AccuWeatherIQ — The Randall Pearson of brands and advertisers

Accuweather, AccuWeatherIQ, Advertising, Business, Business Tools, Data Privacy, Economy, FTC, Global Economy, Investments, Marketing, Markets, news, Randall Pearson, ROIs, Solutions, Sterling K. Brown, Tech News, technology, This is Us, Trade, Trading, Trends, Weather Predictions

Previously Published to tEQ.life

The average American had never heard of a weather trader or how the weather could play a major factor in the Global Economy – and then, we did. In fact, almost eight-million viewers quickly learned what it meant to be a weather trader, as we became more familiar with one Randall Pearson (Sterling K. Brown), on NBC’s hit television series, This Is Us.  

We caught a glimpse at just how important weather economics were to both trade and the stock market, as Randall pounded away at the keys, making his predictions, and even burning himself out in the process. Investors may have found new ways to capitalize on this practice, as business owners became hip as to how the weather could be used to forecast products would sell, according to last minutes changes in the weather or climate, and its impact on the economy, overall.

If you were paying close enough attention, those charts and graphs were painful to look at – and, maybe even to understand. But, Randall did so quite diligently, meeting his deadline, and the rest became history from there on out.

New scalability with little-to-no effort at all.

Thankfully for you, AccuWeather, one of the world’s most recognized and trusted resources in weather and climate, is making it easier to predict the impact of the weather on business, as they launch a new solution for brands and advertisers, everywhere. With the launch of AccuWeatherIQ, AccuWeather allows the average business owner to target their audiences, based on weather patterns, and has made it possible for those brands to integrate this data into industry-leading data platforms.

According Scott Sameroff, AccuWeather’s Senior Director of Data Products and Partnerships, “AccuWeatherIQ answers a critical need identified by our many advertising clients, which is to efficiently and effectively extend weather-based campaigns from AccuWeather properties across their entire media strategy and spend using the same weather data assets — with assurances that the toughest standards of data privacy, consumer choice and protection are applied to such assets.”

A recent press release further explains that “AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or ‘next weekend’ [in order to] provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.”

Every day, over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. Since 1962, radio stations, television networks, newspapers, and now mobile widgets on our lock and home screens, have relied on AccuWeather for their ability to accurately predict the weather for days, weeks, and even months ahead of time. So, it’s safe to say that they “know weather.”

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or “next weekend” to provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

By utilizing AccuWeather’s unique proprietary weather forecasts weather data and proprietary forecasting tools, such as its exclusive AccuWeather RealFeel® Temperature and Lifestyle Indices, brands will be able to create more personalized and contextual digital marketing campaigns that reach customers at relevant moments in time – with little-to-no effort at all. In fact, weather data segments are currently available and able to be imported directly within Salesforce and LiveRamp Data Stores, in addition to AccuWeather’s owned and operated media properties.

Advertisers will be able to schedule their campaigns, based on the weather, and better budget their spending on days that would provide either little or greater significance to their bottom line. Not only would they cut back on unnecessary spending, but they would have more to invest at times that would prove more profitable to their ROIs. While annual budgets may already be budgeted, based on the month, season or even year, they will now be more flexible and able to allocated based on day, week or even hour!

Data Privacy & Consumer Protections.

In light of yesterday’s decision by the Federal Trade Commission (FTC) and New York Attorney General that both Google and subsidiary, YouTube, would pay a record $170M fine for allegedly violating the Children’s Online Privacy Protection Act (COPPA), you may be wondering just how this new platform will ensure your privacy, as you make the decision to carry an umbrella to work or make your children wear a rain jacket to school.  

Teaming up with a select group of trusted data partners in data privacy and protections, AccuWeather states its commitment to consumer privacy and protecting the rights of consumers by through increased transparency within the marketplace:

“By working with world-class partners, such as Salesforce, LiveRamp, and Beemray, we are committed to maintaining industry-leading data privacy and consumer protection practices, while supporting business innovation and growth,” vows Eric Danetz, AccuWeather’s Global Chief Revenue Officer. The AccuWeather app allows users to control when AccuWeather or its third-party partners may access user data, including device location data, and for what purposes such data may be used, with clear prompts and navigation screens and specific notice and consent language. 

