See-through and dual sided swipe technology | Is this Apple’s big announcement?

HandScape - See-through Technology for your iPad

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There are many speculations as to what Apple will release next. As a matter of fact, the Internet has been going into overdrive, as “Tech Gurus” try to prophesize Apple’s big announcement set for tomorrow, September 9th at 10:00 AM PST. That’s 1:00 PM for all East Coast enthusiasts. There have been many blog posts and articles released that almost resemble pre-game commentary during the NFL playoffs. The suspense builds, as Apple drops teasers along the web, and most importantly, a site specifically designed for the live Apple event, with the message:

“‘Hey Siri, give us a hint. Join us here on September 9 at
10 a.m. PDT to watch the keynote live.’”

…and the prompt to add this event to your iCal calendar. You can’t get any more genius than that! Or, can you?

Early this morning HandyScape launched a campaign for HandyCase™ technology on Kickstarter. Their goal is to further product design and enhancement of hardware, software, development, marketing and sales support. This technology is a guaranteed hit, as there are rumors flying around that Apple will make its way, as a late bloomer into the gaming realm of entertainment, surely adopting new technologies along the way. Multi-patented and designed specifically with Apple products in mind, Apple would be a fool not to adopt this technology.

If you remember the viral video of practical joke a man once played on an unsuspected victim, where he held his phone on the palm of his hand, showing a spider climbing across it, then you have got the idea. The only difference is, a real spider won’t manifest during usage.

A vision manifesting like a scene out of minority report, users will see their own hand while tapping and swiping screens from behind. Through generation input technology, the HandyCase™will merely be an extension of your current handset device. The case is Bluetooth (BLE) Smart and has a long battery life. This will be perfect for navigating the unknown. Utilizing your smartphone as a GPS system and with the actual road in front row and center, navigation will be even more effective than before! Can you even imagine the new “apping” capabilities?

With Forbes already cosigning HandScape, by recognizing them as one of many “Chinese Startups that That Splashed at CES,” and winning 2nd prize at the Startup 21 Competition in 2014, as well as 2014’s “Top 10 Most Favorite things by CES,” we can only imagine that this might just be part of Apple’s big announcement tomorrow. And if it isn’t, we can probably expect to see another huddle in the future!

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Look, Ma! No hands! | Robocast: Automating Social

Robocast automates "Social." SEO and websurfing with no hands!

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Slated for release to the public tomorrow, Sunday, April 19, 2015, Robocast.com Player has created a system that “auto-browses social media links, including Twitter and Instagram Feeds, Searches, Hashtags and more,” according to a press release by Robocast, Inc., late Friday evening. The new and improved player will be demonstrated to onlookers during an exhibition at Union Square Park at Earth Day NY 2015 and will lead audiences into a visual journey, stuffed with content from Global Earth Day, particularly focusing on the 25th anniversary of Earth Day NY.

As a patented multimedia playlist engine, users are able to sign into Robocast.com with social media logins and literally “play” their timelines, based on search and hashtag results. Each search query will automatically generate an interactive show experience built from status updates, tweets and shared content on that particular subject. Instead of scrolling, the presentation will carry users through each post, utilizing the ability to be paused, resumed and viewed at multiple speeds.

Surviving the “early days of the web,” Robocast, Inc. prides itself on “pioneering automated web browsing and continuing to create new, more efficient tools for consuming web content.” The company has coordinated presentations that uplift audiences through Earth Day initiatives, encouraging community awareness and participation during this special event, while potentially changing the way that we consume and enjoy social media for the rest of our lives.

“The goal has always been to make digital media use easier and more powerful, through familiar controls,” said Robocast CEO Damon C. Torres, inventor of the playlist engine system. “I’m truly excited to enable people to have a deeper engagement with their social feeds through automated browsing with Robocast.”

Robocast works hard to “Automate the Web,” a mission the have worked hard at preserving, since the early nineties. Functioning in any browser, content can be saved from any website, social network and media platform simply by logging in from a favorite social media portal. This eliminates the need to enter additional logins, passwords and/or characters, since users are probably already logged into Facebook and/or Twitter.

Not only are they streamlining the login process, they are eliminating our need to click during our social sessions. The only question left to ask is, will this make us even more lazy, spoiled or allow us to work more efficiently? Only time will tell, but Robocast is certainly taking ease-of-use to a whole new level!

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WebDAM sets the ground rules and gives you ‘Fifty Shades of Branding’

Fifty Shades of Branding | Shutterstock's WebDam hits the ground running, sets the rules.

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On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.”

In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.

WebDAM wants you to realize that no matter who you are and what you do, someone will talk negatively about your brand. As a matter of fact, “There are 2.1 million negative social mentions about brands in the United States alone, every single day.” While it is true that one negative comment is twice as damaging to a brand than no comments at all, you must learn to let go of control and set your brand free.

