone number is becoming increasingly required in submitting long, drawn-out forms. We are finding that even requesting a quote for a specific insurance company will return calls from multiple insurance companies that we have not permitted to solicit our phones.

Our data is being sold and the law is permitting it, because these unethical companies are asking our permission and requiring you to give up your rights to privacy in receiving information. While the FTC and FCC are doing a “good job” in enforcing the laws, the battle continues with these unethical companies. With new practices and the required two-year report, decision-makers in Congress will be able to find ways to continue helping our fight to enjoy dinner just one more day in peace.

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Smaller Devices and Motion Sensing: Is This the Future of Smartphones?

Information Technology, InfoTech, IT, Technology News, Tech Information, Application Performance Management, Defrag, Application Performance Monitoring, BPM Software, Cloud Communications,Cloud Computing, Cloud Storage,Data Center Network, Data Center Power, Environmental Montioring, Infrastructure as a Service, Load Balancer, Managed Networks, Network Access, Private Cloud, Projector Lamp, Virtual Tap

PREVIOUSLY PUBLISHED TO TMCNET’S INFOTECH SITE

Every so many months, we see the release of the “newest, best phone on the market.” The only problem is that they are almost never better than the most popular phone on the market and they will cost some outrageous prices, additionally locking you into a 2-year contract with a major carrier.

Elliptic Labs is setting out to change the mobile marketplace with their new BEAUTY Ultrasound Proximity Software. Not only does this software aim to replace extra sensitive hardware-based sensors, but it will do so while causing the price of smartphone manufacture tot drop significantly. This would cause the pricing model of smartphones to change exponentially and marketplace competition to really get dirty.

An added value of this BEAUTY software is that it will also cause mobile devices to be much sleeker than they are at this point and allow manufacturers to add additional features to the internal guts of each smartphone device.

Many of our smartphones today include smart motion and motion gesture technologies. In fact, many of our devices – period – include this technology. This is a very similar to what the BEAUTY software actually powers.

One problem with most motion gesture technologies, however, is that so very often, they will drain our batteries very quickly and rarely capture motion at 180 degrees. What makes it worse is that actual proximity is in continuous need of calibration. And, when they go haywire, sometimes your phone finds itself “butt dialing” every body you haven’t spoke to for the last five years. 

In fact, hardware-based sensors have been designed to turn off touch functionality when a user holds a device to their ear to speak on the phone. But, very often this actually becomes more sensitive, allowing our “fat faces” (cheeks and ears) to attempt three-way calls and pull up apps that we rarely use. With so many apps allowing in-app calling, themselves, there’s no telling the damage that can be done with a hardware sensor that isn’t working properly.

With more accurate touchless gesturing, Elliptic has been working to create alternative methods for user navigation and how users access their content. Beaming in high-resolution and across several platforms, the BEAUTY product users operates under low power and is able to be integrated into anything from PCs to televisions to the latest wearables.

Focused not just on how the software operates, Elliptic also focuses on how this software makes an end product look. This ultrasound software eliminates the multiple sensors we have toted on our smartphones since inception, which means that our smartphones will not only be more attractive, but they will also be able to withstand more torture.

Those finding themselves constantly replacing that glass face on their smartphones will find that their sensors won’t take so badly to the change.

Elliptic’s software uses the earpiece and microphone from the smartphone to decide proximity based on sound, in addition to a plethora of other motion triggers and detection.  This means that software sensors are non-dependent of light and won’t rely on lighting to work.

One source speaks about this software’s ability to pick up notes made via paper and pen nearby the device. This almost tells us that this software will be able to sense 360 motion around the device. This is going to be interesting.

Optical sensor has been known to fail on devices, causing expensive smartphones to require repair. They are also unreliable in the cold or on rainy days. Much similar to the duraTOUCH technology in many of today’s top devices, Elliptic’s BEAUTY was also created to withstand certain weather conditions. Although one is all for touch, and the other is eliminating it, it would be interesting to see what the two companies could create in collaboration with one another.

Looking forward to adoption by many OEM manufacturers in 2016, we just may find ourselves holding a much more BEAUTY-ful device in the near future. Whether smartphones drop their price or not is something still to be said. Until then, we have something to be hopeful for. 

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