Keeping this in mind, Danetz goes on to say, “We have been dedicated to building products and advertising solutions that embrace the best practices of data privacy regulations to enable our U.S advertising partners to reach AccuWeather users at the right time and the right place, with the right context, while putting our users in charge of their data.”

Advertisers may not yet be able to change the weather, but at least now they can change their efforts at the drop of the barometer. And, while they may not have a life as perfect as Randall Pearson, they can still rake in the big ones by learning how to invest in the weather economy!  


DISCLAIMER: Neither NBC, This is Us, nor Sterling K. Brown have any affiliation with the AccuWeather brand or its product lines.

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Wearables, disrupting an industry and helping you to “feel sound like never before”

Wearables, Technology, Tech News, Technology News, News, Music, Gaming, VR, AR, XR, Music, Music Tools, Virtual Reality, Augmented Reality, Mixed Reality, Experience, User Experience, Sensory, Digital Gadgetry, Audiophile, Business, Investments, Sensory, Gamification, Woojer, MusicProduction, CCS Insight, Markets and Market, Market and Markets, Kickstarter, Startup

Previously Published on tEQ.life

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

Today, we watch movies in surround sound. We play games using our headsets. We live the virtual experience, but our audio keeps us grounded. The good news is… that’s all about to change — and, it’s thanks to Kickstarter, wearable technologies and a team of lifelong audiophiles.

Meet Woojer.

Woojer, Born to Feel. Courtesy of Woojer on YouTube, 2019.

Woojer, a company based in Tel Aviv, has been dedicated to bringing biotechnologies to the world of consumer audio design. Their mission is to introduce consumers to immersive experiences and allow them to feel the sound just as they would in real-time. They do this by tapping into the acoustics and frequencies that we feel, but naturally, we cannot hear.

Founded in 2008, Woojer has been working diligently to study, design and perfect those technologies in which are soon to become acknowledged as a standard for the “new norm.”

With three separate Kickstarter campaigns, starting in 2013, the company has been introducing their product in phases, aimed at perfecting their line, their designs and in creating a more 360 experience. Introducing and reintroducing each product, based on the feedback of research and development and the patents they received, they are now ready to launch their new high-fidelity products into global markets, worldwide.

An introduction to innovation.

In the Streets. Courtesy of Woojer on YouTube, 2019.

Since the beginning of the year, Woojer began teasing their products at festivals and conferences all over the world, including E3 and the Consumer Electronics Show (CES) in 2019. Disruptive to an entire industry, thousands have lined up to experience the power of stimulating gameplay, haptic transducers and polyphonic experiences first-hand. They now await mass production, which should wrap up by the end of November and deliver to more than 900 early adopters by the end of December.

With 55 days still left to their campaign, Woojer has already surpassed its initial goal of $20K by more than 904%!

Reproducing dynamic sound systems on a more personal level, the new Woojer products allow consumers to feel the “oomph of bass and the pulse of energy” with frictionless motion and dynamics falling outside of the standard 20Hz to 20kHz range. Soon, they will be able to experience frequencies as low as a 1Hz tone with adjustable sensations and volume control.

Strap Edge Vs. Vest Edge Technologies.

Strap vs. Vest Edge Technologies. Courtesy of Woojer on YouTube, 2019.

Strap Edge and Vest Edge technologies include patented OSCI transducers, haptic feedback and sensors that guarantee full immersion, precise harmonic reproduction and durability for everyday use. Consumers will be able to feel the sound through waves of pressure and the caustic movement of air. With the patented oscillating frame, movements are accurately reproduced, as frequencies are played at up to 500Hz, including the subsonic frequencies, undetectable by the human ear.

Both devices are ultra-silent, have low-latency and can get up to eight hours of battery power per charge. Equipped with Bluetooth 5.0 and analog headphone amplification, The Vest Edge targets sensory points in key areas of the human body that allows the wearer to “feel sound like never before.” The Vest Edge was created for use with virtual reality, gaming and music production. In fact, Woojer’s Kickstarter pagegoes on to state:

“The Vest Edge gives you 360 degrees of immersion, delivering accurate and detailed sensations that’ll raise your pulse. It’s got out-of-the-box stereo haptics and is the perfect companion for at-home gaming and VR. If you’re a music pro- this’ll pump the low-frequencies through your body as it engages you in a unique and mesmerizing audio experience.”