Set your brand free and use your creativity to attract new potential consumers. They suggest doing so through alluring visuals meant to intrigue your audiences. If you think about this point, it is very valid. After all, this isn’t that every time we are on social media, it is the memes and videos that get re-shared over and over again?

You have probably seen the same visuals re-shared over time and began to realize that these visuals are often coming from the same source. These clips and memes have become viral. Awareness has been found. And, the brand attached has become known for this media piece.

There are times, however, that these media pieces are being re-shared by someone not affiliated with the piece whatsoever. That’s where branding comes into play. That’s why branding becomes so important. In this same token, “the use of video content for brand marketing increased from 8% to 58%, and 74% of Online consumers expect a brand’s web content to be personalized to their interests.”

According to WebDAM, you need to “Set rules for your brand’s look and feel.” It is a well-known fact that in keeping with Brand Integrity, one should only use tones, styles and colors that have found an association with the brand. WebDAM goes a step forward and suggests only using those approved by a Creative Director from within the company. As a matter of fact, color alone “increases brand recognition by up to 80%.” They also suggest “keeping a leash on your font.”

All deliverables from a brand and organization should easily identify with one another. Allow your audiences to associate these deliverables with your company’s branding through visual presentation of font and color. This is what you call “establishing your brand’s voice.” This is how a brand builds trust. It’s how it builds consistency.

When you see a brand with familiar colors, shapes and fonts, you have identified it with product and service lines that you are used to. Many companies include the psychology of colors to alert you of a brand’s attributes, give an authoritative presence and to set an archetype with that brand. Is your brand a hero, a villain or a creator? These are things to consider when creating your brand and evolving your brand’s presence, especially on the net. This is how you build trust. But, guess what… “54% of people do not trust brands.”

That’s when it’s time to “Unleash your brand assets.” According to an IBM Marketing Survey and as relayed by WebDAM, “82% of marketers create and deliver brand assets at every point of customer interaction.” This is highly suggested, because even releasing press and including brand imagery, Online views increase on an average of 77%. This is why many people decide to click links on Social Networks.

Facebook has caught on to this and now allows you to upload your own photo with a shared link in increasing traffic to the destination. For those that come to your content, you want to be sure to have it branded just the right way! This is one way that you will dominate the market!

With every plan of World Domination, there is a set vision. And with most visions, you will realize that strategic planning and analysis will make a World of a difference. A documented content strategy will bring a team together in total sync. It is also one way to be sure that branding is always complete. It is one way to be sure that a concept is summarized. It is one way that the brand will always differentiate itself from other similar brands in the marketplace. “Your brand won’t get away from you. “

Build that trust with your markets. Get personal. As WebDAM puts it, “Make your customers always come back to your brand.” This is Brand Trust and Loyalty at its finest. It cost six times less to keep your old customers happy and will also lead to new potential consumers hearing about your brand through Word of Mouth, one of the hardest Marketing Techniques to achieve. These existing fan bases will become Brand Advocates. Allow them to adopt your vision. Allow them to get to know your brand inside and out. You see, “92% of new consumers trust brand advocates” more than they trust a brand directly. As much as 75% have cited brand awareness as being the major influence in their buying decision.

Do you want to bring a higher return on investment for 2015? Start creating interesting content. Interesting content is one of the top reasons customers follow brands on social media. “Set your brand free.” Visit WebDAM’s SlideShare channel and check out their brand new “Fifty Shade of Branding” presentation. You may even download it for future reference. Check out their site to find out about WebDAM’s line of Digital Asset Management and Brand Management tools — for web and for mobile.

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300-year-old industry implements innovative tech trends

A2Z and FABTech Canada Release Mobile App

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FABTECH CANADA 2014 will be taking place shortly, and a2z, Inc. plays an important role in helping the event to succeed through innovation and accessibility. FABTECH CANADA is the embodiment of the Fabricators & Manufacturers Association (FMA), the American Welding Society (AWS), the Precision Metalforming Association (PMA), and Chemical Coaters Association International with SME, who have been “serving to the advancement and growth of fabricating, welding, metal forming and manufacturing” for the last 300 years. Together, they bring these elements into manifestation to produce an annual event that is exciting and unique to Canadians in this industry. Through growth and the evolution of tech trends, innovation is key to successful progress, especially for such a traditional trade in a “high-tech” world.

According to a recent press release (March 11, 2014), a2z, Inc. is teaming up with FABTECH to make this year even more successful than the last. a2z, Inc., a leader in event management and marketing software solutions, has designed a customized ChirpE Native Mobile App for the FABTECH CANADA 2014 event that will take place at the Toronto Congress Centre on March 18-22, 2014. The app is available cross-platform, including Android and iOS and is also available on all “internet-enabled smartphones.”

Because FABTECH CANADA is Canada’s “only exclusive fabricating, welding, metal forming and finishing event,” it dedicates itself to provide all the tools needed to “improve productivity, increase profits, and find new ways to grow in today’s competitive business environment.” In taking that concept to the digital world, it is imperative to reflect the company’s direction through mobile capabilities in bringing productivity to this event.