The Strap Edge, on the other hand, was created to be worn on the hip, chest or across one’s body, providing a polyphonic, stereo experience. It was created for everyday gamers and music enthusiasts, on-the-go. Basically, no matter which device you choose, you will be able to feel the music as if it was flowing through your veins, giving every performance an additional boost of reality.

Both devices can be paired with the Woojer Haptic Metronome App, helping you to live life to a new beat. When synched, the metronome works with the rhythm and tempo of the music, providing additional training and sophistication to the audio pro or music producer.

The rapid growth of wearable technologies.

Lee Shupp — “The Future of Wearables.” Courtesy of TEDx on YouTube, 2015.

In 2014, CCS Insight predicted that within five years, the Wearables Industry would only be worth $25B by 2019. Instead, it hit $21.7B in 2016 and according to MarketsandMarkets™, the Wearables Market is set to grow at a rapid CAGR of 15.5% and expected to reach $51.6B by 2022 — more than double what we had expected to see in previous years. Whether you’re a music producer, avid gamer or simply an investor, Woojer is definitely worth checking out.

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Augmented Reality | Bringing interactive reading & learning tools to young explorers in real-time

Augmented Reality | Bringing interactive reading & learning tools to young explorers in real-time Early-Learning Development. Interactive Lesson Plans. Augmented Reality. Teaching young explorers to read, handle social situations and embrace the world around them. Wonderscope | Within #technology #news #Wonderscope #Clio #Reading #Children #kids #earlylearningdevelopment #education #app #ios #experience #AR #XR #VR #SpaceX #EdTech

Previously Published to tEQ.life

If you grew up watching Nick Jr., you already know how much of an impact interactive television shows, such as Blue’s Clues, can have on a young mind. Our children feel as if the characters on the show are actually their friends, and they quickly embrace the second-person experience, as a means for early-learning education. They become like sponges — easily engaged and encouraged by conversation. Intrigued by curiosity, they thirst for exploration. And while they quickly absorb the material and storylines presented before them, there is a huge divide between reality and storytelling that continues to leave a void out in the open.

Augmented reality is changing all of that, allowing our children to thrive at levels we have never seen before.Our children learn in different ways, and yet reading is a major part of who we become as students, educators, and professionals in our fields. We learn visually, we learn through auditorial experiences and we learn through pure immersion, completely saturated in the overall experience.

One company making a difference.

Within, a Los Angeles-based tech company, has been taking advantage of this ideal, creating exciting new platforms and highly interactive experiences in augmented, mixed and virtual reality since about 2014. Last year, they introduced a wide spectrum of learning tools that would bring interactive reading experiences into the forefront of early childhood development.

Yesterday, they announced an “Intergalactic, AR Reading Adventure Sends Kids into Space.

As it releases its fourth augmented reality storybook, Clio’s Cosmic Quest, Within continues to embrace augmented reality when telling “extraordinary stories” to an audience of young readers. In fact, the launch of the early-learning reading app, Wonderscope, has been nothing short of a welcoming experience, as these young readers are met with a lovable character, who stops at nothing to engage their young minds while leaving a lasting impression sure to last a lifetime.

Meet Clio.

Meet Clio — a tiny particle of purple stardust — as she literally enters into our world and immediately greets your child with meaningful dialogue and an overall sense of inclusion. She includes them into the narrative and invites them to join her on a mission through our solar system. They are, then, presented with a combination of “read-out-loud” experiences, that include interactive diagrams, maps and fun facts to help them through their journey.

Students can choose to interact one-on-one or they can bring their classmates along for the journey. As a team, they join Clio in challenging reading bullies, meeting the Sun and bringing an entire nebula back together — just in the nick of time!

Real-time lessons on life.

“We’ve written lines for kids that teach them how to handle bullies, stick up for what they believe in, and be there for those that need help,” states Within’s Director of Development, Jonny Ahdout, about this rewarding new game.

The story about Clio becomes just one more addition to Wonderscope’s growing library of augmented titles, including A Brief History of Stunts by Astounding People, Little Red the Inventor and Wonder’s Land Ringmaster Wanted — with even more stories and adventures to be released in upcoming months.

According to a recent press release, “Wonderscope’s voice recognition system is built to understand and nurture confidence in new readers at a wide range of levels, and with different dialects and accents. The app provides visual and aural feedback by highlighting words, and having characters make eye contact and react expressively back to the user.

Clio’s Cosmic Quest ends with a fully interactive bonus scene where users explore and learn more about space, planets and solar systems, developing a playful appreciation for STEM (science, technology, engineering and mathematics).”

Wonderscope is geared towards kids, aged 6 and older and currently holds a solid 4-star rating from Common Sense Media, a non-profit organization that provides education and advocacy to families, through the promotion of safe technologies and media for children.

The app is currently free and available on all AR-enabled iOS devices, although stories themselves can run as high as $4.99 a piece.

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IoT Connectivity Markets set to reach $8.9B by 2024

Solution (Real time streaming analytics, security, data management, remote monitoring, network bandwidth management), Platform (device management, application management, network) Application (Building and Home Automation, Smart energy, Smart Manufacturing, Connected Logistics, Smart Retail. Connected Health, Smart Mobility and Transportation ), Google Inc. (US), Hewlett Packard Enterprise (US), Amazon Web Services (US), Bosch Software Innovation GMBH (Germany), General Electronics (US), Intel Corporation (US), SAP SE (Germany), Cisco Systems Inc. (US), Microsoft Corporation (US), Oracle Corporation (US), International Business Machine (IBM) Corporation (US), and PTC Inc. (US) among others, onnectivity Technology (Wi-Fi, Bluetooth Classic, Bluetooth Smart, NFC, ZigBee, Z-Wave, GNSS, LTE Cat-M1, NB-IoT, LoRa, Sigfox), Type (WLAN, WPAN, LPWAN), and Geography, AT&T (US), Cisco (US), Verizon (US), Vodafone (UK), Ericsson (Sweden), Sierra Wireless (Canada), Orange (France), Telefónica (Spain), Huawei (China), Telit (Italy), Hologram (US), Particle (US), Aeris (US), Sigfox (France), EMnify (Germany), and Moeco (US)

Previously Published to tEQ.life

According to recent market research by MarketsandMarkets, IoT Connectivity Markets are set to reach more than $8.9B by the year 2024. Currently valued at an estimated $3.8B in 2019, the company has forecasted an 18.7% compound rate of annual growth (CAGR) with major factors set to increase the demand for connected devices over time.

North American markets will take the reins, accounting for a majority of growth through 2024.

North America is said to account for the largest market size during the forecasted period of growth. This comes, as the United States continues to be the leader in innovation and digital transformation, placing a high priority on large-scale implementation and enterprise services. Artificial Intelligence (AT) and cloud computing are additional factors, attributing such growth, as they are intimately powered by “The Internet of Things.”

The demand for wireless sensor networks, necessary in creating smart infrastructure, has so-far been a major player in the demand for low-power, wide-area (LPWA) networks in IoT applications. People like to control things in their home. Even more so, they like controlling things at home, while not at home, and find convenience in doing so through the fast-action swipe of their smart phones. The rise in IoT adoption and the advancements, taking place across telecommunications industry, will single-handedly drive sales, as more people learn to trust their personal hand-held device for nearly every aspect of their waking lives.

The World slowly catches up, as new technologies are adopted, connectivity is improved and networks are secured.

As we see more stable and reliable high-speed networks appearing in rural areas across the globe and an overall increase in heightened information security, there will be a dramatic shift in IoT adoption, as it emerges alongside the integration of standalone and non-standalone components, therein. In fact, the Wireless Connectivity markets are expected to reach $95.7B by 2023, alone.

The World is quickly adopting 5G, and major cities have already been implementing plans for faster internet speeds through product integration. Enabling these products with a host of IoT capabilities, we can expect IoT-based services to rise as an immediate factor in the concurrent growth of service-related markets, around the globe.