The a2z-powered ChirpE mobile solution allows for “on-the-go access” to event exhibitor listings, full with interactive floorplans and up-to-date conference scheduling. There are also features for event announcements and a personalized planner so that attendees can create their own customized schedules with notes and calendar capabilities. This particular app is superior to others in its field because it allows for live synchronization with the conference website and provides exhibitors and attendees with an enhanced event experience and to-the-minute announcements. Furthermore, they can use productivity tools to create lists of favorite exhibitors and map out their locations at the event.

This app allows for FABTECH CANADA 2014 to be marketed through app marketplaces and allow for sponsorship possibilities within itself. Mobile Marketing options, which also include Internet Marketing tactics, may also be made available to bring this event to the forefront of many skilled traders in the Canadian region of the World. It also allows for awareness through Word of Mouth and the app’s presence in the mobile marketplace to encourage International attendees in this and future years. With the collaboration of a2z and FABTECH, it is highly likely that we will see a trend amongst future generations of skilled tradesmen and women in incorporating new technologies with traditional practices.

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3D Eye Solutions by 3D Entertainment Holdings, Inc.: One company that gets it!

3D Eye Solutions by 3D Entertainment Holdings, Inc.: One company that gets it!

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A new venture emerges in the 3D Entertainment Marketplace with an “evolved” understanding of New World Marketing. 3D Entertainment Holdings, Inc. (OTC Pink: TDEY), is a Smart Technology, 3D Entertainment Distribution and Development Company, which is soon to be releasing products and services into mainstream media in the near future.

With the aid of Mobile 3D Devices, such as the HTC Evo 3D (a bit older version of 3D technology, but a definite innovator), and 3D Television Sets and Monitors, 3D Entertainment Holdings, Inc. is focusing all business efforts on 2D and 3D Content Media Creation, distributing content through applications and smart devices.

Operating out of Southlake, Texas, this company seeks to join the few in the rapidly growing World of 3D Entertainment. As the expansion in sales of 3D TVs and 3D Mobile Devices increases and technologies evolve, 3D Entertainment Holdings envisions expansion and evolution within its own company that will eventually lead to innovation in the 3D Entertainment Industry.

Also evolved, they start with their marketing and business development plans, where they plan to take advantage of Internet Marketing, Social Branding and Mobile Marketing strategies — the perfect mix for any brand emerging in today’s “High Tech” Marketplace!

Through highly evolved internet marketing strategies, 3D Eye Solutions will introduce their products, services and innovative ideals to consumers and shareholders, while keeping their brand “Social” by “Branding Socially!” They also understand that they key to influence is through personal interaction with Social Media jump starting the conversation! This is also the first step in taking the company viral amongst “shares,” “recommendations,” and awareness.

3D Eye Solutions dedicates 90% of their marketing efforts to Social Branding, which is a mix of “Social,” “Mobile” and Internet Marketing. This will also bridge Press and Brand Awareness on an Online and an Offline basis through followers, media and a Word of Mouth presence.

Finally, Mobile Marketing will allow users to connect, subscribe and download applications directly to personal Mobile Devices and share their findings with friends in continuing the Viral Marketing process. Their Mobile Marketing strategy includes both Offline and Online initiatives, as consumers will be able to download mobile applications and content for free by scanning QR Codes with their Mobile Device. Direct download links will be shared on Social Networks via Online Platform and Mobile Application methods.

Over time, free delivery and downloads will evolve into paid, low-cost monthly subscriptions. All marketing initiatives will include 3D and 2D content to showcase the brand’s “monster” on a cross-platform basis.

Products and Services of 3D Entertainment Holdings, Inc. are set to include “full length movies, TV shows, Shorts, Dramas and original programming.” They will also provide subscribers with a 3D TV App. Television and movie studios will also be creating content for 3D television networks and technology which will be available for licensing to other Media Distribution Networks.

The key is relationships and personability. It appears 3D Entertainment Holdings has a firm initiative in taking 3D to the next level. Content by 3D Entertainment Holdings, Inc. will be delivered over Smart Applications available inside the perspective app store over mobile devices, Set Top Boxes, Television sets, Cable and Satellite systems, Worldwide, bridging the gap between Internet, Mobile and “Old School” Technologies.

3D Eye Solutions, Inc., the content-creating sub-brand of 3D Entertainment Holdings, Inc., “produces and processes media content for corporate, venues, and trade show events. The Company also provides turnkey systems and converting existing media to enable end users to showcase properties in a multi-view format.”

Outside businesses taking advantage of this company’s technologies, distribution and marketing points stand to gain much success in this in-demand avenue of content consumption. 3D is always considered “innovative,” no matter how old the technology actually is. The reason is that it is always being implemented into new technologies and improved over time.

Consumers seek “realism” in fantasy and seek novelty in consumption. Where will our 3-Dimensional technology take us next? “The possibilities are endless,” and 3D Entertainment Holdings, Inc. will lend a hand in taking us there!

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