Additional factors that are said to contribute to the growth of IoT Markets, include:

  • Platform & Service Components
  • The Size of Each Organization
  • Trends in Smart Retail Production
  • Trends in Transportation
  • Connected Health & Devices
  • Smart Manufacturing Processes
  • Smart Energy & Utility Practices
  • Business & Home Automation
  • Additional Factors, Based on Region

All industry verticals are undergoing a huge transformation in a bid to provide affordable, accessible, and quality services to their customers.

Addressing the continued shift in IoT Markets and in meeting the demands of the everyday working-class, we see something similar happening to our modern technologies that we have seen happen throughout the history of electronics. Once upon a time, a 4GB desktop computer went for more than $2K at full market value, and now we see 1TB laptops going for less than $300 during regular sales and/or promotions.

The increasing number of connected devices sold, in addition to the growth of smartphone ownership has significantly, contributed to the demand for IoT-based technologies, as used by early adopters and tech enthusiasts alike. Large multinational corporations have learned ways they can capitalize off of such technologies, whether through location-based incentives or by providing customers with in-store messaging, trading off valuable data in exchange for a rewards or in-store promotion.

More information about the growing IoT Market and 2024 predictions can be found here.

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5 Tips for Transitioning Managers in the World of IT

Medium, Information Technologies, Project Management Professionals

Previously Published to Medium.

Let’s face it, technology has rapidly changed the way we do business — and markets, themselves, are shifting in a major way. We’re seeing steady progression across an entire industry and are taking on higher-paying opportunities in sectors that we never thought we would be. Managers are entering into new markets, as the realm of technology continues to evolve before our very eyes.

We demand innovation and watch it transform on a daily basis. Technologies broaden, but the markets haven’t been nearly as kind. Most agencies are understaffed and roles unfulfilled.

We’re seeing those with no formal education compete against MIT graduates. Project managers are stepping up, some of whom have never spent a single day behind the scenes. We’re seeing interns become directors and start-ups popping up all over the country. More people are working remotely, and central offices are no longer commonplace.

The workforce has become global, and we have begun to control our teams at a distance. We have more power than we ever did, and the possibilities are now endless.

With more opportunities in our hands, all it takes is a little bit of ambition and a simple roadmap to get you where you need to be. Let us help position you on your journey with these five tips for transitioning into IT project management — and ultimately, the transition to success!

#1 | Define your scope, build teams accordingly.

Before defining your scope, you will want to pay attention to your client’s business-related needs and objectives. This will include budget and resource availability, critical timelines and expectations. Your scope will give you a solid foundation to build upon and help you better identify the teams you will need to hire to get the job done both effectively and within a timely manner.

Identify your ideal team members, including areas of specialization, level of skill and how they will interact with one another.

Ask yourself:

ü Do you need them on-site, or can they work remotely?

ü How many people can you hire, and will you need to train them?

ü Will you need to hire an outsourcing agency, or are you going to recruit each member directly?

#2 | Schedule teams based on need, availability and areas of expertise.

Once your scope has been mapped out and your teams have been built, you will begin scheduling each member, as according to need, availability and area of expertise. You should pay special attention to the previous achievements and contributions made to other projects that they have worked on in the past.

Find common ground. Where previous contributions were with companies much larger or smaller than your own, translate scalability and decide whether those team members are capable of handling the tasks that you throw at them. Are they able to streamline daily tasks with speed, agility and a certain level of specialization?

Before positioning each team member, ask yourself how they will measure up against:

· Technical, leadership and/or managerial capabilities.

· Productivity, performance and/or efficiency, both as a team or on an individual basis.

· Dependability, resourcefulness and the customer experience.

#3 | How will your teams interact? Pay attention to interdisciplinary communication.

As you may already know, teams work differently, based on the admixture of personalities types, therein. This is where predictive hiring, behavioral analysis, networking and cultivated relationships can come in very handy for a project manager, regardless of industry.

If you have too many influencers on your team, who will plan and analyze? If there are too many leaders, who will handle administration and ensure compliances? Pairing teams, based on personality type, will allow each team to thrive, while encouraging personal growth and individual commitment.

Friction often leads projects to fail, underperform or fall short of expectation. This often happens when the team dynamic is overlooked and communication falters. On the contrary, teams matched based on personality, prove more productive, as they tend to exceed expectation for quality, turnaround and the overall customer experience.

#4 | Optimize your workforce, define the strengths and weaknesses of new and existing team members.

Similar to pairing based on personality types, we also find that one path to success may actually come from optimizing the workforce, directly. In optimizing the workforce, we look for certain factors or KPIs that will allow us to measure individual contributions and/or takeaways, such as:

· Behaviors in certain environments.

· Reactions to stress or actions under pressure.

· Individual strengths.

· Weaknesses amongst the team, itself.

These points will be indicators that someone is or isn’t a good fit for a particular project. While we can always develop strengths in an individual, sometimes time is a vital factor. Adding new teams would offset those members, who would not otherwise live up to certain expectations — or the skill level, necessary, to carry out individual tasks or timelines, as associated with each project.

Pairing teams, based on personality type, will continue a major hand in the success of each project or client portfolio. However, strengths can be drawn from those individual aspects and used as additional indicators of key personality types we need to recruit in optimizing the workforce, directly.

#5 | Understand missed opportunities in the hiring cycle.

We face many roadblocks, as project managers, when it comes to hiring qualified talents for key projects within our portfolio. These roadblocks almost seem counterproductive from the start of each project and in the development of our teams, over time. We rush hiring processes to meet deadlines and in catering to dependencies across entire lifecycles, therein.

Due to the lack of efficient manpower, budget shortages and the fulfillment of outside obligations, the hiring process is often one of the first processes to be shortchanged at the onset of each project. And because we ultimately must juggle each project on an individual basis, we can’t spend a whole lot of time in the recruiting, training, interviewing and onboarding of incoming talents. We end up relying too much on our immediate networks, career sites and job boards to provide us with the talent we need to get the job done.

To make matters worse, most of these resources will then rely on ATS engines to provide us with a pool of qualified talents, who we must then interview, develop and onboard accordingly. ATS engines, however, will only provide us with those candidates who meet certain criteria and have found a way through key algorithms. Up to 75% of today’s top talents will actually never be seen.

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5 Reasons Every CEO Should Keep Their Resume Updated

Entrepreurs, Business, Executives, Resumes, Business Plans, Business Plan Development

PREVIOUSLY PUBLISHED TO MEDIUM.COM

As a professional resume writer, I often hear the words “I own my own business, why would I need a resume?” or “I’m pretty secure where I’m at and not planning on leaving any time soon.” Chills shoot up and down my spine. These are exactly the reasons that they need a resume, and they don’t even realize it. I mean:

How could someone willfully not have all the tools at their disposal? Do they realize they aren’t taking advantage of their full potential? Aren’t they looking to expand their own business? Are they not ready to capitalize on their own success?

Whether you’re looking for a career change, or not… whether the markets are stable… and whether you’re secure in your most current position… or not…

Every CEO needs to have an updated resume — at all times!

Let’s face it, it takes time to craft a quality resume. Most people don’t include the most important content (In fact, 80 to 90% of today’s top candidates are overlooked due to the lack of it). We forget about our achievements. We often face writer’s block. We leave off key qualitative and quantitative data. And, we forget to include some of our most impressive contributions within a team environment.

So, we leave money on the table. We don’t secure those game-changing opportunities. And, we keep sinking marketing dollars into campaigns that just eat away at our capital. Again, we’re not living up to our full potential, and that really needs to stop — like right away!

In the words of the Great Fire Marshall Bill, “Let me show you something…”

Clients

There is a major difference in what a client is and what constitutes as a customer in the business world. Clients come to us for help, whether they’re trying to launch a new product, need a customized solution or are looking for the best price on a service that we offer.

They want to know who we are. Some of them will blindly enter a business arrangement, based on what they think we can provide. Others are more apprehensive in where and how they spend each outgoing dollar in their immediate budget. And, what about those clients that aren’t necessarily the decision-makers? You know, the ones that are reporting back to a third-party executive or shareholder resource?

Some of our most difficult clients will ask for a resume. Some of our biggest spenders will ask for a resume. And, some of our most long-term and loyal clientele will begin a relationship just because of what was that resume, itself.

It’s one reason LinkedIn is gold and one way we become more approachable. In an instance, we are more humanlike. Yet, our journey tells the story of all we have accomplished and all that we can do.

Partnerships

All businesses — small and large — will benefit, at some point, by partnering with another business or non-profit organization. A smart business owner isn’t going to just partner with someone that they don’t know. A smart business owner doesn’t want to affiliate themselves with someone, who can cause damage to their business.

We want to know who we are dealing with, where they have been and what contributions they have made in the past. Scalability aside, we want to know is this a person of value, and can they actually bring something to the table?

No one wants to waste their time, and very often potential partners will ask for the resume of all key persons involved in a project. They want to optimize their workforce just as bad as they want to optimize their teams. And, to create a winning team, this often means shedding the deadweight.

Just because you have made a name for yourself, don’t assume the next person has heard of you. When a project is ready to move forward, you need to be ready, yourself. If not, someone else will be. In a dog eat dog world, competitors are lined up and ready to quickly take your place.

Investors

Executive Summary 101 — Include a resume for all key executives active within the project and/or company. Business plans require it.

Venture capitalists have nothing to gain by just giving away their fortunes. They want to know that they will see a return, how soon they should see it and feel secure in knowing that their investment will, indeed, come back to them — with profits attached.

If you’re not seeking an investor, cool. But will your company try to secure a business-related loan in the near future? What if emergencies should arise, or an opportunity with no budget allotment?

Business is all about risk. But, don’t risk throwing away opportunities by not being prepared.

Opportunities

And, what about those opportunities?

Honestly, with opportunity comes growth. There are opportunities surrounding us every day. It’s just up to us to seize them.

Whether it’s an opportunity to work alongside a Big 4 or to enter a cross-promotional campaign with the largest production house in the country, we need to influence somebody. We need to impress somebody. And, we definitely need to appeal to the opportunity that’s placed before us in our individual journeys.

Right now, we’re just discussing the bigger picture. But, what about those significant milestones that set us apart from the business we’ve become synonymous with? What are we going to include in our “tell-all?” What will our followers most remember us for?

So often, executives engage in projects outside of their main career. They sit on boards and on committees. Some teach as an adjunct professor, others speak regularly amongst industry panels. The humanitarian will work alongside a non-profit, while a mogul will expand their empire — often by teaming up with other moguls in the business.

You might not be ready for this now, but what happens when you are? What if the perfect opportunity presents itself? Are you willing to sacrifice your dream, only because you needed a few days to create a half-assed resume from scratch? What if your workload becomes demanding?

Opportunity doesn’t wait. It only knocks and hopes that someone answers.

Press

Don’t let your marketing dollars go to waste. Frivolous spending will only lead to a deficit. Unnecessary expenses take away from the profits that could otherwise be generated. You are your company’s most key asset. People are our greatest investment. And, you hold the greatest value, while sitting on top of the corporate hierarchy.

No one remembers the guy in the blue shirt, sitting in the back of the mail room. Shoot, they won’t even remember the color shirt he wore a week from now. But, they will remember you.

You’re interesting. You have a story to tell. You hold all the keys to the kingdom.

We want to know about your past. We want to know about your accomplishments. And, we want to know how we can duplicate your journey.

There are so many writers and producers with all the right channels but no story to tell. They offer free press in exchange for twenty minutes of one-on-one time. They have dedicated audiences, full of consumers — ready to buy, traffic — ready to convert, and markets — continually expanding. They offer ongoing promotion, a portion of their web presence and backlinks that will easily serve in the optimization of your company’s site.

What good is marketing, anyways, if you’re not reaching out to the people and connecting with them intimately? Drive them to become loyalists. Convince them to trust. And, cultivate your relationships.

The media is our friend. So, get your resume ready and be ready to hit “send.”


Jessica N. Abraham writes about Business, Career Development and Technology. She is a professional resume writer with Resume.Academy and former owner of Shorty Produkshins, where she spent more than 15 years, dedicated to a life of Social Branding, Public Relations and Design Strategy.

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